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Last Build Date: Tue, 23 Jan 2018 16:21:45 +0000


Why I hate travel

Tue, 23 Jan 2018 16:21:45 +0000

In his book “Far and Away,” Andrew Solomon writes: “I cherished travel for the way it stopped time, forcing me to inhabit the present tense.” Solomon loves travel. I loathe it. I travel as little as possible and would be happy never to do it again. Why? Here are 7 things I hate about travel: […]

Copywriters: escape the “commodity trap”

Fri, 19 Jan 2018 15:45:44 +0000

Subscriber DC writes, “What’s the biggest threat facing freelance copywriters?” Then he answers his own question: “It’s commoditization. “To see where copywriting is going, look no further than translation. “This is now almost a commodity, in which freelance rates are in a ‘race to the bottom.’ “In copywriting, barriers to entry are so low … […]

The only 3 ways to become a better copywriter

Tue, 16 Jan 2018 15:44:35 +0000

Subscriber GJ writes: “How do I become a better copywriter? Do you have any suggestions or tips?” There are really only 3 ways I know to become a better copywriter: 1–Write. Start writing copy. Then keep on writing it. Do class assignments. Write copy for clients … or your own products … or both. The […]

9 reasons to market yourself by writing articles

Fri, 12 Jan 2018 15:42:59 +0000

Subscriber DK writes: “How much stock, if any, do you put in the strategy of putting articles on-line (or elsewhere) for free?” Answer: a lot. I wrote my first article for one of the marketing trade publications when I launched my freelance copywriting business in 1982. And I’ve been writing articles to promote my copywriting […]

How far would you go to close a $29 sale?

Tue, 09 Jan 2018 15:41:04 +0000

A few weeks ago, subscriber MP told me she read someone else’s book on information marketing, followed the advice, and it did not work. And then she asked me, “How is your material any different?” It sounds like a reasonable question, but I refused to answer it, telling her “I have no interest in convincing […]

Upsell yourself to bigger profits

Tue, 02 Jan 2018 18:09:08 +0000

When I started my freelance copywriting career in the early 1980s, the most lucrative assignment was writing direct mail packages to sell magazine subscriptions. And perhaps the toughest assignment was the “free to paid conversion” campaign. This was a direct mail package designed to get people who formerly received a magazine for free to now […]

5 books I really enjoyed reading this year

Wed, 27 Dec 2017 14:27:57 +0000

I am a reading addict and hooked on books — so I read a LOT of books in a year. Here are 5 books I really enjoyed this year and you may too in 2018: #1–“Battlefield Earth” by L. Ron Hubbard (Galaxy Press) — a sprawling space opera about humanity’s courageous rebellion against technologically and […]

Get others to sell your products — without commission

Tue, 26 Dec 2017 18:46:24 +0000

Subscriber MI writes: “‘Influencer marketing’ drives me crazy. Many outdoor businesses are joining the trend to hire athletes to promote their products. “At an industry conference, I asked one ad agency rep what the return on investment was on influencer marketing. His response was void of examples. He told me it boils down to brand […]

5 ways to profit from a powerful USP

Fri, 22 Dec 2017 16:44:02 +0000

You probably already know what a USP is. But many people say to me, “Yes, I know what a USP — but why would I need one? What is it good for? If I had a USP, how would it help my business?” Well, here are 5 specific areas where having a USP can make […]

The worst thing about being an info marketer online

Tue, 19 Dec 2017 16:33:07 +0000

Recently subscriber SP wrote to me and said: “Bob, I purchased your e-book 3 days ago, and the status of the order is pending. Would you please tell me when I will receive my purchase?” The day before, another subscriber and customer, SH, also emailed to ask me where was the e-book he had ordered […]