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Preview: the big switch

the big switch

Asian audiences taking control of their media

Last Build Date: Sat, 11 Nov 2017 15:21:47 +0000


Agencies of The Futuretribaltimes2595051813_c4bba495551

Tue, 23 Sep 2008 08:01:33 +0000

Paul (Bangkok) writes: A glimpse of the near future, for those of us working in marketing communication? From Sapient recently sponsored a national online survey to gain insights into what marketers want from their advertising and marketing agencies in the next 12 months. The survey polled more than 200 chief marketing officers (CMOs) and […](image)

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Ambient Awareness and Digital Intimacytribaltimes07awareness-6001

Tue, 09 Sep 2008 08:32:31 +0000

Paul (MindShare, Bangkok) writes: “I’m So Totally Digitally Close To You” from the New York Times… …is a long but interesting read with some new concepts like “ambient awareness”, which is “very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray […](image)

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Found in Translationtribaltimesasiaonline.jpg

Tue, 18 Mar 2008 10:18:03 +0000

James M (MindShare, Thailand) writes:  Today I attended a presentation arranged by AmCham with Asia Online as Guest Speaker. Once over the initial shock of the title (Is Machine Translation Ready for Real-world Use?), I found the subject matter fascinating and wondered why it had not struck me sooner? With approximately one billion online, many […](image)

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A digitizing Bollywood? India’s first serial for mobilestribaltimespp002bollywood-kaho-naa-pyaar-hai-posters.jpg

Wed, 02 Jan 2008 11:22:39 +0000

Ju (MindShare, Regional team) writes: Hope you had a great refreshing holiday like I did and wishing everyone a superb year ahead! I opened my inbox to find an interesting article on the distribution of content through mobile phones in India, forwarded to me by Alefiyah in MindShare Singapore who gave us the “Bollywood on […](image)

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China’s Online Creative Community – Part 2: Interviewtribaltimes

Fri, 30 Nov 2007 04:59:00 +0000

Ju (MindShare, Regional Insights) writes: A couple of months back I had the chance to meet with Sean Leow in a small café in Shanghai, one of the co-founders of the social networking site ‘Neocha’, which Pew Internet dubbed as China’s MySpace for the creative-types, as mentioned in the previous introductory post. I was first […](image)

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China’s Online Creative Community – Part 1: Introtribaltimes

Wed, 17 Oct 2007 07:29:53 +0000

 Ju (Regional team, Mindshare) writes:  I think Alok hit the nail on the head with the question “MySpace or Facebook or should we even care?“. The basic reason anyone joins a social networking today is to be part of a community that one identifies with. Only 3 years ago, no one really had much of […](image)

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Global digital stats reporttribaltimeswisr2007cover.JPGasia-pacific_wisr07-blog123.jpgbroadbandprice.jpg

Fri, 12 Oct 2007 07:54:41 +0000

David, MindShare Thailand, writes: Fact fest for planners with a predilection for statistical summaries. To add to the recent post about the new APAC internet study, anyone seriously interested in how the Big Switch will play out around Asia might want to invest a couple of hours in ploughing through the ITU / UNCTAD (International […](image)

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Facebook or MySpace or should you even care?tribaltimesfacebook.jpgmyspace.jpg

Fri, 28 Sep 2007 06:21:24 +0000

OR Alok (MindShare, Regional team) writes: During a recent business pitch, after we were done waxing eloquent of social networking and the web 2.0, the marketing honcho asked us a simple question – “Should my brand be on facebook or myspace?” At the time our response was, given what we knew of the clients’ brand […](image)

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Asian youth and the mobile phonetribaltimesmobilelife.jpg

Tue, 28 Aug 2007 03:00:39 +0000

Ju (MindShare, Regional Insights) writes: The mobile phone has become an indispensible equipment for Asian youth. PwC’s 2007 survey of nearly 8,000 of their staff from 17 countries around the world (78% aged between 16-34 yrs) revealed a whopping 98% mobile penetration rate in Asia-Pacific countries, with a significantly lower 62% fixed-line penetration rate. The […](image)

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Do media agencies need to hire creative people?tribaltimesleft-brain-right-brain.jpg

Wed, 25 Jul 2007 09:28:55 +0000

Praveen (MindShare, Bangalore) writes: As the monopoly of the 30 sec TV ad is fast diminishing, marketers are increasingly using the Media “Long Tail’ to build their brands (“the long tail” is a phrase coined by Chris Anderson; used in the context of media to show that the demand for new/niche media is larger than […](image)

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