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Jennifer McLean posted an entry eBayTechnorati Media Portfolio
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Jennifer McLean posted an entry Microsoft IE9Technorati Media Portfolio
GOAL: Drive awareness and preference within specific audiences. SOLUTION: Shift perception using Technorati Media’s massive footprint for high SOV events against the target audiences. Build custom programs to inform targeted audiences of key product capabilities. GOAL: Drive awareness and preference within specific audiences. SOLUTION: Shift perception using Technorati Media’s massive footprint for high SOV events against the target audiences. Build custom programs to inform targeted audiences of key product capabilities.[...]



Jennifer McLean posted an entry IntelTechnorati Media Portfolio
GOAL: Associate Intel with the brand value within the Business category, while communicating the differentiators across the Intel Core line. SOLUTION: Increase product awareness by bringing relevant conversations to the IT Pro core audience via custom high impact programs: • IT Channel Sponsorship • CMADs with feeds from Intel specific bloggers • Feature Editorial • In-Page Marquee of Intel supplied assets (white papers, videos and case studies) • Targeted Reach[...] GOAL: Associate Intel with the brand value within the Business category, while communicating the differentiators across the Intel Core line. SOLUTION: Increase product awareness by bringing relevant conversations to the IT Pro core audience via custom high impact programs: • IT Channel Sponsorship • CMADs with feeds from Intel specific bloggers • Feature Editorial • In-Page Marquee of Intel supplied assets (white papers, videos and case studies) • Targeted Reach[...]



Jennifer McLean posted an entry AutoZoneTechnorati Media Portfolio
GOAL: Position AutoZone as the top-of-mind parts and advice experts when it comes to car maintenance and auto repair. SOLUTION: Create a CMAD that allows AutoZone to sponsor realtime updates from experts on brakejobs, batteries, wipers and lighting. Surrounding this relevant content made AutoZone the expert. The CMAD ran on Technorati Media’s Men’s Lifestyle, Auto and Sports Channels. GOAL: Position AutoZone as the top-of-mind parts and advice experts when it comes to car maintenance and auto repair. SOLUTION: Create a CMAD that allows AutoZone to sponsor realtime updates from experts on brakejobs, batteries, wipers and lighting. Surrounding this relevant content made AutoZone the expert. The CMAD ran on Technorati Media’s Men’s Lifestyle, Auto and Sports Channels. [...]






Jennifer McLean posted an entry Technorati Media Bloggers

 

The largest social media advertising network...

the largest blog directory...

read by millions each month,

but did you know that we publish original content?


110,000 original articles

More than 3500 writers published

Writer coaching by professional editors

Access to products, services and materials for product reviews

Most of our writers also publish on their own blogs

Join the Technorati & Blogcritics community of writers, or

take part in campaigns from top brand advertisers

 

The largest social media advertising network...

the largest blog directory...

read by millions each month,

but did you know that we publish original content?


110,000 original articles

More than 3500 writers published

Writer coaching by professional editors

Access to products, services and materials for product reviews

Most of our writers also publish on their own blogs

Join the Technorati & Blogcritics community of writers, or

take part in campaigns from top brand advertisers




Jennifer McLean posted an entry Samsung Galaxy STechnorati Media Portfolio
GOAL Drive awareness and interest in the release of the new Samsung Galaxy S phone. SOLUTION Apply Technorati Media’s blogger outreach program by selecting 13 bloggers to receive and use the phone. The bloggers posted their reviews to their blogs which were aggregated and placed into a CMAD. The reviews generated by Technorati Media were the top search results within Google. The CMAD was targeted to endemic verticals as well as to the targeted audience demographic. [...] GOAL Drive awareness and interest in the release of the new Samsung Galaxy S phone. SOLUTION Apply Technorati Media’s blogger outreach program by selecting 13 bloggers to receive and use the phone. The bloggers posted their reviews to their blogs which were aggregated and placed into a CMAD. The reviews generated by Technorati Media were the top search results within Google. The CMAD was targeted to endemic verticals as well as to the targeted audience demographic. [...]






Jennifer McLean posted an entry New Balance - WellnessTechnorati Media Portfolio
GOAL Awareness of New Balance’s newly launched wellness site, and association of New Balance with mind/body/soul wellness. SOLUTION Create Conversational Media Ads (CMADs) that emphasize the parts of life and fitness that express indulgences of the mind, body, and soul. A live blogosphere feed based on the program elements of fitness, nutrition, time management and motivation was pulled into the CMAD, along with a feed from the New Balance website. The CMADs and the associated New Balance standard display ads ran across Technorati Media’s Women’s Lifestyle channel. [...] GOAL Awareness of New Balance’s newly launched wellness site, and association of New Balance with mind/body/soul wellness. SOLUTION Create Conversational Media Ads (CMADs) that emphasize the parts of life and fitness that express indulgences of the mind, body, and soul. A live blogosphere feed based on the program elements of fitness, nutrition, time management and motivation was pulled into the CMAD, along with a feed from the New Balance website. The CMADs and the associated New Balance standard display ads ran across Technorati Media’s Women’s Lifestyle channel. [...]



Jennifer McLean posted an entry U.S. Cellular - AndroidTechnorati Media Portfolio
GOAL:Create consumer buzz, excitement and conversations around a new product launch. Increase consideration and intent while driving in-store traffic and sales. SOLUTION: Create engaging CMADs that speak to each target. Targeting ranged from young socialites to grads to females and their families. Custom feeds were built against each target. GOAL:Create consumer buzz, excitement and conversations around a new product launch. Increase consideration and intent while driving in-store traffic and sales. SOLUTION: Create engaging CMADs that speak to each target. Targeting ranged from young socialites to grads to females and their families. Custom feeds were built against each target. [...]









Jennifer McLean posted an entry Comcast XfinityTechnorati Media Portfolio
GOAL: To build awareness about the rebranding and capabilities of Comcast Xfinity. SOLUTION: Create a custom CMAD that speaks to an entertainment and technology savvy audience through a tabbed CMAD of entertainment blogs, gadget and technology blogs, as well as a tab to educate on Xfinity capabilities. GOAL: To build awareness about the rebranding and capabilities of Comcast Xfinity. SOLUTION: Create a custom CMAD that speaks to an entertainment and technology savvy audience through a tabbed CMAD of entertainment blogs, gadget and technology blogs, as well as a tab to educate on Xfinity capabilities. [...]