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Preview: HBS Working Knowledge

HBS Working Knowledge

Updated: 2017-05-28T14:44:45Z


Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture


Since the 1960s, the United States has seen spectacular growth in wine consumption. Ai Hisano explores how businesses reinveted the image of wine. This creation of the new market, like other consumer products, had social and cultural consequences. In the US, wine became a status symbol and a renforcer of social and class divisions.

Digital Labor Markets and Global Talent Flows


Digital labor markets are Internet-based platforms connecting workers worldwide with companies seeking to have tasks completed. This paper by John Horton, William R. Kerr, and Christopher Stanton describes the markets, evaluates their rise and global span, and reviews academic studies of how they function. It includes cases to suggest the range of ways in which digital capabilities extend access to talent over long distances.

First Look at New Ideas and Research: May 23, 2017


The four minds of the customer...The personalities that yield innovation...Aston Martin's Second Century

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders


Pauline Brown, a former top executive with French luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton, now teaches a course called The Business of Aesthetics, which culminates in a competition called “Aesthetic Idol.”

Minorities Who 'Whiten' Job Resumes Get More Interviews


African American and Asian job applicants who mask their race on resumes seem to have better success getting job interviews, according to research by Katherine DeCelles and colleagues.

Turbulence, Firm Decentralization and Growth in Bad Times


What makes some firms more resilient than others to large negative macro shocks? Raffaella Sadun and colleagues find that the internal organization of firms—specifically, the extent to which decision-making is decentralized from headquarters to plant managers—is an important mediating factor through which macroeconomic shocks affect firm performance and, ultimately, growth.

First Look at New Ideas and Research, May 16


Billion-dollar choices at GE Capital ... Mental models and strategy ... Revisiting agency theory.

The Promises and Limitations of Big Data


Recent stories chart the rise of big data, its impact on business, and how it affects our lives every day.

Flexing the Frame: TMT Framing and the Adoption of Non-Incremental Innovations in Incumbent Firms


Often, senior teams do not adopt an innovation even when the organization has the resources to do so. Using real examples, Ryan Raffaelli, Mary Ann Glynn, and Michael Tushman theorize how the processes of cognitive and emotional framing inform managerial choices about whether or not to adopt innovations.