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Preview: Inside AdSense

Inside AdSense



A look inside Google AdSense.



Updated: 2018-04-16T17:00:19.340-04:00

 



Helping publishers recover lost revenue from ad blocking

2018-04-16T17:00:19.289-04:00

Today, the majority of the internet is supported by digital advertising. But bad ad experiences—the ones that blare music unexpectedly, or force you to wait 10 seconds before you get to the page—are hurting publishers who make the content, apps and services we use everyday. When people encounter annoying ads, and then decide to block all ads, it cuts off revenue for the sites you actually find useful. Many of these people don't intend to defund the sites they love when they install an ad blocker, but when they do, they block all ads on every site they visit. Last year we announced Funding Choices to help publishers with good ad experiences recover lost revenue due to ad blocking. While Funding Choices is still in beta, millions of ad blocking users every month are now choosing to see ads on publisher websites, or “whitelisting” that site, after seeing a Funding Choices message. In fact, in the last month over 4.5 million visitors who were asked to allow ads said yes, creating over 90 million additional paying page views for those sites.Over the coming weeks, we’re expanding Funding Choices to 31 additional countries, giving publishers the ability to ask visitors from those countries to choose between allowing ads on a site, or purchasing an ad removal pass through Google Contributor. Also, we’ve started a test that allows publishers to use their own proprietary subscription services within Funding Choices.How Funding Choices worksFunding Choice gives publishers a way to have a conversation with their site visitors through custom messages they can use to express how ad blocking impacts their business and content. When a visitor arrives at a site using an ad blocker, Funding Choices allows the site to display one of three message types to that user:A dismissible message that doesn’t restrict access to content: A dismissible message that counts and limits the number of page views that person is allowed per month, as determined by the site owner, before the content is blocked.Or, a message that blocks access to content until the visitor chooses to allow ads on the site, or to pay to access the content with either the site’s proprietary subscription service or a pass that removes all ads on that site through Google Contributor.On average, publishers using Funding Choices are seeing 16 percent of visitors allow ads on their sites with some seeing rates as high as 37 percent.Ad blockers designed to remove all ads from all sites are making it difficult for publishers with good ad experiences to maintain sustainable businesses. Our goal for Funding Choices is to help publishers get paid for their work by reducing the impact of ad blocking on them, and we look forward to continuing to expand the product availability. [...]



Protecting publishers: How Advertising Policies & Policy Enforcement Work

2018-03-27T12:01:35.569-04:00

Online advertising helps to support the services we all enjoy and enables businesses to grow.  While the vast majority of our online publishers are terrific partners, not every publisher has the best intentions. That’s why we invest a lot of time and effort in our people, policy and technology to maintain the quality of our network so that it continues to be a safe and effective place to learn, create and advertise. On March 14 we shared information about our work protecting publishers and advertisers on our network; in this post I’d like to share more detail about how our policies and policy enforcement work.PolicyWe continuously monitor ads and content for policy compliance. Our policies cover a range of content and behaviors when making money with Google ads.For publishers, our AdSense program policies outline the kinds of websites and content we allow to show Google ads.  For example, our dangerous and derogatory content policy prohibits publishers from running Google ads on content that promotes discrimination against marginalized groups. For advertisers, our AdWords policies determine which ads are acceptable and what types of products or services can be promoted with Google ads. For example, we prohibit technologies that attempt to deceive users or abuse our network, like auto-redirecting ads, malware-laden sites, or “trick-to-click” ads. When creating AdSense policies, we try to strike a balance between the needs of users, advertisers, and publishers with two main goals; protecting users and respecting their experience online, and preventing inappropriate content from damaging the long-term success of the digital advertising ecosystem. To do so our policy team is comprised of professionals from a diverse array of backgrounds to help them work with a wide variety of stakeholders to craft fair and effective policies. TechnologyTo enforce these policies, we use a combination of people and technology. This isn’t a simple effort, which is why we have thousands of Google employees working to maintain a safe and secure ads ecosystem. Google has over 2 million publisher relationships. In order provide defenses against bad actors, we invest heavily in technology - which enables us to monitor the clicks and impressions we receive, and also to scan our partners’ sites. These tools operate at the click, page, site, and account levels, so we can pick up bad content and bad practices (like non-human traffic) at a very granular level. We see our relationships with publishers as a partnership, which requires publishers to do their part. Publishers need to follow best practices, understand where their traffic is coming from, and adhere to our policies. To assist publishers, we provide as many resources as possible to help them succeed. We offer a Policy Help Center, an AdSense Forum, a AdSense YouTube channel, our Inside AdSense blog, and our social channels. In addition, we speak at conferences, and host publisher events at our offices globally. ControlsEvery publisher has their own set of brand values that inform where what types of ads they will allow on their site or app. After we evaluate ads and sites for policy compliance, we provide advertisers controls they need to manage where and when their ads appear, and provide publishers the ability to control the type and format of ads appearing next to their content. We provide publishers with comprehensive controls to help publishers automatically block ads they do not want to appear on their sites, and over the last year we made changes to significantly improve the accuracy and quality of our automated filters. The FutureCreating good policies, enforcing them consistently, and fighting invalid traffic is an ongoing investment, and something that we are proud to embrace. To help facilitate a healthy digital advertising ecosystem, we are investing more money, and more people to help detect bad content and be faster in how we handle escalations. Additionally, we are developing new technology which[...]



Let’s talk about Policy! Resources available for you to understand AdSense policies.

2018-03-23T16:26:31.318-04:00


Thanks to your feedback around wanting us to be more transparent and clear in our policy communications, we will be tackling a policy topic each week directly from our AdSense YouTube channel in a series called “Let’s talk about Policy!”.

Last week we looked at the role of policy in the ads eco-system to gain an understanding into why we need policies and who benefits from them, this week we’re talking about the various resources available to you to understand the policies. Those resources include:


So you can choose to learn & understand our policies across the platform that suits you best.

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Remember that after each video goes live, we will be on hand to answer your questions related to the topic for a few hours. So be sure to subscribe to the channel to ensure you don’t miss an episode. 

Posted by:
The AdSense Team 



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"Let’s talk about Policy!" Video series

2018-03-20T14:45:57.178-04:00

For the next few weeks we will be tackling a policy topic each week directly from our AdSense YouTube channel in a series called “Let’s talk about Policy!”.
We’ve heard your feedback and understand you want us to be more transparent and clear in our policy communications. So we hope this video series will bring you more information & clarity than ever before. This week we’re talking about the role of policy in the ads eco-system and providing information on why we create policies, who benefits from our policies and why they are important. Click the video below to learn more.
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After each video goes live, we will be on hand to answer your questions related to the topic for a few hours. So be sure to subscribe to the channel to ensure you don’t miss an episode.

Posted by:
The AdSense Team

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Introducing AdSense Auto ads

2018-02-22T10:57:10.627-05:00

Finding the time to create great content for your users is an essential part of growing your publishing business. Today we are introducing AdSense Auto ads, a powerful new way to place ads on your site. Auto ads use machine learning to make smart placement and monetization decisions on your behalf, saving you time. Place one piece of code just once to all of your pages, and let Google take care of the rest.Some of the benefits of Auto ads include:Optimization: Using machine learning, Auto ads show ads only when they are likely to perform well and provide a good user experience.Revenue opportunities: Auto ads will identify any available ad space and place new ads there, potentially increasing your revenue.Easy to use: With Auto ads you only need to place the ad code on your pages once. When you’re ready to use new features and ad formats, simply turn them on and off with the flick of a switch -- there’s no need to change the code again.How do Auto ads work?  Select the ad formats you want to show on your pages by switching them on with a simple toggle Place the Auto ads code on your pagesAuto ads will now start working for you by analyzing your pages, finding potential ad placements, and showing new ads when they’re likely to perform well and provide a good user experience.And if you want to have different formats on different pages you can use the new Advanced URL settings feature (e.g. you can choose to place In-feed ads on exampleurl.com/games but not on exampleurl.com/sports).Getting started with AdSense Auto adsAuto ads can work equally well on new sites and on those already showing ads.Have you manually placed ads on your page? There’s no need to remove them if you don’t want to. Auto ads will take into account all existing Google ads on your pages.Already using Anchor or Vignette ads? Auto ads include Anchor and Vignette ads and many more additional formats such as Text and display, In-feed, and Matched content. Note that all users that used Page-level ads are automatically migrated over to Auto ads without any need to add code to their pages again. To get started with AdSense Auto ads:Sign in to your AdSense account.In the left navigation panel, visit My ads and select Get Started.On the "Choose your global settings" page, select the ad formats that you'd like to show and click Save.On the next page, click Copy code.Paste the ad code between the < head > and tags of each page where you want to show Auto ads.Auto ads will start to appear on your pages in about 10-20 minutes.We'd love to hear what you think about Auto ads in the comments section below this post.Posted by:Tom Long, AdSense Engineering ManagerVioletta Kalathaki, AdSense Product Manager [...]



AdSense now supports Tamil

2018-02-09T11:25:00.034-05:00


Continuing our commitment to support more languages and encourage content creation on the web, we’re excited to announce the addition of Tamil, a language spoken by millions of Indians, to the family of AdSense supported languages.

AdSense provides an easy way for publishers to monetize the content they create in Tamil, and help advertisers looking to connect with a Tamil-speaking audience with relevant ads.

To start monetizing your Tamil content website with Google AdSense:

  1. Check the AdSense program policies and make sure your website is compliant.
  2. Sign up for an AdSense account
  3. Add the AdSense code to start displaying relevant ads to your users.

Welcome to AdSense! Sign Up now.

Posted by: The AdSense Internationalization Team

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Let machine learning create your In-feed ads

2018-01-23T18:11:38.348-05:00


Last year we launched AdSense Native ads, a new family of ads created to match the look and feel of your site. If your site has an editorial feed (a list of articles or news) or a listings feed (a list of products or services), then Native In-feed ads are a great option to give your users a better experience.

Now we've brought the power of machine learning to In-feed ads, saving you time. If you're not quite sure what fonts, colors, and styles will work best for your site, you can let Google's machine learning help you decide. 

How it works: 

  1. Create a new Native In-Feed ad and select "Let Google suggest a style." 
  2. Enter the URL of a page with a feed you’d like to monetize. AdSense will scan your page to find the best placement. 
  3. Select which feed element you’d like your In-feed ad to match.
  4. Your ad is automatically created – simply place the piece of code into your feed, and you’re done! 

By the way, this method is optional, so if you prefer, you can create your ads manually. 

Posted by: 

Faris Zerdoudi, AdSense Tech Lead 
Violetta Kalathaki, AdSense Product Manager 


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    Receiving your payment via EFT (Electronic Funds Transfer)

    2018-01-17T00:59:13.673-05:00

    Electronic Funds Transfer (EFT) is our fastest, most secure, and environmentally friendly payment method. It is available across most countries and you can check if this payment method is available to you here. To use this payment method we first need to verify your bank account to ensure that you will receive your payment. This involves entering specific bank account information and receiving a small test deposit. Some of our publishers found this process confusing and we want to guide you through it. Our latest video will guide you through adding EFT as a payment method, from start to finish. allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/bmQw4wWrOh0/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/bmQw4wWrOh0?feature=player_embedded" width="320">If you didn’t receive your test deposit, you can watch this video to understand why. If you have more questions, visit our Help Center.Posted by: The AdSense Support Team [...]



    Our continued investment in AdSense Experiments

    2018-01-10T13:38:52.638-05:00

    Experimentation is at the heart of everything we do at Google — so much so that many of our products, including Analytics and AdSense, allow you to run your own experiments.

    The AdSense Experiments page has allowed you to experiment with ad unit settings, and allowing and blocking ad categories to see how this affects your earnings. As of today, you can run more experiment types and have a better understanding of how they impact your earnings and users with some new updates.

    Understand user impact with session metrics

    Curious to know how the settings you experiment with impact your user experience? You can now see how long users spend on your site with a new “Ad session length” metric that has been added to the Experiments results page. Longer ad session lengths are usually a good indicator of a healthy user experience.

    Ad balance experiments

    Ad balance is a tool that allows you to reduce the number of ads shown by displaying only those ads that perform the best. You can now run experiments to see how different ad fill rates impact revenue and ad session lengths. Try it out and let us know what you think in the comments below!

    Service announcement: We're auto-completing some experiments, and deleting experiments that are more than a year old.

    To ensure you can focus your time efficiently on experiments, we'll soon be auto-completing the experiments for which no winner has been chosen after 30 days of being marked “Ready to complete”. You can manually choose a winner during those 30 days, or (if you’re happy for us to close the experiment) you don't need to do anything. Learn more about the status of experiments.

    We’ll also be deleting experiments that were completed more than one year ago. Old experiments are rarely useful in the fast-moving world of the Internet and clutter the Experiments page with outdated information. If you wish to keep old experiments, you can download all existing data by using the “Download Data” button on the Experiments page.

    We look forward to hearing your thoughts on these new features.

    Posted by: Amir Hosseini Rad, AdSense Product Manager
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    Thank you for being part of the web

    2017-12-14T06:43:53.746-05:00

    At AdSense we are proud to be part of your journey. This video is our big thanks to you for everything we have done together in 2017!

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    Posted by: your AdSense Team
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    [Infographic] Are you ready for the holiday season?

    2017-11-24T07:26:47.991-05:00

    The holiday season is the busiest time of the year for shoppers and, therefore, for advertisers as well. The end of 2016 was a record-breaker for advertiser spend and this year projected to grow even more. Now it is right time to get your website and ads ready so that you can make the most out of this busy season.

    Check out our infographic with important stats and tips for you to get ready for this special time of the year:

    (to view from mobile download it here)



    Find out more about native ads, viewability and test your site speed in PageSpeed Insights.

    You can also watch Google AdSense On Air with tips on how to get your site optimized for holidays.

    Posted by: the AdSense Team

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    Not yet an AdSense user? Sign up now!
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    Grow your ad revenue and get your website into shape for the holiday season

    2017-10-18T05:34:19.833-04:00

    The holiday season is the busiest time of every year, with shoppers out in full force to gather gifts, round up their decorations, and treat themselves to something special. Last year’s Black Friday set a new record with over $3 billion in online sales, representing a huge opportunity for advertisers and publishers. To make the most of this opportunity, now is the time to make sure that you can engage users and advertisers with targeted content and that you’re fully prepared for the busiest time on the consumer calendar.Check out these stats and tips below which can help get you holiday season-ready:Tip 1: The holiday season keeps getting bigger and biggerEach year the holiday season is getting bigger and starting earlier. With last year’s consumer spend being the biggest to date, seasonal advertising campaigns are extending from weeks tomonths.So why not take advantage of the holiday ad spending spree by placing ads on your site? A good first step is to choose the right tool to sell and manage ads on your site. Then, make sure your available ad space is optimized and mobile friendly. Finally, let the data inform your strategy: if you’re considering implementing new ad units, run an AdSense experiment to see how they perform. And make sure to test the different formats to see what works best for your users and your page.Tip 2: Tailor your content to what users are looking forThe holiday shopping season creates big opportunities for AdSense publishers. According to Luth Research*, the way people search when shopping becomes more niche as they move closer to buying an item.For example, individuals may start their shopping journey with search terms like “gadgets for men” or “laptops” but finish a few weeks later with searches for specific models or screen sizes. To capture audience attention and increase your ad impressions, build a content strategy that taps into this insight.During the holiday season, consumers have limited time and lots of gifts to buy. Find out how they’re shopping and how they’re using mobile to complete their holiday to-do lists. Why not try creating content that taps into each stage of the buyer journey like gift inspiration articles for those early stage “I need ideas” moments, and product comparison content for those “I want to know” moments before users make a purchase decision. To help you make the most of these moments check out our guide to help you draw the crowds to your site.Tip 3: Go nativeWhy not take your ads to the next level and implement AdSense Native Ads? These new ads give publishers a faster and more efficient way to create and implement native ads across their mobile, tablet and desktop websites. Our Native ads come in three categories: In-Feed, In-Article and Matched Content. They can all be used at once or individually and are designed for: a great user experience, a great look and feel across different screen sizes, and ease of use: easy-to-use editing tools help you make the ads look great on your site.Additionally increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers increase the likelihood that their ads will be measured as viewable, use the viewability best practices to learn about which areas you should address for better viewability results.Finally AdSense for Search can help you and your users with the following benefits over the holiday period: provide search feature to your users for a better experience, monetize your search traffic by displaying ads and give you reports to help you understand user behavior.Hopefully all these tips will help you grow your revenues even further this holiday season.Happy holidays from th[...]



    AdSense now understands Bengali (Bangla)

    2017-10-05T12:00:58.490-04:00

    Today, we’re excited to announce the addition of Bengali (Bangla), a language spoken by millions in Bangladesh, India and many other countries around the world, to the family of AdSense supported languages.The interest for Bengali language content has been growing steadily over the last few years. AdSense provides an easy way for publishers to monetize the content they create in Bengali, and help advertisers looking to connect with the growing online Bengali audience to reach them with relevant ads.To start monetizing your Bengali (Bangla) content website with Google AdSense:Check the AdSense program policies and make sure your website is compliant.Sign up for an AdSense accountAdd the AdSense code to start displaying relevant ads to your users.Welcome to AdSense! Sign Up now!Posted by: AdSense Internationalization Team [...]



    Boost your multi-screen strategy with AdSense Responsive ads

    2017-10-25T11:20:23.456-04:00

    We know one of the biggest challenges publishers currently face is designing websites that adapt to different screen sizes, resolutions and user needs. Responsive ad units helps you deliver the best possible user experience on your pages: You can dynamically control the presentation of your website according to the properties of the screen/device that it’s being viewed on. Responsive ads automatically adapt to the size of your user's screen, meaning publishers can spend more time creating great content, and less time thinking about the size of their ads. Today we’re happy to share some product updates to complement and strengthen your strategy, with new features for our responsive ad units and a multi-screen optimization score now available.The new full width ads on mobile devicesOur experiments show that full-width responsive ads perform better on mobile devices in portrait mode. Previously Responsive ads fitted to standard sizes. The new launch will now  automatically expand ads to the full-width of the user's screen when their device is orientated vertically. If you are already using responsive ads, your ad unit has been upgraded automatically for mobile users. Otherwise, we recommend that you switch to responsive ad units today.Best practices to help improve your mobile performanceWe are also happy to share with you other best practices to help improve your mobile performance. Check out this video get tips on how to create an excellent mobile experience for your users and potentially increase your mobile revenue. Let’s get started!More information on Responsive ad units can be found in our Help Center.We look forward to hearing your thoughts on these new features. Posted by: The AdSense Team [...]



    Helping publishers bust annoying ads

    2017-08-08T17:48:59.279-04:00

    Cross posted from The KeywordAt some point, we’ve all been caught off guard by an annoying ad online—like a video automatically playing at full volume, or a pop-up standing in the way to the one thing we’re trying to find. Thanks to research conducted by the Coalition for Better Ads, we now know which ad experiences rank lowest among consumers and are most likely to drive people to install ad blockers.Ads, good and bad, help fund the open web. But 69% of people who installed ad blockers said they were motivated by annoying or intrusive ads. When ads are blocked, publishers don’t make money.In June we launched the Ad Experience Report to help publishers understand if their site has ads that violate the Coalition’s Better Ads Standards. In just two months, 140,000 publishers worldwide have viewed the report."This report is great for helping publishers adapt to the Better Ads Standards. The level of transparency and data is incredibly actionable. It literally says here's the issue, here's how to fix it. I think it will be helpful for all publishers." Katya Moukhina, Director of Programmatic Operations, PoliticoWe're already starting to see data trends that can give publishers insights into the most common offending ads. Here's a look at what we know so far.It's official: Popups are the most annoying ads on the webPop-up ads are the most common annoying ads found on publisher sites. On desktop they account for 97% of the violations! These experiences can be bad for business: 50% of users surveyed say they would not revisit or recommend a page that had a pop-up ad.Instead of pop-ups, publishers can use less disruptive alternatives like full-screen inline ads. They offer the same amount of screen real estate as pop-ups—without covering up any content. Publishers can find more tips and alternatives in our best practices guide.Mobile and desktop have different issuesOn mobile the issues are more varied. Pop-ups account for 54% of issues found, while 21% of issues are due to high ad density: A mobile page flooded with ads takes longer to load, and this makes it harder for people to find what they're looking for.Most issues come from smaller sites with fewer resourcesOur early reporting shows that most issues are not coming from mainstream publishers, like daily newspapers or business publications. They come from smaller sites, who often don’t have the same access to quality control resources as larger publishers.To help these publishers improve their ads experiences, we review sites daily and record videos of the ad experiences that have been found non-compliant with the Better Ads Standards. If a site is in a “failing” or “warning” state, their Ad Experience Report will include these visuals, along with information about the Better Ad Standards and how the issues may impact their site.We encourage all publishers to take a look at their report. Here’s how.Gaining access to the reportThe Ad Experience Report is part of Google Search Console, which means you need to be a verified site owner to access it. You can either ask your webmaster to add you as an owner or user, or verify ownership yourself. Learn more.Understanding the reportIf your site has been reviewed and the status is “Warning" or "Failing," the report will show videos of the ad experiences that are likely to annoy or mislead your visitors. Click on desktop or mobile reports to see the specific experiences identified.Fixing the issues and requesting a reviewOnce you’ve identified the violating experiences, work with your ad ops and site design teams to remove the annoying experiences. After that, describe how you addressed each of the issues in the ‘Request [...]



    Clarification around Pop-Unders

    2017-07-11T13:00:42.339-04:00

    At Google, we value users, advertisers and publishers equally. We have policies in place that define where Google ads should appear and how they must be implemented. These policies help ensure a positive user experience, as well as maintain a healthy ads ecosystem that benefits both publishers and advertisers.

    To get your attention, some ads pop up in front of your current browser window, obscuring the content you want to see. Pop-under ads can be annoying as well, as they will "pop under" your window, so that you don't see them until you minimize your browser. We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.

    That is why we recently clarified our policies around pop-ups and pop-unders to help remove any ambiguity. To simplify our policies, we are no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, we do not permit Google ads on any site that contains or triggers pop-unders, regardless of whether Google ads are shown in the pop-unders.

    We continually review and evaluate our policies to address emerging trends, and in this case we determined that a policy change was necessary.

    As with all policies, publishers are ultimately responsible for ensuring that traffic to their site is compliant with Google policies. To assist publishers, we’ve provided guidance on best practices for buying traffic.

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    Introducing AdSense Native ads

    2017-07-06T13:46:39.122-04:00

    Today we’re introducing the new AdSense Native ads -- a suite of ad formats designed to match the look and feel of your site, providing a great user experience for your visitors. AdSense Native ads come in three categories: In-feed, In-article, and Matched content*. They can all be used at once or individually and are designed for:A great user experience: they fit naturally on your site and use high quality advertiser elements, such as high resolution images, longer titles and descriptions, to provide a more attractive experience for your visitors. A great look and feel across different screen sizes: the ads are built to look great on mobile, desktop, and tablet. Ease of use: easy-to-use editing tools help you make the ads look great on your site.Native In-feed opens up new revenue opportunity in your feedsAvailable to all publishers, In-feed ads slot neatly inside your feeds, e.g. a list of articles or products on your site. These ads are highly customizable to match the look and feel of your feed content and offer new places to show ads.Native In-article offers a better advertising experienceAvailable to all publishers, In-article ads are optimized by Google to help you put great-looking ads between the paragraphs of your pages. In-article ads use high-quality advertising elements and offer a great reading experience to your visitors.Matched Content* drives more users to your content Available to publishers that meet the eligibility criteria, Matched content is a content recommendation tool that helps you promote your content to visitors and potentially increase revenue, page views, and time spent on site. Publishers that are eligible for the “Allow ads” feature can also show relevant ads within their Matched content units, creating an additional revenue opportunity in this placement.Getting started with AdSense Native ads AdSense Native ads can be placed together, or separately, to customize your website’s ad experience. Use In-feed ads inside your feed (e.g. a list of articles, or products), In-article ads between the paragraphs of your pages, and Matched content ads directly below your articles.  When deciding your native strategy, keep the content best practices in mind.To get started with AdSense Native ads:Sign in to your AdSense accountIn the left navigation panel, click My adsClick +New ad unitSelect your ad category: In-article, In-feed or Matched contentWe'd love to hear what you think about these ad formats in the comments section below this post.Posted by: Violetta Kalathaki - AdSense Product Manager*This format has already been available to eligible publishers, and is now part of AdSense Native ads. [...]



    AdSense now understands Urdu

    2017-06-28T13:56:57.734-04:00

    Today, we’re excited to announce the addition of Urdu, a language spoken by millions in Pakistan, India and many other countries around the world, to the family of AdSense supported languages.The interest for Urdu language content has been growing steadily over the last few years. AdSense provides an easy way for publishers to monetize the content they create in Urdu, and help advertisers looking to connect with the growing online Urdu audience to reach them with relevant ads.To start monetizing your Urdu content website with Google AdSense:Check the AdSense program policies and make sure your website is compliant. Sign up for an AdSense account Add the AdSense code to start displaying relevant ads to your users.  Welcome to AdSense!Apply for an AdSense accountPosted by: AdSense Internationalization Team [...]



    Building a better web for everyone

    2017-06-07T15:05:20.874-04:00

    Cross-posted from The Keyword The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging--ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter annoying, intrusive ads on the web--like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page. These frustrating experiences can lead some people to block all ads--taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation. We believe online ads should be better. That’s why we joined the Coalition for Better Ads, an industry group dedicated to improving online ads. The group’s recently announced Better Ads Standards provide clear, public, data-driven guidance for how the industry can improve ads for consumers, and today I’d like to share how we plan to support it. New tools for publishers The new Ad Experience Report helps publishers understand how the Better Ads Standards apply to their own websites. It provides screenshots and videos of annoying ad experiences we’ve identified to make it easy to find and fix the issues. For a full list of ads to use instead, publishers can visit our new best practices guide. The Ad Experience Report “We’ve always put our users first and support the Coalition’s Better Ads efforts and standards. The report’s videos and screenshots are incredibly helpful and make the Coalition’s research actionable for our teams. We’re impressed with the level of detail and transparency Google is providing and commend this initiative.”- Troy Young, President, Hearst Digital Media As part of our efforts to maintain a sustainable web for everyone, we want to help publishers with good ad experiences get paid for their work. With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor. “Looking at the past few years, we’ve come to realize that to the rise of ad blockers has negatively impacted potential revenue across all of our properties, particularly in Europe. Funding Choices allows us to have a conversation with visitors using ad blockers on how our business works, and provide them a choice to whitelist or contribute to our newsroom. We’ve found that people are generally open to whitelisting once they understand how content gets created.”- Marc Boswell, SVP, Sales Operations & Client Services, Business Insider Funding Choices is available to publishers in North America, U.K., Germany, Australia and New Zealand and will be rolling out in other countries later this year. Publishers should visit our new best practices guide for tips on crafting the right message for their audience. Chrome support for the Better Ads Standards Chrome has always focused on giving you the best possible experience browsing the web. For example, it prevents pop-ups in new tabs based on the fact that they are annoying. In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018. Looking ahead We believe these changes will ensure all content creators, big and small, can continue to have a sustainable way [...]



    Introducing page-level enforcements and a new Policy center

    2017-05-31T15:59:20.275-04:00

    As a publisher you face many challenges. One of the broadest and most encompassing of these is growing your user base while making sure your content remains high-quality and policy compliant. Your feedback has helped us understand this challenge, and we’re always working to improve. A few weeks ago, we announced two new AdSense features: page-level enforcements and a new Policy center. Today, we’re excited to let you know that these features are available globally for all AdSense publishers. Page-level enforcements for more granular policy actionsTo allow more precise enforcements, and provide you with feedback about policy issues as we identify them, we’re introducing page-level enforcements. A page-level enforcement affects individual pages where violations of the AdSense Program Policies are found. As a result, ad serving is restricted or disabled on those pages. Ads will continue to serve where no policy violations have been found, either at the page- or site-level.When a new policy violation on one of your pages is identified, you’ll receive an email notification and ad serving will be restricted on that page. As this is a new feature, you may already have current page-level enforcements that were not surfaced through these email notifications. To make sure you’re not missing anything, head over to the new Policy center to review existing violations.After you've addressed all policy violations on a page, you may request a review (previously known as an “appeal”). Reviews typically take one week but can sometimes take longer. We'll restore ad serving on the affected page or pages if a page is reviewed at your request and no policy violations are found. Alternatively, you can simply remove the AdSense ad code from that page and the page-level enforcement will disappear from the Policy center in about a week.More transparency with the new AdSense Policy centerThe AdSense Policy center is a one-stop shop for everything you need to know about policy actions that affect your sites and pages. You’ll be able to see:Non-compliant page(s) or site(s)Why a page or site is non-compliantSteps needed to make your page or site compliant Steps to request a review of the actioned page(s) or site(s)Follow these steps to see your current page-level enforcements, and request a review of the actioned page(s):Sign in to your AdSense account.In the left navigation panel, click Settings, then click Policy center.In the "Page-level enforcements" section, find the site or sites that have page-level violations and click Show details.In the "Page" section, click the Down arrow to learn more about the enforcement, the violation(s) on the page, and how to fix them. Click Request review and tick the box after you’ve made sure the violations on the page are fixed.Our beta participants provided a lot of great feedback and suggestions on how to make the AdSense Policy center as useful as possible. We’re constantly looking to improve the clarity with which we communicate our policies and policy enforcements, so let us know what you think through the ”Send feedback” link in the AdSense menu. Learn more about these updates in the AdSense Help Center or head over to the Policy center to try it out.Posted by: John Brown, Head of Publisher Policy Communications, Richard Zippel, Publisher Quality Product Manager and Nick Radicevic, AdSense Product Manager [...]



    AdSense Beginner’s Frequently Asked Questions

    2017-05-25T14:31:02.270-04:00

    What is AdSense?In short, AdSense is a free, simple way to make money by placing ads on your site.Google’s ad network connects advertisers looking to run their ads on the web with publishers like you, looking to monetise your website, making it simple for everyone to succeed. AdSense connects publishers and advertisers, giving AdWords advertisers the opportunity to bid on ad space on websites like yours. By working with an ad network like AdSense, you can spend less time marketing and selling your advertising space and more time focused on creating the best content for your users. Learn more in the AdSense 101 article. What do I need to sign up for AdSense?As a site owner, you’ll need pages with unique content that's relevant to your visitors and that provides a great user experience. Before you apply to AdSense, make sure your site's pages are ready by visiting the AdSense Help Center. If you’re ready to turn your #PassionIntoProfit, sign up for AdSense today.How do I know if I’m eligible to join the AdSense network?Before applying for an account, make sure that the site you own has been active for at least six months, and complies with the AdSense program policies. AdSense also works with products such as Blogger and YouTube to allow you to create host partner accounts. To be eligible for a hosted AdSense account via Blogger or YouTube, you must first meet certain eligibility requirements. Learn more about signing up for an AdSense account via YouTube.How do I monetize my YouTube channel using AdSense?To start earning money from your video content, you’ll need to apply for an AdSense account to link to your YouTube account. Follow these steps to become eligible to receive payments:Make sure your YouTube account is enabled for monetization. Submit your application to create a new AdSense account to link with your YouTube account. Once approved, you'll see a "Host account" label on your AdSense homepage.If you also have your own non-host site where you’d like to show ads, then you’ll need to submit a one-time application form to tell us the URL of your site (you only need to complete this step if you want to monetize your site, and don’t need to take this action to earn money from your YouTube videos).Providing that your site is following the AdSense program policies and you’ve completed 5 steps to getting paid, Google will send your first payment the month after your account exceeds $100 in earnings.How can AdSense help me grow my online business?AdSense helps you to create a revenue stream from the valuable content you host on your site. AdSense saves you time with a quick and easy setup allowing you to focus on the elements of your business that require your focus.It’s like an automatic car -- it removes most of the manual adjustments, allowing you to cruise along with less effort. You still need regular “tune ups” to get optimal performance, but you won’t need to shift gears to get from point A to point B.What is DoubleClick Ad Exchange?DoubleClick Ad Exchange gives you real-time access to the largest pool of advertisers.The main difference between DoubleClick Ad Exchange and AdSense is that AdSense does a lot of the technical settings and optimization work for you, such as automating the sale of all your ad space to the highest bidder. With DoubleClick Ad Exchange you manage these adjustments yourself, controlling exactly how your inventory is sold. As an example, DoubleClick Ad Exchange allows you to choose which ad space is for public sale a[...]



    Introducing “Ad balance” - focus on your best-performing ads

    2017-05-08T17:51:42.757-04:00

    May 8, 2017 Update: We've heard your feedback on the empty spaces resulting from an unfilled ad unit. Over the next few weeks, we’ll begin to automatically collapse unfilled ad units -- if it's safe to do so without affecting the look and feel of your site. By using “Ad balance” you’re automatically opted-in to this update.

    Thank you for providing feedback to help us improve this and other AdSense features!

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    Over the last few weeks you may have noticed the Ad balance subtab under My ads. This new AdSense feature will give you more control to create a great ads experience for your users.

    Ad balance lets you reduce the number of ads you show to your users. Finding the right balance between the number of ads you show and the user experience on your site can lead to better overall engagement with your content. With Ad balance, you’re able to see how changes in the volume of ads you show affect your earnings, and find the balance that makes the most sense for you and your users.

    By only showing your best-performing ads, you may see a minimal drop in your earnings. However, these changes may result in an overall earnings increase, since an improvement of the user experience often leads to users staying longer on your site and engaging with more of your content*.

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    Ad balance is the first example of a Lab that's being made available to all publishers. Those of you who had the Show fewer ads lab enabled have been automatically moved over to Ad balance**. Thank you for trying it out!

    To learn more about this new feature, please visit the Help Center.

    We’d love to hear what you think about Ad balance. Please leave your feedback within your AdSense account by clicking send feedback.

    Posted by:
    Dongcai Shen, Software Engineer
    Rikard Lundmark, Software Engineer
    Spandana Raj Babbula, Software Engineer

    *We don’t guarantee any specific results. And, just as a reminder, you’re responsible for the content and layout of your site.
    **Find out how you turn this feature on and off and make changes to your settings in the AdSense Help Center.
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    AdSense 101: Building your brand

    2017-05-03T09:00:00.223-04:00

    8 minutes to readNow that you’ve got your account setup, and you’re writing winning content, it’s time to build a quality brand and create a sustainable revenue stream with AdSense. What separates a website from a brand? Credibility, consistency, and community. Think of the websites you visit most - chances are they’re updated regularly with content that’s familiar and trustworthy. You can also navigate these sites intuitively, without putting any thought into how you’re consuming the content you love or where the links you’re looking for are positioned. In this blog, we’ll cover how to effectively measure how well your site is performing, how to use experiments to uncover new insights, and how to lay out your site in a way that engages your readers. Measure your performance with reports Only by digging deep into how visitors engage with your site can you identify the roadblocks that may keep them from returning. To make sure you’re up-to-date with everything you need to know, check the ‘common reports’ tab in your AdSense account dashboard. Focus on the following key areas to analyze your overall account performance.The reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM). It’s a great way to quickly check the overall health of your account. The entire account by day report helps you analyze daily performance, and gives you a better understanding of why your earnings change over time. If you’ve made recent changes to ad units or placements, then it’s a great way to measure how the adjustments affected click-through rates. To find this report, visit the Performance reports tab, then Common reports on the left-hand panel, select Ad units and then add Platforms from the top as a secondary dimension. Use Ad units + Performance to measure your campaign success by device. CTR and Active View Viewable (AVV) are the key metrics to monitor here, with AVV showing you how many of your total measurable impressions were truly viewable. If an ad’s active view percentage is below 50%, then consider placing it in a more prominent area to improve engagement. To learn more about viewability, check out DoubleClick's 5 Factors of Display Viewability.The Platforms report identifies how ads are performing on different devices. For example, you may find that your ad units are performing better on mobile devices than on desktop (or vice versa). If that’s the case, then measure your web traffic and make sure that your ads are optimized for the devices you receive most traffic from. If you manage multiple domains within a single account, then use the Sites report to compare performance. The report is especially helpful if you have different mobile and desktop versions of the same site, allowing you to find new ways to optimize UI for consistent experience across devices. Every website is different, so if there are specific metrics you want to target, then learn how to create your own reports to measure what matters to you. Use experiments to discover new opportunitiesAdSense Experiments split your site traffic into two different ad settings, so you can compare performance and make more informed decisions. There are three different ways to run experiments on your content:Design it yourself by choosing the ad setting and variation you’d like to test.Choose an experiment from an opp[...]



    More advertising options for the mobile web

    2017-05-02T09:00:37.755-04:00

    At Google, our policy teams are constantly looking for ways to improve the experience for everyone in the mobile digital advertising ecosystem - users, advertisers and publishers.  Part of this involves listening to our mobile publishers concerns. One such concern that we are addressing in this policy update involves the limitations we’ve previously placed on 300x250 sized ad units.

    We recognize the frustration around limitations we’ve placed on this sized unit on mobile webpages, and starting May 2, 2017 we will no longer disallow this ad unit from being placed above the fold on mobile web pages.  After careful review, we've determined that when 300x250 ads are implemented above the fold in a user-friendly way, the ads do not annoy, distract, or result in ad performance issues.

    With the removal of this restriction, you still must be vigilant to ensure that their mobile site layouts do not cause ads to push the page content below the fold in such a way that may lead to accidental clicks. To ensure a good user experience, we still recommend the site content should be clear and accessible above the fold. See our optimization guide for the mobile Web for tips on where to place your ads.

    As well as having a mobile-friendly site, it's important to provide a good user experience for your mobile audience. By focussing on your mobile site's design, content, and ad placements you could help to increase user engagement. In turn, this could lead to an increase in your mobile ad revenue in the long-term.  For guidance on ad implementation best practices, please review our help center.

    We hope you find this to be a positive update. Keep providing us with feedback!

    Posted by John Brown, Head of Publisher Policy Communications

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    Help Google Publishing Solutions improve its services and products

    2017-04-27T09:00:15.406-04:00

    We’d like to personally invite you to share your thoughts with us in this 10-15 minutes survey so that we can keep improving your experience with us.

    In the past, we have used your responses to improve how we help you, ways you interact with our product, and what type of features we offer. This year the survey is shortened and mobile friendly. Our questions should take about 10-15 minutes to answer.

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    You may have received a survey by email over the last few weeks, if so please take the time to respond to it as we value your input.

    To make sure that you're eligible to receive the next survey email, please:

    Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

    Posted by Susie Reinecke - AdSense Publisher Happiness Team(image)