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Preview: Marketing 2.0

Marketing 2.0

Kurt Komaromi's blog for marketers

Published: 2018-02-08T11:05:54-05:00


Code of ethics for designers?


Image source: Knowledge @ Wharton Here's an interesting article from Fast Company that deals with some of the ethical questions raised for designers working with new technologies such as AI and location-tracking apps. What Designers Could Learn From Lawyers, Doctors,...

Digital disruption claims another icon


The digital revolution has swept aside another icon of the industrial era. Xerox will be merged with, aka acquired by Fujifilm Industries. Layoffs to follow. After Era That Made It a Verb, Xerox, in a Sale, Is Past Tense -...

A conversation with Walter Isaacson


Wharton professor Adam Grant conducted a wonderful interview with Walter Isaacson about creativity and what makes people like Leonardo Da Vinci and Steve Jobs unique. I've read three of Isaacson's books now and plan to tackle his bio of Einstein...

Should Apple worry about iPhone addiction?


Image source: Huffington Post Well this is a sign you've got a popular product. Two major investor funds recently asked Apple to take a more active role in fighting iPhone addiction among young people. Presumably, this would be done by...

Brand-building advice from Inc.


Check out this article from Inc. with good advice on building brands in the online era. My favorite example is Dollar Shave Club. The founder, Michael Dubin, put all of his capital into creating the YouTube spot that told the...

IBM replaces Helvetica


IBM has just launched a beta version of Plex, the font they created in house to replace Helvetica. It will be free to download and the company is hoping for widespread adoption. Here's a video the company produced to explain...

Retail bleeding continues


Image source: Reuters This is just sad. Lord and Taylor is selling its iconic 5th Ave. building to WeWork. I enjoy shopping there when I visit NYC. As much as I enjoy the convenience of Amazon, I still like the...

Social media tools and certifications


If you are an educator or a practitioner looking to build social media skills, here's a an excellent compendium of what's out there. (8) Social media tools + certifications for #SMprofs to incorporate into classes | LinkedIn.

The logic of surge pricing


Image source: Jeffsetter Travel Dynamic pricing strategies can optimize the relationship between supply and demand. On the downside, wide variability and frequent price changes can frustrate customers. This article published in the NY Times goes deeper to explain the perception...

Retail delivery innovations


Great article here on the battle for retail sales supremacy. As we all know, e-commerce is threatening the existence of traditional retail. Here's a stat that supports that: According to the U.S. Department of Commerce, “sales on the web reached...