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Comments on Welcome To Now: The New Micro Media Aggregation, Syndication & Social Search Model





Updated: 2017-08-21T06:36:17.619-07:00

 



Big Daddy - great insights. I think content and ne...

2009-08-26T10:07:44.730-07:00

Big Daddy - great insights. I think content and network creation will happen organically, although there is, and needs to be, considerable 'self-policing' when it comes to observing protocol (think of structured versus unstructured data).

To answer your last question, this is starting to happen, although, as you might imagine, the media models that agencies typically impose on clients is just one of the major hurdles. However, the agencies who realize that things like social technologies can actually reduce waste - on TV buys, for example - are the ones who are winning in the mad scramble to provide media efficiency.



The key factor is going to be whether or not this ...

2009-08-26T08:48:26.957-07:00

The key factor is going to be whether or not this aggregating and creation of networks happens organically or if people try to self-segment. I think if it happens within the tools we use day to day, organically, then it will become a powerful marketing tool.

I'm equally confident that for every medium there will be a way to commercialize it and provide advertising-style interaction with the content but it will be interesting to see in which form that takes. Will advertising infact become a less-media focused, more personality-human based focus over the next few years?

IE: will organizations be required to hire, train and support staff who are engaging on conversation versus large ad agencies to develop national TV campaigns?