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Preview: strategy+business: RECENT RESEARCH

strategy+business: RECENT RESEARCH



A concise look at recently released industry and academic research on a wide range of management topics



Published: Fri, 23 Jun 2006 00:00:00 -0500

Last Build Date: Tue, 12 Dec 2017 03:21:33 -0600

 



Four Rules for Courting the 21st-Century Customer

Mon, 27 Nov 2017 00:00:00 -0600

In the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.(image)



Want More Ethical Employees? Give 'Em a Nudge

Thu, 26 Oct 2017 00:00:00 -0500

Nudges cost little and have a high success rate in the public policy realm, but can companies use them to transform workplace conduct?(image)



Does Online Crowdfunding Reward Actual Innovation?

Wed, 27 Sep 2017 00:00:00 -0500

Although crowdfunding has been hailed as a brilliant new tool for edgy entrepreneurs, Internet investors tend to back safer, less groundbreaking products.(image)



Looking for a Better IT Project Manager? Try the Hybrid Model

Thu, 24 Aug 2017 00:00:00 -0500

As business and technology strategies become more integrated, companies need an IT manager who can watch the bottom line and communicate, as well as do the hard coding.(image)



140 Characters Can Make or Break Your Brand

Thu, 20 Jul 2017 00:00:00 -0500

An informal social media style can backfire on an unknown company, but boost trust among a target audience that is familiar with the firm.(image)



Next-Level Cybersecurity: Preparing for Internet Shutdown

Thu, 29 Jun 2017 00:00:00 -0500

Companies around the world need a comprehensive plan in place to ensure that critical business can still get done in the case of a prolonged Web outage.(image)



Your Next Corporate Leader Should Have a Pilot's License

Thu, 18 May 2017 00:00:00 -0500

CEOs who fly planes in their spare time take on risks and seek out new experiences, traits that lead them to preside over firms with better innovation outcomes.(image)



For Startups, Giving Up Control Is Key to Creating Value

Wed, 19 Apr 2017 00:00:00 -0500

Young firms are valued significantly higher and attract more financing after their founders relinquish some power.(image)



How TiVo Confronted the Disruptor's Dilemma

Thu, 23 Mar 2017 00:00:00 -0500

Upstart firms that want to break into an established sector often must collaborate with the very power brokers they seek to unseat.(image)



Turn a Growth Bump into a Boon

Thu, 23 Feb 2017 00:00:00 -0600

Traditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.(image)



How Strategy Talk Creates Value

Thu, 16 Feb 2017 00:00:00 -0600

Investors appreciate hearing about a new CEO's strategic vision, and they respond by bidding up the stock price.(image)



Return on Design

Thu, 09 Feb 2017 00:00:00 -0600

Companies that receive awards for product design see an immediate uptick in stock price.(image)



Doing the Super Bowl Ad Math

Wed, 01 Feb 2017 00:00:00 -0600

Popular commercials aired during the big game can drive up a firm's stock price, but only if the brand is relatively unknown or has a flagging reputation.(image)



Sorting through Corporate Protest Tactics

Thu, 26 Jan 2017 00:00:00 -0600

Activist groups' ideological stance, as well as a company's own characteristics, shape the types of strategies used to effect change.(image)



How Smartphone Apps Influence the Way We Shop

Thu, 19 Jan 2017 00:00:00 -0600

Consumers who use mobile apps tend to make more-frequent purchases, spend less per transaction, and return items more often than those who don't.(image)



A Silver Lining in Gray Markets? It's Complicated.

Thu, 12 Jan 2017 00:00:00 -0600

Although manufacturers can derive some short-term benefits from unauthorized retailers, outright bootlegging is harmful to profits and reputation.(image)



What It Takes to Stay Ahead of the Competition

Thu, 05 Jan 2017 00:00:00 -0600

For companies, sustaining a consistently high level of performance requires unique capabilities that may differ sharply from the strategies they used to succeed in the first place.(image)



Understanding the "Ricochet Effect" of Bad News

Thu, 22 Dec 2016 00:00:00 -0600

Profit warnings not only hurt a company's domestic rivals, but also international competitors, and can cause industry-wide investor skittishness.(image)



Female CEOs: A Steady Hand at the Wheel

Thu, 15 Dec 2016 00:00:00 -0600

The number of women presiding over large companies still lags far behind men, yet the firms they lead tend to be more risk averse and more profitable over the long term.(image)



The Myth of the Coveted Loyal Shopper

Thu, 08 Dec 2016 00:00:00 -0600

When it comes to consumer goods, infrequent purchasers, not faithful customers, seem to drive market-share growth.(image)



Want an Innovative Culture? Be Kind to Your Creative Thinkers

Thu, 01 Dec 2016 00:00:00 -0600

Companies with employee-friendly policies produce more patents, which shareholders highly value and result in long-term financial benefits.(image)



Joint-Venture Road Map for the Little(r) Guy

Thu, 17 Nov 2016 00:00:00 -0600

International partnerships can put parties at odds, but there are ways for smaller firms to avoid common conflicts and stick up for themselves.(image)



The Pros and (Mostly) Cons of Cracking Wise in Online Job Ads

Thu, 10 Nov 2016 00:00:00 -0600

The use of humor in job listings posted on the Internet can grab people's attention, but it may turn them off to the actual job and company being advertised.(image)



Serendipity in the Cloud

Thu, 03 Nov 2016 00:00:00 -0500

Shifting from physical to virtual data platforms can reduce companies' costs and improve sustainability.(image)



Delivering Bad News Weighs on HR Staff

Thu, 27 Oct 2016 00:00:00 -0500

Managers can recognize and mitigate the stress experienced by employees responsible for "necessary evils" such as laying off colleagues.(image)



When Companies Should, and Shouldn't, Tout Their Global Reach

Thu, 20 Oct 2016 00:00:00 -0500

Being recognized as an international brand is usually a decided competitive advantage. But some markets and certain consumers prefer local firms.(image)



When Customer Loyalty Programs Backfire

Thu, 13 Oct 2016 00:00:00 -0500

Customers who don't hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases.(image)



What Does the Rise of 3D Printing Mean for Global Companies?

Thu, 06 Oct 2016 00:00:00 -0500

With manufacturing put into the hands of small firms and even consumers, traditional value chains may no longer be as advantageous.(image)



Agreeable vs. Disagreeable CEO: Who Do You Want at the Helm?

Thu, 29 Sep 2016 00:00:00 -0500

An executive's character traits are linked to certain patterns in a firm's investments, strategy decisions, and overall performance, a new study finds.(image)



Managers Need to Understand Their Sales Reps' Cultural Values

Thu, 22 Sep 2016 00:00:00 -0500

Employees who push innovative products have a tough job, but can be encouraged by managers who grasp their motivations to succeed.(image)