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Magazines Sued For Violating Calif. Privacy Law

Thu, 09 Feb 2012 18:33:00 -0500

Nearly a dozen publishers including Rodale, Conde Nast, Time, Inc. and Hearst Communications have recently been hit with potential class-action lawsuits for allegedly violating a California privacy law.(image)

Retailers' Apps Must Decide Strategy: Enrich Or Engage

Thu, 09 Feb 2012 17:57:00 -0500

Most retailers have stumbled out of the gate when it comes to mobile strategy, creating weak, fragmented apps and mobile properties in their haste to gain a foothold in the mobile space. The problem is that companies have focused on the means -- mobile -- at the expense of the ends -- transactions and customer engagement.(image)

Adults Report Positive Social Network Experiences

Thu, 09 Feb 2012 17:33:00 -0500

Separate and apart from teens, most adults view the overall social and emotional climate of social networks in a positive light. In fact, 85% of social networking adults say that their experience on such sites is that people are mostly kind, according to new findings from The Pew Research Center's Internet & American Life Project.(image)

A&E Turns To FreeWheel For Mobile Ads

Thu, 09 Feb 2012 17:19:00 -0500

A&E Networks has tapped video technology company FreeWheel to power advertising on the cable network's mobile properties. The tools allow the cabler to more closely replicate TV commercial breaks in programming on mobile Web sites and apps.(image)

Puma Teams With Pandora's 'Workout' Stations

Thu, 09 Feb 2012 16:23:00 -0500

Puma has brought its new Pumagility brand to Pandora through sponsorship of a dozen workout-oriented stations on the online radio service. The custom stations launched in September on Pandora. Different genres -- hip-hop, hard rock, country -- but are all geared to pump up listeners during sessions at the gym.(image)

Google Studies Web Surfing, Ecommerce Via Chrome

Thu, 09 Feb 2012 14:11:00 -0500

Google has commissioned Knowledge Networks to create a panel of Internet surfers that it can study through a downloadable app supported by its Web browser Chrome. Google likely can't capture the details of an ecommerce transaction, but can tell when someone buys a product and the length of time it might take for them to make the purchase.(image)

WPP's MJoule Enters China's Mobile Market

Thu, 09 Feb 2012 12:06:00 -0500

WPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency Wisereach. The new entity, known as MJoule, will combine assets of Tenth Avenue's mobile specialty unit Joule with the existing mobile operations of GroupM in China.(image)

Social Marketing Drives Higher Value, Revs

Thu, 09 Feb 2012 08:38:03 -0500

Do premium display advertising and social marketing drive product sales, media subscriptions and memberships? New research finds a direct correlation between visual and emotional resonance and higher revenue per order.(image)

5 Lessons March Madness Mobile Marketers Can Learn From The Super Bowl

Thu, 09 Feb 2012 08:38:00 -0500

With the Super Bowl over, time to focus on the next widely televised and advertised event: March Madness. For mobile marketers, the Super Bowl ads' use of mobile displayed five takeaways essential for success.(image)

Publicis Unveils 'Friendly' Bid For Germany's Pixelpark, Part Of Aggressive Digital Acquisition Plan

Thu, 09 Feb 2012 08:35:00 -0500

Publicis Groupe, which has been bulking up on digital agency acquisitions as part of a long-term plan, this morning unveiled a "friendly takeover bid" of Pixelpark, an independent digital shop headquartered in Germany.(image)

Apple iPad Holding On To 88% Of Tablet Traffic

Wed, 08 Feb 2012 21:49:00 -0500

Clicks on tablet ads from paid-search campaigns rose five times higher in January, compared with the same period a year ago, according to research released Wednesday from Rimm-Kaufmann Group (RKG), a digital marketing agency.(image)

EPIC Seeks To Prevent Google's Privacy Changes

Wed, 08 Feb 2012 19:53:54 -0500

The advocacy group EPIC is seeking a court order requiring the FTC to take action against Google for its new privacy policy, which takes effect March 1 and allows it to combine information about signed-in users across a variety of products and services, including Gmail, Android, and YouTube. Google intends to use the data to enable more precise ad targeting.(image)

Greenpeace: Google Tops In Clean Energy, Apple Omitted

Wed, 08 Feb 2012 18:05:06 -0500

Google got top rankings by Greenpeace Wednesday in its latest Cool IT Leaderboard ranking of 21 IT companies on their clean energy roles.(image)

GigaOm Acquires paidContent

Wed, 08 Feb 2012 18:00:00 -0500

Prominent Silicon Valley blog GigaOm has acquired the assets from ContentNext Media, parent company of media-focused blog paidContent, from publisher Guardian News & Media.(image)

Blip Raises $12M, Plans New Services

Wed, 08 Feb 2012 17:47:00 -0500

Giving its Web TV network more room to wiggle, Blip just raised $12 million in a mix of debt financing and equity. No flash in the pan, Blip has spent the past six years growing its audience -- until now under the name Blip.tv.(image)

Mobile Firm Bango Teams With Facebook

Wed, 08 Feb 2012 17:42:00 -0500

U.K.-based mobile payments firm Bango said Wednesday it had struck a deal to provide "payment services" to Facebook. The agreement suggests Bango could provide wireless billing services to Facebook as the social networking giant seeks to monetize its mobile platform prior to its IPO.(image)

Marketers Encouraged To Break A Few Rules

Wed, 08 Feb 2012 17:06:00 -0500

Tapping customers on technology platforms that companies can't completely control can become a bit uncomfortable, but they can do it productively, according to Josh Bernoff, SVP of idea development at Forrester Research.(image)

Rising Mobile Content Boon To Marketers

Wed, 08 Feb 2012 13:24:00 -0500

With the spread of smartphones, more people are embracing a range of mobile content and services. A new Forrester report urges marketers to keep up with consumers and to spend more time in mobile to build brand awareness and interaction on handheld devices.(image)

Users Tap Smartphones, Tablets For Movie Info

Wed, 08 Feb 2012 07:30:03 -0500

Smartphone and iPad owners rely heavily on their devices for movie-related information and advertising. A majority on both devices use them to watch movie trailers. About two-thirds of smartphone and iPad users said they find out about new movies through advertising.(image)

Extole Secures $10 Million For Social Referral Funding

Wed, 08 Feb 2012 07:30:03 -0500

Strangers or friends can become the most successful brand advocates through online word-of-mouth marketing. Shasta Ventures thinks so highly of the idea that the venture capital firm -- along with existing investors Norwest Venture Partners, Redpoint Ventures, and Trident Capital -- sank $10 million in Series C funding into San Francisco-based Extole, a consumer-to-consumer social marketing platform.(image)

Post-PC Creativity: A Manifesto

Wed, 08 Feb 2012 07:30:00 -0500

At the cross section of art, copy, technology and the human body and brain lies the dawn of a new era-a new age in which storytellers of every order are armed with the ability to make magic: the post-PC creative era.(image)

Pontiflex Powering Spanish-Language Mobile Ads

Wed, 08 Feb 2012 07:30:00 -0500

Lead-generation firm Pontiflex has added Spanish-language capability for its mobile sign-up ad platform, which allows consumers to choose the types of ads and offers they get. The move comes as part of its recent step to extend its sign-up ads internationally so U.S. developers can run country-specific ads in local languages to broaden their audiences.(image)

Accordant Bats 3,000, Touts It As Proof That It's Organizing 'Biddable' Marketplace For Indies

Wed, 08 Feb 2012 07:11:00 -0500

Accordant Media, a New York-based ad technology firm specializing in creating "white labeled" trading desks for long-, mid-tail, and big independent agencies not affiliated with the major agency holding companies, has marked an important milestone - serving its 3,000th campaign - and named two key executives to its team this week.(image)

First Super Bowl Webcast Draws Over 2 Million Viewers

Tue, 07 Feb 2012 21:08:00 -0500

The first-ever webcast of the Super Bowl pulled in more than two million users -- about 2% of the traditional TV viewing on the NBC network. NBC said the Super Bowl webcast became the most-watched, single game sports event ever.(image)

FTC Sends Warning To Mobile App Developers

Tue, 07 Feb 2012 20:51:00 -0500

The Federal Trade Commission has warned three online data brokers that their mobile apps must comply with the federal Fair Credit Reporting Act.(image)

Oakland A's Billy Beane: Performance Indicators, Analytics Key To Strategy

Tue, 07 Feb 2012 18:05:00 -0500

Key performance indicators will become far more proprietary as calculations and analytics continue to integrate into everything from search engine marketing to baseball, according to Billy Beane, general manager for the Oakland Athletics Major League baseball team.(image)

McClatchy Digital-Only Sales Rise

Tue, 07 Feb 2012 15:19:00 -0500

McClatchy Co. said digital ad sales declined 2% during the fourth quarter. The publisher, however, attributed the year-over-year decline to the fact that it bundles digital sales with print advertising. Year-over-year, McClatchy said digital-only sales increased 7.5% during the fourth quarter, helped by two categories: retail and automotive.(image)

Facebook, Twitter To Vie For Mobile Ads

Tue, 07 Feb 2012 14:57:00 -0500

Facebook has yet to monetize mobile inventory, but the unexploited mobile landscape provides Twitter with an even playing field when competing with the social network. Twitter's deep integration with iOS 5 should help the company accelerate its mobile audience growth.(image)

CNBC Taps Foothorap To Head Network Sales

Tue, 07 Feb 2012 14:55:00 -0500

Robert Foothorap has been promoted to senior vice president-TV network advertising sales at CNBC from vice president-advertising sales and business development. He reports jointly to Marianne Gambelli, President of NBC Advertising Sales and K.C. Sullivan, interim Chief Revenue Officer and CFO, CNBC.(image)

Big 4 Sites Control Future Of E-commerce

Tue, 07 Feb 2012 14:46:00 -0500

One could argue that Google, Amazon, Apple, and Facebook now control the fate of online commerce, per a new Forrester report. Online retailers' success rests largely on the skill with which they can navigate this new reality.(image)

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