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White Hat Crew

Ethical Marketing

Last Build Date: Sat, 01 Apr 2017 19:19:29 +0000


Making Meme Images for Your Blog Posts

Tue, 19 Jan 2016 18:29:08 +0000

You've written a blog post so great, it can't help but catapult you to fame and fortune. Right? Maybe so, if it gets noticed. If you want traffic for you blog, clicking "Publish" is not the final step. You also need to promote it. That means, among other things, sharing it on social media. Not...
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Google Analytics 102 – Find Out What’s Working

Thu, 24 Dec 2015 14:01:59 +0000

If you're like me, you created a Google Analytics account, added the basic code snippet to your site, checked your stats a few times, and never really figured out how to use it to make decisions about what to do on your website. If that's your story too, you've been through Google Analytics 101. You...
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How Do Customers Decide to Buy?

Tue, 01 Dec 2015 21:16:49 +0000

You've heard it said that people decide with emotion and then justify with logic. So your marketing copy should appeal to emotions first, and then once someone has all but decided to buy, give them logical reasons to feel good about their decision. If that explanation makes you feel dirty as a marketer, keep reading...because...
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Should You Care About Your Website’s Bounce Rate? #BlogRiff 2 of 20

Tue, 16 Dec 2014 17:28:12 +0000

I came across a slightly older post this morning from Ricky Dawn discussing the importance (or lack thereof) of website bounce rates. For anyone who isn't familiar with the term, your bounce rate is the percentage of visitors to your site who only view one page. Presumably, once they've seen it, they bounce back to...
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The 4 ‘N’s of Selling Through Twitter

Mon, 18 Feb 2013 21:11:48 +0000

A while back, I wrote about how to craft an auto-DM for Twitter that isn't spam. In that post, I promised to elaborate on my "4 'N's of Twitter" strategy in a future post. This is that future post. The First 'N' of Twitter: Engage Okay, so the first 'N' doesn't actually start with the...
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I’m an Idiot. Don’t You Be Too.

Mon, 11 Feb 2013 20:04:37 +0000

Hi. My name is Antone, and I have a problem. I am an idiot. (But please, no comments saying "I agree with everything in this post!" :-) This morning, I took a look at the opt-in stats for my mailing lists, and discovered something disturbing. Two of my most important opt-in forms weren't getting any...
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White Hat Crew Blog Gets a Major Makeover

Fri, 07 Dec 2012 17:34:19 +0000

As I mentioned in my last post, this blog was in need of a facelift. And today, it's here. (You can see what it used to look like in a screenshot at the end of the previous post.) The goal of the new theme is to reduce distractions, so that you can get right to...
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Say It With White Space

Tue, 27 Nov 2012 21:25:31 +0000

It's been said a million times - your website needs more white space. Judging from how most websites look (including this one! More on that below), it needs to be said a million and one times. I've been thinking a lot recently about how to use white space and related design elements to communicate more...
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Why You Have To Be On Facebook, YouTube, Etc. Or Not.

Mon, 12 Nov 2012 15:56:41 +0000

You've heard the argument before: "Facebook is the biggest site on the internet. They get 70 gajillion hits a day. If you're not marketing on Facebook, you're missing out on the biggest traffic opportunity on the internet." You'll hear the same thing about YouTube -- it's the third biggest site on the internet. Therefore, only...
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Are Business Ethics Profitable?

Tue, 06 Nov 2012 22:43:51 +0000

Last July, I posted an article, inspired by Seth Godin, entitled Do Only Cheaters Prosper? Something one of my Twitter followers, Robert Medak, wrote recently brought the question back to mind yesterday. He said: Treating customers ethically and honestly is good for your bottom line, customer retention, and word of mouth advertising. What you are...
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