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Forbes - Leadership

Forbes - Leadership

Copyright: Copyright 2016 Forbes LLC

Why Marketers Should Care About Weather As Much As Merchants Do

Wed, 26 Oct 2016 22:43:00 -0400

IBM recently bought The Weather Company, which includes consumer brands The Weather Channel and Weather Underground. In conferring with IBM’s Harriet Green, General Manager, Watson Internet of Things, Commerce and Education, IBM, I asked her why. Her response was interesting. She said that while marketers are experts at combining market, competitor, and consumer insight to create superior marketing plans, they have largely ignored “the weather.” And yet she suggested that including weather-related data into analyses can help marketers become more influential and effective. As a former CMO within the retailing industry, this claim interested me. While merchants regularly talked about how weather patterns negatively impact sales, I will admit that the thought of using weather-related data to impact future marketing plans intrigued me. To generate more insight on the topic, I followed up with Green and Paul Walsh, the VP Weather Analytics from The Weather Company. Below are their thoughts.

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Forget The Obama Lies: Trump Has Always Been A Bigly Cubs Fan

Wed, 26 Oct 2016 22:19:00 -0400

Speaking of fans, nobody is a bigger Cubs fans that Republican presidential nominee Donald Trump. He’s a bigly fan. The hugest! Always has been. Cartoon by Rob Tornoe.

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These 39 Sports Cartoons Are Giving It 110%Lets get ready to rumble!Jerry Jones Is 'Lucy' To Cowboys QB Tony Romo's 'Charlie Brown'The Real Reason Tiger Woods Ditched His 'Comeback'Arnold Palmer And Jose Fernandez Forgotten Amid National Anthem ProtestsDonald Trump Attempts To Seduce Another Woman VoterTim Tebow Loves Baseball Like Kim Kardashian Loves AppsThat Time ESPN Host Trent Dilfer Bravely Remained Silent On Child SlaveryWho Gave 49ers Quarterback Colin Kaepernick The Right To Disrespect The Flag?Finally! An 'American Ninja' Competition For The Netflix Warrior In Us AllForget Leonidas! Here's What Aquaman Thinks Of Michael PhelpsNFL's Punishment Does Not Fit Josh Brown's CrimeCollege Football Addict? First Admit You Have A Problem\Could Eagles QB Sam Bradford Earn $36M With A 'Real Job'?'Hi Everybody!' Roger Goodell Introduces The NFL's Brain Injury 'Expert'ESPN Gives Peyton Manning The 'Ray Lewis Treatment'Today's Sports Fans Are the WorstFor Certain Top Athletes, Some Things Never ChangeJerry Jones On The Science Of Football And ConcussionsJoe Paterno Did Some Good ...Still No HDTV!Colin Kaepernick And The Many Ways To Exercise Your American FreedomsBB-8 Goes ProMVP Steph Curry Has Some Ideas About The NBA's Logo160805Knight160804TornoeGreatest Heels In Sports HistoryKevin Durant's Critics Are HypocritesRio Prepares For The Summer OlympicsMuhammad Ali: He Never Quit FightingAxed ESPN Analyst Curt Schilling: I'm the Real Victim!There Really Is A Vast NBA Draft Lottery ConspiracyLegendary College Basketball Coach Pat Summitt Changed ALL SportsJerry Jones Is 'Lucy' To Cowboys QB Tony Romo's 'Charlie Brown'The Real Winner Of This Year's Final Four (Wasn't Villanova)Meet Mets Pitcher Matt Harvey's New CoachKobe To Lakers Fans: You're Welcome!Roger Goodell Prematurely Declared Dead On TwitterWhy LeBron James Gets No Love From Championship-Obsessed Sports MediaNFL Draft Primed To Crush NBA Finals In King Of Sports ShutoutThis March Madness Pick Could Really Be An Upset

Wed, 26 Oct 2016 22:19:00 -0400

Only in the NFL can a worker consistently deliver a lousy performance and get paid exorbitant salaries, as quarterbackSam Bradfordof the Philadelphia Eagles didwith his recent $36milliontwo-year extensionwith the Philadelphia Eagles.Cartoon by Rob Tornoe.

Denver Broncos quarterbackPeyton Manningisfacing allegationsthat he sexually assaulted a trainer in 1996. Will this charge reduce his chances of moving on to a career atESPN? Legendary sports cartoonistRob Tornoepoints topossible future co-worker and former Ravens linebackerRay Lewisand says …you’ll see.

Dallas Cowboys ownerJerry Jones denies the proven linkbetween CTE injuries and football. The evidence says otherwise.Cartoon byRob Tornoe.

The NBA won’t admit it, but their current logo is based on a dynamic photo of Lakers All-Star Jerry West from the photo archives of Sport magazine. Considering Golden State’s Stephen Curry just became the first unanimous MVP in the history of the league while breaking his own insanely-high record of 3-pointers in a single season (with 24 games left to play), it may be time for the NBA to tinker with its design.<[...]

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Japan Will Give The Philippines More Aid Than China

Wed, 26 Oct 2016 22:00:00 -0400

Philippine President Rodrigo Duterte is wrapping up a visit to Japan today. Japan wants to keep up ties with the fellow democratic Asian countryand traditional U.S. ally, a measure to help resist Chinese expansion.

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Mainstreaming Behavioral Health Must Be Central to Our Health Reform Agenda

Wed, 26 Oct 2016 21:00:00 -0400

In a few short weeks, America will have elected its next president. Regardless of who is elected, continuing to reform health care is certain to be on the agenda. There are few truly bi-partisan ideas in health care reform, but try this one for size: greater integration of behavioral health training into [...]

Ana Kasparian: How Millennials Will Make a Positive Impact On Our Democracy

Wed, 26 Oct 2016 20:55:00 -0400

I spoke toAna Kasparian, the co-host and producer for the online news show The Young Turks, about the most important issues facing the Millennial generation, why she's betting on her generation to save our democracy, the role of new media when it comes to covering news, her heritage as an [...]

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Why India Is A Better Investment Bet Than China

Wed, 26 Oct 2016 20:14:00 -0400

China may be the world’s largest emerging economy, beating India in many economic and financial indicators. But India is beating China in an indicator that matters the most to emerging market investing: financial market development. This means that India is less prone to a financial crisis than China, and therefore, [...]

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The World's Most Reputable Countries 2016The World's Most Reputable Countries 20161. Sweden2. Canada3. Switzerland4. Australia5. Norway6. Finland7. New Zealand8. Denmark9. Ireland10. Netherlands11. Austria12. Italy13. The United Kingdom14. Japan15. France16. Belgium17. Spain18. Germany19. Portugal20. Singapore

Wed, 26 Oct 2016 20:14:00 -0400

Each year, The Reputation Institute ranks the most nations and companies on the planet in various categories, using reams of survey data and its own proprietary RepTrak Pulse scoring system. Here are the results for 2016, based on some 48,000 responses from people in G8 countries, responding to questions on how they perceive different countries in categories from government to overall happiness.

RepTrak Pulse Score:78.34

2015 Rank: #3

RepTrak Pulse Score: 77.82

2015 Rank: #1

RepTrak Pulse Score: 77.00

2015 Rank: #4

RepTrak Pulse Score: 76.84

2015 Rank: #5

RepTrak Pulse Score: 76.18

2015 Rank: #2

RepTrak Pulse Score: 75.16

2015 Rank: #6

RepTrak Pulse Score: 74.68

2015 Rank: #7

RepTrak Pulse Score: 74.25

2015 Rank: #8

RepTrak Pulse Score: 74.11

RepTrak Pulse Score: 73.90

2015 Rank: #9

RepTrak Pulse Score: 72.44

RepTrak Pulse Score:71.68

RepTrak Pulse Score: 71.08

RepTrak Pulse Score:70.97

RepTrak Pulse Score: 69.32

RepTrak Pulse Score: 67.95

RepTrak Pulse Score:67.73

RepTrak Pulse Score: 67.55

RepTrak Pulse Score: 66.53

RepTrak Pulse Score: 60.12

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Megyn Kelly's Grace Under Newt Gingrich's Fire

Wed, 26 Oct 2016 20:03:00 -0400

Megyn Kelly is rare role model among journalists for showing grace in the line of fire.

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Middle Market M&A: Making Money After Your Sale -- Part 6

Wed, 26 Oct 2016 19:25:00 -0400

Some sales of companies are structured in a way that the sellers’ proceeds vary with post-deal performance of their firms. How you communicate your sale to your team, to your clients/customers, and to other stakeholders is key to post-deal success. Expert Christine Hollinden gives us key guidance.

Want To Boost Your Career? Re-Think The Volunteer Experience On Your Resume.

Wed, 26 Oct 2016 19:14:00 -0400

It can be difficult to wait in line for your career to begin when you're young and jut starting out. But what if the secret to landing your dream job wasn't waiting in line, but volunteering more and doing it differently?

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Why Rebel Employees Are Hard To Manage -- And Good For The Bottom Line

Wed, 26 Oct 2016 18:52:00 -0400

Employees. If only they'd show up, shut up, and do what they're told. Then business would be a breeze, right? Think again.

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There's A Worm In Apple

Wed, 26 Oct 2016 18:37:00 -0400

The Mac versus PC battle may be over. But Apple is fighting a new battle--and users will pick the winning side.

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The Interviewer Warned Me Not To Take The Job

Wed, 26 Oct 2016 18:10:00 -0400

Jason was shocked when the interviewer told him "You're probably going to get the job offer, but if I were you I'd turn it down." What did the interviewer mean, and what should Jason do with that unsolicited advice?

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US Card Fraud Losses Could Exceed $12Bn By 2020

Wed, 26 Oct 2016 17:30:00 -0400

Fraud losses incurred by banks andmerchants on all credit, debit, and pre-paid general purpose and private label payment cards issued globally hit $21.84 billion (bn) in 2015, with the United States (US) accounting for almost two-fifths (38.7%) of the total at $8.45bn. But by 2020 it could surpass $12bn, were [...]

Amid Shifting Client-Agency Relationships, These Matches Have Endured, And Here's Why

Wed, 26 Oct 2016 17:13:00 -0400

Marketing and agency-search consultancy R3 sought to identify the Global 40—or those 40 client-agency relationships that have stood the test of time and proven themselves to be efficient and effective.

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Tesla Zooms Into The Black With $21.9 Million Quarterly Profit As Vehicle Sales Jump

Wed, 26 Oct 2016 17:01:00 -0400

Elon Musk's electric auto company finally sees its second profit as a public company on higher Model S, Model X demand

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Celebrate Pro Bono Week By Leveraging The Power Of Pro Bono

Wed, 26 Oct 2016 16:47:00 -0400

The annual tradition of Pro Bono Week offers another excuse to recognize a form of volunteering that is uniquely powerful for both giver and recipient. Falling this year in the week between October 23rd and 29th, Pro Bono Week is a global campaign that celebrates and activates pro bono service across all professions that use their talents to make a difference.

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Selling In A 'Plus One' World

Wed, 26 Oct 2016 16:14:00 -0400

  (c) istockphoto/rawpixel For many women, shopping alone is a luxury. Because of the role women play in their households (typically “chief purchasing officer” and for many, primary caregiver, too), they are often shopping with kids or companions. As any woman with a plus one (or more) will tell you, a bored or [...]

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Why Obama's New Overtime Law Won't Affect Many Millennials

Wed, 26 Oct 2016 15:25:00 -0400

Some say it’ll be good for us, but science says it won’t touch us.

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Have Fun On The Job: Lessons From The World Series

Wed, 26 Oct 2016 15:20:00 -0400

The Cleveland Indians opened the World Series with an impressive win over the Chicago Cubs on Tuesday night but the American League champions almost didn’t get there.

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Why To Worry About Apple

Wed, 26 Oct 2016 14:49:00 -0400

Apple's 3 straight quarterly sales drops create first down year since the iPod - reinforces Growth Stall

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The Power Of User-Generated Content And Reviews Stimulates Millennial Purchase Behavior

Wed, 26 Oct 2016 14:47:00 -0400

As a whole, millennials are more likely to trust their friends and networks about a product claim than the actual brand. This has forced many businesses to implement user-generated content strategies into their repertoire. User-generated content goes by many names (authentic media, earned media, etc) but has one major payoff – genuine engagement. I interviewed Simona Irwin, Director of Sales at Kabrita and Sara Spivey, CMO of Bazaarvoice to learn more about their partnership and the power of online reviews.

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You Can't Not Vote

Wed, 26 Oct 2016 14:37:00 -0400

  There’s an election coming up. You’ve probably heard about it. People are talking about what annoys then, frustrates them, infuriates them, and very, very occasionally, what inspires them. On one day in November, we'll have the opportunity to formally vote. And then, we incorrectly assume, we won’t vote again for [...]

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The Salary Chronicles: Knowing My Value Landed Me A $25K Raise

Wed, 26 Oct 2016 14:33:00 -0400

Photo Courtesy of Pexels Welcome to The Salary Chronicles, where we’re bringing transparency to negotiation and salaries, one story at a time. We ask women to share their experiences negotiating their salary and what their advice is for others doing the same. We share these stories anonymously so they feel comfortable [...]

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6 Tips To Lower The Cost Of College

Wed, 26 Oct 2016 14:07:00 -0400

It’s no secret that college costs are rising faster than the overall rate of inflation, placing an ever-increasing financial burden on college students and their families. But there are ways to fight back. By following these six steps, students can smartly navigate college expenses and graduate with the lowest possible debt load.

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Wanderlust Stretches Into Entrepreneurship For Millennial Women

Wed, 26 Oct 2016 13:21:00 -0400

Wanderlust, the brand best known for its yoga events, is recognizing incredible female entrepreneurs with its first-ever Amazing Woman Entrepreneur Event (AWE) on Saturday, November 5, in Los Angeles, CA.

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How To Master The Art Of The Demo

Wed, 26 Oct 2016 13:19:00 -0400

Very few people have mastered the art of delivering the perfect product demo. Here are three secrets to success.

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