Social Media Strategy | Online PR | Proactive Report | Sally Falkow

PR Students Need to Learn Social Media Business Strategies

Sat, 07 Nov 2009 15:19:41 +0000

Although most teens and young adults are very social media savvy, it’s all for personal use.  They have no experience of using social media to achieve business goals. In a Businessweek article Dr. Elaine Young, an assistant Professor at Champlain College, says that schools need to give students the immediate skills they will need once they [...]

Shifts in Media Create Opportunities for PR

Sat, 19 Sep 2009 14:02:20 +0000

The Internet has a voracious appetite for content.  News outlets have to feed their website in addition to their traditional format – whether it’  newspaper, magazine, radio or TV. Journalists today are tasked with providing extra content and as the newsroom budget and staffing dwindles they’re turning to PR professionals for content. The European Digital Journalism [...]

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