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Comments on Vaspers the Grate: Peoria Illinois web usability, music marketing, online video: 20 reasons a business should NOT blog





Updated: 2017-11-18T21:16:29.753-06:00

 



I worked (briefly) for a marketing company in the ...

2007-11-21T15:14:00.000-06:00

I worked (briefly) for a marketing company in the city where I live. They did a lot of interactive web-based things. When I suggested starting a city blog, I was shot down like a duck. Too much time, not enough readers, you don't know what you're doing. The next week, my personal blog was mentioned in the Washington Post. Hmmm. Still no blog from them.



Yep, #20 is my favorite. I've come to the opinion ...

2007-10-17T01:40:00.000-05:00

Yep, #20 is my favorite. I've come to the opinion that not necessarily every biz needs to blog...but they all must listen.

I can't imagine how to run a biz without listening to all of this thought leadership, insight, needed improvements and preferences being handed to them. So I've started using the risk and comp. disadvantage arguments with them. Seems that's what opens them up a bit. That's sad.






Thought you'd get a kick out of the Dilbert cartoo...

2007-10-15T14:03:00.000-05:00

Thought you'd get a kick out of the Dilbert cartoon in this post I wrote about why most companies shouldn't blog http://tinyurl.com/yrjnfs



For what logic cannot achieve, keep some sarcasm u...

2007-10-12T13:41:00.000-05:00

For what logic cannot achieve, keep some sarcasm up your sleeve.

Sometimes the best answer is to parody, satirize, or comically poke fun at the dumbos who think what they don't "get" is also what their customers don't care about.

:^)



Vaspers, that list rocks. I think about the futil...

2007-10-10T21:01:00.000-05:00

Vaspers, that list rocks. I think about the futile attempts I made at my last company to get management to understand the value of investing in dialog with customers. This list and a little reverse psychology may have been more impactful.



Seth E and Darrin Dickey: thanks for the astute an...

2007-10-10T18:51:00.000-05:00

Seth E and Darrin Dickey: thanks for the astute and sad remarks.

These "list" posts are fun to write and get good traffic. People like lists, like the Letterman style Top Ten, etc.

"Staying on Message" is bullcrap. The real message is: we listen to our customers and design our products to their actual needs and suggestions.

That's the solid message consumers want to hear.

"Because everybody else is" is one reason why I'm not on FaceBook. I have many others.

:^)



How about my favorite, "Because everyone else has ...

2007-10-10T15:24:00.000-05:00

How about my favorite, "Because everyone else has a blog."



Oh, am I tempted to forward these to my boss! Read...

2007-10-10T14:59:00.000-05:00

Oh, am I tempted to forward these to my boss! Reads a lot like the inner-monolouge in my head whenever my company had "those" conversations, especially with the whole "staying on message" part.