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Last Build Date: Fri, 17 Nov 2017 19:24:54 +0000


Why I read paperbound books only

Fri, 17 Nov 2017 19:24:54 +0000

Recently, on a Facebook post, I casually mentioned in passing that I get a lot of my books to read at the local town library. My Facebook friend LW wrote: “Bob, why the public library when there is Kindle?” My immediate thought was: “LW, why Kindle when there is the public library?” I absolutely prefer […]

What you like vs. what works: not always the same thing

Tue, 14 Nov 2017 19:08:43 +0000

Subscriber DH writes: “Bob, what are your favorite websites in terms of the copy they have, so I can see myself which copy style you think is great? “I was working for a client and came across a website from a company that sells the same thing he does. “I was blown away by the […]

When internet marketing works

Fri, 10 Nov 2017 18:45:40 +0000

Sometimes internet marketing is a pain in the ass. You work hard on a product, launch it, and nobody is interested. Now you have to salvage the product either by improving it or bundling it with other stuff. Another disaster scenario: You send an email marketing message to thousands of people, driving them to a […]

The 2 ways reading makes you a better writer

Tue, 07 Nov 2017 18:22:06 +0000

One of the most common questions I get is, “Bob, what book are you reading now?” And most people are shocked to find that it is a novel, short story collection, play, nonfiction narrative, social issue, science, math, history, economics, or informational book on a topic other than marketing or business. The 2 best ways […]

A short course in making money with microsites

Fri, 03 Nov 2017 18:51:50 +0000

A “microsite” is a small website dedicated to selling a single product, service, or offer. I am frequently asked, “Does each microsite need its own domain name, or can I just make it an extension of my main domain name?” For instance, if your main site is and you have a separate microsite selling […]

The ideal length for online video

Tue, 31 Oct 2017 18:49:33 +0000

Abraham Lincoln was, for his day, unusually tall and gangly. Once a man asked him, “Hey, Abe Lincoln … how long should a person’s legs be?” Lincoln answered, “Long enough to reach the ground.” It’s the same with copy in general and online video in particular. Both should be as long as they need to […]

Is the writing profession doomed?

Tue, 17 Oct 2017 16:52:47 +0000

We recently saw War of the Planet of the Apes, where intelligent apes take over as the dominant species of our planet. Well, it’s happening … only instead of apes taking over, it’s smartphones and laptops! According to an article in ClickZ, Gartner predicts that by 2018, 20% of all business content will be written […]

The 10 greatest marketing books ever written

Fri, 13 Oct 2017 16:51:38 +0000

Subscriber RK writes: “Bob, I am trying to read some of the classic marketing books you recommend, such as those written by David Ogilvy, Claude Hopkins, John Caples, Robert Collier, and Vic Schwab. “But all the examples in them are print ads, and it’s hard for me to see how these relate to app banners […]

The 90/10 secret of writing and info marketing

Tue, 10 Oct 2017 15:21:43 +0000

My Facebook friend CR writes: “As a relative newcomer, I’d love to find my way into the passive income world. I get stuck at the very beginning: topic. “I have the same problem trying to create articles to build reputation in my new copywriting niche. “What do I know that anyone else would want to […]

Should you always charge the highest price?

Fri, 06 Oct 2017 14:39:04 +0000

I recently told BL, a colleague, that I was pretty busy with copywriting assignments (I usually am). Like so many people, he immediately said, “You should raise your prices!” “Thanks, but no thanks,” I replied. Like BL, many people say you should raise your prices when you are so busy with orders at your current […]