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Preview: The Name Inspector

The Name Inspector

Tells you what makes names tick.

Last Build Date: Fri, 09 Feb 2018 19:25:11 +0000


How to get the most out of your children

Mon, 22 Feb 2016 05:23:48 +0000

Note: The Name Inspector received this important parenting advice from an associate, who has allowed it to be shared on the condition of anonymity.  Parenting is a major investment. Smart parents plan strategically to maximize their ROI down the road. The first step is to build a world-class team out of children who are truly [...]

Really? 10 questions about social media content

Thu, 18 Feb 2016 20:21:51 +0000

The Name Inspector has noticed frequent feelings of boredom and skepticism as he reads social media content. Here are ten questions he has asked himself in those moments.  1. Is improving productivity and physical health really the aim of all life choices? 2. Is being a “rock star” really the best metaphor for excelling? 3. [...]

Communication vs. verbal design

Wed, 14 Oct 2015 20:57:51 +0000

Because naming involves words, it’s often discussed and evaluated as if it were primarily a matter of verbal communication, like a special kind of copywriting. Actually naming lies at the intersection of communication and design. That’s true of verbal branding more generally, but it’s especially true of naming. Names communicate because they use verbal elements [...]

Put a Z on it

Thu, 13 Aug 2015 16:24:44 +0000

The letter Z has a magical quality. OK, that might be going a little overboard. Let’s just say Z is a bit of a novelty in the Latin alphabet, a relative latecomer that was originally used only in words borrowed from Greek. People just love Z, with its dynamic zig-zag and zippy sound. That’s why [...]

The best thing to drink right now…and what to call it

Sun, 09 Aug 2015 03:27:46 +0000

The Name Inspector is not a food writer like his friend Molly Watson. But he does like to eat and drink. And his favorite thing to drink lately is a concoction he came up with all by himself. This drink has only two ingredients (three if you include ice) and The Name Inspector is almost [...]

Budtenders vs. biketenders

Sat, 01 Aug 2015 00:01:19 +0000

*** Two recent neologisms based on the word bartender will be bandied about in Seattle this weekend, and The Name Inspector believes that comparing them might yield some interesting insights. The new words are budtender and biketender. A budtender is someone who works in a marijuana store or medical marijuana dispensary, helping people select the right kind of [...]

When you are your own client

Mon, 27 Jul 2015 22:09:50 +0000

From a namer’s point of view, a name has to work in two ways. First, it has to be smartly conceived and well designed linguistically. If it is, it’s likely to achieve what it needs to and be liked by people. Second, it has to meet the client’s expectations and standards. Sometimes those are more [...]

Professor Name Inspector is a real Dawg

Thu, 30 Apr 2015 21:41:09 +0000

The University of Washington is one of those grand, beautiful flagship public universities and a driving force in Seattle’s hopping economy. The Name Inspector has loved the UW ever since he moved to Seattle, and not only because he happens to be married to a brilliant and beautiful history professor who works there. Heck, his [...]

You can name your startup yourself. Should you?

Thu, 29 Jan 2015 19:54:57 +0000

Founders, you can come up with a good name for your startup on your own. You may be surprised to hear this from The Name Inspector, who is, after all, a naming consultant. So why should anyone hire a naming consultant? Like so many business decisions, it’s a matter of using resources efficiently. Naming takes [...]

Weird startup names of 2014

Tue, 06 Jan 2015 03:46:14 +0000

The Name Inspector has been reflecting on last year’s startup names while sipping on what’s left of the apple peel bourbon he made for the holidays. He’s got to say, it seems like some of these companies were named by people who sipped lots of bourbon. Here are some weird names of startups in CrunchBase [...]