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Constant Contact Blogs





Last Build Date: Wed, 18 Apr 2018 13:23:59 +0000

 



Everything You Need to Check Before Hitting Send

Wed, 18 Apr 2018 13:23:59 +0000

(image) Have you ever opened your email inbox to find four emails from the same business? Maybe a wrongly addressed email? Or even an email with basic spelling and grammar errors? If a mistake happens once, you likely won’t think too much about it. But if mistakes happen multiple times, that…

The post Everything You Need to Check Before Hitting Send appeared first on Constant Contact Blogs.




How to Double The Size of Your Email List in 3 Months, Part 2

Mon, 16 Apr 2018 13:00:39 +0000

(image) Ready to keep growing that email list? In my last post, I introduced you to the wonders of web pop-up forms — which will consistently deliver quality leads to your business. Today, I’m diving into another strategy. Something you can use to really accelerate your list growth. New to Constant…

The post How to Double The Size of Your Email List in 3 Months, Part 2 appeared first on Constant Contact Blogs.




Are You Losing Money by Missing Out On Mobile?

Fri, 13 Apr 2018 13:00:29 +0000

(image) This year, more people will find your website on mobile devices, and read your emails on them, than ever. Are both you and your business positioned and ready to convert them into clients? Instead of trying to make predictions or track nuanced industry trends and economics, you can be more…

The post Are You Losing Money by Missing Out On Mobile? appeared first on Constant Contact Blogs.




GDPR: What You Need to Know and How Constant Contact Helps You Comply

Thu, 12 Apr 2018 13:00:52 +0000

(image) Businesses, large and small, are in the midst of preparing for compliance with the European Union’s (EU) new data privacy laws: The General Data Protection Regulation, or the GDPR, which will go into effect on May 25, 2018. The GDPR is very broad in scope and can apply to businesses…

The post GDPR: What You Need to Know and How Constant Contact Helps You Comply appeared first on Constant Contact Blogs.




April 2018: What’s New with Constant Contact?

Wed, 11 Apr 2018 13:00:39 +0000

(image) April showers bring… the latest and greatest  enhancements to Constant Contact! Take two minutes to learn more about the new improvements and features available in your Constant Contact account. New product enhancements include: Shopify Integration: Insert your products directly into your emails by connecting your Shopify store to your Constant Contact account.…

The post April 2018: What’s New with Constant Contact? appeared first on Constant Contact Blogs.




5 Lead Magnet Ideas to Grow Your Email List Like A Pro

Mon, 09 Apr 2018 13:00:12 +0000

(image) Many businesses still use the same old tactics they used back in the early 2000’s to get people to subscribe to their list. Imagine if a salesperson walks up to you on the road and asks for your phone number just to call you and tell you about more sales…

The post 5 Lead Magnet Ideas to Grow Your Email List Like A Pro appeared first on Constant Contact Blogs.




How to Use Data to Group Email Contacts and Drive More Action

Fri, 06 Apr 2018 13:00:13 +0000

(image) Grouping your email contacts based on information you know about your customers is like inviting guests to different parties. You know that some friends like to dress up, so you invite them to the costume party. The friends that like to belt out a tune get invited to the karaoke…

The post How to Use Data to Group Email Contacts and Drive More Action appeared first on Constant Contact Blogs.




7 Ideas for Your First Autoresponder Series

Wed, 04 Apr 2018 13:00:47 +0000

(image) As much as I hate to admit it, I’ve been known be a little late to the party. Whether it’s that great new TV show everyone’s talking about, the hot new song everyone somehow already knows the words to, or the latest app on everyone’s phone, there’s a fair chance…

The post 7 Ideas for Your First Autoresponder Series appeared first on Constant Contact Blogs.




How to Double The Size of Your Email List in 3 Months, Part 1

Mon, 02 Apr 2018 13:00:20 +0000

(image) This probably goes without saying. Whether you’re brand new to email marketing or have been at it for years, you should always be looking for opportunities to grow your email list. It makes sense, right? Bigger email lists mean bigger results for your business. More new customers. Increased sales. New…

The post How to Double The Size of Your Email List in 3 Months, Part 1 appeared first on Constant Contact Blogs.




Why Your Marketing Agency Needs to Practice What It Preaches

Fri, 30 Mar 2018 13:00:03 +0000

(image) Would you hire a personal trainer that was out of shape, didn’t follow a nutritional diet, and rarely exercised? You wouldn’t. People like to hire both experts and businesses alike that practice what they preach. So, if you’re a marketer, your potential clients are going to want to see that…

The post Why Your Marketing Agency Needs to Practice What It Preaches appeared first on Constant Contact Blogs.




April 2018 Marketing and Holiday Planning

Wed, 28 Mar 2018 13:00:43 +0000

(image) April marks the first full month of Spring. This means the start of warmer weather, longer days, and more opportunity to gain new customers with Constant Contact! This time of year brings people outdoors. Do you have a plan to get that foot traffic headed your way? Need ideas for…

The post April 2018 Marketing and Holiday Planning appeared first on Constant Contact Blogs.




5 Free Automation Tools for WordPress to Improve Your Online Marketing

Mon, 26 Mar 2018 13:00:29 +0000

(image) Wouldn’t it be great if you could automate tedious marketing tasks and save your valuable time? By using the right automation tools, you can avoid boring repetitive tasks while spending more time on what matters to your business. Now don’t worry if you’re on a tight budget. There are tons…

The post 5 Free Automation Tools for WordPress to Improve Your Online Marketing appeared first on Constant Contact Blogs.




How to Choose the Right Colors and Fonts for Your Emails

Fri, 23 Mar 2018 13:00:39 +0000

(image) When it comes to email design, it’s easy to get carried away. You want your message to stand out in the inbox and grab your audience’s attention, but there’s also the risk that you could be going overboard with the emails you create. Consider these two email examples — which…

The post How to Choose the Right Colors and Fonts for Your Emails appeared first on Constant Contact Blogs.




6 Ways to Use Personalization In Email Subject Lines for Better Open Rates

Wed, 21 Mar 2018 15:55:38 +0000

(image) A lot goes into crafting the perfect subject line. The subject line of your email is one of the first impressions someone gets from your brand, especially when you’re sending them an email for the first time. After the ‘From’ name the subject line is the next item that influences…

The post 6 Ways to Use Personalization In Email Subject Lines for Better Open Rates appeared first on Constant Contact Blogs.




How to Rock a Tired Email Design

Mon, 19 Mar 2018 13:00:07 +0000

(image) Tired of sending the same old email design? You want to mix things up. But kicking out the jams risks confusing your email contacts when they just recognize your brand. Instead, follow the beat of the hottest rock acts to keep your email design fresh while retaining your brand essence.…

The post How to Rock a Tired Email Design appeared first on Constant Contact Blogs.




How to Spend Money on Social (Without Losing It All)

Fri, 16 Mar 2018 13:00:23 +0000

(image) Social media has changed the way brands do business, but already those methods have changed. In the beginning, each post had the chance to reach a significant portion of followers to your page, for free. A steady stream of fresh content on your page would bring a steady stream of…

The post How to Spend Money on Social (Without Losing It All) appeared first on Constant Contact Blogs.




How to Personalize Emails Based On What You Know

Wed, 14 Mar 2018 13:00:36 +0000

(image) Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they do for a living, how…

The post How to Personalize Emails Based On What You Know appeared first on Constant Contact Blogs.




How to Send Targeted, Personalized Emails with Two Simple Tools

Mon, 12 Mar 2018 13:00:18 +0000

(image) Brands are trying to communicate with consumers 24/7. Whether they’re browsing their favorite social media sites, shopping online, or looking through their inbox, they may see upwards of 10,000 brand messages a day! The messages that work best are personalized on some level. Personalization can help your business stand out…

The post How to Send Targeted, Personalized Emails with Two Simple Tools appeared first on Constant Contact Blogs.




What It Means To Personalize Your Email Messages

Fri, 09 Mar 2018 14:00:37 +0000

(image) It’s likely you’re doing everything you can to provide a great experience when you’re face to face with your customers. You often know their names, personal preferences, and you enjoy interacting with them. After doing business with you, they leave with a smile. What if you could extend that personal…

The post What It Means To Personalize Your Email Messages appeared first on Constant Contact Blogs.




How To Share Email Results With Your Team

Wed, 07 Mar 2018 14:00:50 +0000

(image) Whether you’re sharing the results of your latest email marketing campaign with your team, other departments, or the people that sign your paycheck, your goal should be to show how email marketing is impacting your business. Instead of sharing a handful of numbers out of context, it’s better to paint…

The post How To Share Email Results With Your Team appeared first on Constant Contact Blogs.




What’s the Best Length for My Email Newsletter?

Mon, 05 Mar 2018 14:00:44 +0000

(image) I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for most industries. But that doesn’t tell…

The post What’s the Best Length for My Email Newsletter? appeared first on Constant Contact Blogs.




How to Partner with Larger Brands to Grow Your Small Marketing Agency

Fri, 02 Mar 2018 14:42:13 +0000

(image) Partnering with a larger company is like having a tall older sibling: they can give you a leg up to reach the treats on those higher shelves. For your business, those treats could be new customers that you’re not normally reaching, new ways of looking at your target market, and…

The post How to Partner with Larger Brands to Grow Your Small Marketing Agency appeared first on Constant Contact Blogs.




Why Bigger Email Lists Are Better

Wed, 28 Feb 2018 14:23:28 +0000

(image) Watch any episode of the classic television show Antiques Roadshow, and you’ll see the moment when a guest finds out how much their ‘junk’ is worth. You can see them hold the item much more carefully afterward. Your business’ email list is like treasure in your attic waiting to be…

The post Why Bigger Email Lists Are Better appeared first on Constant Contact Blogs.




6 Reasons Why Personalization Makes Your Marketing Better

Mon, 26 Feb 2018 14:00:54 +0000

(image) Dale Carnegie once said that “a person’s name is to that person the sweetest and most important sound in any language.” This is the same reason why you see companies and brands address you by your first name in their promotional emails. Personalization can be a powerful tool when used…

The post 6 Reasons Why Personalization Makes Your Marketing Better appeared first on Constant Contact Blogs.




March 2018 Marketing and Holiday Planning

Fri, 23 Feb 2018 14:00:02 +0000

(image) Spring is just a few weeks away; disregard what Punxsutawney Phil thinks. Now is the time to evaluate and plan your spring marketing. Do you need to do a little spring cleaning and get your list segmented? Maybe your business is off to a slower start than you envisioned in…

The post March 2018 Marketing and Holiday Planning appeared first on Constant Contact Blogs.




How Email Tracking Can Introduce New Opportunities for Your Business

Wed, 21 Feb 2018 14:00:31 +0000

(image) You can admit it. Tracking your emails and monitoring things like opens and clicks doesn’t exactly sound like the most exciting part of marketing your business. You work hard on your emails. You rack your brain to find the right words, and create a message you think your subscribers will…

The post How Email Tracking Can Introduce New Opportunities for Your Business appeared first on Constant Contact Blogs.




10 Things You’re Missing Out on by Using a Personal Email Account to Do Your Email Marketing 

Mon, 19 Feb 2018 14:00:49 +0000

(image) If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts. Chances are you’ve also noticed some limitations in what you can and can’t do with a…

The post 10 Things You’re Missing Out on by Using a Personal Email Account to Do Your Email Marketing  appeared first on Constant Contact Blogs.




Stage an Epic Battle with A/B Testing – May the Best Subject Line Win

Fri, 16 Feb 2018 15:19:53 +0000

(image) Like gladiators in the Roman Colosseum, you can pit two subject lines against each other to win the war for the inbox. The battle-tested and most powerful subject line lives on to get you better open rates. Let’s look at how you can unleash the glory of Subject Line A/B…

The post Stage an Epic Battle with A/B Testing – May the Best Subject Line Win appeared first on Constant Contact Blogs.




How to Use Your Email List to Find Your Best Customers

Wed, 14 Feb 2018 14:00:55 +0000

(image) You might have a few customers who you notice often share your social media updates. Or you may have some customers who mention they’ve told friends about your business, bringing in new customers for you. But have you ever thought about how you can use your email list to find…

The post How to Use Your Email List to Find Your Best Customers appeared first on Constant Contact Blogs.




6 Things You Can Learn from Your Email Analytics

Mon, 12 Feb 2018 14:00:23 +0000

(image) Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information you have available…

The post 6 Things You Can Learn from Your Email Analytics appeared first on Constant Contact Blogs.