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Preview: Damien Mulley

Damien Mulley



Invisible people have invisible rights



Updated: 2017-01-15T16:48:02Z

 



Value – Fuck You, Pay Me

2017-01-15T16:48:02Z

Been meaning to write this for a while but writing anything on a blog takes effort these days when the Twitter/Snapchat/FB timesink takes you away. Just like the remote control turned us into nonstop channel clickers where we never settle on a station, social media is doing the same for longform content. Which is why […]Been meaning to write this for a while but writing anything on a blog takes effort these days when the Twitter/Snapchat/FB timesink takes you away. Just like the remote control turned us into nonstop channel clickers where we never settle on a station, social media is doing the same for longform content. Which is why we’re seeing Tweet 1 of 15 instead of a blog post. Value I think we all need to work harder at communicating our value to others and to ourselves. Sadly in Ireland, anything that’s low price is seen as not having value and anything that’s a high price has lots of value. Many times it’s the other way around. I keep on going back to the idea that people won’t buy a newspaper for €2 but will spend €4 on a coffee and buy a few of them in a day. If you are good at what you do, then there has to be a value exchange between you and the person you are doing work for. “A ‘thank you’ costs nothing”, how true. Thanks doesn’t pay for your heating. Thanks isn’t payment but payment is thanks. Saying no to doing things for people is hard for many of us, isn’t it? We feel that saying no is not nice or is classed as rude. Of late I’m archiving emails and not replying to people that solicit free advice and never want to pay. It’s better than me replying with an invoice for €150, right? It’s taken me years but now when someone asks me to give a talk I ask “what’s your budget?”. For 2017, I’m all about equality. Everyone gets treated the same and gets this as a GIF: "There's no budget but you'll probably get work from the talk" "I'll get work because I'm good so you can pay for the talk, thanks" pic.twitter.com/aeeuWuRImZ — Damien Mulley ¸ (@damienmulley) January 13, 2017 Conor is like the 2FM stuntman, covering for everyone when cover is needed. He’s doing a stellar job on the 8-10pm slot while Louise is off being a mammy. Lots of great music coming out of that show. But more than that Conor is strongly bringing a proper queer perspective to things. #marref really was a very white middle class heteronormative event so it’s nice to see people show that’s just one small section of the rainbow. Mark Breen. Cuckoo Events. Multiple winners of Sockies and Web Awards, sharing their expertise with students and anyone that wants to learn. A modern company that is about making the industry and community better. Momentum is building so let’s see what 2017 brings. Alexia Golez. what is she building. Finished up in Trustev. Now working on her own project in Limerick. I’ll leave it at that for now cos she knows where I live and is probably working on stealth drones. Caitlín Nic Aoidh. Worldwide viral hit. Part of the TG4 team of youngbloods. A media team that brings back fun and creation back into a very stodgy TV media. Also, a very nice person who can control the weather. Me. Yeah, I gave MulleyComms 5 years and I said I’d so something else. It’s been 8+ years so for MulleyComms – time to die. I’ll probably offload the Web Awards, Sockies and eCommerce Awards to someone, preferably as one go. I won’t make the mistake though like I did with the Blog Awards where someone else came along pretending they were a rebooted version of something I killed myself to make great. So what do I move on to? It’s around us and time and what is does to us. The house always wins. Also, bad language, FUCK YEAH. [...]



Thoughts on Mentoring – Getting and Giving

2016-08-28T16:29:17Z

I’ve been doing mentoring for a few years now, both with organisations like Local Enterprise Offices as well as private events now and then, when I have time. I think going to a mentor/advisor and being a mentor/advisor is a good idea. Sadly a lot of charlatans have ruined the idea of business coaching so […]I’ve been doing mentoring for a few years now, both with organisations like Local Enterprise Offices as well as private events now and then, when I have time. I think going to a mentor/advisor and being a mentor/advisor is a good idea. Sadly a lot of charlatans have ruined the idea of business coaching so you now have someone with no qualifications that’s just a liar pretending they have a clue about business. The percentage of con artists in “business coaching” is as high as “social media gurus” that work in digital. The advice these people give is plain dangerous. Just another version of the celeb “nutritionists” that can fix autism with some grape seeds. Getting good advice can help a hell of a lot. We take advice and pay a good price for personal trainers, we take advice from running coaches, from dieticians, counsellors, we should do the same for aspects of our business too. I do find value with business coaches but they need to be real business coaches. I did a course at the end of 2015 and start of 2016 funded by Management Works. It was run by Actioncoach Ireland. I got training and advice from someone that was properly trained in understanding businesses and knowing what works for a business. They also had years of working with businesses so had a rich tapestry of experience in this. Most business fundamentals will greatly help a business when done right but most businesses are too busy being businesses to reexamine the fundamentals and get them right. Coaches can quickly see how your business works and communicate simply what you need to do. These people are worth every penny. Advice for choosing a mentor, advisor, coach Some thoughts on choosing a mentor/advisor/coach. Pick a person that will push back against you and tell you (politely or not) that your idea is crap but will go on to say how to change it to make it better. The worst person you can have is a yes person. Choose someone that has experience. Ask for proof. When I see startup advisors who are only on their first company and it’s barely 18 months old giving advice to startups, I want to smother them with their branded hoody. I’m not sure someone in business less than 2 years has any qualification to give you any advice and I wonder why they have time in their new company to be able to give advice. Keep the sessions short. At the end of the session, have a to-do list. In between sessions, implement the to-do list. The standard length that orgs giving per session is 3 hours but after 90 minutes both parties become mentally exhausted. Implement the God damned advice. I’ve found myself giving the same advice to people at mentoring sessions over the years. Same business, new writing pad, same stuff written down and never done. A mentor cannot and should not be able to answer or suggest a fix to every problem you have, and you should have loads. Pick specialists. Get mentoring for just sales, mentoring for finance. Know what you want to cover. I really get annoyed when I ask someone what they are looking for advice on and they go “I dunno”. The clock is ticking, I’m being paid anyway but me being paid to figure out what you need isn’t efficient. Why you should mentor I guess this is advice to people that aren’t already mentoring cos the fakesters would be the first to say they’re coaches and are already offering their services. Both giving training and mentoring has made me better at my own business. In a way there is a business advantage to doing mentoring and it’s not the fairly low standard rates you get from State bodies for it. It’s this: the more businesses you encounter, the better you are[...]



PR Tips in 2016 – Press releases, templates, samples

2016-08-17T23:02:07Z

1) It’s the 231st day of the year so I’m going to share some PR tips that have worked for me. Each one in a tweet. 2) Be aware of how media works in 2016. Journalists doing more stories for less money, less thanks and being stuck at desks 3) Inbox journalism is what it […] 1) It’s the 231st day of the year so I’m going to share some PR tips that have worked for me. Each one in a tweet. 2) Be aware of how media works in 2016. Journalists doing more stories for less money, less thanks and being stuck at desks 3) Inbox journalism is what it is for the majority of the media these days. Press releases via email, seen in email clients 4) Journalists do not have time for you to uhm and ah on the phone or via email and fail to get to the point quickly 5) Unless you have a preexisting GOOD relationship with a journalist you are not a priority item in their 10k strong email inbox 6) So what you need is to get your press release email opened and make it easy for the journalist to copy and paste it into a draft 7) A good press release therefore has a really good subject but more importantly, has an offer of content that interests journalists 8) Money, jobs, growth, data, a viable exclusive are all good offerings 9) Subject line: You live and die by the subject line though. 9 – 14 words is optimal to get attention 10) Subject line: If it’s a pitch I start with Pitch: if an intro then Intro: and then I treat the rest like a front page headline 11) Subject line: An example: “Pitch: Irish Company TechCorp announces record growth, doubling of workforce” 12) Body: I generally start with main points of the press release in bullet points: Workforce Doubles Rapid Growth in 12 months 13) Body: Anchor/Establish the PR: April 12th, Irish Company TechCorp has today announced growth results and 15 new jobs 14) Body: Then go into more detail but treat every word like an exhalation of air you’ll never get back. Short valuable paragraphs 15) Body: Quotes from employees not “the company” are important. Humans need to be in each media story, it creates affinity 16) Body: e.g. ‘Speaking on the jobs TechCorp CEO Damien Mulley said “We’re delighted to expand our amazing team” ‘ 17) Body: I prefer a factual paragraph, paragraph with a quote, factual paragraph, then another paragraph with a quote. YMMV etc. 18) Body: Being prideful in the quotes is good, being arrogant is not. Don’t be a tosser at least in the press release. 19) Body: Overall in the quotes and the paragraphs be succinct. I write my PR like they’re self contained articles. Tell a story 20) Footer: Include contact details, email and phone. Include other facts/data or links to data. Always make it easy for a journalist 21) Spellcheck. Then spellcheck again. You are blind to any errors in the piece now so get a third party to look at it. 22) We didn’t cover press lists yet. Do you have one? A good, clean one? Mine is great but has taken years to collate and clean. 23) news@ newsdesk@ finance@ business@ are the generics. If sending to specialists only send if correct topic. 24) Photos: While most mailboxes can take large attachments now, you may be best off linking to dropbox/web copies of photos 25) Photos: High quality, well lit photos have a much higher of getting used. Ones with fun/action especially cos most are so dull 26) Whitelist your mailshots. By that I mean don’t use your work or GMail email as the mailservers will see you mass mailing. 27) There are various services out there for sending whitelisted emails. They’re cheap but guarantee delivery. Mailchimp etc. 28) Everything. 29) Timing is. Don’t send press releases on a Friday evening, Saturday or after 4pm on weekdays really. Know sectional deadlines. 30) A great press release can still not get coverage due to all kinds of reasons, an utterly crap pr[...]



Ones to Watch 2016

2016-01-01T00:26:49Z

2015 ones to watch. 2015 was a stupid year for me. I felt my company regressed and a lot of time I was out of breath with everything I do. Now normally I find the even numbered years to not be as fun as the odd numbered ones. Though 2015 is a very even, odd […]2015 ones to watch. 2015 was a stupid year for me. I felt my company regressed and a lot of time I was out of breath with everything I do. Now normally I find the even numbered years to not be as fun as the odd numbered ones. Though 2015 is a very even, odd number. All the events I run had their biggest numbers ever and I committed to more events in 2016. Reminder: Do something with 1916.ie and 2016.ie. I did start attending a course to help me to cop the fuck on when it comes to running my business and started going an evening course in UCC so I have been doing constructive and new things. I barely wrote on this blog in 2015 but when I did I loved doing it. Pen set to paper soothes the bubbling brain. 2014 . 2013 . 2012, 2011, 2010, 2009 2008, 2007. Anyway, been doing these Ones to Watch for a long long time and here is my badly put together one for 2016: Kathryn Reilly. Election year, whipsmart new generation in Sinn Féin, learning the ropes in the Seanad to become a lawmaker when Sinn Féin are in power. A friend first alerted me to this future member of the Sinn Féin dream team. One to watch. BTW, not a member of Sinn Féin, don’t own a wool cardigan, don’t know the words to Men Behind the Wire. Jillian van Turnhout Mannnn, for someone that doesn’t believe in democracy* and wanted and still wants the Seanad to be shut down, Jillian and a few other people in the Seanad and Dáil are showing differences can be made. Clare Daly is another. I was first alerted to Jillian by a friend in the Oireachtas who admired the fact that she hired her parliamentary assistant based on merit and via an open application process. Most sadly are quasi nepotistic – I hire your kid, you hire my kid/wife/buddy. Loretta Ní Ghabháin I know Loretta for a few years now via TG4 and other events. She’s looking after a lot of social for TG4 and other organisations from what I can tell and when you want stuff done, talk to her. I’d love to see a digital conference but mostly/majority as Gaeilge. Enough people in digital in Ireland can do this now, btw. Pat Phelan Duh. Oh am I meant to elaborate? Pat proved he can build, talk the talk, do the walk and have an exit. Pat will restart his blog in the next while. Pat isn’t a resting type and a corporate type so I suspect that we’ll see at least the announcement of PatsNewGig in 2016. Natasha Lynch Essential French for years has been getting students top grades in the Leaving Cert. The students and wanna-be students give them a cult-like following. McWilliams Sail bags, Essential French attendance and whateve hairstyle is in. EF has won multiple awards. Natasha now is expanding Essential French with the first of probably a few apps. Digital allows you to scale well outside of Cork. The app is out a few months so let’s see what happens in 2016. Ryan Mangan First alerted to Ryan via Spunout (there’s always a Spunout link in these). Check out his Instagram and his new food blog. There’s lots of potential in positive and rewarding eating and people changing their eating habits. Good timing, good alignment. Cookbook eventually? David Coallier Barricade is an interesting company but the sharing of what they’re doing is massively beneficial to everyone. Also an investor in Trustev. Cork company. Course. Darren Gale. Cos 1. he’ll get pissed off with this but 2. he’s always promoting others so it’s his turn. Sara Burke Her name in the HSE must set alarm bells going. Probably has her own code in there. With elections in 2016 and Sara having called bullshit on fakery, all the election promises will be gutted and salted and whoever is in Government will be doing a WWSBS? What Will [...]



InvestNI and Web Summit – £310,366 given to Web Summit and sister events

2015-11-18T14:20:13Z

FOI results from @InvestNI £310,366 (€442,603) given to Web Summit and sister events by InvestNI since 2012. The oddest one for me is for F.ounders given it’s pretty much an invite only event for very rich men. Web Summit is an all island money acquisition machine. Previous FOIs on Web Summit IDA and Web Summit. […]

FOI results from @InvestNI £310,366 (€442,603) given to Web Summit and sister events by InvestNI since 2012. The oddest one for me is for F.ounders given it’s pretty much an invite only event for very rich men.
Web Summit is an all island money acquisition machine.

(image)

Previous FOIs on Web Summit

IDA and Web Summit.

Enterprise Ireland and Web Summit.

2010 and 2011 payments to Web Summit.




On working for myself

2015-11-12T11:37:24Z

The Sunday Business Post interviewed me ages back about working for myself. The piece went out on Sunday where I as Damien Mulley and as Damien Mulvey answered the questions. The more verbose version via an email interview is here: Why have you chosen to do project work instead of having a traditional job? I […]The Sunday Business Post interviewed me ages back about working for myself. The piece went out on Sunday where I as Damien Mulley and as Damien Mulvey answered the questions. The more verbose version via an email interview is here: Why have you chosen to do project work instead of having a traditional job? I don’t play well with others in the longterm. I’ve worked in very structured company environments and I just didn’t fully fit. Many are very comfortable with working under structures like this but not me. I found that every now and then I zigged when the company zagged. What kind of project work do you do? Several organisations hire me to train their members or member companies and lot of it is on digital marketing which changes a lot so these are regular gigs but not guaranteed. Companies also approach me to evaluate and fix their digital marketing for them. Sometimes there is no need for me to come in as the people in there are better than me but those that pay the bills don’t see it. These gigs keep me going over the year and in between I run events like the Social Media Awards, SME Awards and Web Awards. vHow do you find clients? It’s all inbound. I’ve never sought work from a company. Despite my crankiness and bad language on Twitter, I still get calls and emails to come in and do some work for companies. Word of mouth and doing a good job gets me future work. Do you intend to stay doing project work, or would you like to have a traditional job? When you have months where you are in minus figures you sometimes think about that regular job with regular pay but the vast majority of the time, no. I’ve been blooded with the taste of freedom, no going back to the world of fake plastic trees and Chandler Bing fake laughs. In addition the project work pays the bills and also bankrolls me doing other fun things that a regular employer wouldn’t sign off on. I had comic books made instead of business cards, I did events that never made a dime but tested things out and informed me as well as the audience. With project work I get to be honest with companies and lose business as a result sometimes. I’d never be afforded that luxury in a traditional job. Do you think you do more or less work than someone in a traditional job? I’m on well below minimum wage. I envy those that work for themselves and take weekends off. 80 hours a week isn’t unusual but I’m happy to do that. This is a time management issue and if I had the time I’d work on it. The clients always get their work on time and on budget though. What are the biggest risks with project work? Cash flow is my biggest risk. I’ve had to chase some companies for over 6 months for even small amounts. I had one media company find fault with an invoice 3 months after issue saying I undercharged them by 1 cent so we had to start the process again. I never wanted to become the sour one waving a contract before doing anything but that’d what happens now and I get paid faster. Progress, ironically is a risk as these days you can become irrelevant if you don’t adapt. Illness and getting a bad reputation are other risks. How do you manage your taxes? I have a patient and forgiving accountant called Derek Madden. The Magician I call him. I’m terrible with finances so his company does the most of the heavy lifting. It’s the main advice I give to new businesses: Get a good accountant to do as much as you can afford and the time saved will be worth more than what you give the accountant. Do you think that the tax system is fair? H[...]



Fluffy Links – Monday August 31st 2015

2015-08-30T21:09:23Z

via Azeem. Look into my eyes not around my eyes. So it seems you can alter your state of consciousness by staring into someone’s eyes for 10 minutes. Might explain puppy love in teens. and also via Azeem: (only one study, mind) computers can predict psychosis in people with 100% accuracy by listening to speech […]

via Azeem. Look into my eyes not around my eyes. So it seems you can alter your state of consciousness by staring into someone’s eyes for 10 minutes. Might explain puppy love in teens.

and also via Azeem: (only one study, mind) computers can predict psychosis in people with 100% accuracy by listening to speech patterns.

Piece in The Economist about Cambrian Explosion. Earth pretty much was a lifeless rock for billions of years then bam.

“Penn Station did not make you feel comfortable; it made you feel important.” Sad what they did to it.

Friday 18 September 2015 – Cork City, the front of Cork College of Commerce is brought to life with wild 3D projections and accompanying music. Part of Culture Night.

Some fantastic resource from Facebook that they’ve shared with everyone. Managing Bias.

Droners – a marketplace to connect drone operators with people/companies looking for drone footage.

Listened to a really good three part podcast: BBC World Service on Saudi Arabia: Saudi Arabia: Sands of Time.

No woman, no drive. Saudi comic gets 13 Million views taking the piss out of the ban on women driving
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Fluffy Links – Monday 24th August 2015

2015-08-23T19:52:11Z

via @simond on Twitter: Automattic (WordPress.com) and Google doing Accelerate.LGBT event in Dublin Sept 17th How to hack the Amazon Dash buttons, internet of Things in reality. Seem to be only cheap if you have Prime. Free access to all the articles on Harvard Business Review until the end of August if you reg. Tip: […]

via @simond on Twitter: Automattic (WordPress.com) and Google doing Accelerate.LGBT event in Dublin Sept 17th

How to hack the Amazon Dash buttons, internet of Things in reality. Seem to be only cheap if you have Prime.

Free access to all the articles on Harvard Business Review until the end of August if you reg. Tip: Use Print to PDF

Got reminded of this the other day. Amazing still today. 1000 true fans from Kevin Kelly.

UFree? Quick and handy app for groups to decide on what day to do something.

Fan of Andreessen’s “Software will eat the world”? Now it’s in an online workshop here.

Any form > Google Spreadsheet with @cloudstitch.

Awesome! Mac icon Goddess Susan Kare’s original artwork for the Windows 3.0 Solitaire game on physical playing cards.

So iAd Producer exists for making those rarely seen iAds but it’s also great for prototyping apps @lindadong’s guide.

Listened to a BBC documentary on Anger the other day. It’s superb. They mentioned Bob Dylan’s Like a Rolling Stone. Didn’t realise how vitriolic it is until they pointed it out. Such a fuck you to an uppity woman. I love it more.

Now you don’t talk so loud
Now you don’t seem so proud
About having to be scrounging your next meal

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Iterate

2015-08-16T21:34:01Z

1740 words, 6 minute read Play this and then start reading and we’ll come back to it. I is for Iterate. Want to do a big event? Do a small one first and iterate on it. Want to bring out a suite of business services? Start with one service and iterate. Want to make an […]1740 words, 6 minute read Play this width="425" height="344" src="http://www.youtube.com/embed/nFvaC0GqV0c?wmode=transparent" frameborder="0" allowfullscreen> and then start reading and we’ll come back to it. I is for Iterate. Want to do a big event? Do a small one first and iterate on it. Want to bring out a suite of business services? Start with one service and iterate. Want to make an app? Why not start with a simple website and iterate into an app. Everything I do today with my business is because of smaller things I’ve done in the past. Sometimes tiny individual things that then build and attach to each other until you get something like the Sockies that saw 650 people turn up in the RDS Concert Hall. This year at the SME Awards, most of the crowd never had been to the other awards shows we did and were expecting something entirely more formal. When the sweets started to be fired at their heads by Rick O’Shea, they realised this was not the usual awards show. We started giving out sweets years back at our events as a “fuck you” to more formal events and in a way as a bribe for the crowd to like us. We learned that this also really makes a crowd relax and we don’t have the budget to pump relaxing gases out of the air ducts. Startups iterate. The youngfella that started Snapchat might have been green when he started but years later and many iterations of Snapchat later, we have a billion dollar company. You can be sure he has people around him that have a wealth of experience too. David Hieatt and Hiut Denim have a mantra of “Do One Thing Well” and boy do they. http://hiutdenim.co.uk/ Companies should work on something and do it well. Be comfortable with all the elements that ensures it’s done well and then maybe expand out or up. When I first discovered the web in 95/96, there was Geocities. I started making my own awful websites back then based on copying the code from other shitty Geocities sites and amending them. You can learn a programming language by going through a text book with code snippets and do academically well but going through code made by others and seeing a subtle philosophy in code can be far more valuable. The dirty hacks in code that make it do what the textbooks say can’t be done or should not be done. Take something, make changes and improvements and eventually what you’ll have is something entirely different to what you started with. I watched an interview with Eric Clapton years ago (can’t find the link) and he went through blues song after blues song and showed how he picked bits a la carte from the songs and made his own songs from them. Legendary Clapton songs. Layla’s famous guitar riff is from this song by Albert King called “As The Years Go Passing By”, it’s a sped up version of a riff in this track, it’s hard to spot without being told. https://youtu.be/nFvaC0GqV0c Clapton points it out here. Bruce Springsteen’s keynote at SXSW a few years back was an excellent piece on influences and iterations. In this clip he talks about The Animals being a massive influence. Commenting on their song “We gotta get out of this place” “That’s every song I’ve ever written. That’s all of them. I’m not kidding, either. That’s “Born To Run,” ”Born in the USA,” everything I’ve done for the past 40 years.” https://www.youtube.com/watch?v=FVSoilSuXO4 Apple is all about iterations Apple learned from what they did in the Mac. Good UI, good hardware, they make the iPod. Learn from the iMac and the iPod, make the iPhone. Take some of these learnings fo[...]