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Last Build Date: Fri, 25 Jun 2010 00:35:29 +0000

Copyright: Copyright © 2007, Starlight Media, Inc. All rights reserved.

Bucket Link

Thu, 24 Jun 2010 23:19:17 +0000

So as the new iPhone 4s rolls out today, I want to let you know about a little app I am launching on iTunes. May it prove to be big in the BUCKET world. "Bucket", you say? Buckets are for beer, for playing in the sand, for figuratively kicking in a worst case scenario and in the best of all possible worlds, there are buckets of money. What else are buckets used for? Buckets are also for cloud computing, friends. Amazon Cloud Computing to be precise. So you get an Amazon S3 account and you've uploaded all your goodies, especially those ginormous files you don't want to keep on your hardrive, to the big cloud sever in the sky. Fine, those files live in luxury there like the gods on Olympus. But how do we mere mortal access our files now?  Why Bucket Link, of course! Especially files for clients who don't want to know from FTP sites and logging in, remembering passwords, finding the file, not be able to open the file, blaming you for not being able to open the file.... Why are you making the client do all this work?! Here you are, practically a tech god, and you are making clients angry. Their puny hardrives just may choke on that big shiny hi-res file you just sent.  Well, not for a savvy few - they bought a copy of Bucket Link on iTunes this month. On the go, on your iPhone and iPad you can use Bucket Link to build a web address link to your file. Email it, Bump it, Tweet it, even Facebook it. Afterall, where else is everybody at 3pm these days? 

The Bucket Link app makes one direct link on the web you can send anywhere, anytime. That's what Bucket Link is for.  It Launched this June on iTunes in the Business category.

Follow the link here to see what Bucket Link can do for you:

Starlight Media thanks you!

Review of The Business of iPhone App Development

Mon, 29 Mar 2010 20:11:56 +0000

If you are like me, learning about the world of iPhone programming is an ongoing quest. I have been through numerous texts, and sadly, quite a few have fallen by the wayside.  The good news is I think I’ve found the best book on this subject so far: The Business of iPhone App Development: Making and Marketing Apps that Succeed by Dave Wooldridge published by Apress.

Don’t look for the usual line-by-line code how-to.  There are plenty of sources out there for this kind of thing. This book has some very useful bits of programming advice and sections of code, that I totally intend to use. Wooldridge knows his stuff, but the vast majority of his ideas cover marketing and how to position the Apps you make. You can man-up and make the juiciest app computing has ever known, but honestly – do you know how to get it out there? Beat the competition? Have foursquare rate you “King of the Lab?”  No? Yeah, my point exactly. The only other book out there on the market covering this territory is Starting an iPhone Application Business For Dummies Yeah, Dummies.  Mr. Wooldridge's book is vastly superior.

Wooldridge gave me the useful intel right from Chapter 1.  Here’s a little nugget we all cannot do without: The book recommends to set-up your iTunes Connect Contract with Apple, even before your App is completed.  If this isn't done Apple will not be able to pay you.  Even though my App is not completed yet, I went ahead and did this step.  I have high hopes for my little brainchild and so should you.

He gives absolutely priceless advice about naming your app. I won’t give it away, but let’s just say that any app named supercalifraglisticexpialidocious is doomed to the dustbin of app history

Free agents need to know their way around the business law pertaining to app development and the myriad ramifications involved the process including pricing. To charge or not to charge? That is the question.  Wooldridge out of the kindness of his heart takes you there, and in-depth too.  These chapters are survival manuals for working with freelance contractors and also companies outside your own.

Test accounts and the all important Submissions process are given a thorough run down before he introduces you to the world of marketing and buzz.  Twitter and Facebook are discussed as well as creating an appealing website that will be viewable on a iPhone.  Also, discussed are more traditional means such as email marketing using Constant Contact.

The Business of iPhone App Development: Making and Marketing Apps that Succeed Hey, I’ve got my copy. And I’m ahead of you on line.  Now go get yours!

Happy New Year! - First post of 2010

Sat, 02 Jan 2010 04:05:34 +0000

Well here's my resolution to post more on my blog. My posts have not come that frequently. This year that is going to change. I have been working on an iPhone App and that has been taking a lot of time. Objective-C is not that easy. I will be sharing more about that on my blog dedicated to learning about iPhone App programming called whydoesntitwork I will be sharing tips and resources for people who would like to learn about iPhone programming and what's involved in creating an App.

Starlight Media - Featured on American Express OPEN Website

Sun, 06 Sep 2009 15:22:30 +0000

Starlight Media, Inc. was featured on the American Express OPEN Website speaking about the growth of Macs and the iPhone for its clients.  Be sure to check out the video on the American Express OPEN Website!

What has a touchscreen, let's you be on Facebook and see the Weather Channel?

Sat, 29 Nov 2008 18:16:56 +0000

You maybe surprised to know that it's a tiny Linux computer without a keyboard but a touchscreen called (image) It can play music from Pandora and also let you keep up with David Letterman's top 10 lists. Chumby works by connecting to the Chumby Network via WiFi. It plays widgets, which you select via a webpage on your computer. Once everything is setup which only takes about 10 minutes at the most, you just sit back and watch all the cool items it can display. Mine displays Flickr photos, Facebook updates, webcams from two different aquariums, Gizmodo, Engadget, Slashdot, Make magazine, and bunch more.

If you have a friend who has a Chumby you can send each widgets via my Chums.  Feel free to add me, my Chumby is starlightmedia

It's a lot of fun be sure to go to the Chumby website to get yours! (image)

Want to get something unusual for your geek this holiday season?

Sat, 29 Nov 2008 02:15:06 +0000

Do you want to get something for your geek this holiday season?  Then try my favorite place for all things geek (image)

They have all kinds of fun products ranging from astronaut ice cream to a red Swingline stapler.  They also have lots of great computer products. Be sure to check out their holiday section!  Enjoy shopping!

Make the pinwheel stop!

Sun, 24 Feb 2008 23:04:00 +0000

We all want our computer to work optimally.  One way to do this, especially in older machines, is by increasing the amount of RAM your computer has.  RAM is the temporary storage used by your machine.  If you have been experiencing the multi-color pinwheel a lot - it's time for a RAM upgrade.

More RAM equals better and therefore faster performance.  If you are a person using Photoshop the images can be rendered faster by a computer which has more RAM.  The same holds true if you do video editing or digital photography.

I recommend to my clients that they get as much RAM as they can afford.  The best performance will come if you can put the maximum amount of memory in the computer that it can handle.  This maximum threshold varies from computer to computer.  By adding more RAM you can increase the lifespan of your computer.

You also want to make sure you are getting your RAM from a reputable source.  Inferior RAM can cause numerous problems including: not being able to start the computer and also data corruption.  See my previous blog entry on backups.

Contact us at Starlight Media and we can help with your RAM upgrades.


Laurence Koret from Starlight Media on CBS Evening News

Sat, 01 Sep 2007 17:06:16 +0000

September 1st at 6:30 pm on the CBS Evening News Laurence Koret will be talking about Apple and the new iPods that are coming out on this Tuesday.  Be sure to watch!

Starlight Media Featured on Network World

Thu, 26 Jul 2007 17:48:26 +0000

Starlight Media was featured on Network World blogging about the iPhone and what makes it different from all other phones. Read more at the Network World Website.

Starlight Media in the News

Wed, 07 Mar 2007 21:36:33 +0000

Starlight Media's recent appearance at the Apple Store in SoHo was written up in NYSIA's newsletter. Be sure to check it out!