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News Reel

News Reel

Published: Wed, 21 Apr 2010 14:15:48 +0000

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What western social networking platforms can learn from Japan's Line

Mon, 14 Dec 2015 23:24:55 +0000

The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company generate its substantial revenue?(image)

What is the optimal length of a video ad?

Mon, 14 Dec 2015 19:48:00 +0000

All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - that isn't necessarily the case.(image)

Meeting consumers on their turf: the value of social media in search marketing

Mon, 14 Dec 2015 16:10:00 +0000

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.(image)

Why mobile moments are marketing's golden ticket

Mon, 14 Dec 2015 14:00:00 +0000

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant customer experiences.(image)

Tweets of the Week: The Force Awakens among brands

Fri, 11 Dec 2015 18:04:56 +0000

This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18.(image)

Digital people on the move: Pizza Hut hires new CMO

Fri, 11 Dec 2015 15:00:00 +0000

This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiting and promoting executives.(image)

5 strategies that guarantee digital marketing success

Fri, 11 Dec 2015 14:00:00 +0000

With the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of digital marketing campaigns.(image)

5 ways to optimize customer loyalty in a changing landscape

Thu, 10 Dec 2015 23:00:00 +0000

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortify long-term relationships.(image)

Native advertising 101: the good, the bad and the ugly

Thu, 10 Dec 2015 18:26:35 +0000

Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as examples of good and bad.(image)

Mercedes-Benz and Myer share their secrets for winning holiday content

Thu, 10 Dec 2015 16:00:00 +0000

The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cross-channel strategies.(image)

How interactive images are taking over e-commerce

Thu, 10 Dec 2015 15:04:00 +0000

Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments.(image)

What content marketers need to know about RankBrain and SEO

Thu, 10 Dec 2015 14:00:00 +0000

Google's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your content marketing strategy?(image)

How to link social and Google Analytics with UTM parameters

Wed, 09 Dec 2015 17:43:42 +0000

UTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your advantage.(image)

How top email marketers defend value by ensuring trust

Wed, 09 Dec 2015 15:30:00 +0000

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ensure trust with subscribers.(image)

How to identify your mobile audience and their needs

Wed, 09 Dec 2015 14:00:00 +0000

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.(image)

Harnessing the Force: marketing lessons from 'Star Wars'

Tue, 08 Dec 2015 23:00:00 +0000

As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways to get started.(image)

How this startup is keeping consumers [Von] Content

Tue, 08 Dec 2015 20:28:00 +0000

Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank sees that becoming a big trend.(image)

10 mobile marketing themes to look out for in 2016

Tue, 08 Dec 2015 16:00:00 +0000

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the demand for such to increase.(image)

Why creative technology engagements go wrong – and how to keep them on track

Tue, 08 Dec 2015 15:00:00 +0000

Web and app development is a growing part of digital agency engagements. Agile, integrated collaboration on development and creative can prevent slippage, disputes, and keep clients happy.(image)

Email killed the promotional planning star

Tue, 08 Dec 2015 14:00:00 +0000

Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become more costly than failing fast?(image)

2016 E-commerce predictions for Southeast Asia

Mon, 07 Dec 2015 23:00:00 +0000

A panel of experts agreed that e-commerce in Southeast Asia is about to blow up, as they shared their predictions during a panel at ClickZ Live Bangkok.(image)

Thinking beyond the headset: 3 ways brands can utilize virtual reality

Mon, 07 Dec 2015 20:04:00 +0000

Regardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media.(image)

Why sponsored social is one of 2015's most effective marketing tactics [Study]

Mon, 07 Dec 2015 18:01:00 +0000

Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity.(image)

Wake up brands! Why content is everything

Mon, 07 Dec 2015 15:30:00 +0000

Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything of quality and lose engagement.(image)

11 tips to document and improve your email marketing program

Mon, 07 Dec 2015 14:00:00 +0000

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately assess how things work.(image)

Ads of the month: Asia style! Localizing in Wonderfilled ways

Fri, 04 Dec 2015 19:46:00 +0000

We've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets.(image)

Cracking the code: CMOs, measurement, and metrics

Fri, 04 Dec 2015 15:00:00 +0000

Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?(image)

Strike while the iron is hot: increasing call connects with marketing automation

Fri, 04 Dec 2015 14:00:00 +0000

By deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketing automation technology.(image)

Google's Squared Online plays to digital talent shortages in Asia

Fri, 04 Dec 2015 00:16:00 +0000

The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent don't always match industry demand.(image)

Video advertising: the display ad of the future

Thu, 03 Dec 2015 16:00:00 +0000

Display is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever with the introduction of hyper-targeted video.(image)

The do's and don'ts of retargeting

Thu, 03 Dec 2015 15:33:00 +0000

Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their journeys. But there are right and wrong ways to retarget.(image)

What is the right way to do display advertising?

Thu, 03 Dec 2015 15:00:00 +0000

Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right.(image)

Online-to-offline attribution in the mobile age

Thu, 03 Dec 2015 14:00:00 +0000

It's important to know the value of all your marketing touch points because the data loss is far greater than you could imagine.(image)

Fraud and viewability: could things be looking up?

Thu, 03 Dec 2015 13:01:00 +0000

Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability rates and new strategies for combating ad fraud.(image)

10 ways the presidential candidates are winning on Twitter

Thu, 03 Dec 2015 12:30:00 +0000

To increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential candidates currently on the campaign trail.(image)

Lessons learned from Cyber Weekend

Thu, 03 Dec 2015 12:00:00 +0000

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior during this major shopping weekend?(image)

6 steps to building a long-term digital strategy to support business goals

Wed, 02 Dec 2015 23:05:00 +0000

In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to effectively implement one.(image)

Being 'social' helped brands win on Cyber Monday

Wed, 02 Dec 2015 17:30:00 +0000

Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shopping day ever in the U.S.(image)

What do ad blockers mean for mobile apps?

Wed, 02 Dec 2015 16:00:00 +0000

Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows that mobile ad blocking is on the rise.(image)

Social display mutations work for advertisers

Wed, 02 Dec 2015 15:01:00 +0000

Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubating.(image)

Measurement and attribution top challenges for getting mobile right

Wed, 02 Dec 2015 15:00:00 +0000

The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers.(image)

7 display advertising stats of 2015 that you should know

Wed, 02 Dec 2015 13:02:00 +0000

Stats from multiple sources show that U.S. display advertising spend will climb in the next two years.(image)

Content marketing and SEO: the questions B2B marketers should ask

Wed, 02 Dec 2015 12:30:00 +0000

It's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narratives and increase engagement.(image)

The 2015 holiday season is more omnichannel than ever

Wed, 02 Dec 2015 12:00:00 +0000

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel approach to digital advertising.(image)

How to deliver tangible results on social media

Wed, 02 Dec 2015 00:09:38 +0000

DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't know why they are using it.(image)

#GivingTuesday reflects the changing landscape of online fundraising

Tue, 01 Dec 2015 21:38:42 +0000

#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation.(image)

Up close and personal with programmatic video

Tue, 01 Dec 2015 17:28:00 +0000

Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading?(image)

The missing 98 percent: why offline attribution matters

Tue, 01 Dec 2015 15:00:00 +0000

Using data to measure offline behavior is essential to closing the huge gap between display media and sales.(image)

Expert tips for data-driven display

Tue, 01 Dec 2015 14:00:00 +0000

Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not making the most of your consumer data, you could be missing out.(image)