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Last Build Date: Sat, 27 Jan 2018 13:03:46 +0000


5 tips to becoming a freelancerbenjaminspowellhow-to-make-custom-wordpress-themes

Sat, 07 May 2011 13:38:27 +0000

This is a repost from Customize WordPress. A site thatcan help you develop a new career in building custom wordpress themes. You have been working for an agency and now after buying the How to build wicked WordPress themes book, you have decided to strike it out on your own and work for yourself. Now […]

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A continuing saga with Air Asia.benjaminspowellfrustratedfail (2)

Wed, 13 Apr 2011 12:28:44 +0000

  You know (if you have been reading this blog for a while) that I have a bit of a thing with this … ahem…. “Award Winning”.. hmmm airline. Well, you guessed it… I was forced to try to and I would like to emphasise the word TRY to buy a flight with them. So […]

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How Aden and Andrew won me as a customer for lifebenjaminspowellcoffee

Sun, 06 Feb 2011 07:46:19 +0000

I am a big coffee drinker, usually two for breakfast and on from there. So recently, I left the house early for a meeting and didn’t get a chance to have my second coffee so I stopped at a place on my tram interchange and grabbed a latte. Nothing to special about that, but again […]

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Using your product descriptions as shareable contentbenjaminspowellseomoz - Copydresses - Copythe-challenge - CopyScreenshot_1

Wed, 01 Dec 2010 14:10:00 +0000

As you all should know by now, content is what helps your site get ranked, however you might think that as an online retailer you have to have a blog on your site just to have content. I have some news for you, you know those product descriptions you have on your site… yeah the […]

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The Air Asia customer service failure – Part 2benjaminspowellair-asia-fails-again-and-againdont-fly-air-asia

Wed, 24 Nov 2010 04:56:05 +0000

Sometimes when there is enough complaint about an online service across many social medias, the business’ involved will try their best to not only address the problem but engage with the public to show that they actually care about the service they are providing. In this case it seems that Air Asia just don’t want […]

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What content to distribute through social mediabenjaminspowellsocial-mediafailthink-long-and hard about what you're sharing on the social webman painting a photocopier photocopier

Thu, 18 Nov 2010 02:32:18 +0000

Every day I hunt around on the social web trying to find content that companies put out that is worthy of attention, and reposting but really its about finding the total failures. Here is a little guide to help you when thinking about posting content. The set up Not that long ago I had a […]

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What Telstra are doing right with Social MediabenjaminspowellTelstra twitter social media winacer-facebook-competition-fail

Thu, 11 Nov 2010 05:20:21 +0000

Australian business is not really known for being on the leading edge of social media however I think that a lesson can be learned from Telstra who, and let’s face it aren’t really known for its A1 customer service. Everyone who reads this blog may be aware that I have a little issue with the […]

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How Google preview will change the natural search metricsbenjaminspowellgoogle-search-previewBlink-Malcolm-Gladwell-book

Fri, 29 Oct 2010 06:03:26 +0000

If you’re an Affiliate marketer look out, your world is about to change because your sites are…… well….. ugly. This image is credited to Benjamin Rubin via Recently I read an article about how Google will start (sometime soon) to give searchers a preview of the site they are about to go to. I […]

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The Six fails of Air Asia and what we can learn from thembenjaminspowellindia-to-melbournebookingonline-help-deskcall-centerthe-foodonline-compliantssocial-mediaAir Asia just isn't listening

Tue, 26 Oct 2010 23:32:28 +0000

This is a rant about the complete and total failure of Air Asia’s customer service and online presence. This may not be a common occurrence, but what made me write this was, the amount of times in one service transaction the company failed me… The Background: Recently, I had to fly from India to Melbourne […]

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An Interview of me for Web Courses Bangkokbenjaminspowellsheep-sheeringtransformermono-logginbody-languageanalyticsears-eyes-openwhitehat-blackhathard-workspyingstart-today

Tue, 26 Oct 2010 01:31:36 +0000

I was recently interviewed by Web Courses Bangkok, so I thought that I would share it for you…. Please tell us a little bit of your history before getting into Online Marketing The very first job ever had was a working for a guy who would clean out the poop from underneath sheep shearing sheds […]

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