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Comments for FranchisEssentials by Franchise Foundry



Sharing Information, Insight and Perspective about Franchising, Small Business and Entrepreneurship



Last Build Date: Thu, 17 Mar 2016 03:27:43 +0000

 



Comment on Four Steps to Social Media Success by Birkhoff Research Group

Thu, 17 Mar 2016 03:27:43 +0000

Especially with the younger generation, it seems building relationships through social media is more important than providing the technical specifics of what, exactly, a business is selling. If consumers LIKE the voice of the business, they'll use the products and/or services, even if a competitor with a less desirable "voice" has ones that are technically superior.



Comment on 6 Key Points to Strong Franchise Relationships by Sasha

Thu, 05 Mar 2015 06:06:23 +0000

Well thought out points to consider, thanks for sharing!



Comment on Social Networking & Franchise Lead Generation Revisited by Sasha

Thu, 05 Mar 2015 04:48:00 +0000

I can see how that would take a lot of work, but as you say, it's definitely worth the effort, especially when obtaining referrals. There is always going to be someone who is connected to the person you need or are looking for.



Comment on Controlled Growth Key to Success for New Franchise Concepts! by Sasha

Sun, 22 Feb 2015 21:33:51 +0000

It all begins with having a good reputation and building that credibility. Once you've figured out what works, It is wise to carefully grow your franchise within a designated geographical proximity.



Comment on 6 Key Points to Strong Franchise Relationships by Paul Segreto

Fri, 20 Feb 2015 14:35:48 +0000

Thanks, Ron. Yes, that's very true. What they don't realize is that the digital space basically allows customers, clients, franchise candidates, suppliers, etc to virtually stand next to them and observe the relationship between franchisor and franchisees. Their mutual actions are definitely looked at and opinion is formed by those observing. It really is part of the culture of the organization!