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Bob Bly’s Blog direct marketing blog

Last Build Date: Tue, 24 Apr 2018 15:07:42 +0000


B2B vs. B2C freelancing: how are they different?

Tue, 24 Apr 2018 15:07:42 +0000

Subscriber CO writes: “Could you talk about the differences between starting a business-to-business (B2B) copywriting business, versus starting a copywriting business aimed at direct response business-to-consumer (B2C) copy? “Are there differences between getting clients, running the business etc. Since you write copy for both, I figured you would have a unique view on this.” Well,

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How to stand out as a B2C copywriter

Fri, 20 Apr 2018 14:51:06 +0000

Subscriber CO writes: “Could you talk about how to stand out as a direct response copywriter for business-to-consumer (B2C), when so many new copywriters are now entering this space? Especially in industries that are saturated, such as health and financial.” Well, it’s a multipart answer — and CO may not like some of the parts.

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Why I write

Tue, 17 Apr 2018 14:48:26 +0000

People often ask me, “Bob, why do you write?” In fact, I have been asked this so many times over the years, it makes sense to me to answer that question here. So basically, I write for these 7 reasons (you can see that some of these apply only to very specific types of writing

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The 5 things I regret most in my life

Fri, 06 Apr 2018 16:34:25 +0000

Subscriber JM writes: “I would love to know a handful of your biggest regrets professionally or personally — or things you might have done differently? “You might not have many since you’ve always done what you love… but I bet it would make for a gripping topic for your letter too.” I’m not sure it’s

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Get big ideas from these 6 little books

Tue, 03 Apr 2018 17:22:19 +0000

In the self-help and success niche, there is a curious phenomenon I call the “little books.” These books are usually almost always reprints of talks, speeches, and tracts from the 20th century, published today as thin paperback books. Some are so few pages they are more like pamphlets than books — saddle-stitched with staples through

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My info product pricing strategy in a nutshell

Fri, 30 Mar 2018 17:18:31 +0000

Subscriber GK writes: “Many of the big guns in info marketing believe in the concept of charging very high prices, which sometimes annoys me with their greed. “On the other hand, Bob Bly, you make ongoing offers of inexpensive info-products which seem to recur about every few weeks.” “Why do you do what you do?

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The magic of “thin credentials”

Tue, 27 Mar 2018 16:27:57 +0000

Recently I got an email notifying me that I had been nominated to be included in the latest edition of one of the Who’s Who (WW) directories. Now, being smart and sophisticated, you may be laughing already. “Bob, you maroon,” you may be thinking. “Don’t you know that Who’s Who is hype and a scam

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Today’s most under-used marketing technique

Fri, 23 Mar 2018 16:27:11 +0000

In my opinion, the best TV commercial running today is this one for Flex Tape: The reason I think it is so strong is that the commercial masterfully employs one of the most powerful — and also one of the most neglected — copywriting persuasion techniques: Demonstration. Direct marketers as well as salespeople have long

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In praise of the “little guy” in business

Tue, 20 Mar 2018 16:32:22 +0000

Which of these 2 entrepreneurs do you admire more? Mr. X, who came from poverty, started with almost nothing, and built a business that generates an income in the lower to mid six figures … and a net worth in the low seven figures? Or Mr. Y, who came from a well-to-do family, which provided

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Why it still pays to be an expert

Fri, 16 Mar 2018 16:30:55 +0000

Last week, I related the central idea of a terrific book, “The Death of Expertise” (Oxford University Press, 2017), by Tom Nichols, as follows: “In our culture today, we not only don’t trust our experts, but openly argue with, ignore, defy them, and at times even treat them with outright contempt.” Though I also noted

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