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Preview: Digital Strategies for business: Simon Surtees

Simon Surtees

Head of Product Management at IPC Media. Follow Open Source trends. Volunteer at Drupal Association. Like golf, wine, antiques and reading. Oh and people.


Google+ for business

Sun, 12 Feb 2012 14:39:00 +0000

A good checklist for adding your business to Google Plus (and a couple of reference sites)

Top 10 advice tips
1. Get the +1 Button on your sites
2. Determine who will be the Business Profile admin
3. Gather assets for business profile (pics, videos, posts, etc)
4. Create Business Page
5. Verify Business Page by installing rel=publisher in homepage
6. Create post content
7. Promote your profile to get circles
8. Determine your circle segmentation strategy
9. Post, Post, Post
10. Engage your customers

Click-to-call enhancement for Google AdWords text ads

Sat, 03 Dec 2011 17:14:00 +0000

A really useful addition to Adwords; particularly for mobile advertisers From: Google AdWords Subject: Important Click-to-call enhancement to Google AdWords text ads Date: 2 December 2011 23:02:42 GMT To: Simon Surtees Reply-To: Dear AdWords Advertiser,If you currently have a phone number in your ad text or have plans to start adding your phone number in an ad, this is an important notice that in the coming weeks, we will be launching a new enhancement to AdWords ads that will impact charges on clicks to these numbers.To help our mobile users connect more easily with advertisers, all non-clickable phone numbers displayed in AdWords ad text will be automatically converted into a Click-to-call number.  Currently when advertisers enter a phone number directly into their ad text instead of using Call Extensions, the phone number is not clickable and will not generate a call. This can be a frustrating experience for mobile users who attempt to initiate a call to this phone number.The new Click-to-call enhancement ensures that all phone numbers shown in AdWords ads are clickable and allows users to easily place calls from their mobile device. If your ad text includes a phone number, you will begin to receive clicks and calls on this number once the enhancement is enabled in your account. As with phone calls placed via a Call Extension, you will be charged for clicks on your phone number that result in a call.Please note that AdWords policy does not allow for phone numbers to be inserted into ad headlines. As with all Click-to-call ads, advertisers will be charged when a user either clicks on the headline or the phone number listed in the ad. Please see below for additional information regarding this change.Which phone number shows?If you are currently using both Call Extensions and a phone number in your ad creative, only the newly clickable phone number in your ad creative will show. This is designed to help reduce user confusion from seeing two potentially different numbers.  If you would like your Call Extension number to display, simply delete all phone numbers from your existing ad text by following these steps. You’ll also receive an additional line of ad text displaying your phone number if the Call Extension is used.Measuring resultsYou’ll be able to review how many calls you receive on the clickable phone number listed in your ad text for each campaign, ad group, keyword and ad on the ‘Campaigns’ tab in your AdWords account. Just select the ‘Click-type’ option under the ‘Segment’ drop down and view your report.  Please note that since these are not calls generated from a Call Extension, they will not be reported in the Extensions tab reports.Recommendations for featuring a phone numberYou can simply leave your phone number in your ad text and benefit from this change which will automatically make your phone numbers clickable and enable users to call you. However, to get the most value from click-to-call, we recommend that you remove your phone number from your ad creative and create a Call Extension with your phone number directly.  This has several benefits. With a manually created Call Extension your number will appear as an additional line of ad text which frees up space in your ad creative for other promotion. In addition, when you create a Call Extension, your phone number appears on a separate line in the ad, and you’re able to take advantage of other powerful enhancements such as Vanity Numbers, Call-only and Call Metrics reporting.We are committed to providing our users with the best mobile web experience and encourage you to learn more about Call Extensions by visiting our Help Center.Sincerely,The Google AdWords Team [...]

Google Checkout is becoming part of Google Wallet. Part of NFC next year?

Thu, 17 Nov 2011 13:00:21 +0000

Interesting… will this be the start of proper integration with NFC enabled facilities next year?

From: Google Checkout <>
Subject: Google Checkout is becoming part of Google Wallet

Thank you for using Google Checkout. We’re writing about an important change coming to Google Checkout over the next few months - Google Checkout is becoming part of Google Wallet. To help you learn more about this transition, we’ll be hosting a webinar (
Please note that space in the webinar is limited, but we’ll have a recording posted for those who aren’t able to attend.Google Wallet is a virtual wallet that securely stores payment information and makes paying fast both online and in-store. On the web, buyers simply click a Google Wallet button to make quick and secure purchases with their saved payment information. Buyers can also use the Google Wallet mobile app to make purchases at thousands of retail store locations with just a tap of the phone.

Google Checkout buyers will now manage all Google Checkout and Google Wallet orders at Buyers will be able to make purchases with their existing accounts at sites that accept either Google Checkout or Google Wallet.At this time, there’s no action required from you. In early 2012, we’ll ask merchants, organizations and developers who use Google Checkout to sell items or collect donations to change any website text that talks about Google Checkout to Google Wallet. No additional integration or other technical updates will be necessary. If you use Google Checkout through a third party shopping cart, your cart provider will make any necessary changes.

If you have questions or want to learn more, please attend or view our webinar and visit our website ( We’re looking forward to bringing these new Google Wallet features to your customers and will email you again in the next few months to let you know when to expect the Google Wallet button. Sincerely,

The Google Checkout Team© 2011 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043

You have received this mandatory email service announcement to update you about important changes to your Google Checkout account.

Groupon goods - channel adviser summary

Mon, 14 Nov 2011 15:25:00 +0000

uk-ebook-groupon-goods.pdf Download this file



The Difference between the United Kingdom, Great Britain and England Explained

Tue, 08 Feb 2011 18:09:53 +0000

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And if that hasn’t got you thinking, then check out the European one below:

Google Ngram: Wordpress vs Joomla vs Drupal

Fri, 07 Jan 2011 12:08:07 +0000

A pity the data set only registers until July 09, but this could potentially be a very useful tool.

2010 Open Source CMS - market share report

Tue, 14 Dec 2010 17:59:22 +0000

Courtesy of Water & Stone
There’s a lot to digest in here (admittedly from a discrete data set), but one particularly interesting trend is the ‘voice’ that Drupal has, particularly amongst social media and Twitter - far higher than you would expect based on the active number of users. You could draw many false conclusions from it, but it could potentially suggest that Drupal users are a) more passionate about their chosen CMS or b) generally more vocal.

It certainly throws up a few questions as to the direction of the big 3, and from my perspective, how they will occupy the enterprise domain.

2010 OSCMS Report.pdf Download this file

Dissection of a perfect landing page

Tue, 14 Dec 2010 09:06:00 +0000

Courtesy of

I’m assuming of course, that point 3 is irony.


200 years of economic & health welfare

Fri, 10 Dec 2010 12:25:00 +0000

I think this is why I love visualization techniques and infographics so much. Unless you have a ‘Savant’ bent, it’s simply not possible to dissemble this amount of information, and form any meaningful conclusions from the data.

Pretty fascinating if you ask me.

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35 of the Best Facebook Fan Pages

Wed, 01 Sep 2010 13:02:39 +0100

Making the most of email - Gmail Plugins

Wed, 01 Sep 2010 11:49:00 +0100

This is an adapt of an article from I found on I currently use Rapportive and Wisestamp, and they’re very handy additions to the Gmail suite, so I’ll definitely see how Greplin comes along.

Having become part of the Android fraternity recently with my new shiny Samsung Galaxy S, Google is firmly the technology provider which extends my productivity and connectivity the greatest. I hadn’t appreciated the level of Google integration which flows through my life, but tools like these below are just part of the reason why I’m moving more and more to ‘life in the cloud’.

Go check them out.


Rapportive is a browser plug-in which looks at the adress you’ve received an email from and displays social network data, job titles and locations in the sidebar of your browser. Rapportive has a lot more planned, but you’ll be amazed to see how much even this adds to your email experience. The one down side? It’s not very easy to correct the information Rapportive shows about you or other people.

How This Leverages Email as a Platform

Email as identity indicator, plus that identity as hub for data aggregation, equals awesome.



WiseStamp is a browser plug-in that makes it easy to automatically add dynamic content to your email signature. TechCrunch just wrote about the service opening up to the public today.

You can set WiseStamp to automatically add a link to your most recent articles, recent posts, recent messages from Twitter.

How This Leverages Email as a Platform

WiseStamp mashes up the communication platform of email with streams of our personal syndicated published content. This is a great example of how feeds of content can enrich our everyday lives. In this case, there’s nothing in our emails being analyzed, but email’s communication capabilities (and what really beats email for communication, still?) are built upon and added to by WiseStamp.


The Killer App: Greplin

Greplin, an incredible cloud-based search service that indexes and adds to a universal personal search box the contents of your emails, calendar, Twitter, Facebook, LinkedIn, BaseCamp, Evernote, Salesforce and more.

It is, if it works as well as it says it does, a dream come true. Don’t remember which communication service a message came through? Greplin will solve that problem.

How This Leverages Email as a Platform

Greplin searches a whole lot for free, and if it can do this much at launch - it’s exciting to think about what it could do in the future. The sky’s the limit when you can quickly process huge stores of your own personal data, though.

Greplin Demo from greplin on Vimeo.


Internet Trends 2010 by Morgan Stanley Research

Fri, 11 Jun 2010 12:11:01 +0100

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Not much to add here: Excellent research and Insight.

Copywriter uses Google AdWords to get ad agency job

Fri, 14 May 2010 09:59:00 +0100

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Pretty inspired if you ask me. This guy could put recruitment companies out of business! In case you haven’t done this, Adwords is one of the most cost-effective means of recruitment when connected with employees (it’s not hard to beat agency fees of 9% upwards!), but the initiative to reverse the process shows a great piece of initiative.

5 classic stories to improve your business

Thu, 13 May 2010 10:40:00 +0100

An adapt of a good article from Nick Morgan @ Forbes. His focus is on presentations and speaking opportunities, but I think the stories listed are just as relevant, if not more so, for business. Stories tap into empathy, from empathy comes understanding, and understanding delivers trust. Use these stories with your clients, in pitches, or even with your team, and connect immediately and deeply with your audience. There are five of these basic stories: the quest, the stranger in a strange land, rags to riches, the love story and the tale of revenge. Each has its own structure and its own situations where it’s useful. The Quest We all love quests, because we always identify with the hero and we know how the story goes. We’re minding our own business and living a normal life until one day something comes along to overturn everything. The Empire kills our guardians, Auntie and Uncle, and we’re forced out of our comfortable surroundings to seek Obi-Wan Kenobi. Along the way, we usually pick up a mentor, someone who has an important skill like being able to fight with light sabers and who will train us in that skill. We go through a series of appalling adventures, tests and obstacles designed to reveal our worth. We persevere, because we know that at the end we will seize the prize, which is something really cool, like a Holy Grail, or a pot of gold, or a kingdom. Quests are great stories for when you need your audience to work hard toward something, and you want to prepare them to overcome disappointment and persevere, not give up at the first challenge. The Stranger in a Strange Land The stranger in a strange land has been dropped into a new place, maybe a foreign country or a new planet, and he has to learn the rules, or the language, before events–or unfriendly locals–do him in (if you’re a Clint Eastwood fan, then this is a no-brainer). This story is all about mastery, and it’s a great one to tell if you’re confronting a new economy or a situation where the rules have changed and the old ways of doing things no longer work. The stranger-in-a-strange-land story prepares your audience to work hard to achieve mastery, not to get somewhere in particular, and to thrive in new, strange situations and conditions. If you work in a technology environment, as I do, this is an ever-changing constant which needs complete mastery. Rags to Riches This story is known to anyone who has sung along to Annie or responded to a fairy tale about a plucky tailor who armed himself with a magic bean and some native intelligence, bested the giant and won the castle full of gold. It’s a great one to tell when you want to lead normal people down a road to success. Entrepreneurs and start-up companies live rags-to-riches stories so completely that they probably have no idea they’re embodying an ancient paradigm. The Love Story Boy meets girl, falls in love. Boy gets girl. Boy loses girl, usually because he acts like an idiot, and has to win her back. Girl forgives boy. They live happily ever after. The shape of this story is familiar to anyone who has watched a Hollywood romantic comedy or read a romantic novel. Love stories are everywhere in business today, because there are so many mergers, partnerships and joint ventures. All of them need to be romanced, and everyone involved has to learn to expect that there will be ups and downs along the way. They’re inevitable. The Tale of Revenge Revenge stories at once fascinate us and make us uncomfortable. They’re messy and deal with emotions we’d rather not admit to, but also they’re powerful. Revenge is a great way to get a team fired up and ready to compete against &he[...]

Lessons Learned from Seth Godin - Sources of Insight

Wed, 12 May 2010 16:14:40 +0100


If you’re a fan of Seth, then this has got to be the ultimate synopsis of what he’s all about: great quotes, life tips, links to his books and videos, and all of his most popular posts.

He’s a walking quote machine, and I have to agree with the Sources of Insight blog - you can learn an awful lot from the man. For those unaware of him, Seth Godin has been described as ‘an author, an agent of change, a meaning maker, and an Idea Merchant’.

Maybe so, maybe not; but I’ve taken as much from him as from a few of the philosophical tomes I have sitting at home. Enjoy reading!

Manage your online profile

Thu, 25 Mar 2010 09:42:51 +0000

Managing an online reputation, for individuals and companies alike, is almost becoming more important that the truth behind them. With great sleight of hand, Sony’s video shows us just how to do it! Great tongue-in-cheek advice for taking a profile picture.

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Google Apps launches Marketplace

Fri, 12 Mar 2010 11:13:18 +0000

For SMEs this needs some serious investigation. As they say:
‘The Google Apps Marketplace offers products and services designed for Google users, including installable apps that integrate directly with Google Apps. Installable apps are easy to use because they include single sign-on, Google’s universal navigation, and some even include features that integrate with your domain’s data.’

Extending the capabilities of the million of users of Docs, Mail, Calendar and potentially Analytics, Adwords - can only be a massive step towards running yet more services through Google.
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Full info here:

Famous Movie Quotes - Infographic

Tue, 09 Mar 2010 17:56:12 +0000

Enough said really.

State of the Internet 2009

Mon, 08 Feb 2010 17:40:47 +0000


The Birth of Inbound Marketing: Infographic

Thu, 04 Feb 2010 10:46:06 +0000


A great timeline of key social marketing & internet activity.