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Google for Nonprofits



Google for Nonprofits



Last Build Date: Thu, 04 Jan 2018 18:30:00 -0000

 



Google for Nonprofits: 2017 in reviewGoogle for Nonprofits: 2017 in reviewGoogle for Nonprofits

Thu, 04 Jan 2018 18:30:00 -0000

Every year nonprofits worldwide work tirelessly to make a positive impact in their communities, and in a year where many people were looking to help, 2017 was no exception. We’re looking back to celebrate the nonprofits around the globe using Google tools to help in their philanthropic efforts. Here are some successes from last year—we hope they give you some ideas for how you can improve your nonprofit’s productivity and have even more impact in 2018.Unlocking G Suite for NonprofitsG Suite allows teams to access data anywhere, update files in real time, and collaborate efficiently. Mercy Beyond Borders, a U.S.-based nonprofit with employees deployed in various countries, uses these tools to stay in sync with each other no matter where they are—from tracking finances on Google Sheets to sharing information with board members through Google Sites. And nonprofit MyFace takes advantage of Google’s security and privacy settings to store personal medical data for their patients. Read more about how these nonprofits used G Suite, and find out how to get started with G Suite, in this post.Learn from “G4NP in Three,” a new YouTube SeriesThis year we launched our first-ever G4NP YouTube series, “G4NP in Three,” aiming to help nonprofits learn the basics about the Google for Nonprofits program and the process to get enrolled for each product. The videos also cover tips and tricks on how to make the most of the tools available, all in three minutes! Check out the videos and subscribe to stay updated on our latest content.Get inspiredBy using tech in new ways, Action Against Hunger, Girl Scouts of Japan and Fundación Todo Mejora are able to focus their efforts on the work they do and care about most. Through our series “G4NP Around the Globe,” we highlighted how each of these nonprofits benefited with the help of Google tools. Action Against Hunger fundraised more than $20,000 from YouTube donations and used Google Ad Grants to increase site traffic—resulting in $66,000 worth of donations, which equates to feeding 1,466 children in need. Fundación Todo Mejora uses G Suite to easily share and store files, spread their message on their YouTube channel, and with the help of Ad Grants, they can reach suicidal teens who are searching for help. And Girl Scouts of Japan created a virtual tour using Google’s mapping tools, and used Google Forms to create quizzes that helps scouts earn badges.Thanks to all nonprofits around the world for the work you do. We look forward to another year of working together to improve the lives of everyone around us![...]We’re looking back to celebrate the nonprofits around the globe using Google tools to help in their philanthropic efforts.


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A look at Team Drives in action at the California Academy of SciencesA look at Team Drives in action at the California Academy of SciencesGoogle for Nonprofits

Tue, 12 Dec 2017 19:30:00 -0000

Located in San Francisco’s Golden Gate Park, the California Academy of Sciences is an aquarium, planetarium, and natural history museum all wrapped into one. Attracting visitors from all over the world, the California Academy of Sciences aims to explore, explain, and sustain life on Earth. In addition to biodiversity research and conservation efforts, they offer a large variety of exhibits to educate visitors about wildlife, ecosystems, and the sustainability of our planet.The California Academy of Sciences uses G Suite and other Google products to help employees collaborate, onboard new team members effectively, manage data for science-based animal care, and schedule upcoming physicals and treatments for live animals. Recently, they migrated all their digital data to Team Drives, a G Suite for Nonprofits tool that lets organizations store, search, and access shared content from anywhere. In Team Drives, files belong to the team instead of the individual, so users won’t need to search across siloed folders with varying permissions. Since implementing this change, the California Academy of Sciences has been able to reduce time spent searching for documents, limit duplication of efforts, and collaborate more closely with their team members and other organizations internationally. We spoke with Associate Director of the Steinhart Aquarium (and Google super user), Laurie Patel, who successfully migrated 15 years of digital data to Team Drives in just one evening, to learn more about how they're using the tool.Three endangered African Penguins on exhibit at the California Academy of Sciences. The penguin on the left is a juvenile hatched at the Academy as a part of the Association of Zoos and Aquariums’ (AZA) Species Survival Plan.Better animal health management through unlimited storageThe initial reasoning behind the transition to Team Drives was unlimited storage. Because of the massive amounts of animal medical data that must be stored, the aquarium team needs space to upload all the PDFs, images, videos, and spreadsheets that they collect. All medical data gets logged, like each animal’s annual physicals, blood work, pictures, weight, and other diagnostics. With 38,000 live animals at the California Academy of Sciences, it’s easy to see how the virtual file cabinet of data in their systems could start to overflow. With Team Drives, Laurie’s team can upload all the images and data they collect so that it’s accessible in one place, all the time—without relying on an individual owner to have sole access. And with Team Drives’ permissions settings, they share and link these folders to the external Zoological Information Management System (ZIMS) database. That database connects with zoos and aquariums across the world so researchers can cross-reference each species’ baseline health reports. Being able to upload large files to this database has increased both the California Academy of Sciences’ and the ZIMS accumulated knowledge of medical data to ensure all animals are treated properly and receive the best possible care and enrichment.Everything you need to know is right there in Team Drives. Laurie Patel Associate Director of Steinhart AquariumReal-time updates to support strict protocols for animal safetyCaring for a diverse animal collection in varied habitats, like the four-story Osher Rainforest exhibit or the 212,000 gallon Philippine Coral Reef exhibit, requires California Academy of Sciences’ staff to adhere to strict protocols to ensure a consistently high standard of animal care. To ensure stable environments, all processes need to be executed in a specific way—and this critical information has to be readily accessible to staff and always up to date. From changing an animal’s diet to venomous animal handling protocols, employees routinely search and access these procedures and databases to make real-time decisions. For example, water is collected daily from separate tanks to check the water quality and test things like pH levels and magnesium concentration. E[...]


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Defy Ventures: Using Chromebooks and G Suite to give people a second chanceDefy Ventures: Using Chromebooks and G Suite to give people a second chanceChief Development Officer

Wed, 08 Nov 2017 17:00:00 -0000

Editor’s note: Today’s post comes from Charles Hoke, Chief Development Officer of Defy Ventures, a nonprofit that helps current and formerly incarcerated people in 25 U.S. correctional facilities launch new careers. Defy Ventures uses Chromebooks, G Suite and Pixel phones to help people with criminal histories learn about entrepreneurship and research business opportunities.The prospects for work are bleak for incarcerated people, even when they're released from prison. Research from the American Civil Liberties Union shows that 65 percent of formerly incarcerated individuals are still unemployed one year after their release. But they have the talent to make their way in the outside world, legitimately—what we call “transforming the hustle.” At Defy Ventures, we help these Entrepreneurs-in-Training (EITs) make a new start for themselves by starting their own businesses. We work with them while they’re in prison, and continue to help after their release.To help EITs develop their business skills, we connect them with technology so they can search online for business opportunities, watch training videos, and communicate with mentors. Chromebooks and G Suite have become key tools in helping EITs realize their dreams.Most people leaving prison don’t have computers. We used to give donated and refurbished laptops to EITs, or invite them to our office to use our computers—but the laptops and software were often out of date. That’s when we turned to Chromebooks, which auto-updates and always has the latest software, product features and virus protection. Thanks to a collaboration with Google since December 2014, we’re now giving EITs Chromebooks, G Suite accounts and Pixel phones—all of which they get to keep after graduating from the program.The speed and simplicity of Chromebooks, as well as their reasonable cost, made them perfect for us. Many EITs don’t have a lot of computer knowledge, but it doesn’t take them long to figure out how to use Chromebooks and G Suite. The fast learning curve saves time for our program staff, who would normally have to answer EITs’ hardware and software questions, since we don’t have an IT department. Equipped with Chromebooks, EITs can watch 250 hours of Defy Ventures video tutorials on entrepreneurship, employment readiness, and personal development. Chromebooks also connect EITs to other resources, like job boards, housing lists, and even where to find clothes to wear to interviews.Defy Ventures EIT Eugene WilliamsMatching EITs to mentors is an important part of our service. We used to pair them using paper documents and spreadsheets. By placing mentor and EIT information into Google Forms, we streamlined the process so staff can make matches 50 percent faster than before. Our staff is also using G Suite tools like Gmail, Docs and Sheets to collaborate on work projects.Google technology also helps us maximize our resources. Previously, with only a few borrowed or refurbished laptops, plus our office computers, we could only serve about 30 EITs at a time. Now that EITs have Chromebooks and G Suite, they can work independently, and we can serve as many as 250 EITs at once. The new device setup is quick and easy. We created a 30-minute training course called “Getting to Know your Google Chromebook,” which walks EITs through device setup and the basics of using G Suite. After EITs have completed the course, our program managers follow up with each one to answer any remaining questions they have.We believe that with Chromebooks and G Suite, we’ll be able to replicate our program in more cities. And by offering EITs better technology, we believe we can improve retention rates and reduce their time to employment or to business launch. We’ve given away 200 Chromebooks to date, and we expect to give away about 1,500 more over the next two years.While these are long-term impacts, EITs have told us how Chromebooks and G Suite are changing their lives right now. “With this new Chromebook and Pixel phone, I am[...]


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Around the Globe - Improved Operations for Girl Scouts of JapanAround the Globe - Improved Operations for Girl Scouts of JapanGoogle for Nonprofits

Tue, 15 Aug 2017 18:00:00 -0000

For this segment of G4NP Around the Globe, we’re highlighting Girl Scouts of Japan: a nonprofit that supports more than 30,000 young women across the country with its vibrant community and empowering programs. With such a large network of members, the nonprofit needed technology to effectively keep members updated on events, ensure personal information stays secure, and manage their Local Council’s communications. The suite of tools provided by Google for Nonprofits has allowed Girl Scouts of Japan to improve their productivity and increase their member base, giving them more time to focus on supporting young women.  Operations - G SuiteGSuite has helped Girl Scouts of Japan operate more efficiently and provide a positive experience for their members. More than 7,000 attendees signed up through Google Forms for e-learning programs about safety procedures before they headed off on a scouting adventure. Google Sheets helped the chapter to quickly access and organize this data. And by migrating to Gmail, the nonprofit feels secure with their custom Google privacy settings and the tool’s ability to weed out spam and malware.Girl Scouts of Japan has also used technology to revolutionize a central component of the Girl Scout organization: badges. Typically, Girl Scouts can earn woven badges for their sashes by completing tasks or trainings. With the help of Google tools, Girl Scouts of Japan has created an interesting twist to this tradition: using Forms to create quizzes on their Google Site provided easy access to all members in Japan. This created an opportunity for more girls to earn badges. Furthermore, the nonprofit creates engaging content with Google Sites and shares their manuals and materials on Google Drive so each Local Council can always access the most updated trainings. With G Suite scaled to the entire organization, the nonprofit seamlessly keeps all communications and information safely stored in one place—allowing them to spend less time handling administrative tasks, and more freedom to plan engaging events.Girl Scouts Japan - Virtual Tour of WAGGGS World CentersVisibility - Google AdGrants, YouTube, Google MapsGirl Scouts of Japan recognized an opportunity to connect with their young target audience by building a strong online presence. Ad Grants helps them reach new members with over 3,000 monthly visitors to their site—a 500% increase in just two months. To further enhance their online engagement, the nonprofit created a YouTube channel to showcase their thriving community and impactful programs with original content. Their videos showcase the strength of their community and the empowering programs they provide. And with Google Maps, members can easily find events happening nearby, resulting in over 18,000 views about event information.Lastly, to spread awareness and encourage women to get involved, Girl Scouts of Japan uses Google Earth to provide a global view of their expansive network. Using instructions from Earth Outreach tutorials, they created this Virtual Tour to share with members to encourage a global perspective and community of Girl Scouts.From G Suite to YouTube, Girl Scouts of Japan has successfully harnessed the power of technology to cultivate a strong community of women who support each other and grow together. Read the full story by visiting our Community Stories page on our Google for Nonprofits site.//To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.Footnote:  Statements are provided by Nonprofits that received products as part of the Google for Nonprofits program, which offers products at no charge to qualified nonpro[...]


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Around the Globe - Fundación Todo Mejora supports LGBT youthAround the Globe - Fundación Todo Mejora supports LGBT youthGoogle for Nonprofits

Wed, 02 Aug 2017 17:30:00 -0000

Todo Mejora means “it gets better”—and it’s this message that the Chile-based nonprofit has worked tirelessly to advocate for. In the wake of continual LGBT discrimination around the world, Fundación Todo Mejora strives to support the LGBT adolescents who face discrimination, including those considering committing suicide. Chile has one of the highest levels of suicide and school violence in Latin America. It’s projected that if nothing is done, in four years, one adolescent in Chile will end his or her life  nearly each day—an astounding metric that Fundación Todo Mejora hopes to change.1,2Continuing  with our series about impactful organizations using Google for Nonprofits tools, this week we’re highlighting how Fundación Todo Mejora uses technology to spread its message and creates a safe space for these teenagers to find refuge in times of need.Showing up when searching for help—Google Ad GrantsBy implementing a strategic campaign using Google Ad Grants, the nonprofit targeted Google searches common to suicidal thoughts such as “I want to commit suicide”, “Who should I call if I want to kill myself?”, or “Help me, I want to die”. When a local person searches this on Google, Fundación Todo Mejora’s ads show up to intervene with supportive messages, and provide links to resources to find help. One 19-year-old girl who found support from these ads said, "Amidst my depression, I Googled how to commit suicide. Your foundation, ’Todo Mejora,’ popped up in my search results. It made me smile and reminded me the reason to go on.”These ads have allowed Fundación Todo Mejora to save lives and navigate people to their website where they can find resources and support. As a result, website traffic increased by 20% in one year alone, which means the organization found a way to reach more people in need. This increase also prompted Fundación Todo Mejora to expand their suicide hotline support to 30 hours/week up from 7 hours/week.Spreading the word—YouTubeTo further increase visibility, Fundación Todo Mejora created a YouTube channel where adolescents share their personal stories, which have helped create a community of support, coupled with the call-to-action overlays inspiring others to follow suit, take initiative, and send donations. In their most popular video, with over 62,000 views, Demi Lovato speaks out against homophobic and transgender bullying and encourages victims to reach out for help.Storage & syncing—G SuiteFundación Todo Mejora now uses G Suite exclusively for all its day-to-day operations, relying on Gmail, Google Drive, and Google Calendar to work productively. The unlimited user accounts and 30GB of storage per user has saved them time and money that once went towards paying for other storage products. Now, they can save important data in a shared and collaborative space which has helped them streamline their processes, preserve historical documents, and improve communication.With more time, funding, and organizational processes, Fundación Todo Mejora can focus on expanding their support for youth in need and the LGBT community. Read more about their story on our Community Stories page on our Google for Nonprofits site.To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.Footnote:  Statements are provided by Nonprofits that received products as part of the Google for Nonprofits program, which offers products at no charge to qualified nonprofits.1 OECD (2016). Low Performing Students: Why They Fall Behind and How To Help Them Succeed. PISA. OECD Publishing. Paris2.Ministeri[...]


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G4NP Around the Globe - Zooming in on Action Against HungerG4NP Around the Globe - Zooming in on Action Against HungerGoogle for Nonprofits

Mon, 24 Jul 2017 18:30:00 -0000

Every dollar and minute count to further your cause and focus on your mission. We’re pleased to highlight nonprofits who were able to make greater impact with fewer resources by using Google tools—from G Suite to Google Ad Grants–made available through Google for Nonprofits (G4NP) at no charge.Varying in size, scope, and timezones, these nonprofits from around the world share one thing in common: utilizing the G4NP suite of tools to help their specific needs. G4NP offers nonprofit organizations across 50 countries access to Google tools like Gmail, Google Calendar, Google Ad Grants and more at no cost. This week, we’ll take a look at how the nonprofit Action Against Hunger utilizes these tools to increase productivity, visibility, and donations,  in order to improve lives in  the communities they serve.Action Against HungerIn 2016 alone, Action Against Hunger provided nourishment to over 1.5 million starving children(1). In order to save lives with nutritional programs, Action Against Hunger looked to Google for aid—not for food, but for technology. Action Against Hunger now utilizes five Google technologies that have drastically improved their ability to save lives around the globe.Raising Awareness with Google Ad Grants & AnalyticsFor major international emergencies, like the Ebola outbreak or the South Sudan famine, Action Against Hunger needs a way to inform people and recommend ways to get involved. With Ad Grants, the nonprofit activates targeted keywords relating to the crises to drive people to their page and empower them to take action. Google Analytics then allows them to track their effectiveness and adjust accordingly to increase engagement and improve their fundraising techniques. With this data-driven strategy and the tools’ ability to optimize campaigns, Action Against Hunger has nearly doubled funding year-over-year. In fact, Ad Grants brought 158,000 people to their website in the past year alone, raising $66,000 which is equal to treating 1,466 hungry children.Ad Grants brought 158,000 people to their website in the past year alone, raising $66,000 which is equal to treating 1,466 hungry children.Increasing Productivity with G SuiteWhen working with a global network and managing hundreds of programs abroad, collaboration and communication are key. After experiencing unnecessary latencies in their operations, Action Against Hunger has since adopted G Suite which streamlined their workflow. The nonprofit is especially fond of Gmail, Hangouts, and Drive where Action Against Hunger employees can message each other quickly, share files securely, and collaborate on Docs in real-time—avoiding duplication of efforts and saving time.Fundraising with One Today & YouTubeTo drive donations and expand awareness to broad audiences, Action Against Hunger uses One Today, a Google app that allows users to easily donate $1 or more towards causes they care about. Campaigning on One Today on World Food Day in 2016,  Action Against Hunger raised more than $1,200 in support of their cause with each dollar going directly helping those in need. Additionally, Action Against Hunger creates and shares content on YouTube to reach their global audience, and is  beginning to use the YouTube donation cards to further increase donations. The large exposure and website referrals from both YouTube and Google+ helped Action Against Hunger raise over $20,000.Using Google products Action Against Hunger gained extra time and energy to focus on what really matters: feeding the hungry.To read more about Action Against Hunger’s story and learn how they used Google tools so effectively, visit our Google for Nonprofits Community Stories page. Stay tuned in the coming weeks for more inspirational stories about nonprofits using technology to help their cause.To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprof[...]


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Introducing “G4NP in Three,” a new YouTube SeriesIntroducing “G4NP in Three,” a new YouTube SeriesGoogle for Nonprofits

Wed, 19 Apr 2017 16:30:00 -0000

Google for Nonprofits (G4NP) offers nonprofit organizations across 50 countries free access to Google tools like Gmail, Google Calendar, Google Ad Grants and more. Whether you’ve been using our products for years or are thinking about signing up for Google for Nonprofits, we want you to feel confident when using our products.That’s why we’re excited to announce our brand new YouTube series, “G4NP in Three.” Every few weeks, we’ll walk you through one of the many products we offer  from enrollment process to optimization—all in roughly three minutes.What You’ll LearnWe’ll start with the basics. We’ll cover program eligibility requirements, walk through the different signup processes, and give you tips and tricks on how to best use our products. In the first few videos, we’ll focus on some of our most popular products: Google Ad Grants, G Suite, and YouTube.Meet Your HostsBri and Jay are volunteers on our video production and G4NP YouTube strategy team. Both work in different parts of the Google organization for their core roles, but have been aligned to G4NP for over a year. They write, edit and star in videos to help educate the nonprofit community and, in addition to hosting, are the co-creators of the “G4NP in Three” series.Jay​A​ San Francisco native, ​Jay ventured to Ann Arbor, MI to get his degree at the University of Michigan. ​After graduating, he started at Google where he currently works as a Communications Specialist in People Operations. Aside from his passion for marketing, communications​,​ and diversity in the workplace, Jay’s claim-to-fame is singing for President Obama at the White House.BriOriginally from Mountain View, California, Bri attended Chapman University. There she earned a degree in Public Relations and Advertising. After graduation, Bri started a position at Google as an Associate Account Strategist supporting our advertisers. Outside of work, Bri thoroughly enjoys knitting, hiking, and venturing off on the weekends to find the best cup of coffee in the Bay Area.The first “G4NP in Three” video is now live! Videos will be released every few weeks. Subscribe to Google for Nonprofits on YouTube to stay updated.G4NP in Three | Ep. 1: What is Google for Nonprofits?To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.[...]Introducing a new YouTube Series: “G4NP in Three,” aimed at helping nonprofits getting the most out of their Google for Nonprofits program.


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Improve your nonprofit’s account security with 2-step verificationImprove your nonprofit’s account security with 2-step verificationCommunications & Public Affairs ManagerGoogle for Nonprofits

Thu, 23 Feb 2017 17:00:00 -0000

While online accounts allow nonprofits to easily communicate with partners, volunteers and donors across the world, this shared network can also leave your account vulnerable to intruders. As your nonprofit continues to grow its online presence, it’s crucial to keep confidential information (e.g., finances or donor’s information) safe. While passwords have historically been the sole guardian for online account access, research from Google has shown that many passwords and security questions can easily be guessed. That's why we strongly recommend that all nonprofits using GSuite for Nonprofits, or Google products like Gmail, use 2-Step Verification (2SV) as an additional protection on their account(s). 

Account hijacking—a process through which an online account is stolen or hijacked by a hacker—constitutes a serious threat to your nonprofit’s operations. Typically, account hijackings are carried out by phishing attempts or hackers who guess weak passwords. Because of this, it’s especially important for your nonprofit to maintain strong and unique account passwords to keep sensitive data safe.

But 2SV goes beyond just a strong password. It's an effective security feature that combines "something you know" (e.g., a password) and "something you have" (e.g., a text, a prompt, or a Security Key) to protect your accounts. Think of this like withdrawing money from an ATM/cash machine: You need both your PIN and your debit card.

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Our free Google Authenticator app is available for Android and iOS devices, which generates a code for you each time you want to sign in to your account.

Now that you know what 2SV is, head over to our Help Page to start improving your nonprofit’s online security now. (Quick tip: Remember to keep your account settings up to dateand configure backup options to use if your phone is ever lost or stolen). Stay safe, nonprofits!  

To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more at no charge. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

(image) Nonprofits use the web to communicate with partners, volunteers and donors across the world. That's why it's important for them to keep their online accounts safe and secure.


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Unlocking G Suite for Nonprofits: Improve internal workflow and communicationUnlocking G Suite for Nonprofits: Improve internal workflow and communicationGoogle for NonprofitsGoogle for Nonprofits

Thu, 12 Jan 2017 17:00:00 -0000

Whether you have a team of five or 500 a seamless, collaborative workflow is critical in the digital age. Our goal is to make sure that your nonprofit is able to focus on changing the world by using technology to save time -- not waste it. In the digital age though, information sharing can often be complex; your team might not work in the same office, or even the same timezone. Some team members might be in an office with computer access, while others are in the field on mobile devices. Who from your team should be able to access confidential documents?This brings us to a key question: How do you empower team members to work together towards a common goal, and use technology to enable it?Great question. We’d like to introduce you to G Suite - (formerly  Google Apps for Work ). G Suite aims to help teams work together in real-time -- no matter where they are in the world.Today, we’re spotlighting a few nonprofits to share how their teams  are using Google tools and apps to improve workflow and internal communication.Mercy Beyond Borders - Internal Communication with Sheets & SitesMercy Beyond Borders (MBB) is a U.S. nonprofit that aims to forge opportunities for women and girls in extreme poverty to learn, connect, and lead. Utilizing a small office in the U.S. as home base, MBB targets rural areas in Haiti and South Sudan. In both of these areas, cultural norms and poverty prohibit full participation of women. In fact, these areas offer minimal education and opportunities for employment, which often  impedes the development of leadership skills or positions. Mercy Beyond Borders focuses its programs on providing trainings, scholarships, leadership camps, and business loans for women.To achieve their mission, Mercy Beyond Borders faces the challenge of balancing US-based operations with field work in remote areas like South Sudan and Haiti. Their nonprofit partners range from large organizations to local schools to individuals. So how does Mercy Beyond Borders ensure that all staff, vendors, and partners stay connected and working together in sync?MBB-trained nurse in South Sudan village. Photo credit: Mercy Beyond BordersMercy Beyond Border began using G Suite to streamline its workflow, connecting their team across the globe. Using G Suite, MBB’s team is able to access, share, and collaborate together in real-time. Take a glimpse into how they do it:Track Finances: MBB manages their overseas program budget expenditures in Google Sheets. Using this tool, the domestic office tracks monthly vendor payments in Haiti. This enables the staff to wire more money as needed in order to ensure program success. Additionally, using Sheets enables the team to provide transparency in the organization, clarifying spending and creating a simple overview of total annual expenses. This standardized and collaborative approach to data enables better efficiency and communication between domestic and international offices.Store images: Mercy Beyond Borders regularly takes photos in the field to keep the domestic office up to date on progress and communicate stories to their donors. The team overseas is able to upload the pictures to Google Drive, which allows them to share or retrieve the images at any time.Share Information: It’s imperative that MBB shares frequent updates with the Board of Directors, highlighting current developments, areas for growth, and new opportunities. To keep the Board of Directors apprised of progress, the team created a MBB Board website with Google Sites as a way to provide updates outside of meetings. The site functions as a central hub, where the Board can find all relevant information and resources at their discretion. The website is organized in subsections including internal updates from the Executive Director, background articles on country conditions and descriptions of new par[...]


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2016 Year in Review2016 Year in Review

Fri, 30 Dec 2016 15:00:00 -0000

2016 was a year of many things - changes, challenges and opportunities. But above all else, 2016 was a year where you continued your work to change the world; to bring the world a little closer to finding common ground amongst peace, progress, and innovation.As 2016 comes to a close, Google for Nonprofits took one final opportunity to reflect on a year past and look forward to the year ahead.  So without further ado, here are the top posts from 2016 from your friends at Google for Nonprofits.Introducing new donation tool on YouTube benefiting nonprofitsFrom LA to Tokyo: YouTube Spaces opens production studios to nonprofits free of chargeFrom LA to London, Tokyo to Mumbai, Berlin to São Paulo, YouTube Spaces empower nonprofits by providing them exclusive access to the best production resources around — all at no cost. All enrolled nonprofits with 1,000 or more subscribers are now eligible to apply for production access at YouTube Spaces.Unlocking your nonprofit's data insights: Linking Ad Grants and Google AnalyticsSo you’re using Ad Grants - our in-kind advertising solution for nonprofits which allows you to run text ads on Google Search - and you’re looking for more insights? Google Analytics is your go-to tool for providing insights into user behavior, which can be used to inform Google Ad Grants, as well as website optimization. By syncing data and using Ad Grants & Analytics in tandem, you can boost the quality of traffic reaching your site and increase the chance of visitors completing a meaningful action on your NGO’s page.Benefits of Linking your Google Analytics and Adwords AccountsFour ways to keep your nonprofit safe & secure online“How do we keep our nonprofit (and the community we serve) safe and secure online?” In 2016, we partnered with Google’s User Advocacy Group to share four smart tips to keep your nonprofit, your users, and you safe online.What do you and your nonprofit want to learn in the new year? Leave a comment below, and we’ll work on learning together in 2017.Lastly, we so appreciate all nonprofits’ unwavering dedication to changing the world. We wish all nonprofits and their communities a peaceful holiday season and a joyful new year.To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.[...]As 2016 comes to a close, we put together one final post to reflect on a year past and gather for the year ahead.


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A nonprofit's guide to online security: So you want to learn the lingo?A nonprofit's guide to online security: So you want to learn the lingo?Google for NonprofitsUser Safety Outreach Manager

Fri, 09 Sep 2016 11:06:00 -0000

This year marks the 25th anniversary of the World Wide Web becoming publicly available. For many of us, this is a reminder of just how much the Internet has transformed our daily lives. This rings true for nonprofits too: The Internet has revolutionized the way that nonprofits communicate, fundraise, and recruit volunteers. It has enabled nonprofits like yours to share their mission with a global audience. To raise awareness. And to change the world. But the power of the Internet also comes with great responsibility -- namely the need to keep information safe and secure. As a nonprofit, it can be difficult to keep up with online security, especially when terminology seems complicated. Yes, you might have heard of terms like “phishing” or “cookies,” but what do they mean?Today, you can find the answers to your questions with our quick & easy to guide to online security terminology. In less than five minutes, you’ll be well on the way to helping keep your nonprofit safe on the Internet. Let’s get started! Here’s a quick guide to familiarize yourself with common lingo and learn how to distinguish terms that are friends vs foes in the online security realm. THE BAD GUYS: MALICIOUS ACTIONS/TERMS Advanced Fee Fraud (419 scams): A technique which tricks users into sending or paying money to fraudsters on the promise of receiving greater rewards afterwards. It is most commonly associated with Nigeria, and 419 is the section of the Nigerian legal code that covers this fraud.Botnet: A network of computers that are infected with malicious software without users’ knowledge, used to send viruses and spam to other computers.Malware: Malicious software with the purpose of infecting devices and systems, gathering personal information, gaining access to systems or disrupting the operations of the device or systems. Essentially, any software that maliciously alters or compromises the system or device.Phishing / Social Engineering Attack: An attempt by hackers who pose as trustworthy individuals or businesses in order to get your personal information such as usernames, passwords, and financial information.Trojans: Malicious programs posing as or bundled with legitimate ones, which are designed to compromise your system. They are usually installed on computers from opening attachments in scam emails or by visiting infected websites. The term comes from the Trojan Horse in Greek mythology.THE GOOD GUYS: ONLINE SAFETY TERMS[Internet] Cookie: A piece of data from a visited website and stored in the user's web browser in order to remember information that the user has entered or engaged with such as items in a shopping basket on an e-commerce site.Encryption:The process of encoding data, messages, or information, such that only authorized parties can read it.Firewall: A security system used to block hackers, viruses, and other malicious threats to your computer. It does this by acting as a barrier, acting on predetermined rules, which allows trusted traffic but blocks untrusted or non-secure traffic. HTTPS (Hypertext Transfer Protocol): is the protocol for secure communications over a computer network used on the Internet. It essentially provides authentication of the website and the web servers associated with it. Transport Layer Security (TLS): TLS is a protocol that encrypts and delivers mail securely, both for inbound and outbound mail traffic. It helps prevent eavesdropping between mail servers – keeping your messages private while they're moving between email providers. Two Factor Authentication / Two Step Verification:A method of using an additional process to verify your identity online. It combines both ‘something you know’ (like a password) and ‘something you have’ (like your phone or security key) — similar to withdrawing mone[...]



3 Reasons why Chromebooks might be a good fit for your nonprofit3 Reasons why Chromebooks might be a good fit for your nonprofitProgram ManagerGoogle for Nonprofits

Thu, 11 Aug 2016 09:59:00 -0000

When we speak with nonprofit organizations, we often hear about the challenges related to technological resources. So when it comes to investing in new technology, it’s important to consider three primary factors:Security: Does it keep my information private and secure?Compatibility: Does it work with the programs I use?Price: Is it within budget?To address these questions, Google created the Chromebook, a series of laptops built with ChromeOS. The vision behind Chromebooks is simple — to create a safe, accessible, and affordable laptop. To improve user privacy and security, Chromebooks  automatically update to provide virus protection, encryption and safe browsing. For easy access and collaboration, they’re outfitted with Gmail, Google Docs, Hangouts (and nonprofits receive the full Google Apps bundle with 30GB of space per user at no charge). What’s more, they start at $169 USD & that’s for a laptop that has up to 10+ hours of battery life!ASUS Chromebook C201 ($169)Case StudyCharity:water, a non-profit organization that provides clean and safe drinking water to people in developing countries, has a “100 percent model,” where every dollar donated goes directly to fund clean water projects. As a result, resources are limited. In order to cover operational costs like salaries and supplies, the organization relies on a few passionate and dedicated supporters. With this in mind, Charity:water transitioned to Chromebooks to improve the efficiency of its staff’s workflow. Now, employees can spend more time focusing on their goals and working towards their mission to nourish the world.Want to learn more?Chromebooks gives nonprofits unified access to the Google Apps suite, including:Google Docs, Sheets, Slides: Allows you to create documents, spreadsheets, and presentations in real time. They’re automatically backed up online, and you can also open and edit Microsoft Word, Powerpoint or Excel files.Google Hangouts: Google Hangouts can be used to make phone calls, screenshare, and video chat.Google Drive: Store, sync, and share documents in the cloud for secure and easy access.As a nonprofit, you also receive discounted access to Chrome licenses, which give you management controls via the Chrome Device Management. Chrome Device Management is a unified way to manage all of your nonprofits’ users, devices, and data. For nonprofits, the Chrome management license is discounted to only $30 dollars — in comparison to $150!Chromebooks are our vision for providing cheaper, easier to use, and more secure laptops. Installed with Google Apps out of the box, nonprofits can maximize impact, while saving both time and resources.To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.To learn more about Chromebooks for nonprofits, take a look at Google for Work’s Chromebook’s website. To take advantage of the Google Nonprofit license discount, a Google partner will reach out to you once you fill out the Contact Us form.[...]With Chromebooks, nonprofits can maximize impact, while saving both time and resources.



Four ways to keep your nonprofit safe & secure onlineFour ways to keep your nonprofit safe & secure onlineGoogle for Nonprofits, Superbrand HeroGoogle for Nonprofits

Wed, 06 Jul 2016 21:32:00 -0000

For nonprofits, the Internet serves as a powerful vehicle for change — creating a way to access information, connect with users, and drive innovation. But navigating the web can also be a tricky task. Online safety and security has become increasingly pertinent for all digital users, including nonprofits. While it’s relevant to all though, it’s unattended by many. This raises the question: “How do we keep our nonprofit (and the community we serve) safe and secure online?” Today, we’re partnering with Google’s User Advocacy Group to share four smart tips to keep your nonprofit, your users, and you safe online. 1. Secure your passwordsMany of us “know” that it’s smart to pick a strong password, but out of convenience we also continue to use our favorite pet’s name (e.g. “Clifford”) or other not-so-creative passwords like “password.” Although pets like Clifford are great, they don’t make great passwords. Rather, this weak protection creates vulnerable access to some of your nonprofit’s most sensitive information.Picking strong passwords that are different for each of your accounts is extremely important -- it’s also good practice to update your passwords regularly.  Check out the following tips: Use a unique password for each of your accounts. Would you give a burglar a key that accessed your home, car, garage, and more? Using the same password for multiple accounts creates the same type of risk. Ensure you’re protecting your data by using unique passwords for each account.Include numbers, letters and symbols in your password. The longer your password is, the harder it is to guess. Adding numbers, symbols and mixed-case letters makes it harder for someone to gain access to your account.Create password recovery options and keep them up-to-date. If you forget your password or get locked out, you need a way to get back into your account. Many services will send this information to a recovery email address to reset your password, so be sure your recovery email address is up-to-date and accessible. You may also be able to add a phone number to your profile to receive a code to reset your password via text message. Having a mobile phone number on your account is one of the easiest and most reliable ways to help keep your account safe.2. Take the security checkup Google’s Security Checkup is a quick, easy way to review the following information about your account (and more)! Recent activity: This is a quick overview of your recent sign-ins to Google. If you see any activity from a location or device you don’t recognize, change your password immediately.Account permissions: These are the apps, websites, and devices connected to your Google account. Take a look and make sure you trust—and actually use—all of them. You might want to remove an old phone, or that dusty app you never use.Check your 2-step verification:  Most people have only one layer of protection with their password. 2-step verificationadds an additional layer of security to your account by requiring a phone or security key to access your account information.3. Understand your privacy settings If you do your personal and business work on the same computer, you will want to also check your privacy settings through Google’s Privacy Checkup. Privacy Checkup allows you to control what information like photos, videos and reviews are shared to the public or to whomever you choose. Manage your sharing: You can decide what information you want to share such as videos, photos and reviews. Perhaps your nonprofit videos are only shared with your friends, when you want them to be shared with anyone. This is a simple way to check to see who can see what.Personalize your google experience: One additional func[...]


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Unlocking your nonprofit's data insights: Linking Ad Grants and Google AnalyticsUnlocking your nonprofit's data insights: Linking Ad Grants and Google AnalyticsGoogle for Nonprofits

Fri, 17 Jun 2016 20:02:00 -0000

So you’re a savvy nonprofit that has mastered Ad Grants? Read on! You’re a group of community leaders who know the impact of data. And who know that technology can help you leverage that.     Like many other businesses, it’s critical for nonprofits to translate clicks on ads into a meaningful action on their nonprofit’s website. These actions could be donations, event registrations, file downloads, volunteer sign-ups or form completions — whatever it is that you’re compelling users to do.Nonprofits like yours, however, often come to us with an important question: “How do we know if our Ad Grants account is actually resulting in these increased actions?” Great question!Our answer is simple, yet we hope it’s powerful too: Google Analytics.Google Analytics is your go-to tool for providing insights into user behavior, which can be used to inform Ad Grants, as well as website optimization. By syncing data and using AdGrants & Analytics in tandem, you can boost the quality of traffic reaching your site and increase the chance of visitors completing a meaningful action on your NGO’s page. Best of all, Analytics can be used by nonprofits at no charge.To get started, we strongly recommend defining your team’s marketing objectives. (If you haven’t set up goals yet, check out Smart Goals, which were designed with groups like nonprofits in mind.)Then, link your Google Analytics account to your Google Ad Grants account to see your data. (Find out how to do so here:Link Analytics and Ad Grants). In doing so, you’ll unlock insights into your Ad Grants campaign. For instance, what happens after someone clicks on your Ad Grants ad and lands on your site? How does it differ by geographical region? Or how does user behavior differ between services offered?Going forward, you can also track your nonprofit’s marketing goals in Google Analytics to understand how traffic from your Ad Grants campaigns is converted to meaningful action on your website. To do so, import your goals into Ad Grants as conversions.Now, you’ll be able to see traffic quality data such as bounce rate, pages per session and average session duration for campaigns, ad groups, and keywords within Ad Grants. By adding goals as conversions, you’ll get the data you need to understand which text ads showing for keywords resonate best with your target audience.Why, you might ask, is all this important for your nonprofit?Take Science Buddies, a nonprofit that was one of the earliest adopters of the Google Ad Grants program, joining in 2003. Science Buddies then received 171,000 unique visits in 2004 via Ad Grants, with this number increasing by 4.5X to 773,000 unique visits in 2005. By 2006, Google Ad Grants had doubled the traffic to the website altogether. “Ad Grants really put us on the map!” said Kenneth Hess, President and Founder of Science Buddies.The takeaway here is that the more you optimize, the better chance you have of improving your quality score — a key metric in an Ad Grants account! And more importantly, the better chance you have of authentically connecting with users who are trying to change the world along with with your nonprofit and you. Sign up for Google Ad Grantshere.For more information on how to get started and country availability, please visit ourAd Grants Help Center. To see if your nonprofit is eligible to participate, review theGoogle for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more — all at no charge. These tools can help you reach new donors and volunteers, work more efficiently, and tell your [...]



HAPPY 13TH BIRTHDAY, Google Ad GrantsHAPPY 13TH BIRTHDAY, Google Ad GrantsGoogle for Nonprofits, Superbrand Hero

Fri, 01 Apr 2016 18:19:00 -0000

Happy 13th birthday, Google Ad Grants! We launched Ad Grants 13 years ago to offer nonprofits a free online advertising solution to share their causes with the world. 

Over the years, we’ve learned a lot together about what it means to be a nonprofit in the digital age. And as the industry landscape has changed, we’ve aimed to ensure that AdWords consistently helps to deliver your mission online. 


We’ve celebrated the ability of groups to change the world — one day, one person, one place at a time. At the same time, we’ve also come to understand the challenges of the nonprofit sector by both listening to your stories, as well as working directly alongside you. In doing so, we recognized that nonprofits struggle to find the time or resources to manage an AdWords account. So in 2015, we launched AdWords Express for Ad Grants as a part of Google for Nonprofits.

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With nonprofits’ limited time and resources in mind, we created AdWords Express to be an automated advertising solution that serves the same effective ads on Google Search as standard AdWords. AdWords Express requires less ongoing maintenance than AdWords, while still delivering an exceptional experience for Ad Grantees. 


With AdWords Express, your nonprofit can create an online ad quickly and easily, attracting more users to your website. There’s minimal ongoing management necessary, and AdWords Express runs and automatically optimizes your ads for you. Much like AdWords though, you can still reach customers on desktop computers and mobile devices (such as smartphones and tablets), as well as review the effectiveness of your ads in your dashboard. 


Sign up for Google Ad Grants here. For more information on AdWords Express, how to get started, and country availability, please visit our Ad Grants Help Center


To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here

(image) We launched Ad Grants 13 years ago to offer nonprofits a free online advertising solution to share their causes with the world.



From LA to Tokyo: YouTube Spaces opens production studios to nonprofits free of chargeFrom LA to Tokyo: YouTube Spaces opens production studios to nonprofits free of chargeGoogle for Nonprofits

Wed, 30 Mar 2016 16:44:00 -0000

We know that having a physical space to do your work matters, but it’s not just about where you work — it’s about what you create there. So today, we’re announcing special access to YouTube Spaces, YouTube’s global network of production studios, for eligible nonprofits to learn, connect, and create great content for YouTube. Given that Google was started in a garage, we’re more than familiar with the limits of physical space. As a nonprofit, it can be difficult to find access to great spaces for video production, especially when time, location, and money are constraining factors. As a result, space often becomes limiting, rather than limitless, to producing great content on YouTube. From LA to London, Tokyo to Mumbai, Berlin to São Paulo, YouTube Spaces empower nonprofits by providing them exclusive access to the best production resources around — all at no cost. All enrolled nonprofits with 1,000 or more subscribers are now eligible to apply for production access at YouTube Spaces. But we’re also offering more than just physical space. In addition to our state-of-the-art production facilities, YouTube Spaces brings together creatives of all stripes. YouTube Spaces offers nonprofits opportunities to learn new skills through live workshops, as well as collaborate with the YouTube community through events, panels, screenings, and more! Don’t know where to begin? Once enrolled in and approved by YouTube for Nonprofits, start with theYouTube Creator Academy. From there, nonprofits can take advantage of the workshops offered by YouTube Spaces to establish a successful foundation on the platform. From lessons on building your channel to learning physical production, these workshops will help your nonprofit define its strategy and engage subscribers. Then, it’s time to get the cameras rolling! Get out of your garage, and get ready to create something amazing. After all, spaces are not just about where we we work -- it’s about what we create there.Find out more about the YouTube Spaces here. To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.Nonprofit must have signed up for the Google for Nonprofits program and be enrolled specifically in the YouTube for Nonprofits product with a YouTube channel that has at least 1,000 subscribers. Qualifying YouTube channels must be free of copyright and terms of use strikes.[...]All enrolled nonprofits with 1,000 or more subscribers are now eligible to apply for production access at YouTube Spaces.


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Competing for a better, more inclusive world at the 2015 Special Olympics World GamesCompeting for a better, more inclusive world at the 2015 Special Olympics World GamesGoogle for Nonprofits, Comms Hero

Thu, 24 Mar 2016 17:04:00 -0000

When athletes from around the world come together, some of them compete for the glory of winning. When the 6,500 athletes from across the globe competed at the 2015 Special Olympics World Games, they were playing for so much more — acceptance and inclusion of people with intellectual disabilities.   

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In order to bring together thousands of athletes, tens of thousands of volunteers, half a million spectators, and tens of millions of dollars in donations, the World Games Organizing Committee had a herculean task ahead of them. They needed technology that could keep up with their ambitious goals. 


Growing an audience for the World Games was paramount. With Google Ad Grants to run an AdWords campaign and Google Analytics to track behavior on their site, they were able to get their message in front of millions of people. Instead of flying around the world to train their many volunteers, they relied on Google Hangouts to efficiently and cost-effectively spread their knowledge. Twenty-five different sporting events means a lot of things to keep track of. They used Google Sheets to ensured everyone stayed on the same page and Google Sites to publicize the transportation schedule. 

As Patrick McClenahan, President & CEO of the 2015 Special Olympics World Games says, “When people are educated, inspired and engaged, hearts and minds are changed.” Carrying their message further means a more inclusive world for us all. 

Watch members of the World Games explain how they used Google tools here.

(image) The World Games Organizing Committee needed technology that could keep up with their ambitious goals.


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Bella Communities: Utilizing technology & Google tools to drive "volunteer-ship"Bella Communities: Utilizing technology & Google tools to drive "volunteer-ship"Google for Nonprofits

Fri, 18 Mar 2016 21:15:00 -0000

In 2009, Khoi Pham co-founded Bella Communities to address low-income housing issues and resident supportive services. Today, Bella Communities is harnessing the energy of thousands of community leaders, affordable housing owners, neighbors, nonprofits, resident volunteers, and professionals to offer a meaningful livelihood to their low-income housing tenants.  In addition to providing affordable housing, Bella’s signature program aims to mobilize low-income residents with an economic-opportunity modeled volunteering program. This programs enables residents to engage with other nonprofits, building civic engagement and social capital; improving career and personal skills; and earning rent credits to have financial capability and housing stability. Through this innovative “volunteer-ship” training program, they seek to help families “not just get by but also get ahead.” What was the key to their success? We sat down with Khoi to hear exactly how they utilized technology and Google Apps for Nonprofits to achieve their goals. Which role does technology play in Bella Communities?Khoi: It’s critical! Technology allows us to communicate with our constituencies efficiently and cost-effectively which is vital for us. We want to empower our low-income residents with the tools needed to achieve economic development. With Google Apps for Nonprofits, we’ve built our own technology platform serving this objective. We have been able to switch from a desktop, web-based platform to a smart-phone mobile application, increasing engagement and participation from our residents using Google Forms. Most of them have skipped desktop to go mobile first! Do you think technology has changed the way you work?Khoi: Absolutely. It allowed us to operate in multiple states, virtually and real time! Communication, collection, and sharing data became seamless and effortless, which is fundamental to keeping pace. Also Google Apps for Nonprofits has allowed us access to technology without heavy IT costs in order to preserve limited start-up resources and marshal them effectively. Google tools are all cloud-based and do not require us to build an internal IT infrastructure, which has enabled quick adaptability and flexibility to change. I have been amazed by the intuitiveness of the tools and how easily they integrate with one another! Can you tell us more about your homemade program “Resident Volunteership United Program”?Khoi: A study by the Corporation for National and Community Service showed that volunteers have a 27% greater chance  of finding a job after being out of work than non-volunteers? That is precisely why Bella Communities designed and tested an innovative supportive service program to simultaneously tackle both financial empowerment and civic engagement mobilization.  The Resident Volunteership United Program (ReV-UP) engages residents living in low-income communities to volunteer with other non-profit organizations in the immediate neighborhood to build community and economic development.. Google Apps was vital to the deployment of this program — we never would’ve been able to do it without that! It allowed us to manage workflow, and most importantly, it allowed us to gather, collect, and share data to build a case for supporting our program. How are you measuring the success of this program?Khoi: Using Google Forms and Google Drive, our low-income residents can easily manage their volunteer records online, as well as share and report their activities to the program managers. For the program pilot years, they contributed nearly 3,500 volunteer hou[...]



Broadway Unlocked shares five lessons learned from hosting a livestream benefitBroadway Unlocked shares five lessons learned from hosting a livestream benefitGoogle for Nonprofits

Fri, 04 Mar 2016 20:03:00 -0000

Each year, one in six people in the U.S. will be victims of violent crimes. Two years ago, we became part of the effort to change that, when we began work with Broadway Unlocked. Two years ago, we met Jessica Ryan — a woman whose mission is rooted in two seemingly unique spheres: celebrating live theatre and helping survivors of interpersonal violence. Jessica founded the  Broadway Unlocked #giveback concert, a livestream, interactive benefit concert aimed at connecting the two communities and helping raise awareness and donations for the Crime Victims Treatment Center (CVTC). The CVTC, New York State’s largest and most comprehensive hospital-based victim assistance program, provides therapy and services to survivors of assault, abuse and violence. All treatments at CVTC are free.In an effort to reach a larger audience and expand the nonprofit’s donor base, Broadway Unlocked collaborated with Google for Nonprofits to broadcast the show and spread the message globally in 2016. On February 22, Google for Nonprofits helped bring Broadway to YouTube for the second year in a row with one night of song and social responsibility through the concert. To bring the show beyond NYC, Google Fiber hosted a watch party at the Fiber space with local Kansas City theatre groups and community members. This was a Broadway show unlike any other. This was Broadway with a variety of star performers, including Kyle Dean Massey, Carolee Carmello, Ali Stroker, Natalie Weiss, and Collabro. This was Broadway hosted by Google Fiber. Streamed via Google Hangouts on Air. And fueled in part by fundraising through donation cards on YouTube. This was Broadway on the internet -- crowdfunded and broadcast for one night only. How did Broadway Unlocked make their globally livestreamed and crowdfunded event a success? We’re turning the mic towards Broadway Unlocked to hear what they learned. 5 Lessons Learned from Hosting a Livestream BenefitEngaging the community is key: Using Hangouts on Air, we were able to pull off a cross-city sing-a-long! Check it out. The video wasn’t flawless, but we successfully transported Broadway beyond the Big Apple.Global events can help grow engagement and donor base: Putting on an event in different cities is no easy feat. But it's amazingly rewarding to bring like-minded people and groups together to support similar causes. Hangouts and livestream technology made reaching new communities easier to do in one event. And by engaging these communities, we’ve been able to grow a stronger community and ultimately, donor base.Interactive video adds another dimension of creativity: Using Hangouts allowed us to engage the audience on the other side of the screen, adding a new dimension unique from watching on a passive screen. Our creative team came up with Musical MadLibs, (our new favorite game!), which really shows how we were able to interact with the crowd through video chat.Google is a gamechanger for nonprofits: YouTube and Google Fiber enabled us to livestream the concert to theatre lovers and supporters in Kansas City and hundreds of people at home that night. This allowed us to increase the viewership of our benefit by 10X more than if we had only shown the concert to the folks at the Greene Space in NYC.Crowdfunding and donation cards can help you reach your goals: Through crowdfunding using donation cards on YouTube, One Today donations, live fundraising at the concert, and private donations, we raised more than ever before -- an astounding $50,000. This additional funding will hugely impact our ability to provide t[...]



Introducing new donation tool on YouTube benefiting nonprofitsIntroducing new donation tool on YouTube benefiting nonprofitsGoogle for NonprofitsProgram Manager.

Tue, 26 Jan 2016 17:21:00 -0000

YouTube has over a billion users. That’s almost one-third of all people on the Internet. And everyday those users watch hundreds of millions of hours of video, racking up billions of views – which are now billions of opportunities to do good. We’re excited to announce a brand new tool that U.S. nonprofits can utilize — donation cards on YouTube! Donation cards make it even simpler to raise money for your cause by allowing your viewers to donate directly from your YouTube video. Even better — Google covers the processing fees, so your organization will receive 100% of the money donated. Donation cards on YouTube are currently available for U.S. nonprofits and creators, but we look forward to expanding into other countries, so nonprofits and creators can digitally fundraise across the globe. Using donation cards, YouTube creators can also now raise money through their content to both support your cause and make their videos more impactful! Donation cards for creators in the U.S. enable their subscribers and viewers to donate directly from their videos. Creators can choose any United States, IRS-validated 501(c)3 public nonprofit organization. Your nonprofit will receive 100% of the money donated.Want to see donation cards in action? Check out this video from Madison Beer. Now it’s your turn. To help you get started, we’ve put together an outreach toolkit – including email templates, social media templates, and fundraising best practices – to help your nonprofit share the news about donation cards with your supporters and other YouTube creators. With these tools, we hope you’ll empower as many people as possible to learn about your nonprofit and fuel fundraising on your behalf. To see if your nonprofit is eligible to participate in the YouTube for Nonprofit Program, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.If you are a U.S. nonprofit looking to add donation cards to your YouTube videos, learn more here.If you are a U.S. YouTube creator looking to fundraise for your favorite cause, learn more here. Nonprofits aren't endorsed by YouTube or Google[...]Donation cards make it even simpler to raise money for your cause by allowing your viewers to donate directly from your YouTube video.


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