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Preview: Comments on: Don’t Send From a Free Email Address

Comments on: Don’t Send From a Free Email Address

Email Marketing Tips and Best Practices: AWeber Blog

Last Build Date: Sat, 24 Feb 2018 03:51:55 +0000


By: S

Wed, 24 Jun 2009 08:39:59 +0000

Justin, You are right on with this post. As Kathy said, the devil is definitely in the details. Andres, I can definitely understand your logic of not using important e-mail addresses to post everywhere, but rather more "disposable ones" for certain types of activities. When it comes to interacting with your visitors and customers as a group, here's something I hope may help. Have you considered installing a ticket helpdesk on your domain... like TicketDeskPro maybe? I haven't used it myself yet, but I know someone who uses it for all his user support for the very reason of not having to sift through tons of spam. So in addition to looking at using Aweber in conjunction with an e-mail address like or for any lists/newsletters, a ticket helpdesk is one solution I definitely intend to implement in my site plans. After all, making more efficient use of our time, having good organization, minimal spam and less effort to accomplish these ends can only result in better customer service. At $67, it might be worth considering. Just a thought. Cheers

By: Jason

Wed, 30 Apr 2008 04:59:37 +0000

You have a valid point. I can't tell you how many instances I have come across the truth to this. Especially a hotmail account.

By: Andres

Tue, 15 Apr 2008 17:39:30 +0000

This is really complicated since if you use one of your domain emails, that email will get a lot of spam. If you don't answer the emails, customers will get upset. If you deal with spam, you lose time. I use free emails addresses in the reply because I don't want spam. I don't like to use email filters either, so in this state of things, there is no real solution to me.

By: Done Your Taxes? Audit Your Email Marketing. - Email Marketing Tips on the AWeber Blog

Fri, 11 Apr 2008 17:01:29 +0000

[...] your reply address properly brand your business and make your messages recognizable to email [...]

By: dozie

Wed, 04 Jul 2007 18:25:32 +0000

Thanks Justin for this blog. Well, I think it very difficult for a prospective customer to pay any attention to your business emails if you

By: Emmanuel NOLACK

Wed, 04 Jul 2007 07:30:17 +0000

Here's a fantastic advice! As a matter of fact, many people instead get frightened with the idea of getting something free. It makes no sense to be promoting or developing a business and, at the same time, be running up and down to search for FREES. A sound business should generate the necessary ressources to make it grow. People do know and believe, regardless of their culture, that in this world, every thing we can expect for, have, gain or earn has a compensation. Something for nothing is not possible! And let's never forget, even our prayers are only heard when we accept paying a tribute to the Lord: SAYING THANKS FOR WHAT WE'VE ALREADY GOT.

By: Lou

Wed, 04 Jul 2007 07:24:33 +0000

Gmail's won me over, love the key features: - the labelling versus folders. - the heaps of storage - the smooth,relatively fast interface - the blindingly fast search of all my emails for anything based a few barely-remembered word fragments. Yup, I'm sold. But, I realize many clients will equate gmail accounts with hokieness. The answer? Pretty simple. - create a catchall domain at my website e.g. - forward all email to to my gmail account - set up a POP3 account for in my gmail config - gmail receives incoming email to and, when I reply, sets the reply address to (which is what the recipient sees on the From: line). Works great for everyone: My clients see a reassuring "real" domain; I get to enjoy the benefits of gmail. :)

By: Chuck Madere

Tue, 03 Jul 2007 20:28:17 +0000

Thanks for the advice. This is my first time comming here and I've learned something. Great. Check back a lot I will.

By: Is your free blog worth what you paid for it? | Virtual Impax

Tue, 03 Jul 2007 16:13:33 +0000

[...] There's a great post over at Return Customer which advocates using domain based email addresses for your business instead of the FREE variety.  There's a more indepth post at the Aweber blog communications blog.   [...]

By: Kathy

Tue, 03 Jul 2007 15:58:35 +0000

Your own domain name with a corresponding web site SEEM to be elements which should have been covered in Business 101. I've actually had clients who were driven to get a web site when vendors refused to consider a credit app without a valid web site address. The devil is in the details. It's amazing how such a small detail, like the form the address takes in the from field, can shape the recipient's opinion. Go ahead and ignore/argue with the advice offered in this post. I've seen first hand the power such minute details can make on a business' bottom line.

By: Raymond

Tue, 03 Jul 2007 15:32:17 +0000

It's true that we have less control by using the free email. I still prefer to be in control.

By: Sjarief

Tue, 03 Jul 2007 13:20:19 +0000

I haven't use any desktop email for very long time. Why? because I like Gmail very much. The user interface is very user friendly, very fast, good searching capability, and they provide generous space, and it's free. And now it's getting better, because with Google Apps, now I can use Gmail using my domain, So if you like gmail interface and like to use it as a business email, just apply Google Apps.

By: Guy Cook

Fri, 29 Jun 2007 18:59:49 +0000

It's true that using the address isn't the best, but since it's quite easy to setup an alias on our mail servers and have mail forwarded to your address, then simply use the reply to address of your doamin when you reply is one 'work around'.

By: Justin Premick

Fri, 29 Jun 2007 18:17:03 +0000

Hi Joe, Thanks for dropping by! While a major email host like a Yahoo! probably isn't going anywhere, I think your point is well-taken anyway, especially when you consider the potential ill effects of using an email address from the company providing your home/office Internet access. One thing we see some people do is use an address at their paid ISP - Comcast, Verizon, Earthlink, etc. - rather than one at their domain. While users may be paying for those, if they want to switch providers they have to switch email addresses, too (after all, how likely are those companies to keep servicing your email address when you're not paying them anymore?). Of course, it's also a bad idea to use that type of email address for each of the other reasons you point out in your post :)

By: Joe Rawlinson

Fri, 29 Jun 2007 17:35:35 +0000

Justin, Thanks for the link! I think you're right that the odds of a Yahoo disappearing are slim. That is more likely to happen with smaller free email providers. I have had moments of terror when, for whatever reason, Yahoo or GMail wouldn't let me login to my account. Fortunately, I was always able to get access to my email later. If I was ever a victim of something like Catherine's "gone with the wind" episode I would have lost a lot of valuable information (both emails and contact information). That could be devastating to a business.

By: Justin Premick

Wed, 20 Jun 2007 13:11:45 +0000

JoLynn, Webmail interfaces can be... let's just say "less than ideal." I used one from time to time back in college and it wasn't especially user-friendly. Fortunately, you may have better options available. If your webhost gives you the option to access your email from outside that interface, you can use a desktop program like Thunderbird (which we use here at AWeber for our work-related email). If you prefer to access your email via the web, you might look into Gmail - it can be used to manage any POP3-enabled account.

By: JoLynn Braley

Wed, 20 Jun 2007 04:37:56 +0000

Very good point Justin. I haven't done any marketing yet, but I think it's important that any email you send regarding your site (whether responding to a contact request or networking), that it's best to get in the habit of using your domain email. I personally don't like the email interface my host provides, but I still use it. ;)

By: Justin Premick

Mon, 18 Jun 2007 13:42:59 +0000

Nicole, If you're using an email account/address at your domain, and having difficulty receiving email messages, get in touch with your hosting company to figure out what happened. One of the advantages to using an address associated with your website is that you're paying them to provide services to you, and you should be able to call or email them for support. Much better than using a free service where if there's a problem, well... "hey, you get what you pay for..."

By: Nicole

Sun, 17 Jun 2007 11:46:03 +0000

Good morning, I've been really interested in this post as I just recently had an experience that actually got me to thinking that I needed to start using gmail. I put up a website offering a free sample of our non-toxic cleaning product and it got picked up by 15 sites. I was getting on the average 40 requests every 10 minutes. I had all these requests coming to my regular email address and noticed that my regular mail wasn't even making it through! Even my regular "junk mail", "spam" wasn't making it. I am getting ready to re-open my sample site and now am wondering what I should do? Any suggestions???? Thanks

By: Justin Premick

Fri, 15 Jun 2007 13:23:00 +0000

Peter, It's worth noting that those "free" addresses are more likely to be used as throwaway addresses and/or bogus submissions to your opt-in form. After all, if someone's trying to get access to a download or another part of your site that you've placed behind a form, they may very well try sticking in something like just to try to get to the next page/download without having to give their email address. Also, given the amount of spam that does ultimately get through to major domains, on top of requested messages and personal communications, it's very easy for someone to miss a message. That's one of the challenges we all face when writing our confirmation messages and thank-you pages, and it's definitely an ongoing task to make it as bulletproof as possible for people to go from website -> opt-in -> confirm. That said, I don't recommend blocking major domains from subscribing for the simple reason that a lot of people only have addresses with those providers, and if you block those domains, you're turning away many more potential subscribers than however many aren't confirming for you now. Catherine, You're right in stating that Hotmail offers paid email as well as free email. (other providers including Yahoo offer this as well). However, the overwhelming majority of accounts at those major email providers are not paid accounts; they're the free ones, which spammers can and do abuse. Guy, Whether you have reverse DNS set up does affect your deliverability (and it's set up for all messages going out from AWeber). Example: AOL will not deliver mail if you're sending from dynamic IPs: rDNS is part of the overall picture that ISPs look at when deciding if they should deliver messages from you/us/anyone to the intended recipient. There's a ton more that ISPs do to manage incoming email (especially as volume increases)... I certainly don't envy them, they've got a tough job.