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Preview: Comments on The MineThatData Blog: Profitability

Comments on Kevin Hillstrom: MineThatData: Profitability





Updated: 2017-05-19T07:40:59.974-07:00

 



How would you mentor your online marketing partner...

2007-10-08T19:01:00.000-07:00

How would you mentor your online marketing partners?



Kevin-There are some multichannel merchants out th...

2007-10-08T07:33:00.000-07:00

Kevin-
There are some multichannel merchants out there that view the online world as being "free". As you know in the print and retail world you have to pay big bucks to repaginate at the last minute, or shift the focus of the store. In the virtual world it happens in a "black box". This skews the perception of profitability for some people who get too caught up in clicks, views, and time spent viewing each page. Besides, we all know catalog drives a significant amount of web traffic--the web guys do not like to acknowledge it b/c it hurts their P&L.