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Last Build Date: Tue, 27 Jun 2017 12:37:51 +0000

 



Amplifi US President Lucas Cridland: Big Data Disconnect Between Broadcast, Other Video Providers

Tue, 27 Jun 2017 12:30:09 +0000

CANNES – When Lucas Cridland compares broadcast television to digital video, he sees data gaps and a lack of flexibility in the former. “The dynamic nature of the premium marketplace is constantly moving,” says the President of Dentsu Aegis Networks’ Amplifi US. But while there seems to be “a lot of innovation on the supply [...]



MediaLink’s Matt Spiegel Parses The Meaning Of TV, Data Segmentation Standards

Tue, 27 Jun 2017 12:26:13 +0000

CANNES – Is the semantical divide between “television” and “digital video” crumbling? Judging from discussions at the Cannes Lions Festival of Creativity, the answer is yes. At least it is in the mind of Matt Spiegel, Managing Director of strategic advisory and business development firm MediaLink. Following his role as moderator of the FreeWheel/Beet.TV New [...]



Havas’ Dominique Delport “We have a unique opportunity with AI”

Tue, 27 Jun 2017 12:03:20 +0000

CANNES — At the latest assembly of the world’s largest festival for creative marketing, the hottest topic up for discussion was… artificial intelligence? It may seem incongruous, but, as executives in industries the world over scramble to assess the benefits promised by AI, advertising decision-makers are amongst those getting excited. “At the agency level, we [...]



A+E’s Mel Berning: Less Intuition, More Data Inform Advertiser Program Decisions

Mon, 26 Jun 2017 23:06:32 +0000

CANNES – Advertisers aren’t getting less protective of their audience targeting data but they are increasingly willing to work with data and content providers. At the same time, they’re relying less on intuition to choose the most suitable programming for their brands, according to Mel Berning, A+E Networks’ President of Sales. He sees these trends [...]



Alphonso’s Kodige Takes TV Ad-Tracking To Movie Theaters

Mon, 26 Jun 2017 23:00:00 +0000

CANNES — Imagine a future in which a brand advertised to you through your TV, then followed you out of your apartment, down the street, in to the store and inside the movie theater. That future is now, as a new crop of TV ad data companies is rising up to offer not just TV [...]



Dentsu Aegis Network’s Doug Ray On Data Privacy And A Pivot To More PII

Mon, 26 Jun 2017 22:46:07 +0000

CANNES – As more marketers seek to use data to achieve the kind of accountability that direct-response media has typically provided, agencies are improving the way they handle sensitive consumer information. In the past month alone, Dentsu Aegis Network rolled out a PII-based data platform and appointed a global data compliance officer in advance of [...]



Social AI Gives Realistic Emotions To Brand Avatars, Sagar Says

Mon, 26 Jun 2017 16:45:55 +0000

CANNES — Clippy was never this clever. Artificial intelligence is now taking us on a journey to a time where we will interact with lifelike digital avatars in virtual worlds populated by thousands of artificial actors. That is the vision of artificial intelligence pioneer Mark Sagar. He should know – the CEO of Soul Machines [...]



Overseas Convergence of TV And Video Presaged U.S. ‘Awakening’: Videology’s Ryan Jamboretz

Mon, 26 Jun 2017 15:04:47 +0000

CANNES – Call it digital déjà vu. The global convergence of television and video that has set off a wave of consolidation and new market entrants in the United States first began to emerge in Europe about two years ago. Fast-forward and you had deals like NBC and Comcast and now the pending acquisition of [...]



Brands Must Unite And Control Their Own Data, Hearts & Science CEO

Mon, 26 Jun 2017 13:22:27 +0000

CANNES — Brands spend too much time measuring the wrong metrics and should, instead, switch focus to look at a holistic overview of what matters in world in which they take back control. That is according to the chief of the media agency network launched by Omnicom last year. In this video interview with Beet.TV, Hearts & [...]



GroupM’s Lesser Rearchitects The Agency For A Data-Led Future

Mon, 26 Jun 2017 10:04:37 +0000

CANNES — GroupM is reconfiguring its agency businesses for a new advertising world in which advertisers expect to measure and pay for ads that bring real, identifiable business results. In this video interview with Beet.TV, GroupM north America CEO Brian Lesser explains the group is responding a world in which the agency business model is fast-changing, [...]



IPG’s Data Chief Goes The Extra Mile, Beyond Proxies

Mon, 26 Jun 2017 10:01:54 +0000

CANNES – Brands need to break away from the limitations of traditional digital ad measurement, to embrace a world in which they can achieve true business outcomes. That is according to the tech chief of one leading ad agency. Compared with analog, digital advertising may be sophisticated but, without having full sight of outcomes like [...]



WPP’s Sorrell Sees ‘Groundswell’ Of Client Attitude for Programmatic TV

Mon, 26 Jun 2017 01:30:52 +0000

CANNES – Sir Martin Sorrell says marketers are changing their attitudes toward programmatic media buying at the same time as the growth of alternative content continues unabated. In this interview with Beet.TV, he also talks about WPP’s investments in content producers and how advertising “in one form or other” is seeping into Netflix. In the [...]



AI Taking One-To-One Personalization ‘To The Ultimate’: MEC’s Carl Fremont

Mon, 26 Jun 2017 01:00:47 +0000

CANNES – Having spent nearly four decades in advertising, Carl Fremont perceives artificial intelligence as “beyond transformational” and “completely disruptive.” For their part, marketers need to be brave and experiment with AI while not thinking short term about it, Fremont says in this interview Beet.TV with The Weather Company CMO Jordan Bitterman at the Cannes [...]



More Standards For Advanced TV, Premium Video A Bulwark For Agencies: MEC’s Tim Castree

Mon, 26 Jun 2017 00:58:14 +0000

CANNES – Solving the challenges of optimizing advanced television and premium video surely will provide better audience targeting and advertising performance. But just as important, it’s also a “bulwark” for agencies to defend their turf against consultants and other forms of disintermediation. This is the viewpoint that Tim Castree brought to global advertising and media [...]



OMD’s Ben Winkler: No ‘Us Versus Them,’ Advertisers Need Many Video Options

Mon, 26 Jun 2017 00:55:47 +0000

CANNES – OMD’s Chief Investment Officer welcomes a warming of the discourse between traditional TV content providers and their digital counterparts. Not only does it reflect reality, embracing both is the only way for advertisers to meet their business objectives, says Ben Winkler. In this interview with Beet.TV, Winkler mentions a conversation he had onstage [...]



Virtual Brain Models Put A Face On Big Data: AI Guru Sagar

Sun, 25 Jun 2017 12:37:24 +0000

CANNES — At this point in the early development of artificial intelligence, many people probably assume that typical AI applications revolve around textual deployments. But we if you could use AI to create lifelike digital brains that, implanted in 3D facial models, could give life and character to virtual avatars? As far-fetched as it may seem, [...]



WPP’s Sir Martin Sorrell on Cannes: Excessive & Expensive But No Boycott

Fri, 23 Jun 2017 22:02:36 +0000

CANNES – Because it may have grown to become too big and too expensive, the Cannes Lions Festival of Creativity should be examined for its location and format, according to Sir Martin Sorrell. However, boycotting the event or not participating is not the right approach, according to the Founder & CEO of WPP. Sorrell’s comments [...]



TV Is Moving Down The Funnel: Alphonso’s Gall

Fri, 23 Jun 2017 13:18:46 +0000

CANNES — Once upon a time, television advertising used to be all about igniting consumers’ initial interest, sometimes long before an eventual purchase. It’s called “branding”, raising awareness at the very start of the marketing funnel – with no real ability to track a TV ad’s specific impact on sales. But all that is changing, [...]



AI Will Be Huge, But Hidden: Luma’s Kawaja

Fri, 23 Jun 2017 10:07:11 +0000

CANNES — Who would ever have thought that the world’s biggest festival for celebrating creativity in marketing would have ended up discussing artificial intelligence, blockchain and cognitive technologies? But all these new-wave developments could be set to revolutionise advertising, as well as the other industries they touch. Companies like IBM and Microsoft are pitching their cognitive [...]



Mastercard Ad Intelligence’s Jay Sears: More Brands Focused On Business Outcomes

Fri, 23 Jun 2017 00:04:19 +0000

CANNES – Advertisers have made big strides in understanding issues like digital ad viewability and consumer attention. Now they need to focus more on understanding business outcomes. To Jay Sears, this means focusing not on proxies or clicks or even intention “but actual sales lift as the result of an exposed population seeing an ad.” [...]



Britain’s Sky is Building ‘Common Addressable TV Currency’ With Rival Virgin

Thu, 22 Jun 2017 21:22:41 +0000

CANNES — The UK’s two leading pay-TV providers have teamed to develop a “common currency” for addressable TV advertising in the country. Sky (satellite) and Virgin Media (cable) may be fierce rivals, but this week they announced a “strategic partnership” to scale advanced TV ad targeting opportunities, against the common enemy of online platforms. In this [...]



AI-Powered ‘Digital Humans’ Debut at Cannes Lions

Thu, 22 Jun 2017 20:54:42 +0000

CANNES – First off, don’t call them avatars. They’re “digital humans” with their own biologically inspired emotional models. And they are ready to help bring brands to life in amazing ways. In this, Soul Machines Co-Founder & CEO Mark Sagar walks The Weather Company CMO Jordan Bitterman through three immersive and utterly absorbing examples of [...]



[m]PLATFORM COO Nicolle Pangis Explains GroupM’s Entry To AI Via Co-Pilot

Wed, 21 Jun 2017 15:46:26 +0000

CANNES – Just as brands want to have a singular view of their users and prospects, forward-thinking media investment companies know they can no longer maintain channel-specific teams. It takes big investments in technology—some of it artificial intelligence-enhanced—to accomplish both. In the past 12 months alone, GroupM launched its global [m]PLATFORM and then bolstered its [...]



More Advertisers Moving To Outcomes-Based Measurement: Nielsen Catalina’s Andrew Feigenson

Wed, 21 Jun 2017 15:36:49 +0000

CANNES – Andrew Feigenson joined Nielsen Catalina Solutions about six months ago hoping that the ad industry was moving toward an outcomes-based approach to measuring success. So far, he hasn’t been disappointed. “From an advertiser perspective, we’re seeing a lot of that right now. Brands that are actually taking sales impact as a KPI and [...]



Washington Post’s Jarrod Dicker: AI Benefits Journalism And Advertisers

Wed, 21 Jun 2017 15:34:56 +0000

CANNES – Lost in the headlines about so-called fake news is the reality that artificial intelligence is making things better. But it’s not lost on Washington Post. “I think the way we think about AI is how to strengthen our journalism,” Jarrod Dicker, Washington Post’s Head of Commercial Product & Technology, says in this interview [...]