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Comments on: RSS Marketing

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Last Build Date: Tue, 02 Sep 2014 14:51:20 +0000


By: Chris Charlwood

Thu, 25 Mar 2004 00:19:39 +0000

I think that with SPAM and declined opt-in email open and click rates, there is a growing need for an alternative to newsletter marketing - RSS Marketing or XML branding could be the answer. Already I have found a strong demand for a Branded XML Reader ( which can replace email newsletters for many publishers. This allows banners/HTML branding while preloading a set of feeds that otherwise would have been sent via enewsletter. It is only a matter of time before droves of subscribers move from email to XML feeds to get updates from quality websites. I already have unsubbed from all B2B email lists in favour of XML feeds.