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Preview: Tourism Research, E-Marketing, and New Media

Tourism Research, E-Marketing, and New Media





Last Build Date: Fri, 09 Mar 2018 23:56:17 +0000

 



What will be your “Web Presence” in 2012 ?tourismvc

Tue, 13 Dec 2011 18:44:03 +0000

You notice I said web presence and not website.  Today’s global market requires you to be in several channels to show your web presence as well engage with your customers.  These channels include social media – facebook, twitter, flickr,  a blog,  video – youtube,  maps, mobile and much more . It is that time of […]


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Two New Books on Social MediatourismvcEnd-of-Business-as-UsualNo-Bullshit-Social-Media

Thu, 20 Oct 2011 17:14:11 +0000

Two new social media books that recently  caught my eye were – 1) The End of Business as Usual, by Brian Solis and 2) No Bullshit Social Media by Jason Falls and Erik Deckers. The End of Business as Usual is Brian Solis second book. His first book was the highly successful publication called Engage: The […]


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Not enough to be Better, you have to be Differenttourismvc

Thu, 12 May 2011 13:18:19 +0000

The title for this post is a phrase keynote speaker Toni Newman used extensively in her workshop during the Tourism Innovation NS Days held recently in Halifax. The other phrase of course was Why not ?? Toni challenged us to be different, and think outside the box. You soon realize this is not an easy […]


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Tourism Online Marketing Trends 2011 – Top 5tourismvc

Mon, 28 Feb 2011 09:58:10 +0000

Here are my top 5 pics for tourism online marketing trends in 2011 : 1)  Online Marketing  Strategy for “Web Presence”. No longer is the website  the main call to action but it also includes video, facebook, twitter, your online ads, e-mail newsletter & mobile etc.   2) Communication & Social Media Policy for your business.  How do […]


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Location & Permission Based Marketingtourismvcaboutbook_pic

Mon, 24 Jan 2011 18:59:37 +0000

I remember Dr. Ian Fenwick, a couple of years, who presented at a Canada e-Connect conference in Toronto on Digi Marketing.  During his presentation, he talked extensively on permission based marketing in which people must decide on the benefits of services offered before giving permission to the company on their location and private information.    He gave an example of […]


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Nova Scotia Social Media Cafetourismvcsmc8

Wed, 12 Jan 2011 19:55:03 +0000

A beautiful early morning sunrise, and a property with friendly bunny rabbits, provided the perfect setting for NS Tourism Social Media Cafe at White Point Beach Resort.  Twenty three delegates shared their expertise to assist NS Tourism move their social media strategy forward. The top three topics of discussion from Social Media Cafe were Facebook, Trip […]


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Changing Trends of Festivals & EventstourismvcSponsorship Panel at Event Nova Scotia Conference, Nov. 24-25, Port Hawkesbury, NS

Fri, 03 Dec 2010 14:39:21 +0000

Recently, I was able to attend the Events Nova Scotia in Port Hawkesbury and Victoria County’s Festival and Event Workshop at Gaelic College, St. Ann’s, and notice the amazing changes taking place in Festivals and Events. Many events are moving away from traditional marketing to online marketing, social media and online tools. An example of change is a […]


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Edge of the Wedge Podcast – The Tough QuestionstourismvcGMIST_Colour

Fri, 29 Oct 2010 14:05:34 +0000

At Rocky Harbour, Newfoundland, the 23rd course of the Edge of the Wedge at GMIST,  is taking place this week, August 25-28, with participants from Atlantic Canada attending the 4 day experiental travel course with instructors Nancy Arsenault, Celes Delvar and Todd Lucier. A question and answer session was held one day and four of the […]


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Watch, Listen, Learn – Celtic Heart of North AmericatourismvcJoanne-&-Jim

Fri, 11 Jun 2010 17:51:22 +0000

Celtic Heart of North America officially launched its website   at  the Celtic Music Interpretive Centre in Judique with a ceilidh. The ceilidh showcased  some of the many unique experiences the Celtic Heart of North America co-op provides on Cape Breton Island. There was a square set,  a gaelic story, fiddle demonstrations, milling songs, a group performing with well known  […]


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Tourism Australia leads with “There is nothing like Australia”tourismvc

Tue, 08 Jun 2010 15:13:05 +0000

Tourism  Australia has launched a new campaign based on experiences from fellow Australians. Australians were asked to share their photos and stories on their special  places and why visitors should come to visit this unique country.. Tourism Australia has been a leader in developing the Australian Experiences Industry  Toolkit  – Volume 1 – Adding Value to your Business (2007) and Volume 2 – Boosting your […]


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