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Comments on: Community Management matters

All things Social

Last Build Date: Sun, 22 Nov 2015 01:57:30 +0000


By: Chris

Thu, 24 Mar 2011 18:47:52 +0000

Both -- how's that for a terrible answer? What I mean is that companies I see recognizing Social as an important element of customer outreach are looking for help in this area. Naturally they go to their agencies for help. The results isn't always as genuine, but at lest the company can mark the check box next to SM *involvement*. It's a start and hopefully can lead to bringing Social activities in-house as the program evolves. If I had a crystal ball tho, it'd tell me that 80% (random fraction) of these attempts would show little value and result in the company scrapping a social program. Too many 3rd parties looking to make the buck by checking that box and not really telling companies the truth: you need to really be *engaged* in the social space to have it work for you. And that means having dedicated resources on the payroll. Again, just my two CENTS. (<-- that makes more SENSE than my above error ;-))

By: mikepascucci

Thu, 24 Mar 2011 18:36:49 +0000

Thansk Chris, What about hiring a 3rd party to do it for you? Is that more of an option now, or has that been thrown out now, meaning that it will not be genuine if someone else does it? Mike

By: Chris

Thu, 24 Mar 2011 18:06:43 +0000

Still a pertinent question even almost a year after you've asked it. Ultimately it depends on the organization and objectives sought by a SM campaign/program/community. While the "time has come" for some businesses to bring Social experts to the table, these folks need to fine tune their ability to build a business case for engaging stakeholders via SM. Measurement techniques to support these cases are still young and ever changing. Though it'd be ideal for a Social/Community manager to have his/her own department to collect and catalog the value of social engagement, I think at this point a lot of folks are stilling doing it by working across departments and identifying supporters across the organization. In other words, I think a solid approach is to have informal SM reps in each department to start, then make the push for a "Social Department" once enough groundwork has been done to prove value within the organization. Only my two sense tho. ;-)

By: mikepascucci

Thu, 03 Jun 2010 14:44:19 +0000

Adam, Thanks for your comment. I can see it your way but...... I can also see it being just like typical projects within organizations, there will be key stakeholders within the team, and Social will become 1 department or aspect of those teams. Either way, the visibility needs to be there. Mike

By: Adam Cohen

Thu, 03 Jun 2010 14:35:26 +0000

Mike - Great question. I think it depends on the maturity of the organization. At the early stages, having a separate department driving, evangelizing, orchestrating is key, but as each area engages more, it will be important to have advocates and leaders in each area take more ownership. Through former client, Len Devanna at EMC, I have watched how they have evolved social media internally along this path. Eventually every group will be leading it's own initiatives, with a central team managing governance/prioritization of supporting resources, etc.

By: Online Community Links Roundup 28/05/10 | Community Management | Blaise Grimes-Viort

Fri, 28 May 2010 13:53:49 +0000

[...] Community Management matters – should it be disseminated throughout company? [...]