Subscribe: Comments on: Restaurant Marketing Tips: Beyond Coupons
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Comments on: Restaurant Marketing Tips: Beyond Coupons

Email Marketing Tips and Best Practices: AWeber Blog

Last Build Date: Sun, 18 Mar 2018 23:37:44 +0000


By: Jess

Mon, 04 Feb 2013 10:44:03 +0000

This is a great follow up read, delves more into the PR side of eateries

By: Kevin Valdez

Wed, 02 May 2012 20:36:45 +0000

Marc, thanks for sharing! Here is another idea, Restaurant Spirit Nights, or Dine and Donate Programs are a great way to connect with schools, churches, and any organization in the community. Here's the link a website that lets you publish your spirit nights opportunity and it's also free I hope this helps, good luck to everyone!

By: Amanda Gagnon

Mon, 23 May 2011 13:36:04 +0000

Chris ~ With AWeber, you can collect email addresses and send messages. If you're looking to develop related tools, we do have an API that apps can be built with. Pamela ~ It looks like you'd want to invite some restaurants to subscribe, then send them some helpful tips and product offers.

By: Chris

Sat, 21 May 2011 15:37:41 +0000

I'd be interested to find out what web or online tools people use to help them market their restaurants. Are you actively seeking reviews from your customers or collecting information such as e-mail addresses to be able to build an active community. I'm mostly interested because I'm looking to develop a set of tools if they don't exist for restaurants.


Wed, 20 Apr 2011 15:30:46 +0000

I am looking to expand my business through email, we provide services to restaurants

By: Pete Samuels

Wed, 19 Jan 2011 05:25:15 +0000

Using web tools that generate managed business to your restaurant at the time you need it is something we've been working on with our last minute table booking site Not a coupon site, it enables restaurateurs to schedule deals limited only to low peak periods, eg 5-7pm dinner deals. Our site takes the booking for only these times and calls the restaurant or sends them a text message, so no equipment costs. All restaurants are welcome to sign up and try it out for free - we're already going in NYC and LA and have been operating in Australia successfully.

By: Onur Kiyak

Sun, 15 Aug 2010 19:47:56 +0000

Great article, thanks. When I look at the email marketing benchmarks of restaurants, industry average of open rate 26%, and average click rate is more than 4%. Email marketing is one of the most effective marketing tool for restaurants.

By: Wade

Sun, 25 Jul 2010 23:53:23 +0000

Here's an innovative idea for you... Create an opportunity for guests to opt-in to your email marketing newsletter + social networks as they access in-store wi-fi (via a wi-fi login page). Saves some data entry and allows you to build a bigger list much faster.

By: Marketing Without Coupons | Main Street Marketing Tips

Wed, 16 Jun 2010 19:30:05 +0000

[...] Restaurant Marketing Tips: Beyond Coupons [...]

By: Devin McMillan

Mon, 20 Jul 2009 20:55:39 +0000

I have worked in restaurants for a long time and now am selling to them. I see day in and day out these owners putting in their blood, sweat and tears only to throw it away to advertising in the phonebook, radio and tv. Very rarely do I have one of them tell me that this is effective. Most of the time they say they don't know, but it is the only way they know how to promote. Every restaurant owner needs to have information on auto responders and list building. You can not sit idle and pray for customer loyalty, you need to be active in promoting it.

By: Phil

Mon, 08 Jun 2009 23:39:26 +0000

E-mail newsletters are an incredible way to cheaply and effectively keep in touch with guests. By capturing a guests e-mail from a visit, you are then able to send this guest specials, news, coupons, what have you, extremely cheaply and extremely effectively. The most effective marketing tactic in regards to ROI are increasing the frequency and check size average. Targeting guests are already aware of your establishment and don't need to be sold on going there for the first time.


Tue, 19 May 2009 19:45:24 +0000

e-mail marketing is the way to go. Enticing customers with upcoming holiday specials or rewarding them when they exceed a number of visits in a specified period. Customers love it when you treat them like VIPs. Appreciate the fact that they come in often, and they will continue to come and they will gladly bring their friends.

By: Harley Lever

Fri, 14 Mar 2008 15:02:39 +0000

Great Article Mark! As a restaurant development consultant, I find email marketing as an essential tool for all restaurant owners. Email marketing allows you to advertise wine events, charitable events, coupons, introduce new menu items, as well as other valuable and attractive promotions. Another under-utilized email tool is marketing to your employees. I help owners develop ways to keep their employees informed about specials, policies, and other valuable and important information. The best part is many marketing programs allow you to see who opened the email and when. This is invaluable when trying to make sure your entire staff is on the same page.

By: » Restaurant and Retail Marketing: Send Birthday Emails - AWeber Blog

Tue, 04 Mar 2008 15:04:25 +0000

[...] More Restaurant Marketing Advice Beyond Coupons - Ideas for how email marketing can help to reduce advertising costs and raise profits. Meet the Chef - Have your restaurant's biggest asset greet each of your customers without depleting their time for cooking. Why Aren't Customers Returning? - Discussion on the importance of consistency for building a regular customer base. Two Steps to Better Service - How effectively collecting feedback from customers can help you improve your business. This entry was posted on Tuesday, March 4th, 2008 at 9:15 am and is filed under Articles & Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment response, trackback from your own site, or permalink. [...]

By: Bootstrapper » The Restaurateur’s Online Toolbox: 100 Tips, Tools and Resources to Help your Restaurant Grow

Mon, 22 Oct 2007 14:27:02 +0000

[...] “Restaurant Marketing Tips: Beyond Coupons”: This article from is a detailed guide for increasing your clientele. [...]

By: Jeffrey Summers

Mon, 16 Jul 2007 06:28:50 +0000

It's about time we heard about the fact that there are more effective strategies than coupons, from an email marketer. Thank you!

By: jerry holmes

Wed, 20 Jun 2007 17:56:33 +0000

I agree and there are new programs that are promoting the brick and mortar companies like restaurants and offering promotions thru email. I myself am loyal to a few good ones that are even out of state for me.

By: Maria Porter

Tue, 12 Jun 2007 16:44:39 +0000

Excellent information Marc. Having a unique selling proposition, care during and after the sale with true personalization is what every business strives to achieve. Even though my business is not in the restaurant arena many pointers in this article have resonated with me. I can't wait to read the follow up article Marc.

By: Marc Kline

Tue, 05 Jun 2007 14:46:46 +0000

David and Flora, Thank *you*. One of my goals with this article was to write something that could benefit people running any type of small business. Email marketing provides a good opportunity build rapport, and that should be taken advantage of. I'm glad to hear that it hit home for you and appreciate your feedback.

By: Flora Morris Brown

Tue, 05 Jun 2007 13:59:46 +0000

Thanks for this timely article that pertains to all businesses. As a consultant to gift basket retailers I continually emphasize the importance of having a unique selling position. A gorgeous design alone is not enough to make a client part with their money, especially over and over again. They need to trust you to help them make a good impression on the recipient with prompt delivery and follow-up. When this is in place they not only become repeat clients, but evangelists.