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Preview: Social Media Strategy | Online PR | Proactive Report | Sally Falkow

Social Media Strategy | Online PR | Proactive Report | Sally Falkow



The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends



Last Build Date: Thu, 19 Nov 2009 18:43:57 +0000

 

How BtoB Journalists Find Stories

Thu, 19 Nov 2009 18:43:57 +0000

The 2009 Arketi Web Watch Media Survey has some interesting statistics about how BtoB journalists find stories. 95% use search when starting a story. At 92% press releases are the number one source for BtoB journalists.  PR contacts and industry sources came in second at 85%, newswires at 77% and websites at 70% make up [...]

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