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John L. Dilbeck: Webmaster Tools

News, services, products, and other tools of interest to webmasters.

Last Build Date: Sat, 12 Mar 2005 13:38:31 GMT

Copyright: Copyright 2005 John L. Dilbeck

How to use a blog to get more visitors to your website

Sat, 12 Mar 2005 13:20:07 GMT

Yesterday morning, I wrote an article about using blogging to help bring more visitors to your website -- for free. I'm sure that's something that everyone with a website would like. Follow the steps in the article: How to get more visitors to your website for free If you are technically inclined, it will take less than an hour to do this and you should see more visitors to your site in the next couple of weeks or less. If you are not particularly technically inclined, follow the steps just as they're shown and you can do this in less than two hours. I think you'll be happy with the results of such a small amount of time and effort. If you've been having a hard time getting your site listed in the major search engines -- Google, Yahoo, and MSN -- this technique has been known to be effective in getting your site spidered and indexed in under a week. Of course, you have to do your part and create quality content for both your website and your blog on a regular basis, but this will help you get into the search engines or get higher placements in the results.

Blog readership jumped 58% in 2004

Wed, 05 Jan 2005 07:38:11 GMT

It looks like I picked the right year to focus on adding more blogs and more RSS (also known as XML) feeds to my sites! From the Pew Internet & American Life Project site:
By the end of 2004 blogs had established themselves as a key part of online culture. Two surveys by the Pew Internet & American Life Project in November established new contours for the blogosphere: 8 million American adults say they have created blogs; blog readership jumped 58% in 2004 and now stands at 27% of internet users; 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online; and 12% of internet users have posted comments or other material on blogs. Still, 62% of internet users do not know what a blog is.
If you're one of the 62% who don't know what a blog is or what RSS is all about, let me recommend the following sites to start learning about them. RSS was co-developed by Dave Winer and you should read about Radio Userland, the product I use to manage this blog and nearly 5,000 pages on several websites. Also, be sure to read All about RSS. Another good resource, and one that keeps getting better, is written by Ken Evoy. One of Ken's claims to fame is presiding over the company that developed Site Build It!, which I think is the best web design, hosting, and promotion service on the planet. I am one very happy customer. The product just keeps getting better. Visit the Site Build It! link first so you can see where he's coming from. Then, go read the information he wrote about RSS: Really Simple Syndication for his Site Build It! customers. I spent several months in late 2004 developing my blogging infrastructure and staking my claim on several blogs at Now that the development work is mostly done, I can pass along newsworthy information to a wider audience faster and more efficiently than ever before. Also, from the other side of the story, I use Radio Userland to read others' RSS feeds using the news aggregator that is built in. I subscribe to a little over 50 feeds and read them on a more-or-less daily basis. It's a lot easier to read the RSS feed and then click on a link that interests me than it is to remember to go to all 50 of those sites and try to find the new information. I'm to the point now that I'd rather get newsletters and site updates in an RSS feed than in an email message or newsletter. I have commented on quite a few blogs and I always meet an interesting person on the other end when he or she responds to my comments. One of the most interesting recent developments -- for me at least -- has been the addition of RSS feeds to the Site Build It! customer forums. Now, instead of having to go to the forum every day, I added the RSS feed and I can easily read down the list of posts to see which ones I want to read and perhaps respond to. This is a very busy forum, and the addition of the RSS feed has shaved a couple of hours off my forum reading time every day. I think we'll be seeing much more about blogs (also known as weblogs or journals), RSS, XML, and similar topics this year. If you have a business with information that changes on a regular basis, you should look into blogs and RSS syndication.

Site Build It! - Buy-1-Get-1 Free Sale until Midnight Dec. 25. Get two websites for the price of one!

Sun, 19 Dec 2004 12:19:36 GMT

I've been telling you for a long time how much I like Site Build It! and how much the tools included with this outstanding website design, hosting, and promotion service have helped me earn more with my sites. From now until midnight on Christmas Day, you can buy one SBI account and get a second one free. That's an outstanding bargain and I just wish I had the time and energy to take advantage of it. If you are looking for a way to build a site that attracts targeted visitors instead of sitting there and growing cobwebs, this is your opportunity. You can get both sites for the price of one -- or you can keep one and give it to a friend, relative, or colleague to help them build their business, too. I host my Act On Your Dream! site using Site Build It! and I couldn't be happier. I haven't had the time to build that site to where I want it, but that will be one of my major priorities in January and February. I can tell you, however, that I've been using the tools that are included with an SBI site to help me on all my other websites, even though they are hosted on other services. If I were starting all over from scratch and if I were only going to build a few websites, there is no doubt in my mind that I'd use Site Build It! to do it. If you want to build your business and promote it online, don't pass up this opportunity! If you wait just one second after midnight on December 26, you'll miss the special sale. Don't delay.

ShopForT1 News

Sat, 04 Dec 2004 23:29:40 GMT

Your opportunities with ShopForT1 continue to increase on a regular basis, as more and more Cognigen agents are seeing that T1 (and larger circuit) sales have closed and they are seeing the commissions. You are encouraged to take the time to understand what you have to offer here, since ShopForT1 is one of the absolute best deals around today. You find a need for bandwidth, the lead is entered into the system, and a technical professional closes the sale for you! It just doesn't get any better than that! With the advent and ever-increasing demand for VoIP (Voice over Internet Protocol, or broadband phone) services for businesses, ShopForT1 is aligned with both Broadvox and Packet8 to provide a bundled solution for customers. This can be a tremendous cost savings for businesses, since a data-only T1 is typically less expensive than an integrated T1 line (combining data and voice circuits). The ShopForT1 closers understand this and are explaining it to customers as a cost-effective option on a regular basis. The carriers that are represented by ShopForT1 are also noticing the tremendous success, and are continually amazed at the number of orders that are closed. As a result of this, these carriers are regularly offering very generous spiffs, bonuses, and increased commissions to compensate ShopForT1 (and you, the agent) for this continued success. Is there really an opportunity here? You bet! Consider that within the United States there are well over a MILLION T1 lines being used. This is a substantial market for you to go after. Now, consider that if a T1 line has been in place for more than 2 years, it is very likely that the customer is paying much more than he should be for it. If that T1 line has been in place for more than 3 years, it is almost certain that the customer is paying more than he needs to for that service. Even "techno-savvy" customers sometimes find it difficult to understand how ShopForT1 can offer such low prices from top-tier carriers. One ShopForT1 closer tells the story that one customer didn't believe the prices he was being quoted by the closer over the phone, so he asked the closer to print the quote and get it notarized, and then fax it to him! How can ShopForT1 offer such prices from these top-tier carriers? The name of the game is VOLUME. Based on the volume of business that ShopForT1 provides to all of our carriers every month, those carriers guarantee the best prices possible. That's why the closers don't hesitate to tell the customer which carriers are being quoted, because the guarantee is that the customer cannot go to that same carrier directly and get a better price on the same service. For you, the agent, ShopForT1 can represent a gold mine. Consider that you don't need to close the sale -- the sale is closed for you by a professional technical consultant at no cost to you or the customer. Also consider that a T1 line or larger circuit is almost always sold on a 1, 2, or 3 year contract. This means that you have a guaranteed commission every month from that customer for the life of the contract, and may ALSO get a one-time bonus or spiff from it. It just doesn't get any better than this. Well, we have said that before and it still continues to get better and better, with more tools being added regularly. Don't miss the boat on this tremendous opportunity.

Search It! Adds Five New Searches for RSS and Blogs, and Four for Specialty Hubs and Directories

Sat, 04 Dec 2004 21:47:02 GMT

Ken Evoy's free Internet search utility has just gotten better, if you have any interest in RSS, XML, and blogs, or specialty hubs and directories. Search It!, which does NOT involve downloading anything to your computer, is a utility that makes it easier to find information relating to business and ecommerce on the Internet. By using a multi-step process (usually three steps, but sometimes four), it will build the searches for you and go to the appropriate search engine, directory, or content site to find the information in which you are interested. One item you'll see in the Step 1 dropdown box is "Reference Library for Content." By selecting that, Search It! will automatically populate the Step 2 box with appropriate choices. There is a link to get help for using the tool once you have selected your choices for Step 1 and Step 2. The new searches listed in the Reference Library for Content choice in Step 1 are: Yahoo! RSS Domain Search
Feedster Blog/RSS Search RSS Search
Google RSS Content Search
Yahoo! RSS Content Search
It's taken me years to learn how to search for some of these things and where to go to find them, and Ken has just given you that power for free. Not only that, but he just added four more searches related to hubs and directories. Select "Specialty Hubs and Directories" in Step 1, and you'll see the following new searches in Step 2: Google Wide
Google Tight
Yahoo! Wide
Yahoo! Tight
The help link below Step 1 and Step 2 gives information on how to use these new searches. I use Search It! just about every day. It's easy to use. Leave the small window open in the top-left corner of your screen so it will be available when you want to find something of interest. The more I use it, the better I like it. I was surprised to see that I have several sites listed in the top 10 for both the Yahoo! Wide and Tight searches for the following keywords: Step 3 = "Murphy NC" and Step 4 = "travel". It looks like the work I've been doing for the last several months is starting to pay off.

I've been a busy boy...

Fri, 05 Nov 2004 10:39:01 GMT

As I wrote back on July 20th, I was sick for some time and just wasn't able to get anything done. Boy, did that change! Between then and now, I've been adding to websits and blogs every day. New websites: A Year From Now -- Act on Your Dream!, Dilbeck Communications, and Cherokee County, North Carolina. is hosted on what I think is the best web design, webhosting, and website promotion service available on the planet: Site Build It!. I haven't had the time to really flesh out this site yet, but that is planned for this winter. Are you interested in telling your success story? is hosted by Hosting With Us and this is a great webhosting service that offers quality hosting, outstanding support, and good prices. To build this site, I had to learn PHP-Nuke and PHP programming, but now that I know how to do it, the site is coming along nicely. is a portal for residents of, and visitors to, Cherokee County, North Carolina, where I live. I've been thinking about building this site for about a year and after I learned PHP-Nuke it seemed to be just what I wanted to build the site. It, too, is hosted by Hosting With Us. I'll probably be putting most of my efforts into expanding and maintaining this site. With email getting so bogged down by spam and spam filters, I've decided to look into other ways to communicate and I've been looking at options for building blogs and syndicating the content. Now, I know that I've been blogging ever since I started my subdomain on and Dave Winer and Userland were on the bleeding edge of blogging, even before it had a name. I've been using Radio Userland for years to build my static sites and to maintain this blog. Over the years, many others have joined in and there are now many tools for blogging. I've been experimenting with and running my feeds through to parse the Atom files that Blogger uses, instead of the more-common RSS. I've managed to get syndication working for all my blogs and you can see this at work at I'm also experimenting with using Blogger to build static pages on, so, a couple of days ago, I changed the settings so that will FTP the Cherokee County, North Carolina Blog to My thinking is that this will build new static pages on the site, in addition to the dynamic pages built by PHP-Nuke. I believe that the search engines will index the static pages better than the dynamic pages, but I don't know this for sure, and that's why I'm testing it. It's been a wild couple of months, but a lot of progress has been made. was a great find and I heartily endorse their products. was also a great find and I endorse their product as well. After the hacker problems I had on, I've been removing almost all the scripts from my static sites and moving towards other services that I can integrate into my sites using FTP and/or javascript. Some work better and some not as well. So far, I'm not sure which I think is the best. Still testing. At this point, I don't have any plans to build any more sites over the next three months, but I have some ideas for new sites this spring. Over the next few weeks, I'll be updating my sites and fleshing out the new ones. You're invited to visit! [...]

Tue, 01 Jun 2004 11:04:43 GMT

Recently, and joined forces to create a site that makes it simple to do quick research for finding niches that may be profitable for your website. You can test it at It's easy to use. If you need more detailed research, they refer you directly to Last October, I wrote an article on building web traffic, and I updated it earlier today. You can learn more about finding niches and building traffic to your site there. I recommend several tools that I use on my sites. The updated article is: Building Website Traffic. Finding a niche and building a site with real, helpful content is the only way that I know of to compete with the big companies that have much more time and more people than we'll ever have. They can control the general keywords and can afford to spend thousands of dollars in advertising every month. For those of us with smaller budgets and less resources, we have to be more agile and look for treasure in the niches. If you can identify a niche and build a website that has great content, you can build traffic and eventually monetize that traffic by selling your products, services, or recommending products for sale through affiliate programs or arranging to get finders fees for sending targeted leads to other companies. You can learn a lot more about this from Ken Evoy. He teaches you how to find profitable niches in his Affiliate Masters Course which you can download free. It's in PDF format.

Which do you want? A website or a place to tell about your passion?

Sun, 23 May 2004 21:05:47 GMT

Everyone has a passion in life. There are thousands of companies that offer a way to build a website. There is only one that offers a way to explore your passion and tell the world about it. Perhaps your passion is a hobby or a business. Perhaps you want to help others. Whatever it is, there is a right way and a wrong way of presenting it to the world over the Internet. The wrong way is to get a cheap web host and put up a website that recreates your brochure. Who's going to find that? The right way is to write about your passion. Build a website full of excellent content that offers information others want to find. In the offline world, it's all about location. In the online world, it's all about information. If you provide good information, the search engines will rank it highly and people will find you. This builds traffic, and a website with no traffic is just a waste of time and money. There is exactly one company that will teach you how to write about your passion and build a website that automatically attracts targeted traffic with no tricks and no need for advanced technical skills. Site Build It will help you tell the world about your passion. It all starts by wanting to share your passion with the world -- that's where you come in.

New Site Build It! Pricing Options Available

Mon, 03 May 2004 10:53:11 GMT

Recently, SiteSell introduced three new pricing options for Site Build It! Option #1: Full Year Value Option Pay only USD $495 for a full year of SBI -- all inclusive, no additional monthly charges. Try it risk free today and receive an automatic $100 rebate and a special bonus of 3 free months -- a total of 15 months of SBI! for only $395. Annual renewal will be $299. Option #2: Half-Year Cash-Flow-Builder Option Pay only USD $299 for a cash-flow-building half-year of SBI -- all inclusive, no additional monthly costs. Try it with the same risk-free success guarantee, and receive an immediate $50 rebate and a special bonus of 2 free months -- a total of 8 months of SBI! for only $249. Option #3: Quarter-Year Intensive Business Builder Short on cash, but long on motivation? Pay only USD $189 for an accelerated quarter-year of SBI! -- all inclusive, no additional monthly costs. Order today and try it with the same risk-free success guarantee, and receive an immediate $30 rebate and a special bonus of 1 free month -- a total of 4 months of SBI! for only $159 (less than $40 per month for this complete business-building success package). I don't know how long these special options will be offered.

Extended newsletter for my SFI sales team -- April 20, 2004

Tue, 20 Apr 2004 21:45:27 GMT

Hi, I was reading the SFI discussion board ( a few days ago and ran across a thread I'd never seen before. It was so interesting I decided to copy it here for you to read. The full thread is at: Did you know that you can become MIQ by making just two sales? Not two sales per month, just two sales (and one of them can be you). And, because it's a continuing service, you can remain MIQ for an indefinite period of time. The thread was started by an SFI affiliate named Steve and here's what he had to say: =================================== SFI Made Easy -------------------------------------------------------------- Do You Think SFI is Difficult? SFI is such a powerful opportunity that most of us try to make it much harder than it really needs to be. Would you be much more excited about SFI if you could see a simple and very inexpensive way to make it work? If so, please read on ... Don't Have Much Money? I'm going to show you a simple way to become MIQ and stay MIQ and it won't cost you any extra money at all! In fact, it's probably going to save you money! If you don't know what MIQ is, you need to go through the Smart Start program, but basically you have to be MIQ to make full commissions (and residual income) on your sales and the sales of the people that you sponsor. Don't Like to Sell? Did you know that you can be MIQ and stay MIQ with only ONE sale? And I don't mean one sale a month, either, I'm talking just ONE sale TOTAL! Yes, that's right, I said just ONE SALE, TOTAL! Have I got your Attention? Ok, here is how to do this in just two steps. 1) Switch your Internet to the Veriuni Pro Service 2) Get ONE person who is not in SFI to purchase the Veriuni Pro ISP service (this is your one sale) That's it. That's all that would be required for you to be MIQ every month that you and the other person stay with the Veriuni Pro Internet Service. Keep in mind that when "selling" someone on the internet service, you are not trying to get them in your business, you are just offering a highly regarded, competitively priced, alternative to a product they already use. If you are in the US or Canada, take a friend or relative out to dinner and talk to them about it (deduct the dinner from your taxes, of course). Everyone that I have heard from, likes the Internet Service, so you should feel confident promoting it. (I'd use it myself, but I'm one of those broadband folks). Remember, you only *have* to make ONE sale! EVER! So is there any FINE PRINT? The Veriuni Internet Service is only available in the US and Canada. If you live outside of these countries you can not subscribe. Also, some people either like their service or use broadband. What can these people do? Simple. Make just ONE MORE sale of the Internet Service to someone in the US or Canada. Remember, not a sale every month, just ONE more sale TOTAL! So if you are not in the US, or you don't want to change ISPs, you must make TWO sales. Not 2 sales a month, or a year, just TWO sales total! What about Getting Affiliates Under Me? Don't I have to "Sell" people on SFI to get them to join? Actually, you aren't selling, with SFI you are GIVING. Just give Free stuff away - like the SIM package or the Free Internet Income Course. Once people sign up (and they will, if you put it in front of folks), follow up with them and show them easy and inexpensive ways to make this great opportunity work for them (Like this one!). Some will "get it" and some won't - and that's OK. You only need a few active people to make money with SFI. Bottom Line - and Here's Where it gets Good! Make just ONE sale (or at most, two) period, ever, finito! Then show others how they can do this too. Get three other p[...]

Google makes important improvements to Adsense

Tue, 30 Mar 2004 20:27:57 GMT

Whether you're an advertiser using pay per click ads on Google or you're a webmaster hosting Adsense ads on your websites, you'll want to know about the new Adsense updates that Google recently released. Rather than writing about it myself, I'm going to refer you to Ken Evoy's explanation of Adsense and how these changes can be beneficial to you, especially from the viewpoint of a webmaster using these ads to add another stream of income. Adsense is an important part of my strategy for monetizing my website traffic. If you have a site with any significant traffic, I'd urge you to learn more about Adsense and see if it makes sense to use it to add another stream of income from your site. The new features make it even better than it already was. Google has added several things we've been wanting since Adsense was first introduced.

Have you taken the Site Build It! QuickTour?

Tue, 30 Mar 2004 20:10:07 GMT

Sitesell has released a new version of the Quick Tour that shows you the unmatched SBI method of building a website that works! Aren't you tired of having a website that just sits there month after month and doesn't produce the results you wanted? Are you just now planning on going online? Don't waste your time and money on systems and hosting that don't work. Site Build It! leads you step by step from defining your concept, to brainstorming your most profitable key words and phrases, to building the pages, registering with the search engines and directories, tracking results, creating a newsletter, and much, much more. Why settle for less when you can have an integrated marketing systems at your fingertips that will lead you to building a site that produces results? Don't be penny wise and pound foolish! Look at the overall value of SBI compared to any other webhosting service. Spend a few extra dollars now so that you'll get many more back in the long run! SBI helps you produce results unmatched anywhere else. Take the Quick Tour today!

Do you have a blog?

Sat, 20 Mar 2004 19:11:35 GMT

I'm sitting here this morning sipping from a steaming mug of PurJava coffee and thinking about how you can most easily get started in marketing affiliate programs on the Internet. Perhaps you're just getting started and are looking for a way to get your message out without having to learn how to build a website and build traffic to your site. Maybe a good starting point would be to create and maintain a blog on a regular basis. As you probably know, a blog (short for web log) is an online journal or diary that is displayed in reverse chronological order (last item shown first) and can be as easy to create and maintain as sending email or participating in an online discussion forum. If you can write clearly and put text into a box on your browser, then you can maintain a blog. I truly believe in blogs for business and personal purposes. Currently, I maintain about a half-dozen blogs. Search engines tend to like them and, if you post quality content, you'll attract a group of regular readers. For the blog newbie, I believe offers the easiest introduction and the simplest software. It's easy to set up and easy to update. When you learn more, you can customize the look of the site and add links to other sites. Be sure to turn on the syndication feature. The last time I checked, you could have as many blogs as you want at I tend to write about anything that interests me, and it is usually business related, but sometimes I get a burr under my saddle and just want to rant about something! I think my last rant was either about spam or about people who don't protect their systems from viruses, thus making it more difficult for all of us. You can see my blog at Next up on the list, and my personal favorite is Radio UserLand, which costs $40 per year. It's a more powerful blogging system and you can have multiple categories so that, if you -- like me -- have many different interests, the computer will automatically sort them for you by simply selecting a check box for each category for which you want a message to be routed. You can choose one or more categories for each posting. Dave Winer, founder of UserLand and one of the chief architexts of Clay Basket, which became Frontier and Manila, which then became Radio Userland, created one of the first content management systems for the Internet that was affordable. He was a co-creator of RSS, and had one of the very first blogs. Radio Userland is more powerful than, has an annual fee, and takes longer to learn. Unlike, RU is a downloadable program that runs on your computer. It's available for several platforms including Windows and Mac. You can download it and use it for a month for free to try it out. Part of your $40 annual fee pays for up to 40 MB of webhosting on a public server. You can see my RU blog at I started out a long time ago with Clay Basket, which was the first content manager I ever encountered that was reasonably priced. It was free! It took a long time to wrap my tired old brain around the concept, however. As the next couple of years progressed, Dave and his team introduced Frontier and Manila, which were, and still are, very powerful content managers. Frontier ran on a particular machine as a user application and Manila was designed for servers and could even allow multiple authors to publish to the same site under the control of one or more editors. My first weblog is still hosted on one of the first publicly-available Manila servers at, but they no longer offer hosting services. You can get a free 14-day trial of using Manila to see what it's all about if you like. At this time, I'm not aware of [...]

Learn how average people are doing incredibly well with their websites...

Tue, 02 Mar 2004 17:01:55 GMT

...while millions more struggle just to get a few visitors and a few measly sales. I've mentioned many times before that Site Build It! produces results like no other small business webhosting service does. No other company even comes close. Now, Sitesell has released a new page of case studies that are detailed recountings of individuals and their experiences with SBI! They've chosen one case study for each of the major categories of small small businesses, and each case study is told in the words of the actual person who built the site. Ken Evoy, president of Sitesell, describes the site, "From the U.S.A. to Kazakhstan, from Australia to Israel, the case studies show exactly how successful businesses are built online, whether one is a 'pure infopreneur' or a vendor of hard goods, whether you're an economist at a brokerage firm or a novice employee of the world's most famous affiliate. It even shows you how one young man went from 'dead-end asphalt man to cutting edge digital man.'" I just visited the site and read all the case studies, and I find them to be inspirational. I love reading how real people succeed by finding their niche and then telling the world about what they love doing. When you visit the case studies site, don't just skim it. Take some time to really read what these folks have to say, and then read between the lines. Feel the emotion they have for their business, for their success, and for SBI! When is the last time you felt that way about your webhosting service and the tools they provide you? Have you EVER felt it? When you read the site, pay attention to the "BYOBAM!" factor. What's BYOBAM? "Bring your own brains and motivation!" Each of the people in the case studies began with a desire to do something different and they were motivated enough to research and learn how to accomplish it. Then, using their own brains and the tools SBI provides, they "took the bull by the horns" and started doing something. Motivation, brains, action, and persistence are the keys to success. SBI provides the technical help to make your dream come alive. Each of these people followed the SBI process of: CONTENT -> TRAFFIC -> PRESELL -> MONETIZE This process, fully explained in the ebook that comes with SBI and described in several of the case studies, has been proven to produce outstanding results. Find the specific case study that most closely matches you and what you want to do. See how someone similar has already succeeded. You can do it, too. A year from now, it could be YOU who is featured on the case studies site.

Link Fix It! Launches!

Mon, 16 Feb 2004 00:30:55 GMT

Site Build It! has just launched an integrated link-checking service. Some companies charge over $100 per year for this type of service, but for SBI! site owners, it's just another free feature that will save you hours of work keeping your site free of broken links. Ken Evoy, President of Sitesell, says, "LinkFixIt busily spiders through all SBI! sites once per week, looking for broken or dead links (you know the kind -- you click on the link and you get the "404 no such page" message). LFI e-mails an SBI! owner if any of his/her links (internal or external) are broken." Broken links make you look bad and don't help your prospective customers have confidence in you. Link Fix It! makes broken links a thing of the past... all at no added cost. Just one more great feature from the best webhosting service on the planet. Want proof? It's results that count. Can you find any other webhosting service that can show hundreds of successful websites that rank in the top 3% of all sites on the Internet? Take our test. How does your site or your biggest competitor's site compare?

Optimizing for Inktomi

Mon, 26 Jan 2004 09:44:20 GMT

(February 15, 2004. The article I originally pointed to is a reprint of another article written for a search engine optimization organization. I was contacted by the company and requested to point to their company and article, which is fair enough. However, that site requires registration before you can access the article, so I'm removing my quote from it. If I could have just pointed directly to the article, I would have been happy to do so. If you want to read the article, search on Google for 'How to Optimize for Inktomi in 2004'. -- JD) The information in this article is a basic overview of creating search engine friendly websites and everyone who builds, manages, or owns a website should be familiar with the information in this article. The information here, however, is only part of the story in how to create a website that sells. You MUST be listed in the search engines, but that's only one step. Most sites are build so that they're doomed before they start. Many small business owners follow something similar to this model: 1. Create a product or service (or decide to sell an existing product or service online). 2. Create a site to sell the product or service. 3. Add payment and fulfillment solutions. And then they... 4. Watch their sites die slow deaths of neglect, due to lack of traffic and willing buyers. 5. Wonder what went wrong. If you want your website to have a chance for success, you must follow proven strategies. Fortunately, you don't have to invent these yourself. You don't succeed by "putting up a site" and waiting. It is all about understanding how people really use the 'net and then building your site to deliver what they're looking for. Your prospective visitor may or may not be interested in buying. They ARE looking for information. The more information you can provide, the more likely you are to create a relationship with them that may one day lead to selling your product or service. You must learn to give before you can expect to receive. I've written many times about learning how others are successful in making their websites attractive to both humans and search engine spiders. I've learned much of what I know about this from Ken Evoy. I learned today that Ken has just released a free, updated version of his Netwriting Masters Course, and this free course (available as a downloadable ebook in .pdf format) addresses the vital differences betwen selling and PREselling -- a concept that Ken identified several years ago. (He discusses this concept and much more in his free Affiliate Masters Course and Service Sellers Course.) For any small business that wants to be successful online, the steps to success are exactly those that form the foundation of the highly successful SBI! product. 1. Write high quality content related to the theme or topic of your business or passion. 2. Use the quality content to draw free, targeted traffic from the search engines. 3. PREsell the traffic, use it to gain trust and confidence -- people buy from those they like and trust! 4. Convert your traffic into dollars -- whatever your business or monetization model. Once you've successfully completed steps 1 through 3, it is the time to start generating dollars from your Web site. Sure, it takes more effort and time, but the investment in your site pays off in the long run. These steps involve a different type of writing for your websites -- what can be called Netwriting. Write to deliver what humans want -- information. Write for two audiences -- humans and search engine spiders. The Netwriting Masters Course is the first and only course that shows you how to get the whole process correct. And it[...]

Search Engines: Getting In Eurekster

Mon, 26 Jan 2004 09:37:41 GMT

Getting In Eurekster "The Eurekster search engine launched recently with fanfare on all the search industry sites and a big article in Danny Sullivan's Search Engine Watch. "The buzz surrounds Eurekster's method of delivering personalized search results." [WebProWorld]

I've completed setting up my weblogs.

Sun, 11 Jan 2004 21:08:48 GMT

About two weeks ago, while working on one of my websites hosted by Site Build It!, I wanted to create a weblog for maintaining current information about telecommunications. While it is possible to create a weblog, of sorts, using Site Build It, it wasn't what I'd become accustomed to using Radio Userland or News Pro. I decided it was time to investigate the state of the art concerning RSS and syndication, and that led me to the newest version of Radio Userland and the replacement for News Pro, Coranto. Both are heavily invested in RSS and XML and it was time to do some updating and building of new infrastructure before I could make progress on my original goal. Now, I've installed Coranto on and I created a new weblog at I've updated some of the settings at I downloaded, installed, tested, and purchased a license for Radio Userland version 8. Now, I'm ready. At this point, I create my weblogs (also called blogs) using Radio Userland, which automatically uploads to John L. Dilbeck's Radio Weblog and to John Dilbeck's Ramblings. Then, it's a fairly quick procedure to copy the entries from my original Ramblings site to it's new host at where it's powered by Coranto, and to my blog at John Dilbeck's Ruminations. I'm running most of the entries concurrently on all of the weblogs, and I don't know if I'll continue doing that or if each will take a direction of its own in the future. Either way, the background work is completed. I have to add a few more pages to several sites where I'll use syndication via javascript to show portions of the blogs on pages that will be automatically updated with no extra effort on my part once they're in place. In a couple of months, I'll know how this is working and how well it suits my original desires. Now, it's time to turn my attention back to marketing and selling.

Richard Stallman's GNU Project Turns 20

Wed, 07 Jan 2004 09:41:33 GMT

The Birth of GNU, 20 Years Ago Today. (image) Richard Stallman resigned from MIT 20 years ago today to launch the GNU Project. That was the free software effort that ultimately spawned the operating system known as Linux, building on a tradition that gave the world a host of other software, some of which is at the heart of the Internet and other things we take for granted today. [Dan Gillmor's eJournal]

How is your online store doing?

Sat, 03 Jan 2004 07:54:28 GMT

Do you have an online store? How's it doing? A couple of percent of the online stores are making great sales, but many are sitting there with no traffic, no sales, and no profits. Perhaps you don't have an online store, yet, but you'd like to sell real products over the Internet. Whether you're an artist, artisan, small manufacturer, reseller, retailer, or someone else who wants to market products over the web, you are facing millions of competitors. How can your site rise above the background to get noticed by a customer just when she is ready to purchase what you offer? Would you like to learn how to sell more hard goods over the Internet? Traffic is the key to successful websites, whether you are offering information or selling something. Without traffic, your site just isn't doing its job. Site Build It! isn't just a webhosting service, it's a system of tools and training that will help you build a site that sells. Don't want to sell hard goods? Find your business type and see how SBI can help you build a more-profitable online business. It's results that count. Is every successful site built using the Site Build It! method? No, of course not. But many of them cost many thousands of dollars every year and have a staff building and maintaining the site. Some build traffic by spending hundreds of thousands of dollars for advertising. Site Build It! helps very small businesses and individuals compete with huge corporations with all their resources, at a tiny fraction of the cost. While there is no guarantee that your site will immediately rise to the top of the heap, you stand a much better chance of success when you use a proven system that includes training and the tools to make your site successful for less cost and less effort. There is one guarantee, however. There's no risk in trying Site Build It. If you decide that SBI does not exceed your expectations, you can get a full refund, and keep the domain name for use anywhere else. How many other webhosting services are sure enough of their system that they'll offer to refund your money if you're not happy with the results your site achieves? Don't miss the 2-for-1 sale that will expire on January 5, at midnight. Get two years of Site Build It for the price of one year.