Wed, 26 Oct 2016 22:43:00 -0400IBM recently bought The Weather Company, which includes consumer brands The Weather Channel and Weather Underground. In conferring with IBM’s Harriet Green, General Manager, Watson Internet of Things, Commerce and Education, IBM, I asked her why. Her response was interesting. She said that while marketers are experts at combining market, competitor, and consumer insight to create superior marketing plans, they have largely ignored “the weather.” And yet she suggested that including weather-related data into analyses can help marketers become more influential and effective. As a former CMO within the retailing industry, this claim interested me. While merchants regularly talked about how weather patterns negatively impact sales, I will admit that the thought of using weather-related data to impact future marketing plans intrigued me. To generate more insight on the topic, I followed up with Green and Paul Walsh, the VP Weather Analytics from The Weather Company. Below are their thoughts.
Wed, 26 Oct 2016 22:19:00 -0400Speaking of fans, nobody is a bigger Cubs fans that Republican presidential nominee Donald Trump. He’s a bigly fan. The hugest! Always has been. Cartoon by Rob Tornoe.
Wed, 26 Oct 2016 22:19:00 -0400
Only in the NFL can a worker consistently deliver a lousy performance and get paid exorbitant salaries, as quarterbackSam Bradfordof the Philadelphia Eagles didwith his recent $36milliontwo-year extensionwith the Philadelphia Eagles.Cartoon by Rob Tornoe.
Denver Broncos quarterbackPeyton Manningisfacing allegationsthat he sexually assaulted a trainer in 1996. Will this charge reduce his chances of moving on to a career atESPN? Legendary sports cartoonistRob Tornoepoints topossible future co-worker and former Ravens linebackerRay Lewisand says …you’ll see.
The NBA won’t admit it, but their current logo is based on a dynamic photo of Lakers All-Star Jerry West from the photo archives of Sport magazine. Considering Golden State’s Stephen Curry just became the first unanimous MVP in the history of the league while breaking his own insanely-high record of 3-pointers in a single season (with 24 games left to play), it may be time for the NBA to tinker with its design.<[...]
Wed, 26 Oct 2016 22:00:00 -0400Philippine President Rodrigo Duterte is wrapping up a visit to Japan today. Japan wants to keep up ties with the fellow democratic Asian countryand traditional U.S. ally, a measure to help resist Chinese expansion.
Wed, 26 Oct 2016 21:00:00 -0400In a few short weeks, America will have elected its next president. Regardless of who is elected, continuing to reform health care is certain to be on the agenda. There are few truly bi-partisan ideas in health care reform, but try this one for size: greater integration of behavioral health training into [...]
Wed, 26 Oct 2016 20:55:00 -0400I spoke toAna Kasparian, the co-host and producer for the online news show The Young Turks, about the most important issues facing the Millennial generation, why she's betting on her generation to save our democracy, the role of new media when it comes to covering news, her heritage as an [...]
Wed, 26 Oct 2016 20:14:00 -0400China may be the world’s largest emerging economy, beating India in many economic and financial indicators. But India is beating China in an indicator that matters the most to emerging market investing: financial market development. This means that India is less prone to a financial crisis than China, and therefore, [...]
Wed, 26 Oct 2016 20:14:00 -0400
Each year, The Reputation Institute ranks the most nations and companies on the planet in various categories, using reams of survey data and its own proprietary RepTrak Pulse scoring system. Here are the results for 2016, based on some 48,000 responses from people in G8 countries, responding to questions on how they perceive different countries in categories from government to overall happiness.
RepTrak Pulse Score:78.34
2015 Rank: #3
RepTrak Pulse Score: 77.82
2015 Rank: #1
RepTrak Pulse Score: 77.00
2015 Rank: #4
RepTrak Pulse Score: 76.84
2015 Rank: #5
RepTrak Pulse Score: 76.18
2015 Rank: #2
RepTrak Pulse Score: 75.16
2015 Rank: #6
RepTrak Pulse Score: 74.68
2015 Rank: #7
RepTrak Pulse Score: 74.25
2015 Rank: #8
RepTrak Pulse Score: 74.11
RepTrak Pulse Score: 73.90
2015 Rank: #9
RepTrak Pulse Score: 72.44
RepTrak Pulse Score:71.68
RepTrak Pulse Score: 71.08
RepTrak Pulse Score:70.97
RepTrak Pulse Score: 69.32
RepTrak Pulse Score: 67.95
RepTrak Pulse Score:67.73
RepTrak Pulse Score: 67.55
RepTrak Pulse Score: 66.53
RepTrak Pulse Score: 60.12
Wed, 26 Oct 2016 20:03:00 -0400Megyn Kelly is rare role model among journalists for showing grace in the line of fire.
Wed, 26 Oct 2016 19:25:00 -0400Some sales of companies are structured in a way that the sellers’ proceeds vary with post-deal performance of their firms. How you communicate your sale to your team, to your clients/customers, and to other stakeholders is key to post-deal success. Expert Christine Hollinden gives us key guidance.
Wed, 26 Oct 2016 19:14:00 -0400It can be difficult to wait in line for your career to begin when you're young and jut starting out. But what if the secret to landing your dream job wasn't waiting in line, but volunteering more and doing it differently?
Wed, 26 Oct 2016 18:52:00 -0400Employees. If only they'd show up, shut up, and do what they're told. Then business would be a breeze, right? Think again.
Wed, 26 Oct 2016 18:37:00 -0400The Mac versus PC battle may be over. But Apple is fighting a new battle--and users will pick the winning side.
Wed, 26 Oct 2016 18:10:00 -0400Jason was shocked when the interviewer told him "You're probably going to get the job offer, but if I were you I'd turn it down." What did the interviewer mean, and what should Jason do with that unsolicited advice?
Wed, 26 Oct 2016 17:30:00 -0400Fraud losses incurred by banks andmerchants on all credit, debit, and pre-paid general purpose and private label payment cards issued globally hit $21.84 billion (bn) in 2015, with the United States (US) accounting for almost two-fifths (38.7%) of the total at $8.45bn. But by 2020 it could surpass $12bn, were [...]
Wed, 26 Oct 2016 17:13:00 -0400Marketing and agency-search consultancy R3 sought to identify the Global 40—or those 40 client-agency relationships that have stood the test of time and proven themselves to be efficient and effective.
Wed, 26 Oct 2016 17:01:00 -0400Elon Musk's electric auto company finally sees its second profit as a public company on higher Model S, Model X demand
Wed, 26 Oct 2016 16:47:00 -0400The annual tradition of Pro Bono Week offers another excuse to recognize a form of volunteering that is uniquely powerful for both giver and recipient. Falling this year in the week between October 23rd and 29th, Pro Bono Week is a global campaign that celebrates and activates pro bono service across all professions that use their talents to make a difference.
Wed, 26 Oct 2016 16:14:00 -0400(c) istockphoto/rawpixel For many women, shopping alone is a luxury. Because of the role women play in their households (typically “chief purchasing officer” and for many, primary caregiver, too), they are often shopping with kids or companions. As any woman with a plus one (or more) will tell you, a bored or [...]
Wed, 26 Oct 2016 15:25:00 -0400Some say it’ll be good for us, but science says it won’t touch us.
Wed, 26 Oct 2016 15:20:00 -0400The Cleveland Indians opened the World Series with an impressive win over the Chicago Cubs on Tuesday night but the American League champions almost didn’t get there.
Wed, 26 Oct 2016 14:49:00 -0400Apple's 3 straight quarterly sales drops create first down year since the iPod - reinforces Growth Stall
Wed, 26 Oct 2016 14:47:00 -0400As a whole, millennials are more likely to trust their friends and networks about a product claim than the actual brand. This has forced many businesses to implement user-generated content strategies into their repertoire. User-generated content goes by many names (authentic media, earned media, etc) but has one major payoff – genuine engagement. I interviewed Simona Irwin, Director of Sales at Kabrita and Sara Spivey, CMO of Bazaarvoice to learn more about their partnership and the power of online reviews.
Wed, 26 Oct 2016 14:37:00 -0400There’s an election coming up. You’ve probably heard about it. People are talking about what annoys then, frustrates them, infuriates them, and very, very occasionally, what inspires them. On one day in November, we'll have the opportunity to formally vote. And then, we incorrectly assume, we won’t vote again for [...]
Wed, 26 Oct 2016 14:33:00 -0400Photo Courtesy of Pexels Welcome to The Salary Chronicles, where we’re bringing transparency to negotiation and salaries, one story at a time. We ask women to share their experiences negotiating their salary and what their advice is for others doing the same. We share these stories anonymously so they feel comfortable [...]
Wed, 26 Oct 2016 14:07:00 -0400It’s no secret that college costs are rising faster than the overall rate of inflation, placing an ever-increasing financial burden on college students and their families. But there are ways to fight back. By following these six steps, students can smartly navigate college expenses and graduate with the lowest possible debt load.
Wed, 26 Oct 2016 13:21:00 -0400Wanderlust, the brand best known for its yoga events, is recognizing incredible female entrepreneurs with its first-ever Amazing Woman Entrepreneur Event (AWE) on Saturday, November 5, in Los Angeles, CA.
Wed, 26 Oct 2016 13:19:00 -0400Very few people have mastered the art of delivering the perfect product demo. Here are three secrets to success.