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Last Build Date: Mon, 21 Jul 2008 06:40:02 +0000


Politics vs PerformanceBill

Mon, 21 Jul 2008 06:40:02 +0000

Simple-idea-funder Y Combinator attempts to help bored, vested Google programmers by providing a list of startup ideas they’d like to fund. Many of them are far out.  #5 is a joke; the protective wall is much too thick to do anything serious. However, some real insight does show up in #14: The most important of all is the defining […](image)

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Your Online Marketing SucksBillwasted textcheck the urla3

Wed, 12 Mar 2008 08:12:19 +0000

Once in a while, I see some less than awesome online marketing, and I’m just concerned that someone is getting paid to produce this crap. So your client comes to you and says, I need a blog.  Always willing to please, you setup another random blog on Google’s Blogspot and tell them to write a […](image)

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Google’s 20% Incomplete ProductsBill

Wed, 12 Mar 2008 07:03:03 +0000

Google has always flaunted it’s 20% time idea, where engineers are encouraged to take some random ideas and come up with products any decent product marketing company would have already had on the roadmap.  Of course, maybe they like it that way, so until GOOG hits $200 they can continue to do that kind of thing. The […](image)

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Carson Daly Daily ComedyBill

Sun, 02 Dec 2007 23:33:31 +0000

After seeing what The Smoking Gun picked up from Carson Daily, begging anyone he knows to call in to his voicemail and leave a joke, my day in the spotlight can’t be far away. I think it’s just Carson’s way of saying, yes I know you’d be great as a writer on my show but I […](image)

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Open Letter to Carson DalyBill

Sun, 04 Nov 2007 03:42:54 +0000

Last Call with Carson Daly c/o NBC Studios (stage 9) 3000 W Alameda Ave Burbank, CA  Dear Carson, With the impending writers strike, I’m posting an open letter to offer my services as an almost-professional comedic writer in your time of need. Luckily, I’ve seen your show and I know that you’re not losing much […](image)

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Google Price Fixing with Ad QualityBill

Wed, 24 Oct 2007 08:39:11 +0000

When you own 50% of any market, especially one that supplies mostly small and medium businesses, you’ve got a great opportunity to take pricing. Take pricing?  Yep, just raise the minimum CPC on those PPC ads, and you can add millions to the bottom line.  How?  Something Google is calling Ad Quality, and because they […](image)

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Fire Protection 2.0Bill

Wed, 24 Oct 2007 08:04:20 +0000

I love that quote about history repeating itself, especially if the event only happens every year.  The talk of the week has been the absurd imbalance in property taxes and how everyone forgot they were coming.  I can’t wait for the legislation that requires impounds instead of leaving it for someone to save on their […](image)

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Analysis of 23andme by a Genotyping ExpertBill

Sat, 15 Sep 2007 06:30:08 +0000

The second biggest blunder in Google’s history, only to the Google Jet having access to a private Federal runway, is the 23andme conflict of interest. Conflicts aside, it’s always helpful to know how what these genome startups are doing, so I asked an expert in the field of genotyping and genetics (who is open to new consulting projects). How hard […](image)

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Apple Announces $200 Credit for iPhone BuyersBill

Wed, 12 Sep 2007 08:27:11 +0000

It’s a bit odd that it takes Apple a week to figure out how to give their best customers a worthless $100 credit for buying the iPhone.  It’s amazing the amount of brand equity Apple can carry through such a major alienation of their core customer base.  No, Apple really didn’t announce a $200 credit for early […](image)

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Google Reader Image BugBillgoogle-reader-image1.jpggoogle-reader-image2.jpg

Sun, 08 Jul 2007 08:52:47 +0000

Ok, geek time: I don’t know why you can’t search google reader, I’ve only wanted to do it 100+ times.  Since Google isn’t going to add search, maybe they can fix the Google Reader Image Bug.  You’ll notice in Google Reader that images are often not displayed at their intended size.  They’re shrunken, garbled, and […](image)

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You’ve Made It Big TimeBill

Sun, 10 Jun 2007 06:59:58 +0000

Techcrunch reports that the addictive game makers have been collecting online advertising revenues and plan to quit their day jobs and create a startup.  Since I tested this game, purely in a viral marketing context, and could never score well evaluate it completely, I was encouraged by the after market enhancement available.  When someone goes to the effort […](image)

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Birthdays & BusinessBill

Fri, 08 Jun 2007 06:40:33 +0000

why are birthdays better when you’re younger?   Kids often have elaborate birthday parties and celebrate birthday milestones than adults.  It’s because they’re getting older faster.  Relative to their age, kids get older faster than adults, and therefore they become more anticipated and celebrated.  A 10 year old you turns 11 gets 10% older.  A 50 year old […](image)

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You’re Paying Too Much for Online AdvertisingBill

Wed, 30 May 2007 06:24:25 +0000

The blogs, although biased, continue to proclaim the boom of online adversting, and it seems as if Microsoft (aQuantive) and Google (DoubleClick) agree.  With less selection of inventory, alternative online adversiting forms such as PayPerPost will likely spring up and be successful in the short run.  You’ll also see a large increase for ad management and SEM firms because […](image)

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Viral Marketing – WashingtonBill

Sat, 19 May 2007 18:07:30 +0000

The question is where to start with viral marketing. 1. Rather obvious, but don’t copy an existing idea or reuse an old one. Viral Marketing is about doing something wacky or odd, even if you think it’s really stupid.  That’s why your ad agency won’t ever show you the best ideas. 2. Expect your viral marketing […](image)

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Free Joost InviteBill

Mon, 14 May 2007 03:25:46 +0000

Apparently there’s a lot of demand for Joost invites.  I’ve got a few too.  If you want to try out the internetification of TV, just leave a comment or use the contact form on the site.  By the way, Joost is average at best because it lacks quality content.  Most of stuff isn’t even worth […](image)

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United Airlines goes BankruptBillflight_redesign.png

Wed, 02 May 2007 02:38:12 +0000

At least in customer service, United Airlines is bankrupt. I’m 3 months away from a big trip to Pittsburgh and I’ve got 100,000 mileage plus frequent flyer miles to spend.  Guess how many options I have to fly in August from Southern California?  Zero. How about on the Star Alliance award ticket? Zero. Non-stop First […](image)

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Sexy HairBill

Sun, 22 Apr 2007 08:50:48 +0000

Had another terrible experience at Great Clips today.  Apparently a plain old barbershop isn’t a sustainable business model anymore, you’ve got to hire 4 incompetent “stylists” and pipe in the local 90’s station.  Noticed that prices went up recently, and the menu board is now 2 layers, that allow them to change the underneath layer with […](image)

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Google Doesn’t Acquire HitwiseBill

Fri, 20 Apr 2007 06:36:29 +0000

That’s what the headline on Experian’s acquisition of Hitwise should have read.  I expect Yahoo to ignore web strategy, so I won’t even ask who went on vacation. Hitwise collects web usage data on multiple retailers in a variety of store categories.  It’s real competitor data, not the fake traffic stuff Alexa and others.  Hitwise data is […](image)

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Slice. Long Tail MicrositesBill

Thu, 12 Apr 2007 05:46:10 +0000

I never liked the idea of selling advertising on blogs, because the content can vary too much for the advertiser and the blogger starts to link blogging to money. Of course, if you’re blogging for no reason, monetary or otherwise, you’re just wasting your time.  Since unemployment is below 5% in most of the country, the only […](image)

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Deal with a Screw UpBill

Sat, 24 Mar 2007 04:05:46 +0000

Two ways to deal with a screw up. You can ignore the screw up, like Google Reader not having a search feature.  Yes, the same Google that is known for search.  If you want to search Google Reader, you’ve got to hack it yourself.  That should have been a product feature on launch.  You can fix the screw up, like the new […](image)

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Spend another billion dollars in advertisingBill

Thu, 15 Mar 2007 09:24:06 +0000

[Exectives sitting around table] “Let’s name everything AT&T and make one big phone company” That’s a brilliant idea, I couldn’t imagine how to better spend another billion dollars in advertising by dropping the Cingular brand in favor of branding all services as AT&T.  I’m convinced the marketing consultant that came up with this brilliant idea […](image)

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Hype Appropriate FeatureBill

Wed, 07 Mar 2007 07:07:16 +0000

Well, the Highrise pre-launch marketing has become a Hypefest for what may become the coolest small business CRM application.  Of course, if you read carefully, you’ll notice a nice tease for what will be the killer feature that makes it the coolest small business CRM application: The mystery way There’s one more way to get new people into Highrise. We’ll […](image)

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The Seth Godin and Oprah problemBill

Sun, 25 Feb 2007 01:13:30 +0000

What do Seth Godin and Oprah have in common? They can kill a website that isn’t setup to scale with web traffic.  Seth checks out how much his domain is worth with a new SEO tool, the targeted use being for expiring domains.  As an aside, there’s a virtual land grab going on right now, with ireit, demand media, and a number […](image)

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Everyone has a bias, get paid for it.Bill

Sun, 25 Feb 2007 00:55:56 +0000

Bloggers continue to debate the idea of getting paid to blog because doing so shows your bias, even though your content likely shows that bias already.  Everyone has a bias, so you might as well get paid for it. Now some bloggers argue there’s a difference between shout outs, ads, sponsors, and paid posts, but if you’re going […](image)

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It’s your turn JackBill

Sat, 24 Feb 2007 07:28:37 +0000

I’m a big fan of Jack Johnson, but he decided to take a couple years off after finally reaching the mainstream.  Maybe he didn’t like the spotlight, listening to handlers, or mass producing his talent. 37Signals, a small web company creating simple applications, follows a similar internet product marketing strategy.  They create products that are simple, work well, and […](image)

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The 5 Fears of RSSBill

Fri, 23 Feb 2007 09:15:02 +0000

1. Someone else will use my content.  Good point, but you’re also telling me that you can control the content put on another website.  If you’re producing content with the goal of search engine optimization, there should be a significant number of links back to your site already.  So you’re really just seeding backlinks for the search engines […](image)

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Free Coupon for Google AppsBill

Wed, 07 Feb 2007 07:54:50 +0000

Apparently Google is starting to follow the internet product strategy idea known as “free-mium” according to BusinessWeek online.  Up until now, Google was free all the time relying on PPC ad revenue, but with Google Apps for your Domain the internet product strategy for Google has changed. On a hot tip from Jason Kolb, who apparently reads the fine print, […](image)

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Evil Steve and his PR machineBill

Wed, 07 Feb 2007 05:00:52 +0000

Evil Steve decided to make a big announcement today about Apple dropping DRM that most realize we should be a little cynical about due to the timing of the release. But it wasn’t because the music industry is already headed that way, it was because Wal-Mart made a big move into movie downloads by offering movies from all […](image)

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Global Warming, Lohan, or Boras?Bill

Thu, 18 Jan 2007 04:51:32 +0000

There are only 3 reasons it could be so cold in Southern California: Bush got tired of people complaining about Global Warming. Lohan said she’d go to rehab when something froze over. Scott Boras does a fair deal. Anyway, if you ever wanted to make a family tree, see  Started by David Sacks of Paypal […](image)

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iPhone is renamed iPimpBill

Wed, 10 Jan 2007 10:28:54 +0000

Apple Computer introduced a concept cellular device today called the iPhone.  You can’t buy it, but Apple’s market cap increased $6.1 billion.  That’s some fancy marketing, and some excellent pimping of the biggest players in the mobile internet space. Here are the highlights: Cisco – Apple decided that they’d call it an iPhone even though Cisco owns the trademark for the […](image)

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You other brothers can’t deny the trendsBill

Thu, 04 Jan 2007 08:50:38 +0000

Google finally stopped the bleeding and did something right today. No, you still can’t search Google Reader, but over on the Google Reader Blog they rolled out a MyBlogLog–Digg style web 2.0 trend page.  This sounds like one of those Google 20% projects that makes the company what it is today. It’s also nice to see an […](image)

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Google Checkout will go offlineBill

Mon, 01 Jan 2007 21:31:21 +0000

Despite the recent problems Google has had with their site, this post is not predicting the demise of Google Checkout.  Instead, it’s an educated guess that Google Checkout will overtake eBay’s Paypal in number of transactions this year and become the de facto standard for online retailers. Of course, Google Checkout needs to add 1 feature to actually […](image)

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Fri, 22 Dec 2006 04:58:03 +0000

Saturday Night Live has scored a major viral victory on YouTube this week with the release of a hilarious video from last week’s show.  You may think it’s just another stupid video on YouTube, but I’m sure the NBC marketing folks were out for a 3 martini lunch every day of the week. First, they gained […](image)

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Scott Boras, Matsuzaka, and John WayneBill

Wed, 13 Dec 2006 09:21:56 +0000

Scott Boras has already decided not to deal with the Red Sox on Matsuzaka, because if Scott Boras waits 2 years, he can collect 10% on $50 million more salary.  Epstein thinks Matsuzaka is worth $100 million total, including the $50 million the Red Sox would owe to the Japanese baseball club that owns Matsuzaka’s rights.  […](image)

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MySpace Is Biggest (Ad) Site on InternetBill

Wed, 13 Dec 2006 08:47:08 +0000

There are half-hearted reports today that Myspace has overtaken Yahoo as the Biggest Site on the Internet.  Of course we all know it’s not true because Yahoo! (when they’re not making peanut butter sandwiches) is doing more 1-page-view-style AJAX development and Myspace is forcing multiple page views for simple tasks.  It makes the news because Yahoo! is […](image)

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Techcrunch: Web 2.0 Performance Enhancing DrugBill

Mon, 11 Dec 2006 08:52:43 +0000

Mediocre athletes take steroids to go from average to $20 million payday.  Mediocre companies try to get on Techcrunch to get 23901 beta users and a $20 million buyout.  Mike Arrington is a performance enhancing drug for the Web 2.o world, elevating marginal, copied ideas to super stardom. But instead of beating up on Arrington and […](image)

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UCLA Revokes John Ireland’s Alumni StatusBill

Sun, 03 Dec 2006 01:40:36 +0000

After UCLA’s win over the number-two-ranked USC football team, UCLA has officially announced that they have revoked John Ireland’s alumni status at UCLA.  All records of John Ireland’s link to UCLA will be deleted.  The story goes on to say that John Ireland will be given an honorary degree at USC and sing the National Anthem […](image)

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Blackstone-EOP Deal InsightBill

Fri, 01 Dec 2006 10:01:07 +0000

Attended UC Irvine’s Paul Merage School of Business Center for Real Estate Real Estate Management Breakfast Series. For the most part it was the typical real estate networking event, except for 1 great insight into the Blackstone-EOP $36 billion private equity buyout that you won’t find anywhere else. Bill Halford, formerly of The Irvine Company and now […](image)

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Triple Net Properties to go PublicBill

Fri, 01 Dec 2006 09:32:17 +0000

This is big news in Orange County Real Estate, and Nationwide.  NNN Realty Advisors (parent of Triple Net Properties) will go public sometime in late 2007. Triple Net Properties made popular the TIC (tenant in common) investment method combined with 1031 exchanges and owns a big share of that market.  By going public, it seems as if […](image)

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Online Marketing by Michael Richards (Cosmo Kramer)Bill

Fri, 01 Dec 2006 08:57:48 +0000

Unfortunately, Michael Richards (true to the idea, most only know him as Kramer) did some really great marketing by saying really stupid things.  Yes, he’s a racist, but that’s his problem.  What he shows is that if you alienate a group of people who don’t buy your product, you’re really not doing much harm.  Here’s the […](image)

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Only 50 MillionBill

Tue, 21 Nov 2006 07:32:10 +0000

I’ve been concerned for some time that real estate is in a bigger bubble cycle than web 2.0 internet. So to wake up this morning and see that Sam Zell has sold out to Blackstone Group, in the largest single real estate transaction in history.  As in, 36 BILLION dollars worth.  The underlying point is that it’s […](image)

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CEO Tips – New EmployeesBill

Sun, 19 Nov 2006 21:42:54 +0000

Inspired by the jelly being spread on everything a Yahoo!, here is the start of a series of CEO tips. CEO Tip #1:  When a new employee starts working at the company you run, personally welcome them to the team the first day.  You can do it via phone, email, or even in person, just […](image)

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Yahoo! JellyBill

Sun, 19 Nov 2006 10:10:22 +0000

Yahoo! released a new product today called Yahoo! Jelly.  The goal for the new Jelly product is to pick up where the Peanut Butter Manifesto left off, and make Yahoo! a really sticky place to work.  Yahoo! Jelly may possibly be renamed Yahoo! Jam after it slows down the company for a few years, or they may […](image)

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Update – Container Data CenterBill

Tue, 07 Nov 2006 08:16:10 +0000

As an update to Container Data Center, I ran across a couple of good posts on the subject, including one from Sun CEO Jonathan Schwartz.  You’ll recall Sun’s logo is on these fancy container data centers, which Schwartz mentions is probably not the best situation for something you’re trying to keep secret. Toni Schneider picked up […](image)

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Keep your Day JobBill

Sun, 05 Nov 2006 09:52:57 +0000

Met up with a marketing genius the other day and brought up the Sex and Cash Theory. The name is a little dramatic for the concept, but the theory makes a strong case for accepting your dueling attention interests and keeping your day job.  The hypothesis is that if you stop being conflicted by your work for work (“cash”) […](image)

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The Big PictureBill

Sun, 05 Nov 2006 08:01:07 +0000

Sometimes the big picture is really a picture. Honest. I’ve never heard a bad thing about Jason Santa Maria, now I know why: When was the last time you met a X?: I’m pretty sure crazy ideas come a little easier when this is the front door:(image)

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Product-ize your ServicesBill

Wed, 01 Nov 2006 07:46:57 +0000

Are you one of the those people who works all day and all night and all weekend and all holidays and… well, you get the idea.  The Internet has created a collective of consultants that are always working to bring their clients up to speed on the web.  With the constant change, it means constant work […](image)

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Container Data CenterBill

Fri, 27 Oct 2006 23:04:57 +0000

There’s a lot of technical debate on whether it really makes sense to put a data center in a cargo container like Sun and possibly Google are reportedly doing. This is a huge advancement in data center thinking because it mitigates the underlying real estate problem.  Traditionally, data centers need to be located near fiber loops (the secret buried […](image)

Media Files: now googles on mobile phonesBill

Thu, 26 Oct 2006 01:11:41 +0000

You know a company has too much money and power when they start throwing around billions in stock and scolding their users.  Google today announced guidelines for using the verb “google.”  Yes, they even gave examples of improper usage, one of which I’ve posted below: Usage: ‘Google’ as verb referring to searching for information via any […](image)

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Search Google ReaderBill

Sat, 21 Oct 2006 20:01:40 +0000

Even though Google Reader is just a Google Labs project, you’d expect that if they were going to make improvements (they recently did), one of the improvements would be the ability to search Google Reader. I doubt Google is focused on video and search is no longer important, but it seems rather idiotic to not offer a […](image)

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Idea Factory – Trim and WashBill

Fri, 20 Oct 2006 08:44:04 +0000

Ralston Ventures has a little known section of the website called the Idea Factory.  It’s an outlet for ideas that we’ll likely never get to tackle, but it makes us feel smart and lets us stop thinking about them like that Lionel Richie song in the shower.  The Idea Factory, or Beta Factory if you […](image)

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Happy Birthday BenBill

Fri, 20 Oct 2006 05:37:28 +0000

Ben, you’re getting old, but I doubt you’ll slow down.(image)

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Case Study – Guerilla Sports MarketingBill

Thu, 17 Aug 2006 08:00:00 +0000

Did you know Reggie Bush wears Adidas shoes? You do now, even if you only caught 2 minutes of sports news. Did Adidas do a press release? Autograph signing at Foot Locker? Nope, just used odd NFL rules and bureaucracy to their advantage by asking Reggie to wear the illegal (brand) shoes in a preseason […](image)

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Flickr…er Was not enough?Bill

Thu, 27 Jul 2006 08:00:20 +0000

So I finally had a purpose for sharing photos online, so I tried out Flickr. No, that’s not Flicker, but Flickr, a Yahoo! acquired company that is one of the most popular ”Web 2.0” properties on the net. If you’re wondering where the ”e” went in the name, what Web 2.0 is all about, and […](image)

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Is Click Fraud another Savings and Loan crisis?Bill

Sat, 03 Jun 2006 08:00:15 +0000

I’ll forgo the diatribe of a defenseless company this time to focus on what will likely be in the news in the relatively near future. The issue is Click Fraud and it’s affecting every company with a $20 to $20k daily PPC budget. Click Fraud occurs when someone clicks on the ads without intent of […](image)

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Let’s Bring Back to the Stage…1999Bill

Fri, 19 May 2006 08:00:00 +0000

Seems like 2006 is beginning to be 1999 all over again. This time it’s all about social networking and web 2.0, which are 2.0 things that you’ll find on every startup profile. Lots of money chasing new web ideas, with minimal justification. It’s not my money, so might as well have fun with it. So […](image)

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The Scott Boras ExperimentBill

Mon, 09 Jan 2006 08:00:00 +0000

Just to put the Scott Boras Experiment to rest, here is the contact info, including address and phone, for the Scott Boras Corporation: Scott D Boras, Inc 18 Corporate Plaza Newport Beach, CA 949-760-0188 I’m sure he’ll enjoy your business proposals, scouting tapes, and phone calls.(image)

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Update – Back to the BlogBill

Tue, 06 Sep 2005 08:00:58 +0000

I’ve been away from this blog for some time now, just when I thought I was getting good at providing long winded commentary when I should be working. Anyway, much to my amusement, I’m the foremost authority on Scott Boras. I continue to get search results, emails, and all kinds of SEO hype for just […](image)

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The Business of Blogs – Scott Boras CorporationBill

Sun, 19 Jun 2005 08:00:00 +0000

Continuing the series, I’ve got another experiment. From another site, some research, and some direct contact, I know that the Scott Boras Corporation, also known as the Scott Boras Law Corporation or Scott Boras Corp., doesn’t have a website. So why not “create” one? It’s legal, because I’m not claiming to be the Scott Boras […](image)

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Why do start-ups tread water?Bill

Sun, 05 Jun 2005 08:00:00 +0000

It’s an interesting case of dissection to look at the world of start-ups that are successful, treading water, or failing. The failures are easy, it’s either a bad idea or bad management. I don’t believe you can “fail” with just bad execution if you have a good idea or good management. The successful start-ups are […](image)

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Facility Resource PartnersBill

Thu, 01 Jan 1970 07:59:59 +0000

Launched yet another business today called Facility Resource Partners. It’s a professional consulting company focused on facilities projects and other short term corporate real estate needs. The market is unique in that it is both underserved and in high demand. Two factors that contribute to this situation are the rise in corporate real estate ownership […](image)

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What do you look for in a bid?Bill

Thu, 19 May 2005 08:00:53 +0000

As the principal consultant of Ralston Ventures, generating new business is almost as important as performing the service. Some of my projects come about through a proposal and bid process. It generally works pretty well, but often you don’t get the work for reasons unknown to you. Projects sometimes never get off the ground or […](image)

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Office Space for 1Bill

Thu, 12 May 2005 08:00:35 +0000

Most people realize that small businesses make up a large percentage of the business population. However, I think the boom in real estate and mortgage brokerage has actually made self-employment even more popular. Paul Graham agrees (one of those guys with a phd and millions), going as far as predicting the end of hiring. He […](image)

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Offshore getting a little closerBill

Tue, 03 May 2005 08:00:21 +0000

There’s a new start-up on the horizon (literally) called Seacode that promises to change the outsourcing game. If you’ve accepted the issues involved with outsourcing, then you’ll probably agree that this is one heck of an idea. From my days consulting for Vendor Management & Outsourcing at Experian. For all of you refusing to talk […](image)

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Does the OC have too much cash?Bill

Tue, 26 Apr 2005 08:00:23 +0000

Enjoyed a lunch meeting today with the folks at Baseline Systems and Dynamic Methods. Both are Microsoft solutions houses (hold your boos) offering Great Plains software and Microsoft CRM in Orange County. Business is apparently strong, with plenty of medium sized companies either upgrading IT for security or Sarbanes Oxley compliance, or for better automation […](image)

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Bazily using Google Maps to GeocodeBill

Sat, 23 Apr 2005 08:00:16 +0000

Bazily released an application to your geocode address by using the new Google Maps. He’s getting a lot of interest in it even though he admits it’s very simplistic. Cheers Bazily!(image)

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FedUp with FedEx Kinkos and UPSBill

Sat, 23 Apr 2005 08:00:05 +0000

Couple of run-ins with the big delivery services (FedEx and UPS) this week that make me want to use USPS Priority Mail. First, Kinkos (a FedEx company) lost my originals. They can’t verify if they were stolen or thrown away, and they’re begging for mercy. An interesting point is that they ran me a 2nd […](image)

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New Blog, New PostBill

Thu, 21 Apr 2005 08:00:20 +0000

I’m not a fan of blogs, but I’m doing it anyway. However, clients are starting to ask about them and I’ve seen a couple of situations where they are useful. I’m still a proponent of pushing information instead of blindly posting content like this, mainly because you don’t know your audience (#1 in Marketing 101). […](image)

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