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Preview: Comments on: Spam Buttons and Complaints

Comments on: Spam Buttons and Complaints

Email Marketing Tips and Best Practices: AWeber Blog

Last Build Date: Mon, 19 Feb 2018 00:00:35 +0000


By: Des Walsh

Mon, 22 Jul 2013 10:55:34 +0000

Helpful answer, especially with the screenshots showing how "helpful" aol, yahoo etc are in this matter. I checked on a complaint I received today and yes, it was from a yahoo address. The one-click complaint also explains to me why a "complaint" might be more a matter of mental laziness, forgetfulness, or "fat finger" hitting the wrong button. And why there is no explanatory test with the complaint. I must say though, you big yellow compaint sign is not a pretty sight to behold. :)

By: Janie

Sun, 03 Jun 2012 19:28:19 +0000

Like Allen mentioned above, it would be nice if aWeber told it's paying customers what an acceptable SPAM complaint rate is. Why is this such a secret? I sent out a message to my list(s) and had a complaint rate of 1. I don't know, is this excessive? I of course don't want any spam complaints, but it happens. How about letting us know aWeber with actual numbers vs the generic information you provide on this topic.

By: Allen

Thu, 04 Aug 2011 00:34:41 +0000

Unless I missed it, nobody from the Aweber team addressed the question about what is an acceptable SPAM complaint rate with your company. Also, are there any stats or knowledge whether most SPAM complaints are lodged prior to the message actually being opened. Meaning, should we place the MOST weight on the FROM & SUBJECT line?

By: Gemeem Davis

Thu, 28 Jul 2011 11:57:45 +0000

Thank you for this thread. I'm still fairly new at working online and when saw a "complaint" I was worried. Now I can relax. Even though ISP's take into account how people may use the "spam" button to unsubscribe, it wouldn't hurt if they educated their customers a little better and didn't display the spam button so prominently in their email programs. Thanks again every body =)

By: Paul

Mon, 04 Jul 2011 22:02:10 +0000

Having clicked the 'spam' button on an email "I requested" only today, I thought I'd share the reason. A few weeks ago, I bought a product from The site forced me to register and set up a password to buy - which I hate in any case. It was a one-off purchase, so of course I promptly forgot the user name and password. Although I'm pretty sure I'd have ticked any 'no emails' box offered, I started getting nag mail to review the product (No. I'm not here to do your marketing!), and other product news. Having deleted a couple, I dug deeper and found the Unsubscribe link at the bottom of the email. Did it unsubscribe me? Nope. It dumped me at a login page, where I'd need to remember my user name and password (remember I mentioned them?) in order to change my mail preferences. Brick wall. I closed that page, and dropped an email to the support team, asking them to remove me from their database, and also mentioning it is bad practice to put obstacles in the way of people who want to subscribe. So today, when I got another junk email from them - spam button. The moral - make it easy for people to get off your list!

By: Richard

Fri, 10 Sep 2010 20:50:50 +0000

Im having a major issue with my email list. I built it up in joomla and now aweber cant use them because they were on my server. Just a tip, if you are not using aweber, you better use a 3rd party email provider to make sure it doesn't happen to you. Best thing to do is just start with aweber and continue using it. It Rocks!

By: Matt Cassity

Tue, 30 Mar 2010 04:22:58 +0000

Thanks everyone the advice is much appreciated!

By: Dan Massicotte

Fri, 19 Jun 2009 11:36:22 +0000

Reading this is encouraging. I've never had spam complaints until this week. With any luck they'll calm down for next week.

By: Spam Complaints: How Many Is Too Many? - Email Marketing Tips on the AWeber Blog

Fri, 23 May 2008 20:49:40 +0000

[...] Related Information: Permission is a Good Start … Free Deliverability Guide Spam Buttons and Complaints Email Deliverability - StumbleUpon - [...]

By: Will

Tue, 17 Apr 2007 10:56:31 +0000

There are a few things I recommend to keep the amount of spam complaints you receive down to a bare minimum. You must realize though there are always going to be those people who are just out to make your life difficult

By: Justin Premick

Fri, 09 Feb 2007 18:25:04 +0000

Peter, Yes you can block specific domains from adding to your list: It's worth noting, however, that as you are using Confirmed Opt-In, you have proof that subscribers are indeed requesting your information.

By: Peter Koning

Fri, 09 Feb 2007 17:26:28 +0000

I get some people subscribing from free email domains and also domains like "temporaryinbox". It seems that most of the "spam" complaints are coming from free domains, so I'd like to not allow subscribes from those. I'd also like to not give out my $39 ebook to people who are clearly not interested in exchanging a legit email address for my newsletter. At least I'd like to test this. Is there a way to not allow people to subscribe if their email comes from certain domains? Does Aweber have a "ban" or "filter out" list feature? Thanks

By: Nick

Thu, 18 Jan 2007 19:01:32 +0000

You can place a unsubscribe link anywhere within a message sent out via the Aweber system. The code for a Remove link can be found in Help | Personalize Messages when you are logged in to your account. Not sure Tom and the Aweber crew want the code to be public or not, so thought it best to tell you how to find it, once logged in to your Aweber account. Hope that helps.

By: Chris

Wed, 17 Jan 2007 21:31:46 +0000

Just about every autoresponder I've ever seen puts the unsubscribe link or removal instructions at the bottom of the message, so people should know to look there. I don't see a need to put it in more than one place in a message.

By: Dawud Miracle

Tue, 16 Jan 2007 12:13:12 +0000

I'm with Steve. I don't send to my list that often and I know people forget about me in between. I would love to place 'unsubscribe' at the top, as well.

By: Nick

Wed, 10 Jan 2007 18:48:13 +0000

Just had my first spam complaint and I'm rather surprised that someone would cry SPAM, on the FIRST message sent to them, following them verifying their request for information. They requested a brochure, verified that they wanted the brochure, then complained when they were sent it - some people hey. At least, it's my first spam complaint.. though I do hope it's not the start of lots more. Not sure what I can do to avoid them reporting the brochure as spam, especially as they double-opted-in to request it. Could it be something to do with it being an attachment?

By: steve

Sat, 06 Jan 2007 17:50:05 +0000

I think one point not addressed here is lists "going stale". If you don't connect with people very frequently (but not too frequently), then they forget about u and that increases the complaints. I very much liked the idea of putting 'unsubscribe' at the top.

By: Chris

Thu, 04 Jan 2007 15:48:03 +0000

I don't see how Outlook or Outlook Express (or any other email program that installs on your PC) could have a spam button, because what would it do? Who would it report spam to? All it can really do is filter or delete your mail based on rules you set up. All of the places like AOL, Yahoo, etc. I know of that have spam buttons are email service providers, not just email programs.

By: Justin Premick

Thu, 04 Jan 2007 14:48:03 +0000

Danny, I don't use Outlook Express and am not very familiar with their interface; however, Microsoft offers the following page on their site: Which discusses setting up mail filtering in Outlook Express. Based on what they say there, it looks like those users have to manually create rules to filter mail, and no mention is made of any Spam button.


Wed, 03 Jan 2007 19:30:25 +0000

does outlook express have a spam complaint button if so where?