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The root to the media revolution

Last Build Date: Fri, 24 Feb 2017 12:02:10 +0000


Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown

Fri, 24 Feb 2017 12:00:34 +0000

The US is lagging behind in efforts to create a unified currency for measuring TV and video consumption across platforms – but only because the size of the business there makes it a juggernaut that is difficult to push. That is the viewpoint of one media measurement chief who has a great global overview of the worldwide pace [...]

Netflix Boom Give Advertisers An Audience Blindspot: Turner’s Shimmel

Thu, 23 Feb 2017 18:16:12 +0000

It added another 1.93mn US subscribers in the last quarter alone, and expects to hit around 50mn in the States by the time winter is over. Netflix is a TV success story. But the growing popularity of a subscription-driven, ad-free service that keeps its viewing data under lock and key is also bad news for advertisers. Turner chief research [...]

Kantar Technology Selected For Next Steps In Tracking Ad, Media Assets

Thu, 23 Feb 2017 02:44:18 +0000

The quest for a standardized, UPC-like code for identifying advertising and media assets across platforms took a big step forward with the recent selection of Kantar Media’s audio watermarking technology. “There’s a lot of work still to be done to deploy it, but this is an important milestone in terms of the technology being ready [...]

Beet #Retreat17: VIDEO EVERYWHERE! The Transformation of Media & Advertising, an Executive Retreat, March 15-17, Vieques, presented by Videology with 605

Thu, 23 Feb 2017 02:00:08 +0000

Keynote Speakers  Shane Ankeney, President, Havas Media Group Carl Fremont, Global Chief Digital Officer, MEC (GroupM) Doug Ray, President, Product & Innovation, Dentsu Aegis Adam Shlachter, President, VM1 (Verizon agency at Zenith/Publicis) Erica Schmidt,  Managing Director, North America, Cadreon (IPG Mediabrands) Ben Tatta, President, 605 Jamie West,  Group Director of Advanced Advertising Sky PLC Ryan [...]

Sequent Study For CIMM Identifies Cross-Platform Attribution Challenges

Wed, 22 Feb 2017 11:51:41 +0000

The good news about media ROI analysis is a narrowing gap between traditional marketing mix models and digital attribution models. The less-than-good news regarding an integrated, cross-platform solution: confusion among users is common and available options are falling short of delivering on promises. These and other takeaways were the subject of an exhaustive presentation by [...]

CIMM’s Clarke On The ‘Tricky Challenge’ Of Cross-Platform Measurement

Wed, 22 Feb 2017 11:47:37 +0000

The Coalition for Innovative Media Measurement is most likely the closest entity that the United States will ever see to other countries’ Joint Industry Committee approach to bringing media buyers and sellers together. With its latest research, CIMM finds conflicting and oft-times confusing approaches to real-time cross-platform attribution and ROI analysis. “The industry wants to [...]

ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI

Tue, 21 Feb 2017 02:23:48 +0000

To quantify the “halo effect” that multiplatform television has on other digital advertising, ABC teamed with Accenture and examined $12 billion worth of ad spending. The advertising effectiveness project concluded that traditional media mix models have overstated the contribution of digital ROI and understated that of TV. ABC and Accenture began by redefining what is [...]

AppNexus’ Rubenstein: Machine Learning Enhances Ads

Tue, 21 Feb 2017 01:55:52 +0000

Machine learning is emerging, alongside artificial intelligence, as one of the tech trends of 2017. But one advertising technology provider says earlier investments in the technology are now bearing fruit. Asked about his company’s commitment to machine learning, AppNexus president Michael Rubenstein tells Beet.TV, in this video interview: “We’ve made deep, deep investments at AppNexus over [...]

Hearst’s Young Wants More From Facebook’s Platform Power

Fri, 17 Feb 2017 02:55:27 +0000

HOLLYWOOD — Media companies may be seen as giving away their precious content and audiences to social network platforms – but the tension between content and distribution is really as old as the hills. That’s according to a media executive who has seen the evolution of the relationship over the broad sweep of time. “A number [...]

GroupM’s Viewability Demands Based On TV, Barone Says

Fri, 17 Feb 2017 02:54:57 +0000

HOLLYWOOD, Fl — It is now 12 months and one day since GroupM announced it would only buy online ads that it could be proved would be viewed by human consumers – a “100% viewability” demand that has caused some publishers anxiety. So, why did the media agency make the switch. In this video interview with [...]

Meredith Corp.’s Minoff Bullish On Server-To-Server, Industry Collaboration

Fri, 17 Feb 2017 02:49:49 +0000

HOLLYWOOD, Florida – Meredith Corporation’s Chief Digital Officer is bullish on server-to-server ad auction integration. “We think it has a lot of value,” says Matt Minoff. “Anything we can do that decreases latency on the page, improves user experience while simultaneously driving incremental revenue growth is a positive.” Moreover, Minoff hopes to see the day [...]

Ziff Davis Uses Video To Profit From Facebook, CEO Shah explains

Thu, 16 Feb 2017 11:27:43 +0000

HOLLYWOOD, Florida — The company which publishes IGN, AskMen and PC Magazine is eager to distribute more video through social networks, seeing them represent inventory to carry TV-style ads. That is according to Ziff Davis CEO Vivek Shah. In this video interview with Beet.TV, Shah says Ziff Davis is making videos for Facebook that carry sponsor [...]

Bloomberg Finds Upside With Few Cable Carriage Agreements

Thu, 16 Feb 2017 11:25:21 +0000

In the previous media era, a TV broadcaster’s fortunes were defined by carriage agreements with cable operators, and the ads sold over those channels. But, in the new world, those agreements are actually a brake on digital expansion that can bring new revenue from over-the-top video. That is according to the man holding the purse strings for business [...]

Moat’s Goodhart Appraises ‘Screen Real Estate’ For Video Measurement

Wed, 15 Feb 2017 02:08:22 +0000

HOLLYWOOD, Florida – It’s been said that the most valuable real estate is all about location. It’s no different with video advertising, but consumption habits are changing so fast that they are hard to measure. Enter the Moat Video Score, a new impression-level metric for measuring digital video exposures that focuses on length of creative, [...]

Publishers Should Make Ad Targeting Clear To Users: Neustar’s Burr

Wed, 15 Feb 2017 02:07:47 +0000

HOLLYWOOD, Fl — It just wangled a big fine out of TV maker Vizio for collecting millions of viewers’ viewing histories without consent. Now the US Federal Trade Commission (FTC) wants to ensure all consumers know plenty more about how their data is being used. The FTC just published a staff report on how publishers track and [...]

Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video

Mon, 13 Feb 2017 18:33:27 +0000

HOLLYWOOD, Florida – The year 2017 will see WPP’s Xaxis increasingly focus on performance outcomes for its clients’ video ad campaigns. “Every campaign that we will run will have a KPI that is considered very important to the advertiser that we will achieve,” says David J. Moore, who is President of WPP Digital and Chairman [...]

Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein

Mon, 13 Feb 2017 02:25:52 +0000

It is now nine months since a Digital Content Next analysis first showed that Google and Facebook were gobbling an extraordinary 90% of all new digital ad dollars. The figure wasn’t out on its own. It was one approximated by a Morgan Stanley analysis. Together, they have scared the publishing industry. AppNexus, an alternative advertising network operator, says [...]

Universal ID Doesn’t Stop At Marketing: Neustar’s Achanta

Sun, 12 Feb 2017 20:01:50 +0000

HOLLYWOOD — Advertisers are grappling to develop single profiles that can read and understand their audiences across multiple devices and in a diverse range of contexts. But the same technology has application outside of just marketing. That is according to an executive from one vendor helping brands to develop just such a “universal ID”. “(Brands) have a great story [...]

David Moore Sees Xaxis’ Future In [m]Platform

Fri, 10 Feb 2017 12:18:07 +0000

HOLLYWOOD, Fl — If you missed the announcement in November, you may not know that another ad agency holding group has enacted another reorganization aimed at making business more client-centric and function-driven. GroupM launched [m]Platform, a “suite” that comprises data analytics, audience insights, data scientists, technologists from across other GroupM divisions, and in to it wrapped Xaxis, its [...]

Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek

Thu, 09 Feb 2017 14:15:11 +0000

HOLLYWOOD — Publishers have eagerly embraced a technology which allows them to call on multiple ad buyer demand sources simultaneously to achieve higher bids – now they must carefully scrutinize the next iteration of the tech. That is according to a man who is surely the only executive out there with the title “VP of global automated monetization”. “Almost [...]

Roku’s Rosenberg: Data And Interactivity Boost Value Of Advertising

Thu, 09 Feb 2017 04:04:57 +0000

HOLLYWOOD, Florida – Streaming television pioneer Roku foresees ad loads decreasing and, as a result, the value of ads has to increase. “From an ad strategy perspective, we feel strongly that an empowered consumer needs a more relevant and better ad experience than they’ve had historically in TV,” says VP of Advertising & Audience Development [...]

4As’ Chief Sees New Creative Era For ‘Beaten-Up’ Agencies

Tue, 07 Feb 2017 16:26:36 +0000

HOLLYWOOD — After being “beaten up” by ruinous, fraudulent and overly straitjacketing ad-tech practices, a new consensus has emerged between ad agencies and other parts of the value chain, beginning a new era of creativity. That’s according to the woman who runs the body representing advertising agencies in the US. “We’re in a really good place [...]

IAB Tech Lab Priorities: Open Source Kit For In-App Ads, RTB Standard Revamp

Tue, 07 Feb 2017 14:19:18 +0000

HOLLYWOOD, Florida – Having recently released its first software development kit for monitoring in-app ads, the IAB Tech Lab is busily prepping the latest overhaul of open real-time bidding protocols. “I’m really excited about it,” says the IAB’s Alanna Gombert. The Lab’s first SDK is a takeover of an initiative originally conceived and developed by [...]

Header 2.0 Puts Publishers Choice On The Server, Gardner Says

Mon, 06 Feb 2017 16:47:54 +0000

HOLLYWOOD — In the new programmatic buzzword of “header bidding”, publishers no longer have to run auctions for ad buys sequentially; they can audition multiple demand sources simultaneously, to get the highest price. The practice has been around a few years, but spent 2016 bedding in. In 2017, however, header bidding is changing. No longer confined [...]

Storyful Spots Fake News For Brands

Mon, 06 Feb 2017 11:20:06 +0000

Storyful may be best known as a service mixing technology and editors to help news organization verify genuine online video from the fake stuff. But now the outfit, acquired by News Corp in 2013, is also turning its expertise toward brand content. Storyful these days doesn’t just help news orgs – it also helps advertisers and [...]