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Preview: Amy Campbell's Web Log

Amy Campbell's Web Log

Thinking about new media, web marketing and law firm marketing

Last Build Date: Mon, 01 Jan 2018 16:37:51 +0000


10 Steps To Build A Better Blog

Mon, 01 Jan 2018 16:37:51 +0000

Happy New Year! If you resolve to blog more in 2018, here is a blueprint of sorts for building a better blog. Lawyers can use these 10 tips as a template for focusing your writing and making your posts easier for clients to read, understand and remember. Regular quality blogging will raise your visibility in […]

SEO’s Role in Your Attorney Marketing Strategy

Sun, 11 Sep 2016 23:40:40 +0000

Why Attorneys Shouldn’t Obsess about SEO I recently had a law firm client ask me to come in and help them to better understand how SEO (search engine optimization) works. I thought it was great that attorneys were interested in this level of marketing detail. And I was happy to help explain the unexplainable (how […]

Spring Cleaning Your Law Firm Website

Fri, 25 Mar 2016 15:25:08 +0000

Keeping your website up to date is really important. And, I know, I know… it’s really difficult for busy professionals to do. (I admit, I’ve had a hard time keeping this blog up to date.) So let the onset of Spring inspire you to renew at least some of the most important items on your […]

Is Your Law Firm Website Mobile Responsive Yet?

Wed, 01 Apr 2015 18:09:09 +0000

How your website’s age could soon impact your web visibility Google has been encouraging website owners for some time now to build websites that use web programming languages HTML5 and CSS3 to be “mobile responsive” — if, that is, they care about how Google will rank them for web queries from mobile devices. Recently Google […]

Top Legal Marketing Tip for 2015: Make Current Clients a Priority

Thu, 29 Jan 2015 21:01:41 +0000

Stacy West Clark has published an excellent article on The Legal Intelligencer titled, Marketing Activities That Will Pay Off the Most in 2015. I love these kind of articles, especially at the beginning of a new year, as they help attorneys and other professionals get back to basics and be more strategic and focused about […]

Legal Services Predictions and Trends for 2014

Mon, 27 Jan 2014 22:01:05 +0000

Here is a collection of informative trend pieces and prognostications on where legal services is headed. If you have other resources you would like to add to this list, please use the comment feature to add them. Legal Industry Predictions for 2014 and Beyond from Lexis Nexis Matters of Practice Blog 21 Expert Predictions for […]

Technology Disruption Takes Hold on Big Law

Sun, 29 Sep 2013 06:12:12 +0000

I don’t pretend to be any type of analyst on the legal industry, but I do recognize an important article when I see one. Anyone working in legal services should find reading Who’s eating law firms’ lunch? by Rachel Zahorsky and William D. Henderson for the ABA Journal of great interest. It’s the bits-to-bytes paradigm […]

Why Attorneys Hate Marketing

Thu, 26 Jul 2012 15:40:10 +0000

John O. Cunningham has worked as an attorney, a legal reporter and a marketing and communications consultant and is especially well suited to write an article on why lawyers seem so resistant to the business of promoting their business. John was inspired to write the article from a Linkedin group discussion, but writes about his […]

Hallelujah! Tweets No Longer Autopost to Linkedin. This Will Improve Linkedin Experience.

Sat, 30 Jun 2012 02:50:51 +0000

I’ve been ranting for months about how Linkedin is not Twitter. And just because I’m connected to you on Linkedin doesn’t mean I want to read your copious, not-my-main industry tweets! If I did, I would follow you on Twitter. (Please don’t take it personally.) I like both services, but each has its own purpose. […]

Important Basics for Your Content Marketing Strategy

Sat, 18 Feb 2012 17:09:55 +0000

I just read a great blog post by Hinge Marketing’s Professional Marketing Blog, Rethinking Thought Leadership: 7 Tips for Gaining New Clients. It nicely describes how professionals should approach writing for their website, blog, etc. I’ve been telling my clients the same basic things for years, and thought this post might help reinforce the points […]