Subscribe: Comments on: RSS Marketing
http://www.hatch.org/2003/06/08/rss-marketing/feed/
Added By: Feedage Forager Feedage Grade B rated
Language: English
Tags:
branding  charlwood  development  email  feeds  marketing marketing  marketing xml  marketing  publishers  xml branding  xml feeds  xml 
Rate this Feed
Rate this feedRate this feedRate this feedRate this feedRate this feed
Rate this feed 1 starRate this feed 2 starRate this feed 3 starRate this feed 4 starRate this feed 5 star

Comments (0)

Feed Details and Statistics Feed Statistics
Preview: Comments on: RSS Marketing

Comments on: RSS Marketing



Software Development, Product Development, Digital Media, Photography, Music, Mountain Biking, Star Wars and Parenting



Last Build Date: Tue, 02 Sep 2014 14:51:20 +0000

 



By: Chris Charlwood

Thu, 25 Mar 2004 00:19:39 +0000

I think that with SPAM and declined opt-in email open and click rates, there is a growing need for an alternative to newsletter marketing - RSS Marketing or XML branding could be the answer. Already I have found a strong demand for a Branded XML Reader (http://www.charlwood.com/tristana/publishers) which can replace email newsletters for many publishers. This allows banners/HTML branding while preloading a set of feeds that otherwise would have been sent via enewsletter. It is only a matter of time before droves of subscribers move from email to XML feeds to get updates from quality websites. I already have unsubbed from all B2B email lists in favour of XML feeds.