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Viral Marketing - Creating the Perfect Indirect Marketing Effect

Fri, 17 Dec 2010 09:46:00 +0000

Every web professional will agree with the fact that viral marketing increases online sales. But recently, this term seems to be popping up almost everywhere. So, what exactly is viral marketing?

The simplest way to understand the very concept of viral marketing is to think of it as a mainstream form of networking. So let's set the facts straight. Your contacts know about your products, services and website. However, your ultimate hope is that they pass on all that valuable information to their friends, family members and colleagues.

Unfortunately, success is not defined on the basis of hope. Thus you need to be more pro-active when it comes to conducting your online promotional campaigns.

So how does one master the art of being pro-active without being to forceful or too pushy? By implementing effective viral marketing techniques, you basically provide an incentive to your website visitors. This incentive, in turn functions as a 'free messenger or carrier'. This means that you can now spread the word without being aggressive. The idea behind this marketing concept is to not push the customers, but to create an indirect marketing effect.

Present below is a list that highlights the different forms of 'incentives', you can adopt for your viral marketing strategies:

3.Social Media

Just remember that success can only be achieved through a lot of hard work, patience and innovative viral marketing strategies.

Attracting Repeat Targeted Traffic

Thu, 09 Dec 2010 08:35:00 +0000

Traffic is crucial for all as we all know it, but your online business doesn’t need just any traffic; it needs only targeted web traffic. This is how you survive on the web but if you want to dominate the market, you need to bring back the targeted traffic again and again.

It is not possible to run an online business if you solely depend on new customers every day. Changing targeted traffic into real buyers is a more challenging feat than welcoming repeat traffic. You really need to focus on attracting your loyal customers more than investing time and effort into drawing in new ones. Since, you have already built a close relationship with the old customers it is more likely that they will make another purchase.

There are some crucial steps you have to take to entice online targeted traffic to become repeat customers:

1.Make An Impression: It is very important to make a great impression. Your website must be designed in such ways that people should remember it, it should be enough to make an impact and your logo must stick in their minds. A web design doesn’t have to be elaborate or massive, just simple and striking can do better.

2.Be proactive: Update your web pages regularly. Customers don’t really like stagnant or outdated web pages. Customers like refreshing looks and new offers. Try to match up with their demands and you could win their trust.

3.Remind Them Constantly: A very important part is to remind your customers about any updates, new offers or discounts. They would appreciate it a lot that you remember them.

Now, follow these points and you will see customers flocking to your website again and again.

Viral Marketing - Start Buzzing

Thu, 25 Nov 2010 09:32:00 +0000

Viral marketing may be defined as any online marketing technique that induces users or websites to pass on an indirect marketing message to other users or sites, thus creating a potentially exponential growth in the messages effect and visibility. One example of a successful viral marketing campaign is Hotmail. A company that's now owned by Microsoft often promotes its own advertiser's and service messages, in every users email notes.

No matter what people say about viral marketing, we cannot deny the fact that these types of campaigns generate a huge amount of brand awareness and buzz, whether they are carried out offline or online.

Here are some basic handy tips that will most definitely help you out in your viral marketing campaign. They are:

1.Giveaways - Don't we all just love things that are free? The word 'Free' itself makes everyone happy. The giveaway model always works. But more importantly it works well both on the online commercial platform and off it.

2.2. Videos - Videos are very viral-friendly, so using them as a medium can almost guarantee you instant viral success. And while you’re at it, try making your videos funny. People always are in the mood for a good laugh.

3.3. Visibility - Create a buzz. Then all you go to do is, sustain it. The idea is to have people talking about your business. All the time!

So, follow the tips mentioned above and learn how to launch your viral marketing campaign right off the bat.

The Principles of Viral Marketing

Mon, 15 Nov 2010 11:07:00 +0000

Viral marketing can be described as a strategy that is used to spread information by word of mouth. It encourages individuals to pass on marketing messages to other people. This helps in creating potential for growth in a message's growth and influence.

This strategy has the advantage of multiplying rapidly. It is also referred to as “creating a buzz”, “network marketing”, “leveraging the media”, etc. A classic example of successful marketing campaign will be Hotmail. This is the first free email service. The strategy they used was very simple. They started by dishing out free email accounts and services. Then they attached an advertisement for a free email service along with their URL. The people who received mails and messages from the already existing Hotmail users found out about their service and eventually started signing up for themselves.

However you do it, it is important to remember the following principles for effective viral marketing. All these campaigns need not include these elements, but the more of these that you implement will bring in effective results.

1.A good strategy should always be to disclose the products and services that your company is selling and endorsing.

2.It should also provide effortless transfer for other people.

3.Your marketing should be scalable. It should scale from small to the very large.

4.Try and exploit the common behavior and motivations in your campaign.

5.Always use the existing networks for communication purposes. Don't try and venture with the new ones.

6.Take advantage of different resources for your viral marketing strategy.

A Three Step Formula for an Effective Keyword Research

Wed, 03 Nov 2010 10:03:00 +0000

Professional keyword research is important because it helps you understand the search terms that are used by the customers who are interested in buying your products or use your services. Also it helps you identify which of these keywords have more competition in the Internet arena. A good research will also help you realize if there are any opportunities that let you utilize keywords that are less popular and help in boosting the growth of relevant traffic.

1.The First Step: This is the step that requires you to brainstorm all the search terms that have potential. You can do this by browsing through the content present on your site. You can also come up with a term or a key phrase that best describes the product that you are offering. Next, formulate a list that contains all the probable search terms your users can key in while looking up your product. You can also take insights from your competitors' web sites. If they rank high, you can always incorporate their techniques for enhancing the page rank of your web site.

2.The Second Step: In this step, you can categorize your keywords into various classes. For example, a branded keyword is something that uses a phrase or a term that is directly related to your company. On the other hand, category keywords use terms that are much more general. For a professional keyword research, separate your keywords into various classes like large scale keywords, long tail keywords, etc. You can even create your own categories for easy categorization.

3.The Third Step: The last step of this three step formula requires you to prioritize keywords. While carrying out this procedure, you should pay attention to those keywords that are most relevant to your web site's content. Also, you should take those keywords into consideration that bring in highest quality traffic.

Most Effective Link Building Strategies

Wed, 27 Oct 2010 09:35:00 +0000

Link building can be really difficult if you don't know how to go about it. A lot of hard work is involved and there are many pitfalls on the way to achieving the perfect link. The main strategy to be kept in mind is that if one page is relevant to your keyword, the site will be relevant for you. Make sure you get a link there. The following strategies will help you get that perfect link:

1.Analyzing competition always helps. Your competitors rank above you only because of their links. Therefore, it is good to know which web sites link to your competitor’s web sites and the anchor text that they are using. This will help you link these web sites as another link source.

2.For good ranking, it is always important to find relevancy between your web sites and the web sites of those companies that are being ranked for your keyword. If a web page is linked to a top ranking web site, chances are that even your web site will be ranked high if it gets a backlink from the web page.

3.A good link building practice demands that you get links from those sites that are linked to your competitor’s web site. The more common links that you find on the web site, the more important it is for your web site to get linked to it.

The Repercussions of Plagiarism

Thu, 14 Oct 2010 11:09:00 +0000

Plagiarism is an extremely big problem in the fields of writing and academics. Its personal as well as societal consequences are very diverse. There are many penalties for those caught plagiarizing, and these punishments vary from institution to institution and from organization to organization. The repercussions of plagiarism may vary from a simple warning to even being expelled from the school or removed from an organization.

As far as personal consequences are concerned, being caught plagiarizing can be very embarrassing. Those who plagiarize are generally considered to frauds or phonies and cheats who have not an original thought to pass on. However, plagiarism can also be viewed as theft by some people. Apart from stealing somebody else's writings, the plagiarizer can in many cases, deprive a person of being rightfully employed.

As far as societal consequences are concerned, plagiarism is looked upon as a big problem. It is rampant in academic institutions and content writing organizations, and most people who are caught plagiarizing are not reprimanded as they should be. Teachers and editors who frown upon this misdeed have started making it mandatory to ensure that any written works submitted are first put through a plagiarism software before being submitted or posted. This ensures a 100% originality of the document and also ensures that the document has not been copies from someone else.

Students or employees caught plagiarizing will have to face serious consequences. Plagiarism is a serious offense and harsh punishments are to be implemented. The use of another author's work is a serious offense that damages your career.

There are many companies on the Internet that write articles and press releases for clients and submit them in article submission directories. Many of these companies tend to use fraudulent means to get their work done. Many content writing firms tend to use copied content and pass them off as their own.

This duplicated material works against the company and not as an advantage, and should be curbed immediately. The use of plagiarism checkers is very important.

When choosing a company to handle your SEO work, always choose one that believes in originality and that has no history of plagiarism.

For further information, visit:

Missing Call to Action in Viral Marketing Video – A Bad Idea

Wed, 13 Oct 2010 09:43:00 +0000

Recently, we saw a lot of viral marketing videos put up with great responses from the viewers. What was missing, however, was the call to action part. You see when you put up a very creative and interactive video that will change the way and the world of advertising, you do expect something out of the ordinary.

A missed call to action in your viral campaign is a missed opportunity. One video became a viral sensation in a short time resulting in millions of views on YouTube. But, there were no links that would drive traffic to a sales page and no information. They only showed a link to a Facebook page, and wherein a call to action was definitely missing. Many individuals are also sharing this experience with their friends through email, Twitter and Facebook. This is a successful viral marketing effort. Only thing they missed the opportunity of making sales.

If there was a simple link to their site or information to guide people to their sales page, it would have been sufficient. The user was also so focused on interacting with the video that the brand got subsided. People were so engrossed with the ad that the brand name was already forgotten.

It was a wonderful ad, frankly, it was more than wonderful and they got the free exposure that is required in viral campaign but they failed to help their consumers recall their brand behind the ad campaign.

Dealing with Unethical SEO

Wed, 15 Sep 2010 11:09:00 +0000

There are a countless number of professional search engine optimization providers and it is not an easy task to spot the bad seed out of the crowd. Many SEO companies today are not as up to the mark as they seem. And they can slip away from your radar just as quickly.

Some innocent websites can meet bad SEO firms and often the owner is left with the huge pile of work of repairing things that went wrong. Why you need to watch out for black hat SEO is that it can have a long term effect on your site. If the search engine catches the act, the damage can be huge.

Black hat search engine optimization is blacklisted by the search engines as they deliberately break the rules. When the search engines catch the sites using this technique, they will penalize them. And who has to bear the brunt? The site owners only.

The best way to avoid this situation is to avoid the black SEO techniques only. The deliberate misuse of optimizing sites can bring short term success. It doesn’t last. One of the hardest parts of recovering from this is to find out what went wrong in the first place.

When you search for a search engine optimization service, you as a site owner, must be sure that the services are based on ethical approaches. A professional SEO service provider will not risk their client’s site by using this unethical approach.

Ideas About Link Bait Building

Fri, 20 Aug 2010 04:56:00 +0000

Getting quality links are what most website owners try to do. If these point towards their site, it means the site’s ranking will be surely pushed higher at the search engine listings. There are plenty of ways to generate a good amount of quality links but you have to be a bit clever with which ones to use.

If you need some ideas on how you can get these quality links, follow the points listed below:
  • A lengthy list for an industry which lays out the resources on how to obtain certain things will be great to achieve rankings. Web users love to read lists especially if they are searching for something they require. The lists break down the services or products which makes the searches easy. If you offer a handful of services or products, make a list and and put links back to the specific source.
  • If you have something new coming up then review and write a post which describes all its capabilities and features. Leave links behind, which will point back at the product. You can even take a screen shot of the product and create an image which the people can see and follow. You can give your own opinion about the product at the end.
The approaches to link building can be many but the above two points will generate some really great links which will point to your site. When you get quality links pointing towards your site then you will receive a variety of Internet benefits.

All About PPC Advertising Campaigns

Wed, 18 Aug 2010 03:45:00 +0000

Pay per click is a proven Internet marketing method that can generate web traffic to a site in the quickest way than any other marketing method. If you are still not aware what pay per click or PPC is, this article will sum up what a PPC management campaign is all about.

What Is Pay Per Click?

Pay per click campaign is a method of Internet marketing where you have to pay when someone clicks on the ads you place on the search engine paid listing. There are different types of pay per click ads but the text links offered by the search engines are the most common type.

PPC ad campaigns are often misunderstood as the most expensive mode of advertising or promoting an online business, but to clear this misconception, it is the most cost effective form of promotion. You only have to pay when a user clicks on the ads listed. If the ad is not click on or unsuccessful you don’t have to pay anything.

In PPC management campaign, you shouldn’t just be concerned about the click through rate only, but also about the conversion rate. This is the rate at which the number of sales results from the link or click.

Running a PPC ad campaign is not that simple enough. You need to try to increase the ads’ effectiveness. To do this, you need to create different ads and run them alongside each other. You can also compare each one of them and see how effective they are. You can chuck out the weaker ads which are not performing well enough. Adding a tracking code to the ads will help you find out which ads convert clicks into sales. This will also help you change and perfect your ads to make it more effective.

Strategies to Make PPC Management Campaigns Successful

Keywords: The most important component of a successful PPC ad campaign is the keywords. It will be expensive to bid on keywords that are already popular. Choose the keywords carefully so you don’t end up paying more than you ought to. Select those keywords, which visitors will really search for. Run several ads together and that will make it possible for you to compare and choose the best keywords for your PPC campaigns.


Experiment with your PPC ads by running it at different times of the day. This will also help you on how you can run and manage your PPC campaign.

How to get free traffic from Google

Sat, 10 Jul 2010 11:55:00 +0000

Google is the most used search engine today and continues to dominate the others. When 68% of people use Google, then getting traffic from it can be a life changing experience. There are also other search engines like AOL and Netscape, that are affiliated with Google. You can see the chances now.

Now, there has been a lot of changes recently which have affected the placements of various websites. You can take advantage of these changes and get more targeted web traffic from the search engines.

Recently Google has changed their page ranking system, which can affect your site’s ranking. Now, quality and ranking of the site linking to your site and those whom you link to have become more important.

Again, submitting to Google now has become free, making it a great benefit for most. Google has also released a toolbar for the Internet Explorer providing an insider’s method to determine and improve ranking while helping the search engine to deliver more relevant results.

Optimize the quality of site for Google. Any page you link to should have a higher rank than your own. This will improve your ranking sooner.

It is a daunting job to get high listings from Google, but it is the most affordable way to generate targeted website traffic.

Use Social Media to Attract Visitors to your Site

Mon, 28 Jun 2010 11:56:00 +0000

There are so many social networking sites that have gained wide popularity in recent years. If you have an online business, it is very important for you to know about how social networking sites can help you gain good website traffic. And, if you didn’t know, then it is a great traffic generating opportunity that you are missing out on.

A top ranking at any of the major search engines may generate some amount of traffic, but it does not always bring in the required sales conversion that you are hoping for. You can integrate social media into your marketing plans and use this platform to increase your targeted traffic flow.

Social networking channels attract a large number of people from all walks of life. You might know this but 90% of your customers are using this medium. Social network marketing is a powerful strategy that can get you links, exposure and a great amount of targeted traffic.

This method is also a low cost promotional method that can easily get you a large amount of visitors. Social media marketing is the most potent way to increase targeted web site traffic. It can give you a chance to be heard, read and people who notice your message will visit your site and even recommend it to others.

If you are looking to generate targeted traffic to your web site, then try the social media marketing method. Since this method can be leveraged for links and high search rankings, your site’s income potential will increase.

Improve Your Website Traffic Using Targeted Website Traffic

Tue, 01 Jun 2010 08:38:00 +0000

An effective targeted traffic campaign will definitely increase your web site traffic from first time visitors that are most likely to buy. It is up to you to keep your increased web site traffic involved enough with your website to stay. The staying power of a website is its stickiness. To have a developed profile of your targeted audience at the time of website development and when you buy targeted traffic will build stickiness and also revenue.

The longer new visitors stay in your websites, the more likely they are to opt for your promotions or return to your site to buy. To create valuable content for increase in web site traffic, you must be able to define what your targeted traffic considers valuable.

A company with heavy branding must invest money and buy search engine optimization services to increase web site traffic. However,for a smaller company, it is cost effective to buy targeted traffic to increase web site traffic. Competition of search engine is high, and when you buy targeted traffic it will provide you a significant advantage over your competitors. You will have the means to impress that first time customer and transform them into a returning customer. Once your increase in web site traffic is satisfied with your service or products, they will stop searching for your competitors.

A company to buy traffic from should offer you the choice to buy targeted traffic that will be interested in your well-developed content. Website stickiness can convert into sales when you choose to buy targeted traffic services. A targeted customer is likely to be a returning customer. Returns brings revenues. The targeted website traffic you buy will increase your sales and your reputation.

Targeted Website Traffic at affordable rates

Tue, 04 May 2010 12:21:00 +0000

Armed with a website, you want to make more sales online. For this you will need to drive targeted web traffic to your website. This may sound so easy, however to get a quality targeted traffic will take a great amount of time, patience and effort. To drive good quality traffic to your site, you will need an expert’s hand.

There are many services that can increase web traffic by an enormous percentage. You can take the help of an SEO company to get targeted traffic. They are experts in driving good quality of potential traffic that will increase the sales amount of your business.

Every online business owners know the importance of targeted website traffic to a site. The sole goal of a website is to attract potential customers to their sites for the service or products they offer. Without targeted target making good profit online is impossible.

Using search engine optimization techniques can help to drive targeted web traffic to a site and engage them once they land on a site. Targeting a specific section of the web population and developing a site that delivers valuable information to the web visitors can help to position a website to be more profitable contributor to a business' bottom line.