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Dolphin Promotions News

Latest industry news and updates.

Published: Tue, 22 Dec 2009 11:10:52 GMT


Christmas Closing Times

Tue, 22 Dec 2009 11:10:52 GMT

Our offices will be open Wednesday the 23rd of December 10am until 3:30pm and then closed until January the 4th.

Clients with emergencies will be able to phone 01253808346 from 10:30am until 3pm excluding Christmas Day, New Year’s Day, and Weekends.

Alternatively clients can email and we will try and resolve any important issues within 24 hours. Any none important emails will be left until our return.

We would like to wish everyone a Merry Christmas and a Happy New Year.

Google wins a landmark ruling for UK defamation law.

Wed, 22 Jul 2009 11:10:52 GMT

A high court judge in London has ruled that Google is not liable for defamatory comments that appear in news articles, blogs and forums displayed in its search results.

The case, against Google's US and UK operations, had been brought by London-based Metropolitan International Schools after negative comments were left on a forum that started showing up in the Search Engine Results Pages.

MIS claimed these comments were defamatory and that Google was liable for publishing these.

Mr Justice Eady ruled in a judgment in the high court on Friday that Google was a "facilitator" and not a publisher of the content.

"When a snippet is thrown up on the user's screen in response to his search, it points him in the direction of an entry somewhere on the web that corresponds, to a greater or lesser extent, to the search terms he has typed in," Eady said. "It is for him to access or not, as he chooses. [Google] has merely, by the provision of its search service, played the role of a facilitator."

However Eady commented that Google has a responsibility to block or take down content if it is notified with a legitimate complaint about libellous material.

Struan Robertson, a lawyer at Pinsent Masons, said that this was the first judicial analysis of search engine liability for defamation under UK law. "It is undoubtedly a brilliant result for Google and other search engines," Robertson concluded.

Via:The Guardian

Email and hosting issues

Tue, 30 Jun 2009 11:10:52 GMT

Please note some clients maybe experiencing some issues send and receiving emails as well as logging on via Web Mail.

We have also had reports of minor issues with websites loading.

We have been in contact with our hosting provider and we will try and resolve the issues as soon as possible.

*Please note these above problems should now be resolved*

Job Vacancy: Administrator / Blogger in our Blackpool Offices

Tue, 26 May 2009 11:10:52 GMT

A job vacancy as an Administrative Assistant and Blogger has opened up at our Blackpool Offices.

For more information see our blog post.

CVs and cover letters can be emailed to

**** Strictly No Recruitment Agencies****

5 Shilling to 165 Guineas Art Exhibition Hosted by Dolphin Promotions

Wed, 20 May 2009 11:10:52 GMT

Blackpool’s Hits the Big Time Again – And this time it’s a one off cultural Bank Holiday special you won’t want to miss.

Unveiling over the bank holiday weekend on Thurs 21st of May between 6pm and 9pm for 4 days  and in association with Blackpool’s north by north west festival, the world of art brings you something to Evoke your senses, your thoughts and your perception of art in the modern world.

Unlike many exhibitions all works will be available for sale and auctioned to the general public, with a portion of the profits being donated to Tommy Fest and the Tommy Castles Trust, it’s a day for art lovers or curious minds NOT to miss!  And a cultural experience for Blackpool that’s got people talking throughout the town.

If you think you know ART! Think again.  While the theme of the event is “Point Of Sale” the whole vision has been created to test YOU the consumer and a guaranteed event to fascinate interest and inspire.
While the art will most certainly be testing your senses the organisers hope they will also leave you in wonder with many questions relating to the purpose of the pieces in question.

Are they designed to look good,  simply for the purpose of selling, to fit inside your home and enhance your interior leaving you in eternal wonder or is there hidden meaning or secrets the artist has hidden or is trying to convey.  Interpret as you wish but most of all ENJOY!

The weekend is forecast to see visitors flooding in from all areas of the North West, whether your an art lover or not, want a great day out, wish to challenge your mind or are simply looking for something special for your home. 

You must come down and take a look.

The exhibition is at the Dolphin Promotions offices on 32 Clifton Street, Blackpool, FY1 1JP

Google Base Integration

Tue, 19 May 2009 11:10:52 GMT

Google Base is one of our favourite tools to improve traffic and sales for our clients Ecommerce sites. While you should not rely on Google Base as the sole tool to generate sales we have found that it can improve traffic by 15-50% depending on the site itself. We also find that this traffic has a very high conversion ratio compared to organic rankings.

Even better once Google Base is integrated it can start providing traffic (and Sales) within a few hours and at no extra cost.

As part of the integration we customise the script to make sure your Google Base feed is optimised as much as possible providing the maximum amount of traffic and "OneBox" rankings. 

Image: Google's OneBox

One of the great things about Google Base is it can start generating sales within days of a site being launched and at no cost after the integration. This means Google Base can often be a much better solution than Adwords for smaller companies on a tight budget.

We can integrate Google Base on all the sites we have developed, if we have not developed the site then we can normally work out a way to integrate it though this normally increases the cost.

If you are interested in having Google Base integrated with your site then feel free to contact one of our account managers via:

Phone: 0845 869 58 50
Contact Form

Google Analytics E-commerce Integration

Tue, 19 May 2009 11:10:52 GMT

Clients using the Dolphin Management System or CubeCart for their Ecommerce site can have Google Analytics fully integrated to track sales for a fee of £200+Vat.

Getting Google to track sales can provide an invaluable insight into the performance of a website.

Data tacked includes:

    Individual Products sold including total revenue and product SKUs Revenue by source, allowing you to see what source provided the most revenue Revenue by key word, allowing you to track the which key terms provide the maximum return Tracking Adwords campaigns including the revenue per campaign, average value, and conversion ratio.



If you are interested in having your transactions tracked by Google Analytics then feel free to contact one of our account managers via:

Phone: 0845 869 58 50
Contact Form




Dolphin Promotions hosts 2nd Supercollider Art Exhibition of 2009

Wed, 11 Mar 2009 11:10:52 GMT

An exhibition put together by some of the Fine Artist of Blackpool and the Fylde BA(hons) Fine Art course.

This is a diverse show sampling interesting and visual set of works produced by

Danielle Merricks
Glen Moyers
Vicky Lockwood
Stephen Bell
Jayne Hudson
Salima Beal
and Mary Ibison.

The work has been made to fit the look and feel of Supercollider, using it history, shape, colours and atmosphere encapsulating emotions and the aesthetics of the room itself.

A show not to be missed!

Opening 15th march - 5th April
Private view 12th March 6pm- 9pm

Opening hours are 1-4pm Sat and Sun (or by prior appointment)

Supercollider is pleased to announce its second exhibition of 2009. Sep'tat is an exhibition conceived by students currently studying on Blackpool and Fylde College's Fine Art Professional Practice course. The exhibition brings together a group of these students to show current developments within their individual practices.

Sep'tat fall in line with supercollider's commitment to developing contemporary art within Blackpool. Offering the students the space and control to deliver the exhibition this project seeks to strengthen the gallery's relationship with related institutions, develop the creative infrastructure in Blackpool and offers the students the opportunity to exhibit in a setting beyond the structure of academia.

Dolphin Promotions
First and Second Floor
32 Clifton Street

Google rolling out changes to favour brands

Mon, 9 Mar 2009 11:10:52 GMT

There has been quite a lot of chatter in the SEO world the past few weeks regarding Google implementing changes to their algorithm to heavily favour branding.

Aaron Wall first blogged about the changes when he noticed certain big name brands ranking for competitive terms that had previously never ranked. These jumps in rankings were not a few small anomalies but changes across the board. 

For example for the term airline tickets,, and all gained first page rankings.

For the term auto insurance,,, and all gained first page rankings.

The terms diets found Atkins, weightwatchers and nutrisystem all land first page rankings.

It would appear that these changes are only really affecting the US based data centres at the moment however these changes will likely be rolled out globally at some point.

Matt Cutts, who works for the Search Quality group in Google and is the voice of Google when it comes down to these matters, posted a YouTube video confirming that there had indeed been some changes.

He doesn’t confirm that it is specifically orientated around Brands however he does confirm that they focus on authority, trust, reputation and PageRank.

One of the issues a lot of people are commenting about is the fact that this new changes are theoretically damaging smaller companies that have worked hard to achieve first page rankings for competitive terms. In theory Google is making it much easier for big names to rank while penalising smaller companies making the rich get richer and the poor poorer.

However the argument for the other side is that these changes should make it harder for companies to artificially manipulate the search engine results pages. In theory it should now be harder for a company solely relying on links to achieve positions for highly competitive terms.

Clifton Street offices open as usual

Mon, 23 Feb 2009 11:10:52 GMT

From today our offices on Clifton Street will be open as usual. Our phone lines should now be operating as normal.

Please accept our apologies for any inconvenience that has been caused over the past week. 

Customer Support: 01253 808 346

Enquiries: 0845 869 58 50