PR Scoup

5 Fantastic Social Media Tools

Mon, 21 Nov 2011 19:41:08 +0000

Hubspot - Although Hubspot isn’t free, it’s one of the better Social Media Marketing tools. It’s easy to create and manage a website or blog without having much technical prowess or IT specialist. Your content is garnered for the greatest SEO and link rankings. Lastly, and probably most importantly, is Hubspot’s analytic monitoring. It’s able to [...]

Putting The Cat Back In The Bag

Mon, 14 Nov 2011 20:08:49 +0000

There are several different theories in PR on how handle a crisis. Some are dealt with military precision, while others snowball into an even larger debacle. Although I believe the circumstances dictate the best way to handle a PR crisis, there should be a pre-meditated plan that is ready should the worst-case scenario occur. Do [...]

Will Globalization Effect CSR? Vol. 2

Mon, 10 Oct 2011 18:15:52 +0000

I saw this interview on 60 Minutes last night. I’m not sure if I read into it correctly or not, but it touched on an interesting question. Do American companies have some sort of obligation to do as much as possible to help Americans get back to work, or is it unfair to expect companies [...]

Do Businesses Really Care Or Is It All About Appearances?

Fri, 30 Sep 2011 17:09:39 +0000

I recently heard a speech that discussed serious educational issues in America. In today’s society, creativity and innovation have nearly vanished from our schools and a hardened, no-nonsense mentality has taken over. Students aren’t being taught about current events. So what are they learning? Schools teach a pre-determined curriculum that focuses solely on preparing their [...]

Does Technology Help Or Hurt Ethics?

Thu, 08 Sep 2011 15:33:13 +0000

I attended a tweetchat this week regarding ethics in the field of Public Relations. Hosted by PRSA, the discussion was lively and generated an abundance of interesting points, most of which need their own debate. Here’s the transcript:   PRSA Ethics Month Tweet Chat – State of Ethics in PR View more documents from Public [...]

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