Wed, 05 May 2010 10:47:20 +0000
In this article you will find a discussion of:
Specifically the following topics will be visited:
Q: Where do your ads appear?
A: You choose!
'With great power comes great responsibility' - from the first Spiderman comic book.
Search engines advertising technology puts control in the hands of advertisers. This also means the emergence of complex new advertiser choices.
Mon, 26 Apr 2010 09:36:01 +0000
We wrote this article in response to a question about how to get the most out of an Opentracker 4 week trial.
How to get the most out of Opentracker
The question raised an interesting point: the purpose of a website tracking system. The point of using a visitor? tracking and website stats program is to aid in the process of website management and decision-making. A good web metrics program should help you to manage and make decisions on a daily basis.
Q: “So I've added my 4 week trial to our web store pages now how do I get the most out of it? Any help would be greatly appreciated.”
A: To get the most out of your trial, and out of a site statistics and tracking program, you need to ask questions. The answers will provide you with a plan of action for your website management and help you to make decisions. The process of asking and answering questions is valuable and informative.
Mon, 26 Apr 2010 09:37:00 +0000
What is a conversion rate and how to improve it
In this article, you will find information about:
Just like a brick-and-mortar business, a website needs careful management to ensure commercial success. Content management decisions should be based on web metrics, not guesswork. Setting measurable business goals and monitoring progress will help you to build a website that generates revenue.
Your website conversion rate tells you how many of your visitors are being ‘converted’ from visitors into clients, customers, leads, or subscribers.
Mon, 26 Apr 2010 09:37:57 +0000
A How-to Guide: Using webstats to build online community
Build and measure community: Strategies to attract visitors
'Customer loyalty' - getting visitors to return
Target audience behavior: Understand your clients and community
Visualize your website as a store
Learn from traffic patterns
Content management based on traffic statistics
One secret of sites like Facebook, Amazon, ebay, Twitter, and Yahoo is 'customer loyalty', which means a community of returning visitors. These sites have generated trust.
To begin replicating this process for your own site, benchmark your traffic community based on the variables outlined below.
Mon, 26 Apr 2010 09:39:23 +0000
Take-home message: generate traffic, see visitor? behavior, respond with improvement. Work flow: 1) Benchmark your stats, 2) implement change, 3) compare traffic over time
Put the information to use. Formulate a goal. For example, encourage visitors to stay longer by increasing overall site stickiness. Benchmark your statistics, implement your change and compare traffic over a given period.
This is the feedback process that we recommend:
The process is ongoing and continuous.
Understanding website traffic and visitor behavior is crucial to any goal-oriented or business website. Manage your website and make well-informed daily decisions based on the knowledge of who's visiting and what they are doing.
Mon, 26 Apr 2010 09:40:43 +0000
Overview of Pay-per-click (PPC) advertising and campaigns
Summarized overview Article Updated: May 2009 Questions and subjects discussed in this article:
Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet. As of May 2009, the three largest players in the market are Google, Yahoo, and Bing.
A PPC campaign lets you determine exactly who comes to your website. You only pay for clicks to your site; if a person clicks on a search engine result, link, or banner and lands on your site (aka PPP pay-for-performance advertising). If the person only sees your link, but does not click through, this is called an impression.
Mon, 26 Apr 2010 09:42:25 +0000
In this article you will find definitions of:
In this article you will find discussion of:
We receive many questions asking us about what tracking services can and can’t do, questions about ‘online profiling’, ‘digital blueprints’ and leaving a ‘data trail’. We have posted numerous articles on the site explaining what tracking services can do. In this article, we explain what tracking services, and Opentracker in particular, cannot do.
Mon, 26 Apr 2010 09:43:42 +0000
In this article you will find information about:
Mon, 26 Apr 2010 09:44:38 +0000
In this article you will find information about:
In some instances cookies will not be accepted unless a p3p technical document is provided. The document explains what the cookie is meant to do. Based on security protocols;
Based on these security protocols cookies are accepted or rejected.
Mon, 26 Apr 2010 09:47:33 +0000
The most important reason to install a tracker on your website is so that you do not have to guess what is happening on your site and how your visitors behave.
A good tracker will show you, to the click, exactly what happens on your site.
A tracking system can provide you with unique visitor numbers and much more detailed forms of information, such as individual clickstreams and search terms.
Tracking systems are a new breed of technology, designed to make website statistics easily accessible. The goal is to effortlessly generate traffic reports.
Did a specific company visit your site?: drill down to the individual. You sent an email to a company and want to see if anybody from that company looked at your website. You can see a list of all visitors from that company, and view their clickstreams through your site. With our Location reports, you can check to see all the companies, universities, and organizations from where you were visited. You can also see all the ISPs, cities, ZIP codes, area codes, and DMA zones of origin.