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Entireweb Newsletter

The latest articles from Entireweb Newsletter, one of the Internet's largest about search engine optimization and online promotion.


Structural Decisions Around Search Engine Optimization

Tue, 16 Aug 2011 10:00:00 +0100 (CET)

Making the right technical choices when you build your website will affect the extent to which you can easily improve your on-site SEO. At the very least, your CMS should provide you with enough flexibility to build a site that is both usable by you, the site owner, and by your site visitors. Once you have settled on a technical architecture, you will need to decide on a site structure that best exposes your content to site visitors, and to the search engines.

Essential Tools for Bloggers and Social Media

Tue, 9 Aug 2011 10:00:00 +0100 (CET)

I As a social media consultant and internet marketer I know how important it is to have the right links so fans can see and navigate to your various pages easily. Just as importantly, these days it's critical to have the proper Wordpress plugins to help coordinate easy sharing between your Facebook, Twitter, blog and other social media accounts and allow your consumers and fans to share your content as well. Here are some easy-to-use Wordpress plugins I have found that are easy to use, install and will help you get the most out of your blog and other social media accounts.

Search Engine Optimization Tips: Avoiding Common Mistakes

Tue, 2 Aug 2011 10:00:00 +0100 (CET)

I want to share with you some search engine optimization tips for avoiding many of the common mistakes made when trying to optimize a site. It is surprising to me how many professionals make these mistakes when they are working for a client. The truth is, they are easily avoided when you pay close attention to the basics. My goal is to share with you four basic errors made when trying to optimize for a front page ranking. They are, of course, easy to correct.

Online Ad Spending to Reach $50 Billion in 2015 - Up From $26 Billion From 2010

Tue, 26 July 2011 10:00:00 +0100 (CET)

Analysts have pegged the Online Ad spending to reach an all time high of $50billion in 2015. Thanks to a surge in banner Ad marketing, from the likes of Google and Yahoo. $50b is a total of nearly double of last year's online ad spending of $26 Billion.

Getting Genuine Free Testimonials for Your Product the Easy Way

Wed, 20 July 2011 10:00:00 +0100 (CET)

All online businesses know the power of solid testimonials because your prospects will feel more trusting toward you and your offer. Just like anything else, some forms of social proof are more effective than others, and that is why we are here today. Read carefully because what you are about to discover can really transform your conversions.

Factors To Consider When Starting A Website

Tue, 12 July 2011 10:00:00 +0100 (CET)

The discussion at my business networking group this morning was about how we could set up a website to promote the group and give us more of a dynamic on-line presence. It was agreed that the web designer in the group should be the person responsible for building the site and then the opportunity was given for everyone to ask questions.

How To Get New Content Ideas From Your Competitors

Wed, 6 July 2011 10:00:00 +0100 (CET)

If Researching one's competition is the most popular method for content creation nowadays, and it is the one being used by a great number of Internet marketers. The reason for this is very simple - you need to know your competition's scores to be able to beat them.

Reorganizing Your Website Link Architecture

Tue, 28 June 2011 10:00:00 +0100 (CET)

If you have not been getting the web results that you desire, then it could be that Google and other major search engines are having trouble crawling your site. By crawling your site, that means they have a difficult time indexing the content that is on your web page.

SEO - What Do Search Engines Want?

Tue, 21 June 2011 10:00:00 +0100 (CET)

Search engines use algorithms, and sometimes human intervention, to determine the pages displayed in their search results. Intentionally getting those pages to rank is SEO or Seach Engine Optimization.

Will Good SEO Guarantee a Successful Website?

Tue, 14 June 2011 10:00:00 +0100 (CET)

Does good SEO guarantee a successful website? In one word no. Good search engine optimization helps with website traffic and search engine ranking, but will not keep users on a website or convince them to buy.

The Four Steps of a Successful SEO Strategy

Tue, 7 June 2011 10:00:00 +0100 (CET)

Search engine optimization or SEO is actually a complete package of services that every website needs to have these days. The competition is such that if you are seriously focusing on internet as a means of marketing and making money, then you cannot do without an SEO strategy.

Search Engine Marketing With PPC: Tips for Beginners

Tue, 31 May 2011 10:00:00 +0100 (CET)

Pay per click (PPC) is a quick method of getting your website listed in search engine results pages (SERPs). Rather than waiting for your optimized web pages to get picked up by Google and the other top engines, you pay to have your website listed in special sections of the SERPs for given keywords.

How to Write Good Website Content

Tue, 24 May 2011 10:00:00 +0100 (CET)

The number one thing that you can do to get a great website that people will visit is to offer good website content. Writing solid content for your website is vastly different from any other type of writing. Website content must be written in a specific way, because website readers are looking for something a little different from what the average reader wants.

Smack! The Search Engine Attention You Deserve

Tue, 17 May 2011 10:00:00 +0100 (CET)

The debate over the importance of SEO (search engine optimization) is ongoing, and there are many-myself included-that have pointed out how it is used improperly. Google hates it being used thus, because effectively its search crawlers are being tricked into thinking a page is more relevant than it may actually be. This, as mentioned before, is why Google updates its algorithms so regularly to counteract "cheaters".

How Original Website Content Fuels Social Media Campaigns

Tue, 10 May 2011 10:00:00 +0100 (CET)

Many small businesses have embraced social media as a way to market goods or services. As more of these online and offline businesses embrace social networking sites like Facebook, LinkedIn and Twitter, how do these businesses promote effectively online?

Learning To Work With Search Engines - Not Against Them!

Tue, 3 May 2011 10:00:00 +0100 (CET)

When you first start thinking about marketing your website, it is very easy to be lured into thinking that getting a higher ranking in Google is a game and that you need to resort to trickery in order to accomplish your goal. The purpose of this article is to teach you why Google should not be the main focus of your website marketing or article submission efforts.

What Can Tom Hanks Teach You About Link Building?

Tue, 26 April 2011 10:00:00 +0100 (CET)

If you are totally confused as to what people are talking about when they talk about building links and doing article marketing, and if you are a fan of the movie 'Cast Away' with Tom Hanks, then I've got a beginner-friendly article that just may drive things home with you.

What Is CRO (Conversion Rate Optimization)?

Tue, 19 April 2011 10:00:00 +0100 (CET)

Conversion Rate Optimization (CRO) is a methodology designed to help website owners turn visitors into paying customers. There are two main approaches to CRO: one is researching before launching a website, and the other is launching the website first, and then testing different strategies to see which is most successful. Both strategies have their merits-and their drawbacks.

How to Avoid Web Design Mistakes Easily

Tue, 12 April 2011 10:00:00 +0100 (CET)

The planning phase of web design gives your site a good foundation. It is easy to avoid serious web design mistakes by taking adequate time in the planning phase. Your site will be much more powerful if you avoid making these design mistakes. It is difficult to know the usual pitfalls without having adequate experience. I am listing a number of the most common web design mistakes to help you avoid these pitfalls.

How To Help Your Site Convert

Tue, 5 April 2011 10:00:00 +0100 (CET)

Creating a site for your business is one thing, ensuring it is able to convert customers is quite often another. Setting up your business online may seem like a relatively simple process these days.

Marketing Search Engine Strategies That Lead to Sales and Profits

Tue, 29 March 2011 10:00:00 +0100 (CET)

Search engine optimization and marketing search engine strategies go hand in hand in delivering more traffic and profits for online companies who can effectively use these methods to their advantage. Various SEO services are offered by specialists who can deliver results in the shortest possible time, but it is important to take note of how they go about utilizing their marketing tools to help a company boost its search engine rankings.

Defining Your Business Online Through Search Engine Placement

Tue, 22 March 2011 10:00:00 +0100 (CET)

I never realized that when I spoke people only heard every other word I was saying. I don't think I fully realized this until after building multiple websites for clients. As we would go through the development and launch I would thoroughly discuss with them search engine placement. I would explain that no matter how well designed their new site was it wouldn't matter if people could not find them.

Why Use Social Media Marketing?

Tue, 15 March 2011 10:00:00 +0100 (CET)

When sites like Facebook and Twitter arrived on the scene a few years ago, they were viewed solely as social networking tools - 21st century techno-vehicles for keeping in touch with friends and communicating quickly and easily at no cost. However, it soon became apparent to savvy, forward-thinking businesses that these sites could be utilized as promotional tools for their products and services. And with this, social media marketing was born.

Google's New Search Algorithm and Social Signals

Tue, 8 March 2011 10:00:00 +0100 (CET)

In this article, we'll talk about recent Google algorithm changes as of January 2011 and discuss social rank signals. The buzz on the internet is strong with these recent changes and this article may clear a couple things up. There has also been a lot of talk about social rank signals. I'll clear this up right now. If you have a high PageRank Twitter profile, the links you tweet will have an effect on the search activity related to that link; it could potentially help you to rank higher.

Measuring the ROI of Local Search Marketing

Tue, 1 March 2011 10:00:00 +0100 (CET)

Local search marketing can significantly boost the visibility of your company in the search engines which implies that it will achieve extensively improved coverage to the thousands or tens thousands of people who search - each and every month - for keywords related to your business and the goods and services you offer. And if you target the "optimal" keywords - those with a considerable search level but relatively small levels of competition - then you can take over the top rankings in the search engine results for a variety of content.

Social Media - Handling Negative or Deceitful Comments

Tue, 22 February 2011 10:00:00 +0100 (CET)

How does one handle negative comments or outright lies being posted on social platforms across the web? This is becoming a greater and greater concern and the root problem is that social media cannot truly be controlled.

How to Create the Perfect Domain Name

Tue, 15 February 2011 10:00:00 +0100 (CET)

If you are starting a new business, chances are that you are starting a new website as well. As a tech-savvy person, you realize how important creating the image of your company and your brand online is, as the Internet is the way that most businesses thrive (or, alternately, fail) in this day and age.

Advertising Copywriting - Think Quality Over Quantity

Tue, 8 February 2011 10:00:00 +0100 (CET)

For many years now, the word "content" has been a big buzz word in the world of internet marketing, and traffic generation, in particular. People now understand the role that content plays in a successful SEO strategy. In theory, the more content you have out there, the more readers you can attract, and the more customers you'll subsequently receive as they follow the links back to your website.

Website Content - 3 Tips To Give Your Content Maximum Exposure

Tue, 1 February 2011 10:00:00 +0100 (CET)

What is Website Content? Simply put it's anything that you create such as articles, videos, podcasts, pdf's that can be consumed on the internet. It's all very well creating website content, but how can you do it in an effective way to gain as much exposure and hopefully make your content go viral?

5 Steps To A Great SEO Campaign

Tue, 25 January 2011 10:00:00 +0100 (CET)

The first real step to anything is research, and lots of it. The most important step to any SEO campaign is keyword research. The first step to consider is the niche you are in, and the products or services that you are promoting. You should come up with a list of potential keywords that your customers would use to find you on the web.

How to use Twitter For Business - Five Tips For Twitter Newcomers

Tue, 18 January 2011 10:00:00 +0100 (CET)

Twitter is a wonderful business tool, not least because it's free; all it will cost is your time (and if that's in short supply, you can hire a social media marketer to manage it for you). Used well, Twitter can provide good exposure for your business; but you can also damage your brand with social media marketing if you're not careful, so it's worth learning the biggest dos and don'ts before you start using Twitter.

What SEM Services Offer Organic Web Marketing?

Tue, 11 January 2011 10:00:00 +0100 (CET)

Organic web marketing is the best form of search engine optimization. That may seem like a bold statement to make; but it is the truth. Driving pre-qualified traffic to your website is much more profitable than driving thousands who aren't interested.

Let's Talk ABCs of SEO

Tue, 4 January 2011 10:00:00 +0100 (CET)

I get this question all the time from clients and people I work with. "Derek, what exactly is SEO, why do I need it and how does it work. More importantly, what specifically do I need to do about SEO?" Well, let me explain it in very simple and...

How Can Twitter Improve Your SEO?

Tue, 28 December 2010 10:00:00 +0100 (CET)

What do you do when you come across a social media site with over 190 million users and 65 million daily posts? Turn it into a website promotion tool, that's what.

Make Your Web Pages Faster For Your Users and Search Engines

Tue, 21 December 2010 10:00:00 +0100 (CET)

In the world of the modern web it is vital that you keep your web pages fast for your users to see and use, this is also true for search engines as Google is now going to take into consideration load times when indexing websites. It can be very difficult to make these web pages smaller and faster with clients requiring high quality images/ graphics and dynamic effects such as videos and slideshows. There are however a number of things a web designer can do to make sure that the website is at top speed.

Are You A Creative Salesperson?

Tue, 14 December 2010 10:00:00 +0100 (CET)

Are you a creative salesperson? Have you ever asked yourself this question? As an entrepreneur, you need to have a lot of tools in your toolbox, and keep updating them. That's just the way it is. As an online business owner, and Internet Marketer, you constantly need to come up with new ideas and solutions to build momentum for your business, and keep going.

Top 10 Tips for Local Search Engine Optimisation

Tue, 7 December 2010 10:00:00 +0100 (CET)

Punch Above your Weight Online - Localised search results have recently experienced a major overhaul within the Google SERPs (Search Engine Results Pages) which has resulted in a fantastic opportunity for small and medium-sized businesses.

SEO Trends - What 2011 Holds for Us?

Tue, 30 November 2010 10:00:00 +0100

With 2010 nearing an end, we are all looking ahead optimistically towards 2011. In the world of web technology, we have not witnessed any major upheaval this year. Being an ardent web surfer and a webmaster it's all but natural for me to become curious about what holds for us in 2011.

Five Ways To Use Facebook To Promote Your Site

Tue, 23 November 2010 10:00:00 +0100

Facebook has taken social networking by storm over the past three years, growing to become one of the most used sites on the Internet, both from a new user point of view and a returning visitor rate as well. Facebook brings together many millions of people who all connect, share information, photos, events and pretty much everything about their lives, whether they mean to or not.

Simple Tips for Email Marketers

Tue, 16 Nov 2010 10:00:00 +0100

The mere mention of email marketing can get some people very upset. The first thing that many folks think of when they hear about this kind of marketing is spam mail. No one likes to get spammed. If a person so much as suspects that you are going to send unsolicited emails as a part of your marketing campaign, you are going to be in for a struggle.

5 Top Traffic Sources For Your Site

Tue, 9 Nov 2010 10:00:00 +0100

I believe if you asked any webmaster or online marketer what their most important aspect of running a site would be, you would get an answer that's some way related to traffic. Mainly because traffic is your site's lifeblood, actually without traffic you really don't have a site at all.

Analyze Your Website Traffic

Tue, 2 Nov 2010 10:00:00 +0100

Analyzing and inspecting your website traffic statistics can be a very helpful tool for a variety of reasons. However, before you take advantage of this particular tool, you must understand how you can interpret the information.

Ten Steps To Build Credibility With Your Followers

Tue, 26 Oct 2010 10:00:00 +0100

What is credibility? According to the dictionary it means; "The quality, capability, or power to elicit belief." In short, it means my ability to convey to my followers that I am a truthful and honest guy.

Who Are Google Instant's Golden Winners?

Tue, 19 Oct 2010 10:00:00 +0100

Google's new Instant real time search has sent massive shock waves through the online SEO and search engine market community. If you're a webmaster or an online marketer you're probably checking your stats/traffic/conversion numbers like never before - Google sure knows how to make everyone dance!

Repetition is the Key to Brand Development

Tue, 12 Oct 2010 10:00:00 +0100

Online brand development starts with the decision of what is the most appropriate identity for you and/or your business. The next logical step is to establish how to brand the identity you have chosen in a way that is effective and in alignment with what it is you do.

Google Instant - Implications For SEO and Internet Marketing

Tue, 5 Oct 2010 10:00:00 +0100

While reading Harry McCracken's rather insightful article on Google Instant in PCWorld, I was reminded once again, how narrowly focused my own thinking has become in regards to Google. I keep forgetting, not everyone is into SEO or Internet Marketing (lucky dogs), and that Google search has a function outside of SEO.

Link Building - Do It Right Or Don't Do It At All

Tue, 28 Sep 2010 10:00:00 +0100

Link building is a tricky deal. Links may either shoot up your website popularity or raise red flags with search engines standards and make your site slide down in search results. But why is it that link building cuts both ends when it comes to website optimization and what's the point behind it all?

Web Design Issues - The Client Who Wants To Make Millions

Tue, 21 Sep 2010 10:00:00 +0100

We often get requests in to assist people with building their websites - no surprises there; we are, after all, a web design company. But these requests often need to be translated from some form of Klingon or other alien language since often it feels as if the potential client is just making a fleeting visit to planet earth.

The Top 7 Facebook and Twitter Strategies That Are Working Right Now

Tue, 14 Sep 2010 10:00:00 +0100

One of the great things about the work I do is that I have a bird's eye view of what's working and what's not when it comes to social media. Every so often I like to give sort of a "state of the union" on Facebook and Twitter best practices, because as I am sure you know, social media is constantly growing, changing and evolving.

Optimal Linking for SEO - 10 Useful Tips for New Sites

Tue, 7 Sep 2010 10:00:00 +0100

The way you link, both internally and externally from your site, is crucial for achieving results in today's competitive market. Getting help from an SEO Agency can give you the advantage you need when it comes to search engine ranking and those all-important hits on your site.

10 Characteristics To Look For When Choosing A Web Designer

Tue, 31 Aug 2010 10:00:00 +0100

Are you looking for a web designer to get your website design projects done? Hiring a web designer is a crucial decision and there are a number of factors that should be considered while choosing a web designer for your website design projects.

Website Styles

Tue, 24 Aug 2010 10:00:00 +0100

When it comes to website styles, there are too many to list so for this article so we'll discuss the most popular styles on the Internet today. Since the invention of the World Wide Web in the nineties, the Internet has become a market place for anyone aspiring to make money on-line by building a website and selling a product or service.

SEO & Blog Marketing

Tue, 17 Aug 2010 10:00:00 +0100

Search engines love blogs, and are always pretty fast to index them. Getting yours out there for the world to see is not going to be hard. There is this cool tool that you can use every time you update your blog that is known as pinging. Pinging your blog after every entry that you make will let everyone know that your blog has a new entry and updated.

10 Design Tips for a Business Web Site

Tue, 10 Aug 2010 10:00:00 +0100

I get this question asked all the time: "What do you think of my super duper galactic ninja in action business site?" In all honestly I really dislike this question because the expectation is for me to say "Wow, great site, nice design, and great layout."

Winning With Niche Marketing

Tue, 3 Aug 2010 10:00:00 +0100

What is Niche Marketing? Niche marketing is an evolution of internet marketing. Niche marketing is a business strategy that involves marketing real products to real people, based on their needs and interests.

Select a Domain Name That Boosts SEO

Tue, 27 Jul 2010 10:00:00 +0100

There are two ways of selecting a domain name. You can choose the domain name first and use it as your organization name or vice versa. Most of the old organizations prefer to retain their brand name in their URL.

Geo-Marketing Security Expectations For Businesses

Tue, 20 Jul 2010 10:00:00 +0100

We have discussed the security risks of local business listing hijackings in the past. One of the comments made about these security discussions is why do the geo-listing websites like Google, Yahoo, Bing, and up to 60 others insure the security to avoid hijackings?

7 Habits of Highly Effective Internet Marketers

Tue, 13 Jul 2010 10:00:00 +0100

There is no exact formula for internet marketing success, but there are some general guidelines that virtually all successful people follow. Here are the 7 habits of highly effective internet marketers.

The Importance of SEO Tactics For Your Online Business

Tue, 6 Jul 2010 10:00:00 +0100

There are plenty of different SEO tactics implemented by different webmasters and SEO companies, which all focuses on one single goal - to gain top ranking in the search engines and drive massive traffic to their website.

How to Build a Complete Web Business on a Shoe String Budget with Article Marketing

Tue, 29 Jun 2010 10:00:00 +0100

One of the greatest benefits of being a web business owner is that you don't need to have deep pockets to drive your businesses to success. I can show you how to build a complete web business from the ground up with a shoe string budget.

Local Business Listing - A Marketing Opportunity and a Security Challenge

Tue, 22 Jun 2010 10:00:00 +0100

Local business listings began with a basic business directory more than a decade ago. Chances are, your business has a local listing wherever you have a physical address location.

10 Business Blogging Tips To Improve Your Blog Performance

Tue, 15 Jun 2010 10:00:00 +0100

Business blogging is a different kettle of fish to blogging for money and that, in turn, is entirely different to blogging socially. The type of blog you manage will determine the voice, design, and style of your blog as well as the efforts you're likely to put into promoting it.

How To Rank Higher In Google's New Search Engines

Tue, 8 Jun 2010 10:00:00 +0100

Recent changes to Google makes it seem like Google is no longer just one search engine but a combination of 6 or 7 different search engines all rolled into one. Your SEO efforts should now be geared to ranking high in these search engines as well as in traditional organic search.

4 Ways a Mentor Can Help Transform Your Business

Tue, 1 Jun 2010 10:00:00 +0100

For the past several years as I have built my business, I've made sure to surround myself with people who help both my business and myself grow. Whether this is a mastermind, a mentor or a coach, these people propel me forward in a way that I doubt I could do as easily on my own.

5 Basic Components of Keyword Development

Tue, 25 May 2010 10:00:00 +0100

Keyword development is the foundation of any online business or organization that strives to establish and maintain a reasonably high internet presence. Quite literally the only way to be found online is through the web searches people conduct.

Mobile Marketing In The Near Future

Tue, 18 May 2010 10:00:00 +0100

Not to my surprise, I find mobile marketing has both a digital and traditional definition. The digital definition is as one would expect, marketing your business message through mobile devices.

History of Search Engines

Tue, 11 May 2010 10:00:00 +0100

You'll have a better feel for today's search engines if you know a little of the history behind them. Of course, there's not much history to cover, since the Internet is still a youngster! Let's take a look at how it all started.

Understanding your Website Performance

Tue, 4 May 2010 10:00:00 +0100

One of the most under-rated aspects of any Website business is in its statistical data, or more accurately, it's owner's ability to interpret that data. Among the myriad of information that your web host (or stats manager) can provide you with, none of it actually provides real value at all given times.

Before Buying a Domain Name, Check its SEO Factors

Tue, 27 Apr 2010 10:00:00 +0100

While you think of SEO you possibly first think of placing keywords on your pages. You may also think about having keywords in your domain, at least I hope you think of that prior to registering or buying your domain.

What Makes an Online Display Ad Good or Bad?

Tue, 20 Apr 2010 10:00:00 +0100

Internet users are increasingly frustrated with flashing, shaking pop-ups and advertisers are showing equal concern over these forms of display tarnishing the image of display advertising.

Remove Negative Feedback from Organic Search Engine Results

Tue, 13 Apr 2010 10:00:00 +0100

There are many reasons that you may want to manage your online reputation. What do we mean by online reputation? Since the internet has become interactive, meaning customers can interact with website owners; you must be weary of negative feedback and do everything in your power to manage your reputation on the organic search engine results. One post from an irate customer can tarnish your online business.

The Basics of Landing Page Analysis

Tue, 6 Apr 2010 10:00:00 +0100

Whenever we go online and visit a website, the first page that we arrive at is the landing page. This has a huge bearing on what we do next.

Putting Together a Great Sales Proposal

Tue, 30 Mar 2010 10:00:00 +0100

Creating a great sales proposals can be the difference between your company's success or failure. Here are a few tips to get you started.

10 Tips to Get Repeat Visitors to your Website

Tue, 23 Mar 2010 10:00:00 +0100

Getting traffic to your website is hard work and can be expensive. So it's cost-effective to get repeat visitors not only first time visitors.

Does Your Open Rate Measure Up?

Tue, 16 Mar 2010 10:00:00 +0100

Unlike cold calls and direct mail, which are frequently viewed as intrusive or unwelcome, email marketing messages give recipients the freedom to read and review correspondence on their own time when it's most convenient. Less distracted by the day's deadlines and tasks, recipients are better able to retain the information they're given.

The Top 5 Ways to Leverage Facebook Fan Pages for More Buzz, Visibility and Sales

Tue, 9 Mar 2010 10:00:00 +0100

Many small business owners are already on Facebook but are either still not sure that it is a good use of their time, or they see its potential but are just confused about how exactly it can work for them. Starting a Fan Page for your business may be your answer. But how can you use a Fan Page to achieve fantastic results?

Designing for Brand Identity Means Asking the Right Questions...

Tue, 2 Mar 2010 10:00:00 +0100

Brand identity is probably the most critical element of retail and business design. As a packaging designer you must be able to offer branding services as part of your design services package. Brand identity is the overall graphic representation that people will associate with a company or product.

Search Engine Optimization and Paid Search: What Should Your Philosophy Be?

Tue, 23 Feb 2010 10:00:00 +0100

As a search engine marketing company, we are often asked by clients and prospects if there's a basic philosophy when it comes to organic search engine optimization and paid search advertising.

Social Media Business Plan for Small Business

Tue, 16 Feb 2010 10:00:00 +0100

Every day I can guarantee that you will be impacted in some way by social media, there will be experts telling you, you need a profile on social networks like Facebook, and that Twitter is the best thing since sliced bread was invented.

What To Include In Your Social Media Marketing Strategy?

Tue, 9 Feb 2010 10:00:00 +0100

Creating a "buzz" around products, services, businesses or events is a requirement from all clients. There is no social media marketing wand that someone will wave and target audience will automatically start coming to your site. And what works for one brand may not work for another.

The next 10 online trends

Tue, 2 Feb 2010 10:00:00 +0100

It's never been harder to keep up with the latest web trends - with the expansion onto mobile platforms, the growth of social media and the need for start ups to be aware of new SEO techniques.

Internet 2009 in numbers

Tue, 26 Jan 2010 10:00:00 +0100

What happened with the Internet in 2009? How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many more. Prepare for information overload, but in a good way.

A Brief History of SEO

Tue, 19 Jan 2010 10:00:00 +0100

Search engine optimization, or SEO, is the process of designing and creating content that will result in increased amounts of quality traffic to a website via "organic" or un-paid search engine results. Webmasters and internet content providers started doing SEO in the mid-90s. However, what actually constitutes SEO work has changed as the field evolved over the years, sometimes rather drastically.

The Easiest Way to Increase Search Engine Rankings and Drive Website Traffic

Tue, 12 Jan 2010 10:00:00 +0100

To learn how to increase search engine rankings and drive website traffic you need to understand the concepts that govern the way the search engines work. Without an understanding of these principles and a system to incorporate them into everything you do online, you will not get the success you are seeking.

Developing Your Online Business Brand

Tue, 5 Jan 2010 10:00:00 +0100

Developing a business brand online is an important strategic maneuver to help customers identify you or your products and what they stand for. Online branding not only helps to readily identify you with a particular niche but also helps to build your reputation as well.

Is Your Website Springing A Leak?

Tue, 29 Dec 2009 10:00:00 +0100

Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley... but you're having real trouble getting out of the harbor and you can't figure out why!

7 Tips to Maintain Your Website Reputation

Tue, 22 Dec 2009 10:00:00 +0100

In order to succeed and combat the competitive online world, you need to maintain a good reputation online. A good reputation does not only require a good website design but a lot more to build confidence, to grow sales and ultimately leads to better revenues and higher profitability.

SEO - Cutting Through the Clutter to Get You Results

Tue, 15 Dec 2009 10:00:00 +0100

If you had to guess, how many websites would you say are in the world? One million? Ten million? Internet experts differ wildly in their estimates. Guesses range from between one hundred million to more than three hundred million active websites today. So with all this competition, how are you going to get your website noticed? The answer is clear: Search Engine Optimization.

10 Top Smart Web Design Tips

Tue, 8 Dec 2009 10:00:00 +0100

When in the thoughts of producing a website, think hard on the some important key points you must deploy. To give you a few hints and tip I have set out below some useful sources of information that can help you to develop a good looking and profitable website.

Google Caffeine And The New Ranking Factors

Tue, 1 Dec 2009 10:00:00 +0100

Google Caffeine is the name given to Google's "Next Generation" search engine, which it will use to rank and index all the pages on the wonderful world wide web. According to all indications, this is not just another one of Google's infamous Updates, but a major "Overhaul" of its index and algorithm, the complex formula and calculations Google uses to rank all web pages, including yours.

How to Draft Powerful Press Releases For Online Publishing

Tue, 24 Nov 2009 10:00:00 +0100

Press releases can help drive targeted traffic to your website almost instantaneously. But you need to know how to use them correctly. Otherwise, it's just a waste of time and resources. Here is how you can maximize the results of your press releases.

Link Building Best Practices - A Guide to Effective Link Building Methods

Tue, 17 Nov 2009 10:00:00 +0100

Just to cover the ground, lets go over what link building is quickly. Link building is the process of building backlinks to your site. More backlinks (link form other sites to your site) a site has, higher it ranks on the search engines. Link building therefore is a mission of all money making webmasters.

Does Google PageRank Count Anymore?

Tue, 10 Nov 2009 10:00:00 +0100

Being a full-time SEM (Search Engine Marketer) I have been conditioned like Pavlov's dog (not a pretty picture) to jump every time Google twitches.

How to Register Your Domain Name

Tue, 3 Nov 2009 10:00:00 +0100

Registering domain names is not as complicated as you might think. Your web design is completed, everything is set up and you are ready to go.

A Beginner's Guide To Article Marketing

Tue, 27 Oct 2009 10:00:00 +0100

Article marketing is the act of writing an article and submitting it to article directories, ezines, and other online directories and publishers.

How to Make a Website Successful

Tue, 20 Oct 2009 10:00:00 +0100

When doing business on the Internet, there are many ways in which you can make a website successful. Although the look is important, fancy websites don't make sales.

9 Tips For Effective Website Content

Tue, 13 Oct 2009 10:00:00 +0100

Web readers may be a difficult bunch, they may take a while to digest information and they may need convincing of every single point you deliver but they are essential. They can become long term, loyal customers, as long as you give them what they want.

Why Search Engine Optimization (SEO) Matters

Tue, 6 Oct 2009 10:00:00 +0100

If you aren't yet aware of its meaning, SEO stands for Search Engine Optimization. Simple enough, but just what is SEO and what is it for? This is a more complex matter.

The Importance of Keywords and Keyword Placement For Your Website

Tue, 29 Sep 2009 10:00:00 +0100

You've made the decision. It's now time to either build a website for your business or do a redesign on your current website that just isn't bringing in the business you would like.

Website Redesign? Be Sure to Plan Ahead

Tue, 22 Sep 2009 10:00:00 +0100

At some point in time, every service provider takes a look at his or her website and decides it's time for a redesign. And, to be perfectly honest, a website redesign can be more difficult and...