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Preview: Online Conversion & Beyond

Online Conversion & Beyond

Published: 2011-11-08T02:32:33-05:00



Amanda Watlington, speaking on Wednesday and Thursday this week, attends the PubCon meet and greet, exchanging ideas with new friends.


Pubcon opens today with a great networking event. With this crowd one can always expect fireworks.

Coming to Webmaster World


Glad to have programed in WebmasterWorld in Las Vegas this year after a long hiatus. My business partner, Amanda Watlington of Searching for Profit will be speaking there, and I'll be taking pictures and hopefully blogging from the site. Brett...


Just filled out a blogging survey from technorati, and realized I have been off the air for more than a year. Yow. Have I been busy.

Demographic Business Drivers


Our summers are spent commuting between Boston and York, Maine. We've been making this short (75 minute) journey for better than 10 years, and while some things about York are gloriously static (downtown York Beach is like stepping back in...

When it comes to conversion, simpler is simply better


Today's Marketing Sherpa had a great example of a split test run on a landing page, an attempt to improve conversion by a Canadian site (All Canadian Investment Corporation). Net result, the 3-column page with (1) least content, (2) easiest...

Conversion in Tough Times


If you ever wondered why concentrating on conversion makes sense, the pinch that most of us are feeling right now should clear your mind. Dollars for PPC are just not there. Internal battles for advertising funding have never been more...