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Marketing 2.0

Kurt Komaromi's blog for marketers

Published: 2017-11-14T14:51:42-05:00


IBM replaces Helvetica


IBM has just launched a beta version of Plex, the font they created in house to replace Helvetica. It will be free to download and the company is hoping for widespread adoption. Here's a video the company produced to explain...

Retail bleeding continues


Image source: Reuters This is just sad. Lord and Taylor is selling its iconic 5th Ave. building to WeWork. I enjoy shopping there when I visit NYC. As much as I enjoy the convenience of Amazon, I still like the...

Social media tools and certifications


If you are an educator or a practitioner looking to build social media skills, here's a an excellent compendium of what's out there. (8) Social media tools + certifications for #SMprofs to incorporate into classes | LinkedIn.

The logic of surge pricing


Image source: Jeffsetter Travel Dynamic pricing strategies can optimize the relationship between supply and demand. On the downside, wide variability and frequent price changes can frustrate customers. This article published in the NY Times goes deeper to explain the perception...

Retail delivery innovations


Great article here on the battle for retail sales supremacy. As we all know, e-commerce is threatening the existence of traditional retail. Here's a stat that supports that: According to the U.S. Department of Commerce, “sales on the web reached...

Publishers and content marketing


Once again, let me put in a plug for Kowledge@Wharton. It's one of the best newsletters I subscribe to. In the article linked to below, there's some great advice for publishers who want to make use of content marketing. It...

Walmart tries click-and-collect


Image source: Supermarket News Wal-Mart is rolling out a new strategy in its battle with Amazon and other online grocers. Here's how it works. Shoppers order their groceries online, a store employee assembles the order, then the shopper drives to...

The iPhone 8 early review


Image source: Mac Rumors Here's an early review of the iPhone 8 that is releasing on Friday. I am considering the 8 Plus mainly to get the upgraded camera. I like the idea of consolidating my tech into one device....

David Pogue reviews iPhone X


Image source: Variety David Pogue has always been one of my favorite go-to sources for Apple tech. Here's his review of the iPhone X (pronounced ten in case you were wondering). Or, if you are a cynic, call it the...

Apple latest keynote


Image source: 9to5 Mac I came across this excellent commentary from the NY Times on Apple's Sept. 12 launch event. The author, James Poniewozik, has an interesting take on just what Apple is selling us. He calls it "a better...