Writing On The Web by Patsi Krakoff, The Blog Squad

The Naked Blog: Dress Up Your Words

Wed, 08 Feb 2012 12:13:31 +0000

What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. (Photos courtesy Stuart Miles) If you’re not familiar with this kind of theater format, the actors read their lines, sitting on stools, dressed in black, without benefit of costumes, scenery, makeup,... Related posts:

1. Writing The Naked Blog: Dress Up Your Words
2. Wishy-Washy Writing: Just delete these 5 words
3. Writing Great Blog Content: Painful?
4. Blogging Naked: Personality Is Included
5. How to Start a Blog Serial Writing Project

5 Ways to Get Readers to Respond

Wed, 01 Feb 2012 12:43:58 +0000

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Your Blog as an Interactive Tool... Related posts:

1. 7 Top Ten Ways to Get Readers to Respond – What’s Missing on this List?
2. Basic Human Motivation: 4 Ways to Engage Readers
3. 7 Ways to Format Blogs to Engage Readers’ Brains
4. 3 Easy Tips to Target Readers with Your Content
5. Content Marketing Results: 18 Ways to NOT Get Blog Traffic

4 Content Marketing Goals for a Coach Website

Thu, 26 Jan 2012 13:21:06 +0000

How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach, a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your... Related posts:

1. 4 Content Marketing Goals for a Coach Website
2. 5 Content Marketing Goals for Your Website & Blog… and One Big Challenge
3. Blog or Website: Do You Use WordPress as a Website?
4. Content Marketing: Connect the Dots and Drive Results
5. Website & Blog Headers: 5 Keys for Branding

A Checklist for 2012 Content Marketing Plans

Thu, 19 Jan 2012 11:23:17 +0000

2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/FreeDigitalPhotos.net) Here’s a checklist for reviewing your 2011 content marketing results... Related posts:

1. A Checklist for 2009 Content Marketing Plans
2. Content Checklist: Don’t Publish Without It
3. Business Blog Writing and Content Marketing: Come on, light my fire!
4. Blog Checklist: 10 Items BEFORE You Publish…
5. Content Marketing with Blogs: What Do You Believe?

Content Marketing Tasks: Practice Makes Progress

Wed, 04 Jan 2012 12:15:09 +0000

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail. If... Related posts:

1. Content Marketing Tasks: Practice Makes Progress
2. Emotional Marketing Makes Memories
3. Content Marketing Tips: The Brain Runs the Show
4. 3 Online Marketing Tasks: Get Found, Get Known, Get Clients
5. Marketing for Nice People Makes You Laugh Out Loud…

Content Marketing Tip: Start with Ready-to-Publish Articles

Thu, 29 Dec 2011 12:47:38 +0000

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. For example, as a former executive coach and psychologist, I write for other coaches and consultants who are... Related posts:

1. Content Marketing Tip: Use Ready-to-Publish Articles
2. Engaging Content: Start with Why
3. Blog Checklist: 10 Items BEFORE You Publish…
4. Content Checklist: Don’t Publish Without It
5. Content Marketing Blues: the Battle for Attention

When Business Blogging Works Too Well…

Mon, 19 Dec 2011 12:45:04 +0000

Blogging for your business works like this: You blog about the problems you solve for your clients You get found on the Web by the people who need your services People get to know you, like you, trust you They email or call and hire you (photo courtesy ddpavumba) But then your business grows, you get busy,... Related posts:

1. When Business Blogging Works Too Well…
2. Business Blogging: Blast Past the Blunders
3. Blog Content: Are you personal… or all business?
4. Blogging for Business: Persistence Pays
5. Content Marketing Ideas: Rethinking Blogging

Business Blog: 4 Reasons to NOT Write Your Own

Mon, 12 Dec 2011 13:14:40 +0000

Guest post by Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. And not... Related posts:

1. Business Blog: 4 Reasons to NOT Write Your Own
2. Blog Content: Are you personal… or all business?
3. How to Write a Content Marketing Blog Post
4. Business Blog Writing and Content Marketing: Come on, light my fire!
5. Is the Social Web Changing How We Write?How to Write Like You Talk

Why Writing Like You Talk Works Better for Your Brain

Tue, 06 Dec 2011 11:49:37 +0000

Today’s guest post is by Barb Sawyers: Many experts who try to write their own content need to rewire their brains, to abandon the lessons drilled into them at school in favor of the more conversational approach that works better online. The good news is that they can evolve. Think about the conclusions of Dr.... Related posts:

1. Is the Social Web Changing How We Write?How to Write Like You Talk
2. Neuromarketing and How Content Marketing Works
3. Content Marketing to a Caveman’s Brain
4. How to Write with Your Right Brain: 5 Tips
5. Writing Better Content: An Emotional Pathway

Basic Human Motivation: 4 Ways to Engage Readers

Tue, 22 Nov 2011 12:01:43 +0000

If you are writing content designed to persuade and influence, you need to know what makes people tick. (photo courtesy of digitalart/FreeDigitalPhotos.net) There are universal drives that are common in all human beings, across cultures, across the globe. When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts... Related posts:

1. Basic Human Motivation: 4 Ways to Engage Readers
2. 7 Ways to Format Blogs to Engage Readers’ Brains
3. Compelling Content: What Are Your Readers’ Hot Buttons?
4. Writing Compelling Content: What Drives Your Readers?
5. Compelling Content: Pushing Readers’ Hot Buttons

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