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How to Improve Social Media Marketing Strategy

Fri, 23 Feb 2018 14:24:41 GMT2018-02-23T14:24:41Z

Social media marketing plans can decide the future of a business and a brand. As the technologies advance, the boundary between social media marketing and mainstream marketing is becoming more blurred than ever. Chalking out a social media plan is no easy task for a first timer, but getting a few tips from the pros certainly helps. Very simply put, every social action must culminate to a larger social media marketing strategy. People, their likes, shares, replies, and posts should all be a part of a larger plan that generates leads, drives sales, or contributes in other ways to a business goal.

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How to embed content from the web to your Google Site

Wed, 21 Feb 2018 14:07:40 GMT2018-02-21T14:07:40Z

As of December 2017, the new Google Sites lets you embed HTML and JavaScript, as well as other websites. That is a big change from a year ago when the new Google Sites mostly let you share items from Drive, YouTube, and a few other Google sources.

The changes make the new Google Sites an even more useful website and intranet site creation tool.

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Create an RSS Feed for any Search Result

Mon, 19 Feb 2018 14:06:42 GMT2018-02-19T14:06:42Z

Of course using something like IFTTT you can convert this RSS feed into a different format if you prefer: send the feeds to a read-it-later service or a Google Sheet, for example. The beauty of the RSS format is you can queue up all of your web search hits in the background and then check in on them when you’ve got the time.

complete article

5 open source RSS feed readers

Fri, 16 Feb 2018 14:04:59 GMT2018-02-16T14:04:59Z

RSS is no more gone than email, JavaScript, SQL databases, the command line, or any number of other technologies that various people told me more than a decade ago had numbered days

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Is Social Media Good for Democracy?

Wed, 14 Feb 2018 13:09:15 GMT2018-02-14T13:09:15Z

Facebook is taking a hard look at the impact it has on the democratic process after announcing it could no longer guarantee that social media is beneficial to democracy. One critique of social media is the ability to create echo chambers -- online spaces that only surround users with like-minded people and ideas.

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JSON Feed the New RSS?

Mon, 12 Feb 2018 14:00:00 GMT2018-02-12T14:00:00Z

JSON Feed is a new take on the web syndication format, but unlike RSS and Atom its in JSON, not XML. So what does it try to do better?
Mainly overcome the perils of XML; its complex, heavyweight, difficult to parse and not in sync with the current trend wanting web data exchange happening almost exclusively in JSON document representation.

In contrast, JSON is easier to both write and parse, manipulate and consume, especially given that its data types are exact reflections of their native Javascript counterparts.

complete article

Deleting Every Social-Media App From My Phone Is the Best Thing I Have Done in 2018

Fri, 09 Feb 2018 13:09:14 GMT2018-02-09T13:09:14Z

As you get older, one of the ways life remunerates your increasing irrelevance is you gain a measure of self-knowledge. And I know my brain is, essentially, like a bird pecking at a mirror.

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How to stand out and make connections

Wed, 07 Feb 2018 13:09:20 GMT2018-02-07T13:09:20Z

Social media is great for keeping tabs on your old college roommate or staying in touch with that aunt who lives in another state. As millennials, we’ve grown up with social media being part of our daily lives. It’s probably rare you go through your day without checking your accounts.

In this day and age of having everything a click away, have you considered the opportunities that could be at your fingertips? Outside of keeping in touch with your friends and family, social media can do wonders for your professional network. Social media has been one of my go-to tools to make connections and grow my network.

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Teach Students To Use Social Media (The Right Way) And The Possibilities Are Endless

Mon, 05 Feb 2018 14:08:56 GMT2018-02-05T14:08:56Z

CJ Marple wanted to teach his young students how quickly information can spread on the Internet.

So earlier this year, the third-grade science teacher wrote up a tweet with the help of his students, asking for other users to retweet the message, or even reply to the message with their location.

The Kansas teacher says he expected 1,000 or so retweets, but within days the tweet went viral and gained more than 227,000 retweets and 75,000 replies from users all over the world. His students, who are probably a little too young for their own social media accounts, learned a lot that week about the power of social media.

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Social media mistakes you can avoid for businesses

Fri, 02 Feb 2018 14:08:48 GMT2018-02-02T14:08:48Z

Ten years ago if we told people that social media management will be a full-time job, they might have laughed at us. As simple as they are to use, managing a number of platforms for businesses can be quite challenging. With so many platforms and changing algorithms, and hashtags to choose and use, you can easily feel that things are getting out of control.

I spoke to my colleague Sarah who manages different social media accounts for our clients and asked her about the common mistakes that people make when managing their brand accounts, and what should business owners avoid doing on social media:

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Are You Still Using an RSS Reader

Wed, 31 Jan 2018 14:00:43 GMT2018-01-31T14:00:43Z

RSS is now competing for my time with Twitter, Reddit, internal Verge chats, and other news sources

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Google News Said to have deprecated old RSS feed URLs on December 1, 2017

Mon, 29 Jan 2018 14:50:49 GMT2018-01-29T14:50:49Z

Google News will be deprecating their old RSS feed subscription URLs by December 1, 2017. That means if you have Google News RSS feed subscriptions from a year or so ago, you will need to go through all those subscriptions and update them.

To update your RSS feeds, you need to go to and select the section you want or create a custom section. At the bottom of the section’s page, click RSS. This will make the feed appear. Copy the URL from the address bar to get the new URL for the RSS feed.

Google told us the old RSS URLs will no longer work effective December 1, 2017.

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2018 Biggest Social Media Trends For Business

Fri, 26 Jan 2018 21:22:14 GMT2018-01-26T21:22:14Z

Just how dominant a business tool was social media in 2017? Despite being involved in an investigation by Congress, Facebook reported its highest earnings ever in Q3, up nearly 50% from a year ago.

complete article

The power of data-driven content marketing

Wed, 24 Jan 2018 21:20:57 GMT2018-01-24T21:20:57Z

Did you know that the average CTR for any form of online advertising went from 0.09% to 0.05%? For this trend we are to blame the rise of social networks and ad blockers which helped consumers successfully fight the unwanted ads.

Where does this leave marketers?

complete article

9 steps to better, more effective content writing

Mon, 22 Jan 2018 21:19:45 GMT2018-01-22T21:19:45Z

Writing sells.

You don’t have to be the worlds foremost wordsmith to produce effective content, but improving your writing will make you more successful at work.

Here are some tips:

1. Know your audience.

You are not just writing for yourself, are you? You should be creating content for others, and it’s imperative to understand the people you are writing for. Whats useful for them? What might help them in their jobs?

complete article

What Happens When Content Marketing Meets Your Customer?

Fri, 19 Jan 2018 21:18:35 GMT2018-01-19T21:18:35Z

When effective content marketing meets your customers, the magic happens. Before we dive in to the secret sauce behind the magic, what comes first, content or the customer? That is not a trick question. It’s a real test to see which direction your content marketing is headed. If you’re not sure about how this should play out for the benefit of your marketing and your customer…read on.

As a marketer and a consumer, I always think about the value content plays in a marketing strategy and campaigns.

complete article

Content Marketing: How to Use It for Success

Wed, 17 Jan 2018 21:17:25 GMT2018-01-17T21:17:25Z

Happy New Year! Are you looking to reach and engage with customers in a new and exciting way? This is going to be the year your business embraces content marketing in a real and serious way. Why is this going to be the year of content marketing?

complete article

Hateful content surfaces on Facebook despite moderation efforts

Mon, 15 Jan 2018 21:16:21 GMT2018-01-15T21:16:21Z

Decisions made by Facebooks human content moderators to weed out hate speech posts are often inconsistent, causing some offensive content to wrongly remain on the platform, according to investigative journalism group ProPublica.

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Blog Marketing Tips

Fri, 12 Jan 2018 21:15:30 GMT2018-01-12T21:15:30Z

Blogs are the lifeline of companies across the world, and marketers are hungry for B2B blog marketing tips. According to a study conducted by Content Marketing Institute (CMI), blogs are the 3rd-most popular content marketing strategy, just behind social media marketing and articles.

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Instagram is integrating recommendations into user feeds

Wed, 10 Jan 2018 21:14:17 GMT2018-01-10T21:14:17Z

Instagram is starting to roll out recommended posts directly into users’ home feeds, according to TechCrunch.

Previously, the home feed was dedicated to posts from accounts that users follow as well as ads, whereas recommended posts were located solely in the Explore tab.

complete article

How to save everything you post to social media

Mon, 08 Jan 2018 21:12:55 GMT2018-01-08T21:12:55Z

If you get the urge to revisit that cute photo you posted some time last year, you'll have to scroll through your timeline for what feels like hours to track it back down. Instead, when you share a post on social media, also save it to your phone for safe-keeping. This will not only save your social media hits for posterity, but also make them easier to find if you ever need to rediscover them.

complete article

15 Ways To Bridge The Gap Between Social Media And In-Store Experiences

Fri, 05 Jan 2018 21:07:44 GMT2018-01-05T21:07:44Z

For retailers, the line between online and offline shopping experiences no longer exists. Todays consumers expect consistent branding and service across all platforms, whether they are physically in a store, browsing products on a website or reaching out on social media.

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The Basic Social Media Mistakes Companies Still Make

Wed, 03 Jan 2018 21:06:25 GMT2018-01-03T21:06:25Z

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it is always a good idea to go back and make sure you have the basics covered. Your company may discover that it needs a strategic do-over.

complete article

Complete Guide to RSS and How to Use It with WordPress

Mon, 13 Nov 2017 13:00:00 GMT2017-11-13T13:00:00Z

What if users did not have to come to your WordPress site in order to read your articles? That would certainly make it easier for users since they would not have to navigate to ten of their favorite blogs and news sources to get their daily information. It would also be nice for the website owners, since it would allow you to distribute your content in a more efficient manner, delivering the content to where the customers want it to be.

complete article

Twitter will identify political ads and disclose who paid for them

Fri, 10 Nov 2017 13:00:11 GMT2017-11-10T13:00:11Z

Twitter has been in hot water as more evidence emerges showing how Russia used the social network to influence public opinion. Ahead of a November 1st Congressional hearing on Russian manipulation, Twitter has introduced sweeping new rules for how it shares data on political posts. The network will launch a Transparency Center that lists all ads appearing on Twitter, including promoted ones that previously only appeared to targeted demographics, and will clearly label them when they appear in user feeds.

complete article

Social networks can learn about you through your friends

Thu, 09 Nov 2017 01:09:00 GMT2017-11-09T01:09:00Z

Some people might think that online privacy is, well, a private matter. If you don’t want personal information getting out online, then you can just not put it out there. Right? Wrong. Keeping your information private isn’t solely your choice anymore. Friends can play a big role in your privacy, new data show. And the more they share on a social network, the more that social network can figure out about you.

Someone who joins a social network — such as Snapchat, Instagram or Facebook —wants to find their friends. Often, the social network can help. Many apps offer to import contact lists from your phone or e-mail. These apps then use that information to find matches with people already in the network, and suggest them to you.

complete article

Facebook acquiring tbh, a social network popular with teens

Mon, 06 Nov 2017 13:00:00 GMT2017-11-06T13:00:00Z

Facebook is adding to its collection of apps. This time, a social network called tbh, popular with teens.

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The Struggles of a Journalist in a Social Networking World

Sat, 04 Nov 2017 13:00:00 GMT2017-11-04T13:00:00Z

Social networking sites have moved to the foreground of news consumption for the masses. Politicians now take to Twitter to reach citizens directly: Facebook has algorithms to decide what news will encounter the highest click baits and Snapchat offers ‘snap’ news stories at the bottom of your friends update

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Social media stars reveal how they really get rich

Thu, 02 Nov 2017 13:00:00 GMT2017-11-02T13:00:00Z

For a growing number of people, their activities online have become their real jobs. Achieving influencer status on Instagram or YouTube can help a onetime enthusiast who filmed videos from his childhood bedroom earn a legitimate six-figure salary. Today, social-media stardom is no longer a springboard to a mainstream career but a career in and of itself. For these tech-savvy self-promoters, there’s a lucrative world of freebies, sponsorships and other moneymaking opportunities at their fingertips.

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5 Ways To Put the Social Back In Social Media

Tue, 31 Oct 2017 13:00:00 GMT2017-10-31T13:00:00Z

Remember the good old days (a la 2009) when social media was fun?

Think back to a time before all talk turned to fake news, algorithm hacks and carefully curated influencer feeds.

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Twitter is the latest to fill your feed with auto-playing video ads

Sat, 28 Oct 2017 18:00:10 GMT2017-10-28T18:00:10Z

Your Twitter feed is going to get even busier thanks to the microblogging service unlocking auto-playing video ads for advertisers. Starting today Video Website Cards are available to every ad-buyer. In limited beta tests (like the one embedded below; videos do not seem to work with embeds), Twitter has found them pretty successful, with a 200 percent higher clickthrough rate compared to the leading standard. So yeah, expect to see an awful lot more of these coming soon.

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How to Add a Twitter Feed to Your RSS Reader

Fri, 20 Oct 2017 13:00:00 GMT2017-10-20T13:00:00Z

Those of you who are in a habit of maintaining an RSS reader to consume information from worldwide publications, authors and people you’re interested in hearing from, here is a tool to help you do so on Twitter.

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Googling Indexing Your Podcast Feed

Wed, 18 Oct 2017 13:00:00 GMT2017-10-18T13:00:00Z

While there may be businesses that specify in SEO, to many, Google Search Engine Optimization remains a mystery. In fact, Google is constantly making changes, refining how they want results to be displayed to its users.

complete article

Five Android apps to feed your RSS needs

Mon, 16 Oct 2017 13:00:00 GMT2017-10-16T13:00:00Z

RSS offers an efficient way to stay in the know, but the right newsreader can make a big difference. Here are five outstanding Android apps that should do the trick.

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5 Social Media Trends That Will Have Maximum Impact in 2018

Fri, 13 Oct 2017 13:00:00 GMT2017-10-13T13:00:00Z

With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline.

Businesses need to quickly figure out what’s best for their audiences in order to generate better engagement and increased brand loyalty.

Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.

complete article

Researchers are studying your social media. What do you think of that?

Wed, 11 Oct 2017 13:00:00 GMT2017-10-11T13:00:00Z

Have you tweeted, posted an Instagram photo or just generally engaged in social media before? Then it’s possible you have been part of a research experiment of sorts. Think that raises some ethical questions? You are not the only one.

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Why RSS Still Beats Facebook and Twitter for Tracking News

Mon, 09 Oct 2017 13:00:00 GMT2017-10-09T13:00:00Z

You would be forgiven for thinking RSS died off with the passing of Google Reader, but our old friend Really Simple Syndication (or Rich Site Summary) still has a role to play on the web of 2017. It is faster, more efficient, and you will not have to worry as much about accidentally leaking your news reading habit to all your Facebook friends.

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Where Is Social Media Headed in 2018 and Beyond?

Fri, 06 Oct 2017 13:00:00 GMT2017-10-06T13:00:00Z

It is important for entrepreneurs to understand how social media is evolving and changing -- 2.8 billion people use social media. In terms of advertising new products and services, there are few things more potent and ubiquitous than social media.

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6 Social Media Trends to Prepare for in 2018

Wed, 04 Oct 2017 13:00:00 GMT2017-10-04T13:00:00Z

2018 is only four months away, and brands have to prepare to take advantage of the opportunities social media presents -- or their competitors will.

When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of possibilities. It's where your audiences already live and engage with content, which makes it a convenient platform for brands. Its built-in analytics allow you to track and improve your efforts over time. Plus, all the free social-media tools make it easy to use and maintain an active presence.

As you look ahead to 2018 and begin planning for ways to strengthen your social strategy, it is important to keep a pulse on trends.

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How to Create Powerful Social Network Platform in 8 Steps

Mon, 02 Oct 2017 13:00:00 GMT2017-10-02T13:00:00Z

How did Mark Zuckerberg change the world? He built a global community that brings people closer together. The origins of Facebook are available to the general public. Everyone is familiar with the story of building social network platform that will greatly impact human relations and economy. Mark's vision of community opened a door to many variations of social media network platforms that today exist. Jack Dorsey created Twitter in March 2006. Rome may not have been built in a day, but Twitter was built in just two weeks, says Jack.

A few years later Kevin Systrom and Mike Krieger built a pared - down photo app today known as Instagram.

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The Impact of Social Media on Todays Teenagers

Fri, 29 Sep 2017 13:00:00 GMT2017-09-29T13:00:00Z

Currently, the world’s population is 7.5 billion, 3.8 billion are internet users and 2.8 billion of them are social media users. 1.8 billion of the entire world population is made up by teenagers from the ages of 13-19 years old. Instagram alone has 500 million active monthly users. Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day. Snapchat has 166 million daily users. Although adults do also use some social media, teenagers are the majority of users.

complete article

Feed Hawk hunts down YouTube channel RSS feeds for you

Wed, 27 Sep 2017 13:00:00 GMT2017-09-27T13:00:00Z

Are you still using RSS? If you are (and you should be, as we’ll see in a moment), then you should use the Feed Hawk app on your iPhone and iPad. Feed Hawk puts itself in your iOS Share Sheet and locates the RSS feed(s) from any website you visit. If you want, it can automatically subscribe you to the RSS feed in your RSS reader of choice.

The latest version of Feed Hawk can even find feeds for YouTube channels. That, in case you are wondering, is huge.

complete article

Time Saving Tool

Mon, 25 Sep 2017 13:00:49 GMT2017-09-25T13:00:49Z

I am going to mostly skip talking about what RSS is beyonds a lightweight summary of web site news stories, blog posts. An RSS reader allows you, in one interface, to quickly skim the recent publications for mayne 100s of web sites.. without having to visit them.

complete article

A Different Take on a RSS Feed Reader

Fri, 22 Sep 2017 13:00:00 GMT2017-09-22T13:00:00Z

Unlike traditional news feeds that invade user privacy, show ads, and track users across the web, Top Bottom Center is a new content feed that bursts filter bubbles by providing the smartest, funniest, and most flexible news feed ever. Private content feeds give the best information and entertainment, all in one feed.

Content is pulled from a variety of diverse, top-tier sources to give broader perspectives directly from the world's leading thinkers, entertainers, and content producers. Stories feature information from politically and socially diverse sources right next to each other to remove the echo chamber and ideological bubbles of social media.

complete article

9 Inspired Productivity Tools For Entrepreneurs

Wed, 20 Sep 2017 13:00:00 GMT2017-09-20T13:00:00Z

Time is an entrepreneurs most valuable and elusive resource. Seizing the day seems like an impossible task, and staying organized is a constant battle. Many software solutions have tried to solve the eternal entrepreneurial bottleneck, and some of them have succeeded in creating effective solutions

complete article

JSON Feed - The New RSS?

Mon, 18 Sep 2017 13:00:00 GMT2017-09-18T13:00:00Z

JSON Feed is a new take on the web syndication format, but unlike RSS and Atom it's in JSON, not XML. So what does it try to do better?

Mainly overcome the perils of XML; it's complex, heavyweight, difficult to parse and not in sync with the current trend wanting web data exchange happening almost exclusively in JSON document representation.

In contrast, JSON is easier to both write and parse, manipulate and consume, especially given that its data types are exact reflections of their native Javascript counterparts.

complete article

The Truth About Content Syndication and Duplicate Content

Thu, 14 Sep 2017 16:37:09 GMT2017-09-14T16:37:09Z

It takes time to build an audience: you need to attract them to your site, which they’ve likely never heard of, and convert them into loyal readers, so they come back and tell their friends – and eventually turn into customers, which is the whole goal of content marketing.

The Truth About Content Syndication and Duplicate Content

Content Marketing is the next wave in the communication space

Tue, 12 Sep 2017 16:01:56 GMT2017-09-12T16:01:56Z

Content marketing paved its way into the global village a decade back and has immediately shone up to fame with the coming of new media. Business houses across the globe are increasingly developing solutions for content marketing.

complete article

Will Blockchain Reinvent Social Media?

Sun, 10 Sep 2017 16:00:23 GMT2017-09-10T16:00:23Z

Social media is everywhere. The big players in the industry carry billions of users and boast massive layers of data and content. These days, though, social media may be in for a major change, possibly due to the rise of blockchain.

Will Blockchain Reinvent Social Media?

Structure Your XML Sitemap As You Like

Fri, 08 Sep 2017 15:58:57 GMT2017-09-08T15:58:57Z

Google loves XML Sitemaps, it gives their bots an easy way to discover all your content. Even better, it gives webmasters a way to see how many of their URLs in their sitemap file were indexed and which URLs were not. But when it comes to how you should structure your XML sitemap file, that is totally up to you.

Structure Your XML Sitemap As You Like

Facebook Anonymously Launched Social Media App In China

Wed, 06 Sep 2017 15:57:39 GMT2017-09-06T15:57:39Z

Facebook anonymously launched a photo-sharing app in China in a new effort to make inroads in the worlds most populous country.

Facebook Anonymously Launched Social Media App In China

10 things you need to do to create an engaging social media presence

Mon, 04 Sep 2017 15:55:53 GMT2017-09-04T15:55:53Z

As of this year, about 81% of the United States population uses at least one social media platform. That number is growing by roughly 5% per year. At this rate, 100% of the United States will have a social media profile on at least one platform by 2021.  

Businesspeople searching for the ideal marketing channel to engage prospects should look no further than social networks. Social media provides companies with ample information to create messages targeted to valuable niche audiences, and given the statistics, it is inevitable that the audience you are trying to reach is on at least one social network.

complete article

JSON vs. XML: The battle for format supremacy may be wasted energy

Fri, 01 Sep 2017 15:54:05 GMT2017-09-01T15:54:05Z

Back in the late 90s, when standards were proprietary and communication protocols complicated, two data formats appeared on the horizon. The first was the extensible markup language, born as an extension of an existing markup language standard (XML), and designed (by an open committee) with the purpose of storing and defining documents and data through the optional use of a schema.  The other, JavaScript Object Notation (JSON), born out of a programming language, was almost the exact opposite – a serialization format with requirements so simple they fit on the back of a business card. XML exploded in application development and communication platforms in the 2000s due in large part to the sheer demand for a human readable, vendor-neutral data format that was easy to read, write and share. As applications and platforms evolved and efficiency grew in priority, APIs evolved to become leaner, and JSON overtook XML as the preferred data interchange format among developers across many technology stacks.

JSON vs. XML: The battle for format supremacy may be wasted energy

Feed Hawk Is Useful But Not Essential for RSS Junkies

Wed, 30 Aug 2017 15:52:41 GMT2017-08-30T15:52:41Z

Many information junkies keep up with their favorite Web sites by subscribing to their RSS feeds, pulling the latest updates from those sites into a central location for efficient perusal.

I rely heavily on RSS to keep me abreast of the latest tech news. I am also addicted to political sites during this years bizarre presidential election, and I have tapped into a host of feeds to keep me up to date on the latest antics from the candidates.

Feed Hawk Is Useful But Not Essential for RSS Junkies

What is social media and how did it grow so quickly?

Mon, 28 Aug 2017 15:51:43 GMT2017-08-28T15:51:43Z

The popular social media platforms are obvious to most people – Facebook has a UK audience of some 40 million, LinkedIn and Twitter both exceed 20 million, and Instagram, Pinterest and Snapchat have close to 10 million each. The reach of these platforms makes it clear that social media is now ubiquitous. But for all the big name players, what is the definition of social media? Where did it come from? And how did it gain such an important role in our lives so quickly?

What is social media and how did it grow so quickly?

Is Social Media Making Me Miserable?

Sat, 26 Aug 2017 15:50:15 GMT2017-08-26T15:50:15Z

Back in 1970, the technology writer Alvin Toffler published a book called Future Shock, which became an international bestseller. The book is about how humans struggle with too much technological change in too short a time—and it is all-too relevant today. Social media now dictates how people interact with friends, read the news and navigate their day-to-day existence.

What is all that doing to the human psyche?

Is Social Media Making Me Miserable?

5 open source RSS feed readers

Thu, 24 Aug 2017 15:48:33 GMT2017-08-24T15:48:33Z

When Google Reader was discontinued four years ago, many technology experts called it the end of RSS feeds.

And it is true that for some people, social media and other aggregation tools are filling a need that feed readers for RSS, Atom, and other syndication formats once served. But old technologies never really die just because new technologies come along, particularly if the new technology does not perfectly replicate all of the use cases of the old one. The target audience for a technology might change a bit, and the tools people use to consume the technology might change, too.

5 open source RSS feed readers

Why Social Media Users Should Never Lower Their Guard

Tue, 22 Aug 2017 15:46:03 GMT2017-08-22T15:46:03Z

When it comes to social media, especially Facebook and Twitter, I am guarded when it comes to whom I friend or follow. I use Facebook almost exclusively to connect with friends, family or business acquaintances. I use Twitter mostly for news and commentary that's of interest to me personally.

But there is another social media site I use a lot, and that is LinkedIn. LinkedIn differs from Facebook and Twitters generalized social interactions by focusing on helping people make and maintain professional connections. LinkedIn was purchased last year by Microsoft for $26.2 billion, and has become Redmonds foray into social media.

Social Media Security

Social Media Demographics

Sun, 20 Aug 2017 15:44:47 GMT2017-08-20T15:44:47Z

Social networks are here to stay, and they are constantly evolving. Globally, more than 2.8 billion people — or 37% of the world's population — use social media, but the way those users interact with each other, and the platforms they adopt, vary widely.

Social Media Demographics

How to Add a Twitter Feed to Your RSS Reader

Fri, 18 Aug 2017 15:43:05 GMT2017-08-18T15:43:05Z

Twitter is one of the foremost platforms for gaining information quickly as all the major news publications and companies are breaking news about new happening around the world on Twitter.

Scratch that, even influencers, athletes and other celebrities are constantly divulging information on Twitter and many of you might be interested in not missing out on their tweets.

And for those of you who are in a habit of maintaining an RSS reader to consume information from worldwide publications, authors and people you’re interested in hearing from, here is a tool to help you do so on Twitter.

How to Add a Twitter Feed to Your RSS Reader

Looking for Tech Advice

Wed, 16 Aug 2017 15:40:57 GMT2017-08-16T15:40:57Z

I need to create a new RSS feed from an existing feed, with just a simple change: I want to add the authors name into each title so that a post from (say) me with the title Looking for tech advice would be changed to have the title

Tech Advice

The Top 6 RSS Reader Apps for iOS

Mon, 14 Aug 2017 13:59:00 GMT2017-08-14T13:59:00Z

RSS really does not get as much love as it used to, and that is actually a shame. Being able to pull stories from multiple sources into one good app is great, especially when you can customize these to show what’s important to you.

The Top 6 RSS Reader Apps for iOS

AI Identifies Coded Hate Speech on Social Media

Fri, 14 Apr 2017 13:00:00 GMT2017-04-14T13:00:00Z

Now, analysts at New Yorks University of Rochester are fighting back with an AI of their own.

The team collected about a quarter of a million unique English tweets from between Sept. 23—the first reported incident of hate-code words—and Oct. 18—a week after the second US presidential election debate between Hillary Clinton and Donald Trump.

There were some interesting observations that we noted.

complete article

Can social media be regulated?

Wed, 12 Apr 2017 13:00:22 GMT2017-04-12T13:00:22Z

If millennials are the yardstick by which we measure what drives communication on social media, then it would seem that all eyes should be on social messaging platforms such as WhatsApp this year. This is the view of Dominique Pienaar, CEO of DUO Marketing & Communications, who says these platforms are becoming increasingly popular due largely to the immediacy of contact and response and are certainly preferred platforms among the millennial market when it comes to one on one, broadcast and group communication.

complete article

Social media: Marketing in a digital age

Tue, 11 Apr 2017 01:00:00 GMT2017-04-11T01:00:00Z

What was once a world of snail mail, magazines, and newspapers is now a world of cell phones, email and social media. There is no mistaking the up rise and importance of new technology in what is now a digital age. In the past, advertising was a more simplified process. You could advertise in a newspaper or magazine, or leave flyers on someone’s doorstep or mailbox. You could buy air time for a commercial or buy space on a billboard. However, as technology grew and evolved, so did our methods of advertising.

What should I do to advertise my business?

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Five Android apps to feed your RSS needs

Fri, 07 Apr 2017 13:17:25 GMT2017-04-07T13:17:25Z

If you are a news junkie, you probably depend on various and sundry RSS feeds—so you most likely need a handy app to curate them into a single, easy-to-use location. Fortunately, plenty of Android apps are available to handle all your RSS needs.

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How to Be More Productive on Social Media

Wed, 05 Apr 2017 13:00:00 GMT2017-04-05T13:00:00Z

Anyone who has invested time managing and growing a social media following knows that it can turn into a time vacuum. Open up Instagram and suddenly you find yourself scrolling through beautiful photos from your friends excursion to Iceland. Those ponies are so photogenic with their manes blowing in the icy wind! Logging in, posting and getting out without being distracted is a challenge even the most self-disciplined struggle with.

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The Most Popular Social Networks With Millennials, Gen X, and Baby Boomers

Mon, 03 Apr 2017 13:00:40 GMT2017-04-03T13:00:40Z

Although Facebook is the most popular social network across generations, it is not as dominant with younger people as it is with older ones, according to recent research from Sprout Social.

The report was based on data from a survey conducted in January 2017 of 1,000 Millennials (age 18-34), Gen Xers (age 34-54), and Baby Boomers (age 55+) in the United States.

Some of 65% of Gen Xers as well as Baby Boomers say Facebook is their favorite social network.

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Predicting the Impact of Social Networks

Sat, 01 Apr 2017 13:00:00 GMT2017-04-01T13:00:00Z

If you have ever bought an item that a celebrity recommended on Twitter or been persuaded by a discussion with a Facebook friend, you know that social media can impact your behavior and opinions. But you might be surprised to know that there is a science behind social media interactions.

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Why the Rise of Bots is a Concern for Social Networks

Thu, 30 Mar 2017 13:00:00 GMT2017-03-30T13:00:00Z

Social media is quickly becoming the most important tool used for businesses. If you think social media is not worth your time then surely you are missing out on one of the most powerful social media marketing tools available to you. A number of brands have experimented with social bots that can help them improve their customer process. A growing amount of social media content is generated by autonomous entities known as social bots.

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Looking for tech advice: Editing an RSS feed

Tue, 28 Mar 2017 13:00:00 GMT2017-03-28T13:00:00Z

Struggling to edit an RSS Feed? Our advice use FeedForAll for creating and editing existing RSS feeds.

How To Syndicate Your Blog

Sun, 26 Mar 2017 14:00:00 GMT2017-03-26T14:00:00Z

If you have ever tried your hand at blogging then you are already aware it can be more challenging than others may assume. Between all of the brainstorming, research, writing, and editing, you are devoting a lot of time to just one piece of content. While that content is extremely useful, there just may be times when you can’t find the time to create amazing blog posts on a daily basis. This is where content syndication comes into play.

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Branding Risks to Syndication Networks

Wed, 22 Mar 2017 14:00:25 GMT2017-03-22T14:00:25Z

Syndication represents a very useful way to expand your reach, build your audience, and contribute to your industrys thought leadership. The quality of your message influences the quality of your customer development and engagement results, but this is often not enough.

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Social Media Are Driving Americans Insane

Mon, 20 Mar 2017 14:00:00 GMT2017-03-20T14:00:00Z

Last week, the APA released a study finding that Americans were experiencing the first statistically significant stress increase in the surveys 10-year history. In January, 57 percent of respondents of all political stripes said the U.S. political climate was a very or somewhat significant source of stress, up from 52 percent who said the same thing in August.

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The pros and cons of regulating social media

Fri, 17 Mar 2017 14:00:00 GMT2017-03-17T14:00:00Z

In Manilla a  technology law expert casts doubt on the effectiveness of House Speaker Pantaleon Alvarez's proposed bill seeking to regulate social media use in the Philippines.

Under House Bill 5012, a person can be penalized for creating a social media account using someone elses identity. Alvarezs proposed measure also mandates social media networks to verify the identity of their users.

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Lego Life Social Networking for Kids

Wed, 15 Mar 2017 14:00:00 GMT2017-03-15T14:00:00Z

There are Lego bricks and Lego movies, Lego videogames and Lego books. The stackable, sortable plastic molds permeate all corners of society. Today, it carves out a new space online: Lego Life, a social network built specifically for kids. The entire experience is contained within an app that is available in the App Store and in Google Play.

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How to Use RSS Feeds

Mon, 13 Mar 2017 17:28:39 GMT2017-03-13T17:28:39Z

The internet is a big place, to say the least. With more than a billion existing pages and thousands more being created each day, there is a wealth of great sites offering fantastic content free of charge. But with such a massive torrent of media being produced each and every day, it can often be tough to keep up with all your favorite websites. So, how do we alleviate this problem?

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Connect WordPress RSS Feeds to Social Networks

Sat, 11 Mar 2017 14:00:00 GMT2017-03-11T14:00:00Z

Displaying your social media network activity on your website can have tremendous advantages. It shows your readers that you are an active participant in your niche and helps you establish yourself as a thought leader. The best part is that displaying your activity is fast and easy in WordPress.

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Fishbrain is a social network for fisherman

Thu, 09 Mar 2017 14:00:00 GMT2017-03-09T14:00:00Z

In an age of pervasive digital entrepreneurism, there is a social network for practically every subculture under the sun. Take Codias, for example — it is a network for political conservatives. There’s Sermo, a forum for doctors. And HoffSpace is an internet fan club dedicated to television star David HasselHoff. But one of the fastest-growing niche networks has nothing to do with politics, profession, or celebrity obsession. It is called Fishbrain, and it is a social network for fishermen.

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A World Map Of The Most Popular Social Networks

Tue, 07 Mar 2017 14:00:00 GMT2017-03-07T14:00:00Z

We think the world is dominated by Facebook, but is it really the world’s favourite social network? And what about the second most popular social networks? Lets check the world map!

I won’t keep you hanging. Yes, Facebook is still the worlds most popular social network, and by far. But the following maps, designed by Vincenzo Cosenza, are still full of interesting – and sometimes surprising – insights on how the world uses social media platforms.

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Facebook shows no sign of stopping, now has 1.86 billion users

Sun, 05 Mar 2017 14:00:00 GMT2017-03-05T14:00:00Z

Facebook is under quite a bit of pressure of late. It's trying to fix the rise of fake news and clickbait on its News Feed and, more recently, it's had to deal with the Zenimax lawsuit against Oculus. But all of that hasn't eaten into Facebook's bottom line. As its Q4 2016 earnings report shows, the company once again raked in cash hand over fist, with $8.8 billion in revenue and $3.56 billion in profit.

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Best RSS feed readers

Fri, 03 Mar 2017 14:00:00 GMT2017-03-03T14:00:00Z

Not familiar with RSS feeds? It is where you compile all of your favorite internet content into one feed, so you do not have to individually be keeping up with health-exercise websites, food blogs, travel diaries, and so on. When you sign up for an RSS feed reader, all those things are in one place.

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Wed, 01 Mar 2017 14:00:00 GMT2017-03-01T14:00:00Z is Here to Stay. Now that I got that out, lets talk about social media automation and RSS feeds. Keeping social media accounts active is one of the most important components of having success with social media. With that in mind, I am going to introduce you to a great RSS feeding tool called is used to RSS feed posts to your social media accounts.

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How To Build Your Podcast Audience By Guesting

Mon, 27 Feb 2017 14:00:00 GMT2017-02-27T14:00:00Z

Podcasting is hard, time-consuming work, and it can be incredibly frustrating when your shiny new episode only gets a handful of downloads.

There are many different strategies you can use to build your audience, but today we're going to focus on guest podcasting, which I will lovingly refer to as guesting.

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4 Ways to Master Social Media Etiquette in Sales

Thu, 23 Feb 2017 14:00:00 GMT2017-02-23T14:00:00Z

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it is hopefully a big part of your professional life as well. Incorporating social media into the workplace has brought many opportunities, but also many questions. You may be wondering how to best navigate social networks with your sales prospecting goals in mind.

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How Social Media Went From Exciting To Ingrained In Our Lives

Tue, 21 Feb 2017 14:00:00 GMT2017-02-21T14:00:00Z

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it is hopefully a big part of your professional life as well. Incorporating social media into the workplace has brought many opportunities, but also many questions. You may be wondering how to best navigate social networks with your sales prospecting goals in mind.

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The wrath of social media! Face-to-face conversation becoming a passé

Sun, 19 Feb 2017 14:00:00 GMT2017-02-19T14:00:00Z

With social media substituting real-life communication, one-third of people communicate less face-to-face with their loved ones, a key factor for damaging relationships, a study has found.

The findings showed that a significant third of people communicate less with their parents (31 per cent), children (33 per cent), partners (23 per cent) and friends (35 per cent) because they can see and communicate with them via social media.

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Making the most of social media

Fri, 17 Feb 2017 14:00:00 GMT2017-02-17T14:00:00Z

Social media can be a great way to promote your MIT department, lab, center (DLC), or group and to engage with your audience. For those who are new to it, though, running multiple sites for outreach can be daunting. Jenny Fowler, the manager of social media strategy in MITs Communications Initiatives, shares some tips for those starting to build a social media presence.

Which platform?
The most popular platforms are Facebook, Twitter, and Instagram, with Snapchat on the rise. Fowler recommends Facebook for those new to social media.

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11 Content Marketing Hacks to Speed up Blogging Growth

Wed, 15 Feb 2017 14:00:00 GMT2017-02-15T14:00:00Z

Writing a blog can be a rewarding way to reach out to your audience, and share your thoughts and knowledge on issues that are relevant to them. When used correctly, your blog posts can increase traffic to your website, and ultimately result in customer conversions.

Of course, this all depends on your ability to get new people interested in your blog each day. If you can do this, your success is all but guaranteed.

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4 Simple Blogging Platforms You Should Know About

Mon, 13 Feb 2017 14:00:00 GMT2017-02-13T14:00:00Z

Nowadays, creating a blog is a really easy thing to do, as there are services for all tastes and objectives. In addition, today’s major platforms offer numerous features, giving users the options to provide any kind of service.

Among the many tips necessary to launch a successful blog, choosing the right platform is important. WordPress, Medium and other platforms are quite well-known, but there are several other free options you should know about.

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Guest Blogging: The Winning SEO Strategy Most Bloggers Miss

Sat, 11 Feb 2017 14:00:00 GMT2017-02-11T14:00:00Z

Most of us think of Search Engine Optimization as a feat of technical wizardry, and it can be. From using proper keywords to using tools to automate publishing to social media, being tech savvy plays a big role in getting traffic. The mistake is forgetting that readers do not just have favorite blogs; they have their specific interests. Taking your content and commentary beyond your blog can help build authority and drive a lot of traffic your way. Thats where guest blog posts can be an effective tool. In 2014, Googles Matt Cutts declared guest blogging dead because it had become too spammy. So why do it? Because Google rewards quality, and a comprehensive, high-quality guest post that links back to your site is at least equally good for SEO as a great post on your own site.

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Online Tips from the Experts: To Blog or Not to Blog

Thu, 09 Feb 2017 14:00:00 GMT2017-02-09T14:00:00Z

The key to your websites success is content, content, content. CONTENT IS KING, and you should always be adding and improving content on your site. Blogging is a simple way to strategically add practical content in your own voice strategically to resonate with your target clients/prospects. It is as easy as adding a section on your site called Blog, then just starting!

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How To Make Money With Your Business Blog

Tue, 07 Feb 2017 14:00:43 GMT2017-02-07T14:00:43Z

No matter how popular your blog is, it won't make money if you do not monetize it. And even a well-designed and monetized blog can not make money if you do not know how to promote it. Too many recent posts on this topic have failed to point out that what works for the rich and famous is unlikely to work for your small business.

When Neil Patel writes about how to create a blog and mentions that his site earns over $1 million dollars a year, I hope people realize that even when he did this with a brand-new blog, he is still the well-respected, world-famous Neil Patel.

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I Used Social Media and Blogging to Become Famous for Nothing

Sun, 05 Feb 2017 14:00:00 GMT2017-02-05T14:00:00Z

In 2006, I set out to brand myself. I had an idea that I shared with the owner of the small company at which I was employed. I called it Publish or Perish, and despite the lack of originality, the idea was simple, but purposeful: We needed to elevate the name recognition of our company -- quickly.

The company had made a fortune working with a niche client, but unwisely, it chose to fly under the competitions radar. In other words, it did the opposite of marketing for fear that if competitors knew how much money it was making from this niche client, it would face stiffer competition.

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Is Social Media Leading to Tired Students?

Fri, 03 Feb 2017 14:00:00 GMT2017-02-03T14:00:00Z

Teens spend more time in front of screens than they do sleeping.

According to a 2015 report by Common Sense Media, teens spend upwards of 9 hours a day consuming media on screens. And while the National Sleep Foundation recommends that teenagers get a 9 and 1/2 hours of sleep each night, the average American teenager sleeps around 7 hours each day.

A lack of proper sleep has been connected with reduced cognitive functions and lower academic performance. Teens may be tired because instead of sleeping soundly they are sleeping with their smartphones.

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20 New Year’s Resolutions for News, Journalism and Social Media

Wed, 01 Feb 2017 14:00:00 GMT2017-02-01T14:00:00Z

1. Avoid use of headlines and writing of tweets that misrepresent and/or oversimplify the content of linked-to articles. Headlines matter as they frame the stories for users.

2. Call racism racism.

3. Call sexism sexism.

4. Call terrorism terrorism, and be consistent in the use of the term regardless of the ethnicity, religion, national origin and ideological motivation(s) of the perpetrator(s).

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Analytics and Data Will Change Social Media in 2017

Mon, 30 Jan 2017 14:00:00 GMT2017-01-30T14:00:00Z

As we wind down the year and look back on 2016, we find that social media is on everyones lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control.

The outcomes of the EU Referendum in Great Britain and the American presidential election were no doubt influenced to a greater or lesser degree by social media, from President-elect Donald Trump’s insistence on using Twitter as an unfiltered direct communication channel with his followers and critics, to the soul-searching happening in some quarters about the role social media played in serving up news stories to the American electorate.

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18 Tech Predictions for 2017

Fri, 27 Jan 2017 14:00:00 GMT2017-01-27T14:00:00Z

Predicting the future is hardly a precise science, but identifying macro trends and developments can be done by paying close attention to what is happening in an industry. Here is what a handful of small businesses, startups and analysts are seeing in their crystal balls.

1. We will hear more about how autonomous cars connect to the network.
2. Funding will skew toward artificial intelligence (AI), machine learning and natural language processing (NLP). And most of it will be a bust.
3. Mobile will continue to rise as the primary shopping platform.

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US Government Collecting Social Media Accounts of Visitors to Country

Wed, 25 Jan 2017 14:00:00 GMT2017-01-25T14:00:00Z

The US government has begun requesting foreign travelers to submit their social media information to Customs and Border Protection (CBP) before traveling into the country. The practice is claimed to be part of broader efforts to identify potential terrorist threats.

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How Companies Will Use Social Media In 2017

Mon, 23 Jan 2017 14:00:00 GMT2017-01-23T14:00:00Z

Lets travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the network, just like real people! The first day, 100,000 Pages launch, with brands from Coca-Cola to Verizon and Blockbuster getting onboard. In the years afterward, millions of companies raced to build up audiences they can reach directly and on-demand, through the sheer magic of social media.

Fast-forward to the waning months of 2016, and the magic is a little harder to feel. Certain corners of the social world have become uglier places, with some in the business world calling for a draw-down.

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