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Preview: Damien Mulley

Damien Mulley



Invisible people have invisible rights



Updated: 2018-02-20T06:41:38Z

 



Fail fast, fail cheap, fail smart

2018-01-03T20:45:57Z

From the Sunday Tribune Fail fast, fail cheap, fail smart Failure is an option that is finally getting explored in Ireland. It’s now starting to trickle through that trying something and failing is not the sin it once was. Many have been saying for years how in Silicon Valley people are trusted almost more if […]

From the Sunday Tribune

Fail fast, fail cheap, fail smart

Failure is an option that is finally getting explored in Ireland. It’s now starting to trickle through that trying something and failing is not the sin it once was. Many have been saying for years how in Silicon Valley people are trusted almost more if they have previously done something and failed. It’s not the failure per se but it’s the experience gained from work and being at the coal face. In Silicon Valley it’s “hard luck, what are you doing next?”. In Ireland it’s been a case of “Oh that guy failed, should you really do business with him?” It still exists too. Lots of companies merged or were acquired in recent years to save face.

There’s a definite culture thing at play here. Good old Catholic guilt probably contributes to this. Communities via the pulpit have always been encouraged to knock anyone that rises about their “station”. Possibly tied to that is the excuse about bankruptcy laws in Ireland. I’m not convinced strict bankruptcy laws are holding people back.

If struck off it’s hard to start new business yet there are plenty who never go as far as being struck off. Plenty of people have risen above being struck off and have done well for themselves. If bankruptcy laws are holding you back are you not creative enough or are you too risk averse?

It seems like years ago but at a conference in March Dylan Collins amongst others talked about embracing failures and mistakes and learning from them. “We have to be proud of our mistakes – It’s how we learn.”

Any fans of James Burke and his Connections programmes will know of the way discoveries throughout history were more to do with lots of trials and their errors moreso than eureka moments. A “good” failure allows the lessons learned to be applied elsewhere and lots of these combined becomes a new discovery.

Just like the scammers swarmed into seo and social media though, now I wonder will the acceptance of failure see the spirit of it twisted to: hard luck, what grant are you going to try and nobble next?

Failure when you and others/the collective learns is important. Selfish failure does not help anyone, it encourages skewing of data, hiding results and outright lying. Going back to companies merging, many that invest in companies including organisations like Enterprise Ireland and VCs have plenty of companies on their books that are probably already dead but to save face, are not publicly wound down.

I do wonder has this culture of fear of failure not only slowed or progress and experimenting but also created an even worse scenario where you can have worse failures because of the level of secrecy that happens. And what of all the things learned in them. A secret failure means others will have to trudge through the same stuff too. Can we have a Wikileaks for this stuff?




Light Speed Marketing

2018-01-03T20:40:12Z

Everything Internet You may be one of a large percentage of business people sick of hearing about the Internet, apps, mobile, digital marketing, social media and Twitter this and Tweedledee that. Consider the Internet though and how it really has changed business and how it has changed itself. We started off 30 years ago with […]Everything Internet You may be one of a large percentage of business people sick of hearing about the Internet, apps, mobile, digital marketing, social media and Twitter this and Tweedledee that. Consider the Internet though and how it really has changed business and how it has changed itself. We started off 30 years ago with what was a way of computers to trade information with each other without geographical limitations. Born on top of the Internet soon after was the World Wide Web that brought around the idea of websites. We had websites for a while and then social media came along that added a social and personal level to the Web. Social Media sites on the Web and that sits on the Internet. Universes, galaxies and solar systems, in a way. The speed of change is also increasing. 5 years ago nobody in Ireland used Facebook and today 80% of the population does. 5 years ago people used mobile phones to ring each other, today that’s the 3rd most common use of a mobile. Here are some truths though: Good business always wins through whether you’re a Facebook fanatic or shun all forms of communication. If you supply good customer service, deliver value through price or high quality, people will have the inbuilt need to let others know about their amazing find. Us humans want to connect to people and the best connections are the ones built on sharing value. We will drive out of the way to buy something from someone for sometimes the simple truth that we think they’re nice. The good will out, good business will out, it just takes time. What modern technology does is it speeds that up. From the speed of conversation to the speed of light. This month we’ll take a broad overview of what are the main areas in digital to look at and maybe in future articles we’ll get more in depth. Just one thing: Get over being afraid of this speed, reacting by bunkering down until it goes away won’t work. Change is the new “3rd generation business”. In some areas of towns you have the legal sector, you have the financial sector, the food market sector and the retail sector and even amongst them you can have more specific sub-sectors. Like streets that do shoes only or formalwear. Like you’d go to a marketplace with high footfalls of the right type of customer, you’d go to marketplaces online that do the same thing. There are millions of searches every day in Ireland alone and 90% of them are via Google. As a business, if you want to be found online through searches, you need to have a website or a webpage listing your details. The important thing to note is that most people won’t Google your business name, they Google products or services you offer. With that in mind a website should describe what you can offer, not information on your name and company history, keep that for the company history. Optimising your website for this type of person is known as Search Engine Optimisation (SEO). A tool Google offers for free is called the Google Keyword Tool and it tells you in broad numbers how many people search for a certain term. So you can type in your company name e.g. Mulley Communications and it tells you how many people search for it. 10 to maybe 100 times more people will Google what your company does than who you are. Use the Google Keyword Tool to inform yourself on what words you should use to describe your offerings and you’ll get more and better quality website traffic. As well as searching online (think of these people as the ones that go to a store looking for something specific “I want a can of blue metal paint”) there are those that are the “I’m just browsing” types, just looking around, not looking for anything in particular. Think of those [...]



Amateurs and cowboys

2018-01-03T20:35:36Z

I wrote this a few years ago for the Cork Independent. Amateurs and cowboys Again and again in this column on digital marketing we have looked at all the new tools and techniques that allow anyone in an organisation to do digital marketing. A business can now do their own website optimisation and rank quite […]

I wrote this a few years ago for the Cork Independent.

Amateurs and cowboys

Again and again in this column on digital marketing we have looked at all the new tools and techniques that allow anyone in an organisation to do digital marketing. A business can now do their own website optimisation and rank quite well in Google search results. The same business can create Facebook Pages and Twitter accounts and tweet away about the company’s offerings. Ads can be taken out with just a credit card and you can be advertising all over the web or in Facebook within minutes. The amateur class is becoming the default and doing quite a good job of it.

To quote the from the scholarly works of the great “Spiderman” – “With great power comes great responsibility”. With your amateur voice everywhere, you can be very amateur in front of a lot of people. As I write this I am looking at a business on Twitter, using their business name and they are engaing in a conversation with another business and basically suggesting their customers are stupid.

At the same time on Twitter people are giving out about the new TV ads from a biscuit company. 90% of the tweets about them are negative, if you go on to their Facebook Page it’s the same. With the way people are connected on Twitter and Facebook, others are joining in too, spreading the idea that the ads are awful to more people. Conversations are now happening offline with people asking people have they heard about these awful TV ads. All very one-sided.

It’s fantastic that for many tasks you don’t have to hire professional marketing or PR companies and can do it yourself but it doesn’t mean we should. There are some naturals out there when it comes to PR and Marketing who just don’t need professionals, they are already brilliant. We’re in the early days of social media where everyone is having a go at this, professionals and amateurs. For a while we’ll all get along/away with doing this. As the online crowd grows and matures we’re probably going to see new types of communications companies form in this space and offer their services though. This is good for those that want to use their services but also it should help up standards in social media.

PR and Marketing companies formed well after the industries they lived off were created and in the wild west of social media, it’ll be a while before it becomes more professional too. In the meantime we’ll have the amateurs having car crashes, saying things to a wide sphere when they didn’t realise it, slagging off their employer on Facebook or spamming people thinking it’s an ok thing to do. Even the companies with staff that are always on social media are still in the amateur stage and be aware of that if you are going to hire them. Lots of mistakes will happen but with them lots of lessons will be learned. Right now too we’re all more forgiving when these hiccups happen. So stick on the stetson, wear those boots and enjoy the unrestricted social media world before it becomes to mainstream and stale.




Me on Google Drive, Dropbox and Cloud Computing in 2008

2018-01-02T19:54:26Z

Also, I have CloudComputing.ie if you want to acquire it from me. == Sunday Tribune Jan 2008 At the recent Steve Jobs lovefest known as Macworld, a new super thin laptop was unveiled by Apple – the MacBook Air. While the laptop is just a piece of hardware, it revealed the future of how we […]Also, I have CloudComputing.ie if you want to acquire it from me. == Sunday Tribune Jan 2008 At the recent Steve Jobs lovefest known as Macworld, a new super thin laptop was unveiled by Apple – the MacBook Air. While the laptop is just a piece of hardware, it revealed the future of how we will use computers and where we keep our data. While it was expected Apple was going for a lightweight and thin laptop, many were surprised that the laptop didn’t contain a port to plug it into a computer network and didn’t contain an optical drive. Apple billed it as the thinnest laptop ever. While the Apple fans reacted like pavlov’s dog to the announcement, many others were sceptical and the scepticism grew over time. “We need to plug our laptops into our network.” said the sceptics. “Pfft, it has a wireless connection, connect to the network that way” said the fanboysandgirls. “Laptops still need a drive so you can load software on” added the naysayers and the fanmob pointed out that Apple provided software that allowed you to access the dvd or cd drive of any PC or Mac over a wireless network, once the software was installed. The laptop too doesn’t allow you to eject the battery, something many of us are used to doing if nothing else makes our computer shut off. This laptop was more like the iPod than ever before, a device which really doesn’t want you having a peek at what does on inside. Apple was one of the first computer companies to drop the use of floppy drives and the rest of the computer world followed eventually. It now seems they think the CD and DVD drive are also dead. With the amount of data we use and store each day increasing drastically every day, even the CD isn’t capable of holding even a fraction of a percentage of our digital data and now too it seems that DVDs are the same. You’d think then that Apple would offer Bluray drives which can store much more on one disk. Apple though is probably thinking a few steps ahead. They now are kings when it comes to distributing music digitally. They’ve made the experience easy and cheap and they have now started to do the same with TV shows, movies and movie rentals. If your hard drive dies, Apple will even allow you to redownload your purchases, though sometimes it might take a little arguing. If Apple help impact on movie piracy by creating a better alternative, the studios and their bottom lines will be happy if media drives which allow the sharing of pirated media are obsolete, that too is a win. But what about moving our data? A big switch will probably happen down the road thanks to Apple’s links with Google. Google’s CEO sits on the board of Apple and they have worked together on small projects but nothing substantial yet. There’s long been talk that Google will release their internal online storage system to the public. They already allow the public to store 6 gigabytes of email with their Gmail system and the upper limit increases every day, meaning most people will never fill their space. Google too are doing the same for Word, Excel and Powerpoint documents with another Google documents. Apple have very good backup and file-syncing software, so how long before there’ll be an option to backup to your online storage space while all your media goes to your iTunes Google backed storage space? The MacBook Air is another step closer to what is now being billed “cloud” computing where our data will reside on servers, somewhere on the planet and very probably in Ireland judging by the amount of data centres being built here by Google, Amazon, Microsoft et al. Goodby[...]



And here I am predicting the Facebook Ad system

2018-01-02T19:32:33Z

August 2007 in the Sunday Tribune: Google are one of the most powerful technology companies ever and are the undisputed King of search with many pretenders to their throne. So why is a social networking site slightly better than mySpace or Bebo going to potentially be their most serious threat ever and not Microsoft, Yahoo! […]August 2007 in the Sunday Tribune: Google are one of the most powerful technology companies ever and are the undisputed King of search with many pretenders to their throne. So why is a social networking site slightly better than mySpace or Bebo going to potentially be their most serious threat ever and not Microsoft, Yahoo! or Ask.com? The hottest tech website this year so far has been Facebook. What once was a website dedicated to American college students proudly displaying their drunken pics and videos has now gained so much mindshare that even Rupert Murdoch, owner of Facebook rival mySpace has publicly stated he wishes mySpace were more like it. Individuals and businesses are flocking to join the latest online hotspot but the site isn’t so hot with search engines. Unlike other social networking sites, Facebook does not allow search engines to come in and snoop around and catalog all the media being created and consumed inside this massive online community. For search engines like Google who are proud of their ability to monitor the web for newly uploaded content and display it in their search results as quickly as 15 minutes later, the inability to access a vibrant and energetic community creating millions of new pieces of data every day makes Google less powerful and less useful. Google’s motto of “organizing the world’s information” might need to add “except the data of 50 Million Facebook users”. As with all social networks, their shine fades and people will move on to the next bright young thing. Being accutely aware of this, Facebook started giving developers access to the technology behind the site, allowing anyone to build applications which could plug directly into the Facebook. In one bold move Facebook turned itself into the web’s version of a lego set, where anyone could build any kind of creation on top of it. This new open “platform” is only around a short few months but already 1000s of new web applications have been built for Facebook which in turn has attracted millions more people to the website, causing them to create even more content Google can’t get to but the Facebook search engine can. Search companies see Facebook as a giant blackhole on the web because these Facebook applications suck in the world wide web but no data ever escapes back. Facebook now offers all their own content on top of everything you can get elsewhere online, so there is no need to leave. If facebook offers everything to their users, then people will spend less time on the open web, which will naturally impact on Google and their ad revenues. With Google properties and partner sites getting used less, this is going to impact on Google ad revenue. Google as well as being a search company is the most successful online ad company ever and much of this is down to their relevance technology which matches the most suitable ad to whatever webpage is being viewed. If Facebook emulated Google’s history and used an ad system like Google’s but tied into the detailed profiles of millions of Facebook people, they would easily out-Google Google. Ads on Facebook could be far more relevant than anything Google could offer, ecnouraging ad companies to flock to Facebook and pay a premium on ads, netting Facebook a fortune and hurting Google yet again. With Google bloodied and battered from losing market share and ad revenue, Facebook could do one final thing to seal Google’s fate: Enable outside search. Facebook could build their own Google clone into Facebook offering internal and external search, tailored to the prefe[...]



Me on the iPhone in 2007

2018-01-02T19:27:24Z

Found some old articles I wrote for the Sunday Tribune and ENN. This is one about the iPhone before it came out and whether it will decide telecoms standards and destroy the competition. May 2007: So far just Steve Jobs from Apple and material girl Madonna have Apple iPhones but that still hasn’t stopped people […]Found some old articles I wrote for the Sunday Tribune and ENN. This is one about the iPhone before it came out and whether it will decide telecoms standards and destroy the competition. May 2007: So far just Steve Jobs from Apple and material girl Madonna have Apple iPhones but that still hasn’t stopped people from deciding that the iPhone is better than their own phone. The iPod generation has a lot of faith in the Apple brand. Apple has yet to disclose what wireless broadband option will be in the European release of the iPhone in November. Could a brand alone decide whether WiMax, Wifi or 3G is going to be the most popular wireless technology in the next few years? In a survey done recently by Strategy Analytics, 90% of mobile phone owners said that the Apple iPhone was superior to their current handset. While the iPhone does appear to have some superior aspects such as a large display, a built-in iPod and a touch-screen interface, the startling thing about the survey was that nobody surveyed had actually used the iPhone but just watched a video about it. Apple predicts they’ll see 10 million iPhones by the end of 2008. Nokia, Motorola and Sony Ericsson were already worried about the iPhone but this survey has probably helped give more of them sleepless nights. Phone manufacturers shouldn’t be the only ones to be worried. Billions of euros have been invested in Wifi, WiMax and 3G broadband which are all types of wireless broadband and if Apple becomes the most popular phone manufacturer it will mean they could call the shots on wireless broadband in Europe and delegate the other two technologies to the could-have-been section in the history books. In America, Apple has signed an exclusive deal with AT&T to be the mobile provider for the iPhone. The wireless options for the iPhone are WiFi and EDGE wireless broadband. EDGE is also known as 2.75G network technology, an inferior version of the 3G broadband that is on offer in Europe. For the launch of the European iPhone, Apple is keeping their cards very close to their chest on what wireless technology they’ll use. Europe’s biggest mobile phone networks have been courting Apple to get an exclusive deal with them for the iPhone. Vodafone, 3, O2 owner Telefonica and many others are all jumping up and down shouting “pick me”. While 3G technology is the most popular form of wireless broadband in Europe, WiMax technology is also being used in some locations in Europe. WiMax also has considerable backing from Motorola, Intel and Clearwire. 3G has been available in Ireland now for a few years and consumers are set to benefit from a looming price war between o2, Vodafone and 3 after 3 dropped the monthly cost of their mobile broadband service to €19.99 a month. WiMax still hasn’t taken off here though Irish Broadband and eircom have been trialing it of late. eircom also have a 3G licence which they recently acquired so their options are open. Digiweb have also been talking about using yet another technology to offer mobile broadband. If the Deus ex Machina that is the iPhone impacts on the telecoms market the way the iPod forced massive changes in the music industry then fortunes could be won or lost on the whim of Apple. A few decades ago, a format war occurred between betamax and VHS and betamax ended up losing despite it being a superior format. Once again we could have a war of technologies where it is not about which is the best technology but about the power of a brand, the twist this time is that the brand that decides the fate of these technologies is a tota[...]



Just a band … Route around your obstacles

2018-01-01T11:34:10Z

I’m going through old things I wrote that I have stored in Google Drive. I found an article from the Sunday Tribune I wrote ten years ago and then I found this that I wrote for Tommie Kelly that is live here. Going to reproduce it here now as I think it’s still apt. Damage: […]I’m going through old things I wrote that I have stored in Google Drive. I found an article from the Sunday Tribune I wrote ten years ago and then I found this that I wrote for Tommie Kelly that is live here. Going to reproduce it here now as I think it’s still apt. Damage: Route around the old grey-haired white men There are three main links you can right click and open in a new tab as you start reading this meandering post. The first link is to what is now a seminal article by Kevin Kelly called 1000 true fans where he riffs on the idea that we don’t need to be superstars and have mass market attention to be a success. Work at working with a smaller number of fans but fans who have your back and you have theirs. Uncompromising happier days await. The next link is to Marc Andreessen who created Netscape, Opsware, Ning and so much more. The guy is a billionaire and one of the smartest men on the planet. He too has a seminal essay called Software is Eating the World and it in he shows that people writing code are disrupting and destroying the old guard in dusty old industries. You do not need to be a coder to read this, This article needs to be read by everyone. The last link is to a YouTube of Dan le Sac Vs Scroobius Pip called “Thou shalt always kill” and midway through the song the singer tells us “The Beatles… Were just a band. Led Zepplin… Just a band. The Beach Boys… Just a band. The Sex Pistols… Just a band.” Software, as it eats the world is changing how we exist. We don’t need media owned and controlled by crazy white old men anymore, we don’t need to rely on banks run by corrupt greedy white old men anymore, we don’t need bloated publishers run by … there’s a pattern to this, right? We can now talk to people who appreciate our work and time and geography don’t matter. They can come to us and our work can go to them. If you were living in a one horse town and were amazing at a niche skill, you will get local attention and praise and that’s it. Oftentimes things are hobbies because we can’t feed our kids from what we earn from this hobby. In the always-on, instantly connected world, that’s all changed. I dream of the day I can live by the sea and still do my day job. Broadband is nearly there in deepest darkest West Cork and off I’ll go and I’ll work with a small number of people that appreciate my work and I appreciate their candid and constructive feedback. Now, to be clear, this is different to having a bunch of yes-men and women. Let’s look at “media”. We had to look after journalists and researchers before. Work with them and harass them if needs be for them to tell the world about what we do. Telling the world by either getting them to write a story or buying an ad next to a story. Media in the traditional sense had limited space, had bosses with bias and had hectic cycles. Even if what you had was a good story, it might not get picked up. The Internet has ensured that this old way of getting large-scale attention is no longer needed. We can talk to fans directly. We can be the media and the PR agency and the ad company now. A blog, Twitter, Facebook, we can get to most people by these mechanisms alone. I ran Measurement.ie in February in Dublin and ticket sales were all a result of just promoting the event online and at that nearly exclusive promotion on Twitter. I didn’t need to send a press release, talk to newspapers or radio stations about it and the event sold out. My sponsors however and their cl[...]



Threads – Part something something

2018-01-07T14:25:57Z

We’ve been watching Jean-Claude Van Johnson, an amazing JCVD show where JC plays himself but he is also a spy using acting as his cover. Trailer. It’s hilarious and he is perfect at comedy. A recent show ends with M.C. Solaar’s Nouveau Western. I remember the sound and the video. Couldn’t remember the Director – […]

We’ve been watching Jean-Claude Van Johnson, an amazing JCVD show where JC plays himself but he is also a spy using acting as his cover. Trailer. It’s hilarious and he is perfect at comedy. A recent show ends with M.C. Solaar’s Nouveau Western. I remember the sound and the video. Couldn’t remember the Director – Stephane Sednaoui. Look at his body of work. Some amazingly stylish music videos that defined the 90s. Give it away. Mysterious Ways. Queer.

And he did a few for Mirwais. Including Disco Science.
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And from his album Production, flowed some amazing music. And Madonna had him work on Music. When you listen to both you realise they are cut from the same cloth or are Side A and B of a record where each of the duo take a half and follow their vision but they’re too in synch to be too different.

And now I’m listening to Uffie because Mirwais produced some of her work.

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Move to the Valley

2018-01-01T11:32:44Z

This was written in December 2007 for the Sunday Tribune. Some parts have aged well and some … I was either still in Silicon Valley or was just back. I was very critical of Enterprise Ireland and not much has changed in 10 years. All their work is based on fomulas created from 10 year […]This was written in December 2007 for the Sunday Tribune. Some parts have aged well and some … I was either still in Silicon Valley or was just back. I was very critical of Enterprise Ireland and not much has changed in 10 years. All their work is based on fomulas created from 10 year old business books that were written by people who wrote books to deflect from being shit at business. Those who came along didn’t want to make much noise as they were tied to the EI noose to keep their business alive. I think one of the companies that came on the tour is still alive which after 10 years from embryonic stage, is good going. The Sunday Tribune of course is not. But I own the domain name and still get loads of press releases. == “Move”, the one word summary from billionaire Marc Andreessen on how to build a successful global technology company. This week I was embedded in Palo Alto, Silicon Valley with 26 Irish people from 14 Irish tech startups. Palo Alto is a city strewn with addicts wherever you go but instead of heroin or crack, the natives are hooked to networking and building better relationships with people. Andreessen, founder of Netscape, Opsware and now social network creation site Ning was one of many executives to take time out of their busy lives to meet up with Irish companies, just as unknown back home as they are in the Valley. Andreessen was quite happy to give a private hour-long Q&A with these visitors from Ireland. On elaboration Andreesen said that inter-networking with people is one of the most important things for any business and the greatest place in the world to do business is in Silicon Valley. Should we just pack our bags and look for networking chances in them thar hills, the same hills our ancestors mined for gold? Andreessen wasn’t the exception to the rule either, earlier in the week a Facebook VP gave a personal tour of Facebook and brought in their top brass to meet these Irish companies who for now had nothing to offer them. After the tour our group were personally walked to our next meeting a few blocks away by one of their Vice-Presidents and he personally thanked us for choosing to visit Facebook, something echoed by Microsoft the next day too and other companies all through the week. Ever been thanked when walking out of a store in Ireland with empty hands and full wallets? Mark Zawacki leads the Milestone management consultancy group and took time out to do a free consulting session with the visiting Irish companies, he suggested that the philosophy of Silicon Valley is that relationships are the currency of business and pointed out that the vast majority of the billions invested in tech every year are local investments whereby investors are giving money to people they have good working relationships with already. Even Irish CEOs attending the Enterprise Ireland Leadership for Growth initiative that took place in Stanford broke their curfew and met with the other Irish to exchange thoughts and contact details. Everyone gets hooked. Ger Hartnett from Limerick based Coclarity summarised the experience of many on the tour “We heard the same key message consistently; contacts and relationships are crucial and it was contacts and relationships that helped us meet Marc Andresson and Ross Mayfield who were extremely generous with their time. ” Not everyone though can afford to up sticks and move to the centre of the tech industry universe even if it offers so much. You don’t have to move though to take advantage of the Valley. Ros[...]



Ones to Watch – the 2018 biased edition

2018-01-01T10:09:03Z

Previously on Ones to Watch: 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009 2008, 2007. This is the 12th iteration of Ones to Watch. I’ve been thinking for a while about these type of lists and how subjective they are and exclusive but exclusive with emphasis on exclusion. So many lists you see around […]Previously on Ones to Watch: 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009 2008, 2007. This is the 12th iteration of Ones to Watch. I’ve been thinking for a while about these type of lists and how subjective they are and exclusive but exclusive with emphasis on exclusion. So many lists you see around the place are “mates rates” type lists. I find people for the Ones to Watch from people I know or notice in my day-to-day journeys online and off. 2017 was busier than ever, moreso after starting a sabbatical type thing so I’ve not interacted and watched people do interesting things compared to before. 2016’s list was the same too. I’m referencing the Pattern Recognition post I wrote as it glanced at the idea of confirmation bias too. My lists like most are in a bubble and are totally biased. That needs to change. Here’s a fun thing to do with you and your “woke” friends: Each of you write down the names of 5 Irish women who are inspiring for a podcast. Now compare notes. Louise Mcsharry will be on it because she deserves to be. Maeve Higgins maybe? One of those influencer people who have bought followers and the media are too thick to realise? Katie Taylor? Claire Byrne? Clare Daly? Alison Spittle? Louise O’Neill? 2.4M women you can choose from and the overlap is going to be staggering. A great start but quite predictable list is media personality or known of because of winning an award. Name someone from the Traveller community. Great you have John Connors too, now name another one that didn’t star in Glenroe. How about an Irish black male that isn’t a sports person? A person with a disability that isn’t doing Special Olympics. Someone that hasn’t done a TED(x) talk? It’s okay, we’re all in bubbles. We seem to reference the people just like us and then one or two people each from a minority community who it seems are there to talk about being a minority from their community. Like has been said so often, how often do you hear a working class Dublin accent on the radio outside of reporters interviewing locals about a shooting or the death of a homeless person? Arts programmes to a small degree. And I’m just as guilty with events I do. Measurement 2016 was an all-female lineup. The rule we enacted was even the tech people that would be on stage had to be female. A male-free stage. It worked, in so far as we pulled off the event, though it made a loss but that’s because I’m great at ideas crap at business. It showed it can be done though and I was hoping like many of the other ideas we did, that it would be copied by others. The lineup of Measurement was all people from inside my bubble and I have done nothing to break it or expand it. Nice and safe people that I mostly knew, some I knew for years. Now you are generally risk-averse for these things when you are starting off so you go with people you know won’t go lala and alienate or get you sued. Which is why you always hear the same voices on radio. They’re trusted and SO very predictable so you can plan around that. Media production is all about cookie cutters. The new Jamie Oliver yeah? It’s like that thing for nearly a decade where you ask the Irish tech heads to name a woman to speak at a conference and it was Martha Rotter or Clare Dillon both at Microsoft at the time or Jane ní Dhulchaointigh from Sugru. And then shuffling of feet. Well done lads. For them and me it was a [...]