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Preview: BusinessWeek -- The Cutting Edge
BusinessWeek Podcasts

BusinessWeek -- The Cutting Edge



Listen to the latest in the digital media revolution, from blogs and podcasts to open-source journalism on Wikis.



Last Build Date: Fri, 21 Nov 2008 14:13:48 -0500

Copyright: Copyright 2008, Bloomberg L.P.
 



Show Mass

Wed, 18 Apr 2007 00:12:00 -0400

Dina Kaplan, co-founder of Blip.tv, talks about how the video service works with independent video producers to gain audiences and advertisers


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_18_07.mp3




Spreading the Community

Wed, 11 Apr 2007 00:11:00 -0400

BW Internet Editor Heather Green talks to Eric Alterman, the founder and chairman of KickApps, who explains how the startup helps major media companies and indie bloggers alike create communities around their work


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_11_07.mp3




Podmoney

Wed, 04 Apr 2007 00:00:01 -0400

BW Internet Editor Heather Green talks to Jeff Marshall, senior vice-president and IP managing director at media agency Starcom USA, about the role that podcasts can play in clients' advertising campaigns


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_04_07.mp3




Muggle Fame

Wed, 28 Mar 2007 00:00:01 -0400

Andrew Sims, one of the seven young cofounders behind MuggleCast, talks about how the popular Harry Potter podcast got started, why it has taken off, and what the crew plans to do after the last Potter book comes out this summer


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_27_07.mp3




Life Lessons

Wed, 21 Mar 2007 00:00:01 -0400

Susan Bratton, the co-founder of Personal Life Media, describes the new network of 15 blogs and podcasts she launched to delve into the issues of relationships, life coaching, ecology, new music, and ethical sales and business practices


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_21_07.mp3




Feed Mania

Wed, 14 Mar 2007 00:00:01 -0400

Dick Costolo, CEO and co-founder of FeedBurner, which manages RSS feeds and advertising for bloggers, podcasters, and Web site publishers, explains how the company is expanding the kinds of things it tracks to include widgets and distributed ads


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_14_07.mp3




Podcast Metrics

Tue, 27 Feb 2007 23:00:01 -0500

Mark McCrery, CEO and founder of podcasting ad network Podtrac, talks about measurement, selling ads, and signing up podcasters


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_28_07.mp3




PodAds

Tue, 20 Feb 2007 23:00:01 -0500

Jonathan Cobb, the CEO and founder of Kiptronic, talks about how the company's measurement and ad insertion technology works and how the company is working this year to build up its team to work with advertisers


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_21_07.mp3




Podmedia

Tue, 13 Feb 2007 23:00:01 -0500

John Furrier, the founder and CEO of PodTech, talks about building a new kind of media company based on blogs and video and audio podcasting


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_14_07.mp3




Pod Search

Tue, 06 Feb 2007 23:00:01 -0500

Alex Laats, the president of PodZinger, an audio and video search engine and online ad network, talks about what it takes to make money on media search and how the market is developing for podcasts


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_07_07.mp3




Mass Sharing

Wed, 31 Jan 2007 04:10:00 -0500

Alex Welch, the CEO and co-founder of Photobucket, the very popular social media sharing site, talks about advertising, new products, and trends in social networking


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_31_07.mp3




Podcasting Distribution

Wed, 24 Jan 2007 05:30:00 -0500

Rick Klau, a vice-president at FeedBurner, talks about the rise of podcasts among the feeds his company helps manage. The business has turned its focus toward getting metrics that will afford podcasters and advertisers a better grip on their audiences


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_24_07.mp3




Taking Stock

Wed, 17 Jan 2007 05:30:00 -0500

Tim Bourquin, who runs the popular Podcast and New Media Expo with his brother Emile, talks about how, while audiences are still in the early stages of adopting podcasts, podcasters themselves are becoming much more sophisticated


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_17_07.mp3




Podcasting on the Cutting Edge

Wed, 10 Jan 2007 05:30:00 -0500

Michael Geoghegan, a podcasting consultant and founder of Willnick Productions, discusses how independent podcasters can make money by offering up their expertise to big companies. What innovations are taking place?


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_10_07.mp3




Podcasting Now

Wed, 03 Jan 2007 05:30:00 -0500

Internet Editor Heather Green talks to Rob Walch, podcasting guru and the host of podCast411, about why he's still convinced only a tiny percentage of podcasters out there will make money and why you should podcast anyway. This is the this first in a series of shows looking at the state of podcasting


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_03_07.mp3




Wine 2.0

Tue, 26 Dec 2006 23:00:01 -0500

Steve Bachman, CEO of online wine store Vinfolio, talks about how the e-tailer is using Web 2.0 tools to reach out to customers and improve the site experience. RSS in particular and Ajax are playing roles in keeping customers up to date on new wines


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_27_06.mp3




Holiday Heat

Tue, 19 Dec 2006 23:00:01 -0500

Bridget Fahrland, executive creative director at Fry -- whose clients include Spiegel, Godiva, and Eddie Bauer -- talks about how big retailers are using Web 2.0 tools. Wikis and tags, for example, make for a great way to find and compare products


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_20_06.mp3




Crafty Business

Tue, 12 Dec 2006 23:00:01 -0500

Rob Kalin, co-founder of Etsy, talks about how the online marketplace for craft goods is taking off. He chalks it up to the Internet, whizzy Web 2.0 tools, the rise in craft-making, and consumers' desire to know the artists behind the products


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_13_06.mp3




Better Shopping

Tue, 05 Dec 2006 23:00:01 -0500

ShopWiki co-founder Kevin Ryan discusses his new online search service, which combines comparison shopping with Wikis. Rather than asking retailers to pay for inclusion in an online shopping service, ShopWiki crawls the Web to help users compare products


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_06_06.mp3




Emerging Marketing

Tue, 28 Nov 2006 23:00:01 -0500

Sony's Mike Fasulo discusses the rise of consumer-generated marketing content -- and the approach his employer is taking to adapt to an era increasingly defined by Tivo and YouTube. He also explains why TV advertising isn't dead


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_29_06.mp3




New Starts

Tue, 14 Nov 2006 23:00:01 -0500

Peter Rip, a general partner at Crosslink Capital, talks about why he joined the investment firm and how the venture capital market is changing. By investing in private and public companies across the spectrum, Crosslink is trying to spread out its risk and improve return in an increasingly complex investment market


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_15_06.mp3




Consumers Lead

Tue, 07 Nov 2006 23:12:00 -0500

Dave Power, a Fidelity Ventures partner, talks about how and why the firm is investing more in consumer startups and following networking and communications into the home, and why it's more important than ever to segment to succeed in a crowded market


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_08_06.mp3




Seeding Startups

Tue, 31 Oct 2006 23:12:00 -0500

George Zachary of VC firm Charles River Ventures talks about QuickStart, a new, innovative program for funding startups. By loaning $250,000 in seed financing for startups, CRV is adapting to a changing environmentin which companies can get off the ground with less money. Zachary explains how the funding works and why the company decided to take a new approach, essentially by creating a structure for the type of funding it had already started to do over the past few months


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_01_06.mp3




Media Ventures

Wed, 25 Oct 2006 00:12:00 -0400

Todd Dagres talks about Spark Capital, his fund devoted to investing in new media and convergence startups, how the company is navigating a very bubbly startup area, and the business opportunities he sees for social media startups such as YouTube


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_25_06.mp3




Heading West

Wed, 18 Oct 2006 00:00:01 -0400

Amanda Congdon moved to LA after splitting from popular video blog Rocketboom. She's trekked cross-country doing videoblog interviews with environmentalists and citizen journalists. She signed deals to do a network videoblog and develop a cable TV show


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_18_06.mp3




Booming Rocket

Wed, 11 Oct 2006 00:00:00 -0400

Joanne Colan talks about taking over this summer as the host of popular video blog Rocketboom after the fallout between its co-founders, Andrew Baron and Amanda Congdon. Colan, a former MTV host, offers her perspective on the commercial future of videoblogging


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_11_06.mp3




Angel Money

Wed, 04 Oct 2006 00:00:00 -0400

Jeff Clavier, the founder of SoftTech VC, talks about his experiences as an angel investor in social media, search, and discovery startups. As we continue our series of interviews about the different states of startup investing, Clavier provides insight into angel investing, and its impact on the rest of the venture funding landscape


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_04_06.mp3




New Valuations

Wed, 27 Sep 2006 00:00:00 -0400

Fred Wilson and Brad Burnham, the founders of Union Square Ventures in New York, talk about how the new economics of starting and running companies is creating a new way of valuing startups. They also discuss what needs to happen for enterprises to adopt this new generation of technology and why it's important to be careful these days about the kinds of companies in which they invest


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_09_27_06.mp3




Venture Matters

Wed, 20 Sep 2006 00:00:00 -0400

Jonathan Seeling, a managing director at Globespan Capital Partners and a co-founder of Akamai, talks about the lessons of the first Internet boom and what it's like to be on the other side of the table these days, as an investor rather than an entrepreneur. He discusses the need for enabling technologies as well as consumer startups that he considers interesting


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_09_20_06.mp3




VC Calm

Wed, 13 Sep 2006 00:00:00 -0400

Ed Sim, Managing Director and partner at Dawntreader Ventures, an early stage VC firm, talks about the opportunities and pitfalls for startups these days. Sim delves into the opportunities he sees in enterprise Internet and consumer wireless companies. He talks about his distaste for the term "Web 2.0," and his concerns about having a bubbly approach to building companies, now that it's so easy for anyone to create a startup but hard to cash out


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_09_13_06.mp3




Web 2.0 Investments

Wed, 30 Aug 2006 00:00:00 -0400

Dan Nova, a managing general partner at Highland Capital Partners, and the co-founder of Lycos, talks about how his firm is approaching investing in online video startups, community sites, and alternative search sites. He describes where he thinks the opportunities are in video sharing and startups that are pioneering new ways of discovery by harnessing communities. And he describes why the Bubble 2.0 is worrisome


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_30_06.mp3




Reel Money

Wed, 23 Aug 2006 00:00:00 -0400

Steven Starr, the CEO and founder of Revver, explains that though Revver is only one of a flock of video sharing startups out there, its approach is unique. Revver shares ad revenues with video producers. And with more indie producers seeing the opportunity to make their labors of love pay off, that's a proposition that's becoming increasingly enticing


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_23_06.mp3




Copyright & Control

Wed, 09 Aug 2006 00:00:00 -0400

In the second of a two-part interview, Ze Frank, who produces the popular daily Web video series The Show, talks about some of the copyright and control issues that indie producers are wrestling with


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_09_06.mp3




Frank Profits?

Wed, 02 Aug 2006 00:00:00 -0400

In the first of a two-part interview, Ze Frank, who produces the popular daily video series The Show, explains why he started video blogging and how the format is developing. In part two he talks about some of the copyright and control issues that indie producers are wrestling with


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_02_06.mp3




Video Dabbling

Wed, 26 Jul 2006 00:00:00 -0400

Mary Hodder talks about the launch of her video search and social networking site, Dabble. The new service pulls from 240 video sources to help the public make sense of the flood of video out there. Hodder talks about how Dabble works with its partners and explains what the team of creators learned during the testing phase of the service


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_07_26_06.mp3




Rocketboom Rebound

Wed, 19 Jul 2006 00:00:00 -0400

Andrew Baron discusses getting the popular video blog Rocketboom back on track -- after the very public split between Baron and Amanda Congdon, the blog's co-founder and charismatic host. He talks about making the big transition without any formal handoff from Congdon. And he shares a bit about the new host, former MTV DJ Joanne Colan


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_07_19_06.mp3




Meebo

Wed, 12 Jul 2006 00:00:00 -0400

Seth Sternberg and Elaine Wherry, the co-founders of Meebo, discuss the growth of their instant messaging service and why it's more of a communication platform. The two talk about how users help direct product development and how the service is growing, despite competition


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_07_12_06.mp3




Search.com

Wed, 21 Jun 2006 00:00:00 -0400

Tony Conrad is the founder and CEO of Sphere.com, the latest blog search engine. Based in San Francisco, Sphere uses algorithms not just to locate the latest blog posts but also to sort them by topic and the authority of the blogger. Conrad, a former venture capitalist, now confronts market leader Technorati. But Sphere must also keep an eye out for Google and Yahoo! in this new and fast-growing area of the search market. On a foggy morning, Conrad talks with BW's Stephen Baker in his offices on San Francisco's Presidio. A dog lies at his feet, a siren wails out the window, and Conrad shows Baker -- who admits to feeling a little jaded -- how to use Sphere to discover exciting new blogs


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_06_21_06.mp3




Positively Green

Wed, 14 Jun 2006 00:00:00 -0400

Alex Steffen, the founder of WorldChanging, the Web's most widely read green blog, explains how his team of bloggers tries to highlight solutions and contributions for sustainable business, design, and building. With nearly 1 million monthly visitors, WorldChanging is tapping into a growing awareness of global climate change, and it discusses what individuals and businesses can do to address the problem


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_06_14_06.mp3




Green Business

Wed, 07 Jun 2006 00:00:00 -0400

Writer and consultant Joel Makower discusses his use of blogging -- at Huffington Post and Two Steps Forward, among other sites -- to discuss ecological corporate strategies. Makower, who has 20 years of experience in the field, explains how blogging fits into his work -- even though most of the environmental blogs nowadays are devoted to consumer issues and politics


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_06_07_06.mp3




Enviro Britain

Wed, 31 May 2006 00:00:00 -0400

Al Tepper, the founding editor of the popular City Hippy blog, discusses why he started a personal Web journal devoted to the topic of sustainability. Over the past 18 months, Tepper has brought in other contributors from locales around Britain who talk about how they're trying to include ecological practices in their daily lives


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_31_06.mp3




Green Space

Wed, 24 May 2006 00:00:00 -0400

Dave Roberts is the founding editor of Gristmill, one of the top blogs in a group of newly emerging green blogs. He describes how more green blogs are gaining traction, outlines the landscape of popular green blogs, and explains why Grist, the popular online environmental magazine, started Gristmill two years ago


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_24_06.mp3




Green Power

Wed, 17 May 2006 00:00:00 -0400

Graham Hill talks about why he founded Treehugger, a blog that tracks the latest in aesthetic but sustainable products, whether it's a dog house or a purse. The blog, which attracts about 500,000 people each month, is adding new services, including Treehugger TV and Hugg, a site where the public submits and ranks links to posts, videos, and stories that they think are important


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_17_06.mp3




Working Together

Wed, 03 May 2006 00:00:00 -0400

In "Working Together," WestportNow founder Gordon Joseloff talks with BW's Heather Green about the model he developed for citizen media in Westport, Conn. WestportNow pairs professionals with citizen journalists to report on a wide range of stories important to the city, whether it's home sales or zoning commission meetings


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_03_06.mp3




Public Outing

Wed, 26 Apr 2006 00:00:00 -0400

Michael Tippett, the founder of NowPublic, explains the startup's approach to citizen-controlled media. Based in Vancouver, NowPublic enables collaboration between traditional reporters and the public. Members select stories in the news and add information or photos to them. As the public filters the news by itself, it decides what's important


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_26_06.mp3




Hyperlocal Platform

Wed, 19 Apr 2006 00:00:00 -0400

Susan DeFife, the president and CEO of Backfence, talks to Heather Green about the startup, which provides tools for community journalism. Backfence launched in the Washington, D.C. area a year ago


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_19_06.mp3




Citizen Power

Wed, 12 Apr 2006 00:00:00 -0400

BW's Heather Green talks to Travis Henry, managing editor of Colorado's YourHub, a community news venture started by The Denver Post and Rocky Mountain News. Local residents post photos and report on events for a local weekly print section


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_12_06.mp3




Good Citizens

Wed, 05 Apr 2006 00:00:00 -0400

Debbie Galant, the founder of the popular community blog Baristanet, talks about hyper local blogging and citizens' media. Started in 2004 by Gallant, a former New York Times columnist, Baristanet.com covers such things as fires and Girl Scout cookie sales in Montclair, N.J. It's seen as one of the models that's leading the way for online community journalism in the U.S. Galant talks about plans for expansion, the site's business model, and how traditional journalism and citizen journalism collide and coalesce


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_05_06.mp3




Media Matters

Tue, 28 Mar 2006 23:00:00 -0500

Terry Heaton, president of new media consultancy Donata Communications, talks about the changes convulsing traditional media and how he's helping some of these behemoths adapt. Specifically, he discusses his work with WKRN-TV, an ABC affiliate in Nashville. The broadcaster is rolling out a multi-pronged strategy, including reaching out to bloggers with Nashville Is Talking, a site that aggregates 500 local bloggers


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_29_06.mp3




Marketing Message

Tue, 21 Mar 2006 23:00:00 -0500

Mohan Renganathan, associate group director for New York City ad agency MediaVest Worldwide, discusses how he's helping marketers navigate the world of online media and the exploding number of options that now exist. That includes podcasts, online videos, video blogs, and social networks. He explains how advertisers are trying to adjust to the way people want to play around with content and what advertisers are looking for in user-generated content


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_22_06.mp3




Blogging VC

Tue, 14 Mar 2006 23:00:00 -0500

Fred Wilson, managing partner at Union Square Ventures -- and writer of the VC blog -- discusses how his firm has tackled investing in companies that specialize in harnessing user-generated content, profile-driven services, and peer-to-peer services. Wilson also talks about the broad ways in which blogging has changed how his firm does business, helping him pick up new ideas and connect with some of the companies in which his firm has invested, including: del.icio.us, Indeed, and FeedBurner


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_15_06.mp3




Soccer Bonanza

Tue, 07 Mar 2006 23:00:00 -0500

Steven Cohen talks about how the satellite radio show World Soccer Daily is using podcasts to reach a broader audience. Along with co-host Nick Geber, Cohen puts out a daily two-hour podcast that's turned into the second-most-popular sports podcast online. Cohen talks how advertisers have responded to the podcast and his opinion that podcasts work best as an adjunct to existing media properties such as radio or TV shows


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_08_06.mp3




The NYT's Stretch

Tue, 28 Feb 2006 23:00:00 -0500

Jon Landman, deputy managing editor at the New York Times, is helping the newspaper figure out podcasting in best way possible: By diving right in. While the Times wasn't among the first traditional media companies to embrace podcasting, it recently began launching a slew of podcasts on everything from the Olympics to restaurant reviews to modern love


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_01_06.mp3




Leaping Ahead

Tue, 21 Feb 2006 23:00:00 -0500

Douglas Sarine and Kent Nichols, the co-creators of the Ask a Ninja video blog, talk about why they see an opportunity for video bloggers to break out. Veterans of the TV and animated world, they discuss their plans to help other video bloggers commercialize their works by creating a network. And they share some of the lessons they've learned about blogging, including the all-important need for consistency


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_22_06.mp3




It's JerryTime's Duo

Tue, 14 Feb 2006 23:00:00 -0500

Jerry and Orrin Zucker, the duo behind It's JerryTime, talk about their creative and business goals for the new animated video blog. Based on the mundane adventures of Jerry's life, JerryTime has turned into an instant classic, attracting an audience of some 90,000 in just three months. The Zucker brothers describe how they got into video blogging and talk about some of the lessons they've learned


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_15_06.mp3




Vlog Vanguard

Tue, 07 Feb 2006 23:00:00 -0500

Andrew Baron, co-founder of the Rocketboom video blog, chats about the state of advertising on video blogs, his company's deal with TiVo, and its decision to sell advertising through eBay. He also discusses the strength of short formats and his surprise at how quickly traditional media has jumped into video online


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_08_06.mp3




The Third Way

Tue, 31 Jan 2006 23:00:00 -0500

Wichita Rutherford talks about his approach to being successful as a podcaster. He's making it without joining one of the networks such as Podshow and without relying on a brand, or previous fame in TV or radio to get started. The success of his podcast helped him get a gig on Sirius Satellite, where he now hosts three shows for the satellite radio station


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_01_06.mp3




New Hollywood?

Tue, 24 Jan 2006 23:00:00 -0500

Jeff Macpherson, the mastermind behind the wildly popular online show, talks about his goal of creating a network of video blogs. About 200,000 people watch the drink-inspired skits, which are filmed in a 1950s-style apartment. Macpherson explains how the 'Net upends the economics of distribution, making it possible for off-the-wall shows reach a big enough audience to attract advertisers


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_25_06.mp3




Radio's Moves

Tue, 17 Jan 2006 23:00:00 -0500

Evan Harrison, head of Clear Channel's Internet unit, talks about his belief that podcasting is no fad. He considers adaptation to the on-demand world part of competing this days. Since joining the radio giant last spring, Harrison has simplified the process of getting more of the company's local radio stations online, helped whip up unusual new online shows, and pushed Clear Channel into podcasting


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_18_06.mp3




NPR's New Platform

Tue, 10 Jan 2006 23:00:00 -0500

Maria Thomas explains how National Public Radio's national podcasting effort is changing the business model at the public radio system. Last year, the national arm of public radio launched a podcast network that brings together podcasts of existing radio shows as well as original broadcasts from NPR and local stations. These podcasts were downloaded 9 million times between August and December and have attracted a sponsor, the Acura car brand. The ramifications, Thomas says, are many


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_11_06.mp3




Pay-Per-Podcasts?

Tue, 03 Jan 2006 23:00:00 -0500

With the goal of revving up the media company's digital offerings, Larry Kramer took over as head of CBS's digital media unit in April. Under his leadership, CBS is now dishing up more specialized content, blogs, and video -- plus plenty of podcasts. Whether by presenting snippets from 60 Minutes or chats with the partipants from Survivor, CBS has jumped into podcasting. For Kramer, podcasting simply means a new way of distributing content. Those with good content will succeed, no matter how much the delivery of those creative works changes, he says. Kramer discusses the business models he sees emerging, including attracting advertising and selling podcasts of interviews with celebrities


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_04_06.mp3




Coverville

Tue, 27 Dec 2005 23:00:00 -0500

Brian Ibbott jumped into podcasting in September, 2004, creating an indie show devoted to song covers and becoming one of the earliest podcasters. Now his show is attracting 25,000 listeners and advertisers including Tower Records. Ibbott talks about the opportunities for smaller independent podcasts and the dificulties indie podcasts will have going forward. One particular challenge: standing out in the podcast crowd where traditional companies are growing into a more dominant force


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_28_05.mp3




Mommy Time

Tue, 20 Dec 2005 23:00:00 -0500

Gretchen Vogelzang and Paige Heninger, the co-hosts of the MommyCast podcast on child rearing, are serious about their podcasting business -- and they want it to make money. They discuss advertising deals with sponsors (including Dixie), their goal of creating a network of shows, and their working relationship with PodShow indie podcasting network


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_21_05.mp3




PodShow's Network Dreams

Tue, 13 Dec 2005 23:00:00 -0500

Along with podcasting evangelist Adam Curry, Ron Bloom founded PodShow to build a network that attracts thousands of indie podcasters and advertisers. Bloom talks about aspects of the network including podcasting and audience-tracking software, agreements with podcasters, and working with advertisers. Bloom also explains how he believes advertising can change and evolve with podcasting


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_14_05.mp3




GrapeRadio's Harvest

Tue, 06 Dec 2005 23:00:00 -0500

Brian Clark and Jay Selman, two of the three co-hosts of the GrapeRadio podcast about wine, feel as serious about making a business out of podcasting as they do about their passion for vino. Launched by Clark, Selman, and Leigh Older at the beginning of 2005, GrapeRadio has distinguished itself as one of the first podcasts to win advertising. It is following the sponsorship route, where an advertiser pays for a week or more of exclusive marketing on the podcast and GrapeRadio Web site in exchange for a flat fee. And advertisers are lining up: GrapeRadio, which attracts more than 11,000 weekly listeners, has already sold out through 2005 and into early 2006. Clark and Selman discuss the importance of instilling passion in podcasting efforts -- as well as their plans to develop a network of shows around GrapeRadio, including a French edition


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_14_05.mp3




Podcast Gold?

Tue, 29 Nov 2005 22:59:00 -0500

Leo Laporte, co-host of the popular 'This Week in Tech,' talks about his podcast's origins, why he went with a tip jar model, and his plans to use the $10,000 his show receives every month to create a network of tech podcasts. While he expects advertising to be the dominant business model, he warns prospective podcasters to focus on content they love -- and not to expect fast profits


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_30_05.mp3




Wired Riots

Tue, 29 Nov 2005 13:59:00 -0500

Loic Le Meur, a French blogger and podcaster, talks about the riots in France, where police arrested people accused of using blogs to organize the violence. He says his approval of the arrests drew criticism from American bloggers, who felt the French were limiting freedom of expression


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/loiclemeur20051122.mp3




Serious Blog Talk

Tue, 15 Nov 2005 10:59:00 -0500

After interviewing leading lights of the blog world for the past two months, Stephen Baker turns the spotlight on his colleague and partner on Blogspotting, Heather Green. A blogger since last spring, she discusses how the medium has changed her work habits and her job. Green also talks about her occasional frustrations as she walks the line between free-spirited blogger and card-carrying member of mainstream media


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/heather_green20051115.mp3




Frantic Search?

Wed, 09 Nov 2005 10:59:00 -0500

Technorati's David Sifry talks about his company's struggle to meet soaring demand as he confronts a new blog search rival, Google. But he says that Technorati continues to grow faster than the blog world itself, which is doubling every five months. And his company is still hiring


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/david_sifry20051107.mp3




Getting Wikis Right

Tue, 08 Nov 2005 10:59:00 -0500

SocialText's Ross Mayfield explains the potential of wikis, the collaborative online documents, as new forms of participatory media. He describes how the 'Los Angeles Times' flubbed its 'Wikitorial' experiments, and outlines how future projects can get it right. Mayfield also discusses wikis in corporate applications, where he sees them in certain instances replacing e-mail and meetings


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/ross_mayfield20051102.mp3




Blog Sews and Reaps

Tue, 01 Nov 2005 10:59:00 -0500

A Web log created by Savile Row tailor Thomas Mahon has helped build a community of enthusiasts, some of them far away from his traditional markets in Britain. Thanks in part to his Internet presence, his fancy $2,600 suits now sell well in such U.S. states as California and Georgia


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/thomas_mahon20051025.mp3




Search Newcomer

Tue, 18 Oct 2005 11:59:00 -0400

Silicon Valley entrepreneur Tony Conrad and researcher Mary Hodder discuss pooling their talents to create a tool that will challenge top-dog Google. The new search engine will help surfers zero in on the most pertinent blogs


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/tconrad_mhodder20051018.mp3




Blog Master

Tue, 11 Oct 2005 11:59:00 -0400

Jason McCabe Calacanis discusses his surprising decision to sell Weblogs Inc. to AOL -- in a deal said to total $25 million -- and what it's like to work with the Internet giant


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/jason_calacanis20051011.mp3




Pitchman.com

Tue, 04 Oct 2005 19:38:00 -0400

Steve Rubel discusses the growth of PR blogs -- like his own, Micropersuasion.com -- and the new boundaries between bloggers and journalists.


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/steve_rubel20051003.mp3




Too Many Visitors

Wed, 28 Sep 2005 10:08:00 -0400

The downside of Arianna Huffington's mega blog? 15,000 reader comments that wait to be approved.


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/arianna_huffington20050908.mp3




Citizen Power

Tue, 20 Sep 2005 16:54:00 -0400

Grassroots movements can devise disaster-relief networks that respond faster than the government, says Jeff Jarvis of Buzzmachine.com.


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/jeff_jarvis20050908.mp3




PodCast 101

Sat, 21 May 2005 10:15:00 -0400

Now it's a lot easier to listen than it is to send your own audio programs into cyberspace. But stay tuned -- this party's just getting started.


Media Files:
http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/bw_pod101_low.mp3