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Preview: White Hat Crew : Web Feeds

White Hat Crew : Web Feeds

Using Atom and RSS newsfeeds for marketing

Updated: 2017-04-01T19:19:29Z


Why There Will Never Be an Internet Marketing “Easy Button”


In yesterday's post about the importance of good timing (or the lack thereof), I made an assertion that deserves to be backed up: In the rare cases where someone manages to automate real value creation, they're usually better off keeping the tools to themselves, so you won't often find them for sale. Let me share...
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How to Use an RSS Reader to Save Time & Become a Power-Tweeter


If you follow me on Twitter, you may have noticed that I tweet more than I used to. No, you won't find out more about my breakfast habits or what color socks I'm wearing -- most of the increase comes from sharing more links to useful stuff I come across. I'm still not anywhere near...
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Web, RSS Feed Reader, or Twitter App? (Trying TweetGlide)


What's the best way to keep up with your Twitter friends? You've got 3 options: On the Twitter website In an RSS feed reader Using a dedicated Twitter client On the Twitter website There's a reason why so many Twitter clients have been created. I'm not saying the Twitter website is horrible, but it's not...
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RSS Ethics: Stealing Content or Adding Value?


Displaying other people's RSS feeds on your website (a.k.a. "syndicating") is an easy way to get an automated stream of fresh content for your site. But is it ethical? There are actually two ethical questions involved: 1) Are you "injuring" the publisher of the content? 2) Are you "injuring" third parties? (Required disclaimer: I'm not...
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The “My Best Marketing Strategies” Meme


Mark Worthen made a post on his blog titled "My Best Marketing Strategies". Since his and mine aren't quite the same, I thought I'd post my own list. * Make a free version of your product and giving it away to drive people to your commercial version. * Use an autoresponder like AWeber-- for my...
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Custom Branded YouTube Video Players With YesTube


I'll be brief, because I want to get upstairs to see whether the Jazz can pull off a road win against the Lakers (I'm living in Nebraska now, but I'm a Utah boy at heart). Video is a great way to capture and hold attention on the web, and YouTube is a great source of...
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Dynamic RSS Content In WordPress, Including Affiliate Feeds


I've just released CaRP/WP, a free WordPress plugin that makes it easy to add auto-updating content to your WordPress posts, including keyword-based best sellers affiliate links. Update: It can display YouTube video feeds too. See examples of both below. The plugin uses CaRP, my RSS to HTML converter script (free and commercial versions available),...
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The Best RSS Readers In Life Are Free


If you've tried subscribing to RSS feeds in a web browser and wondered why people think they're such a big deal, keep reading, because they are a big deal, and I'm going to show you exactly, step-by-step how to find that out for yourself. How can I put this kindly: the feed readers built into...
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Your Ping List Of Blog Update Services Is Wrong


You know that list of "update services" you configured your blog software to ping whenever you create a new post? If you copied it from the WordPress website (or any of a number of other sites on the web that have the same list) recently, you've got the wrong list. When I say you've got...
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First Impressions of “Blog Rush”


There's been a lot of screaming about John Reese's new "Blog Rush" service over the last few days. I finally got around to signing up ("finally"? The service just launched this morning!) and have some initial impressions for you. On the plus side, it's falling-off-a-log easy to set up. You just enter your blog name,...
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