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Preview: SB360 Marketing

SB360 Marketing



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Published: Fri, 16 Aug 2013 01:13:16 -0500

 



Thriving in the Connected Age

Thu, 20 Mar 2008 20:00:00 Z

View Dell CMO, Mark Jarvis', slide show from the 2008 Internation Builders' Show on marketing your business. To see a video of his presentation, click on "Video - Marketing Strategies."



Video - Marketing Strategies

Mon, 21 Jan 2008 20:00:00 Z

Mark Jarvis, Dell CMO, explains how to better market your company at the 2008 International Builders' Show. To view his slide show, click on "Thriving in the Connected Age."



Don't Put it Off

Wed, 09 Jan 2008 20:00:00 Z

Do you have a marketing plan yet? If your answer is no, you’re not alone. Here are four tips to help you get started today.



7 Steps to Local Search Dominance

Thu, 04 Oct 2007 20:00:00 Z

By Dell Small Business Expert, John Jantsch. Local shoppers are going online to find products and services in your town - get found when they do!



10 Essential Blogging Tools

Fri, 17 Aug 2007 20:00:00 Z

So, you finally decided to take the blog leap. You stepped up to the plate and signed up for a blog software package. What next?



Simple RSS Tricks

Fri, 17 Aug 2007 20:00:00 Z

You can do a lot with this technology called RSS, even if you don't know a thing about it.



Get Better Control over Your Time and Customers

Tue, 14 Aug 2007 20:00:00 Z

If your inbox is the size of a major city's telephone directory, maybe it's time to get organized.



Create a Newsletter Using Publisher

Sat, 14 Jul 2007 20:00:00 Z

Does your business have a consistent way to follow-up with customers? If not, consider printing and mailing a promotional newsletter.



Help Customers Find You

Tue, 10 Jul 2007 20:00:00 Z

Tips on search engine optimization for your website.



Winning the Name Game Part One: Selecting a Name for My Business

Wed, 27 Jun 2007 20:00:00 Z

Have you toyed with different ideas for your business name? Of course you have. So get out a pen and a pad of paper to use as your naming notebook, and start writing down ideas for names. As you go along, think about this guide to naming.



Finding Customers – Marketing 101

Wed, 27 Jun 2007 20:00:00 Z

Getting the world to beat a path to your door requires more than just a great idea. You need to let potential customers know about your services or products—and why they should buy. But the whole idea of marketing can give you heartburn. How can you compete with all the slick ads on TV, billboards, and in glossy magazines?



Winning the Name Game Part Two: Registering Your Business Name

Wed, 27 Jun 2007 20:00:00 Z

After you come up with a list of possible names for your new venture, make sure that you find an available business name. You don't want anyone to confuse your business with another company. And you certainly want to avoid any situation where another company decides you're infringing on its name and gives you legal grief.



Understanding RSS Feeds

Mon, 11 Jun 2007 20:00:00 Z

What is RSS? How do you create an RSS feed? Watch this video to answer these questions and learn how to use your website as a subscription tool for existing and potential clients.



Provide Service that Keeps Customers Coming Back

Tue, 22 May 2007 20:00:00 Z

Every businessperson understands the importance of letting your customers know how much you value them and how you can't wait to see them again. Consider some other things you can say to solidify your relationship with customers.



7 Tips on Keeping Customers for Life

Tue, 22 May 2007 20:00:00 Z

Loyal customers are the backbone to any successful business. Make sure yours keep coming back.



Using Software to Analyze and Maintain Valuable Customer Data

Mon, 21 May 2007 20:00:00 Z

Knowing your customers in order to better meet their needs makes good business sense for any enterprise, but for small businesses, customer information is key to their livelihood.



Video - Using Software to Analyze and Maintain Valuable Customer Data

Mon, 21 May 2007 20:00:00 Z

Knowing your customers in order to better meet their needs makes good business sense for any enterprise, but for small businesses, customer information is key to their livelihood.



Pricing Your First Products and Services

Mon, 21 May 2007 20:00:00 Z

Among the many decisions to make upon going into business for yourself--including what to call your company, where to hold your operations, and whether or not you should hire your friends--one of the most important is pricing your products and services. The price at which you establish yourself on the market will be a big part of that all-important first impression. Here are a few tips to help you price yourself right.



Handling Growth: It's All in the Transition

Mon, 21 May 2007 20:00:00 Z

It's the stereotypical catch-22. Your personal involvement with your clients has contributed to your success, and growth seems inevitable. Yet, if you do take that leap, you jeopardize the face-to-face involvement you've built your business-and your success-on.



5 reasons to have a Web presence now

Tue, 24 Apr 2007 20:00:00 Z

Not so long ago if you wanted to check when a movie was playing, you'd consult your local newspaper. If you wanted to find someone to remodel your bathroom, you'd open the yellow pages.



Making a Name for Your Web Site

Tue, 24 Apr 2007 20:00:00 Z

Some people don't care what name you call them as long as you call them something. Some Web site owners feel the same. Yet a Web site's "domain name" can be a powerful way to get people through your virtual door.



Video - Producing a Small Business Demo Video

Tue, 24 Apr 2007 20:00:00 Z

Digital video is becoming an increasingly popular medium to help market your small business to current and potential customers. With the right tools and know how, you can produce your own demo videos to showcase your products and services. Learn the essentials in video making ranging from equipment to good video producing techniques.



What it Takes to Build a Web site

Tue, 24 Apr 2007 20:00:00 Z

Six steps to create a site that wins you customers.



Paid Search Advertising Options for Small-Business Owners

Tue, 24 Apr 2007 20:00:00 Z

Developing and executing integrated marketing plans that are both tactical and strategic and deliver the performance businesses expect can be a daunting experience. There are a myriad of marketing possibilities to juggle, including direct mail, ad-placement in industry publications, Yellow Pages, TV/radio and, more now than ever before, the Internet.



Video - Help People Find Your Web site: 8 SEO Tips

Tue, 24 Apr 2007 20:00:00 Z

Six steps to create a site that wins you customers.



Video - Convert & Share Video

Tue, 24 Apr 2007 20:00:00 Z

Software tools like Windows Movie Maker or Media Encoder allow you to convert and share your videos online so customers who have never been to your retail location or used your tree trimming service can get a glimpse at the products or services you offer. Learn more about uploading promotional videos to your Website to help bring your business to life.



Video - Website Marketing Strategies

Tue, 24 Apr 2007 20:00:00 Z

John Jantsch, founder of Duct Tape Marketing, shares online marketing strategies and tips with small business owners.



Help People Find Your Web site: 8 SEO Tips

Tue, 24 Apr 2007 20:00:00 Z

Experienced Web designers will tell you, "Just build it — and they won't come." It's true. Simply putting up a Web site won't bring visitors. It takes work to entice customers to your site once, and even more work to make them come back.



Build a Web site with FrontPage 2003

Tue, 24 Apr 2007 20:00:00 Z

With a well-designed Web site, you can generate interest in your business, develop a good relationship with customers, help them select from your products, and even sell your products and services online.



Get Better Results from Your Web site

Tue, 24 Apr 2007 20:00:00 Z

Marketing tactics to increase online sales



Video - Editing Your Promotional Video

Tue, 24 Apr 2007 20:00:00 Z

Now that you know the essentials to good video making, learn how to edit your videos with Windows Movie Maker - software that enables you to capture, edit and covert your promotional videos.



7 Ways to Keep Customers Coming Back to Your Site

Tue, 24 Apr 2007 20:00:00 Z

You've built a Web site. Wonderful! The next question to ask is this: Once you get a visitor's attention, how can you bring them back?