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Comments on: The Blog Hiccup?



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By: The New Era of Social Media: The Growth Stage and Education | One By One Media

Sun, 02 Sep 2007 19:02:42 +0000

[...] the same vein as my lost post regarding a blogging hiccup or what I see as a new era of business blogging, we are now at a crossroad of corporate [...]



By: Tinu

Sat, 01 Sep 2007 15:10:36 +0000

Paul's point about early adopters in his comment sums it up nicely. Growth has definitely slowed, the newness is gone, but that's for the early adopters like you said. I found this because of the Notes function in Facebook, which can be an effective way within Facebook to draw attention. The shift seems to be part of a continuing theme emerging in social media, which is that your content is more prominent, where that content is located, less so. Business blogging is still relevant, but now it's part of the social media movement as opposed to the center of it. Ironically, I read more blogs with Facebook than I did without, and more bloggers interact with me because of Facebook, inside and outside the platform.



By: Scott

Fri, 31 Aug 2007 14:34:18 +0000

Call me naive, but I do not feel that it is a large concern. More than anything, I think it is more of an issue where now that the luster and "newness" is gone from the idea of blogging, and businesses are realizing that it is not just blogging that makes this "social" experience function. I think that as we move forward more and more companies are going to move from the term "blogging" and go back to what it always was in the first place - a marketing and PR function and call it that again. Blogging is only a tool and a piece of the larger puzzle. It is - as we all know - about interaction and conversation. Blogs and blogging software make this ongoing conversation easy, but as we are seeing now, it is not the only tool available and companies (like everyone else) are realizing this. They see MySpace, Facebook, Twitter, etc. as panaceas, but there are too many options - they see these tools and run scared, not knowing which to choose, why and/or how. That is a difficult question and one that can turn companies... especially smaller ones off. How do they reach the largest audience? We have as "evangelists" have to make them see how easy and painless it can be to get involved. Then we have to ensure that once they are involved that they do not just walk away or sit back and watch. It is about getting involved and staying involved.



By: April Groves

Fri, 31 Aug 2007 08:52:24 +0000

Jim, this is a great post. The life of a blog has become an interesting thing to watch. Maybe the shine has left, but I believe it is effective. The "dip" idea rings true to me. I am often curious if this perception of blog decline is impacted by those who began blogging during the surge, realized how much work it actually was, and decided it was not for them. I certainly did not realize what a commitment it was when I started. But, it is something I love and therefore feels less like work. Maybe we are just seeing a population adjustment and not so much an all out abandonment.



By: Paul Chaney

Fri, 31 Aug 2007 03:33:14 +0000

Thanks for the mention Jim. In certain industries, real estate for example, business blogging seems to be just now getting a foothold. Recently, there was a first-ever real estate blogging conference called Blogger's Connect, which played to a packed house. I take that as a good sign blogging's future is still bright. Yes, the veterans (i.e., the early adopters) are moving on and everyone else is catching up. Isn't that the way it almost always works?