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Last Build Date: Mon, 27 Mar 2017 15:26:52 +0000

 



Alphonso Brings Real-Time To TV Attribution: CEO Chordia

Mon, 27 Mar 2017 15:26:52 +0000

VIEQUES, PR — Of all the ad-tech vendors promising to light up video opportunities, Alphonso is one of the lesser-known. But the three-year-old company says it is has some handy tricks up its sleeve to help marketers plan and figure out the effectiveness of ad spending across TV and video platforms. Alphonso‘s offering brings the ability [...]



Mad Men Creator Weiner Deconstructs TV Biz, Ad Load vs. Sponsorship Models and the Impact of Amazon and Netflix

Mon, 27 Mar 2017 15:02:55 +0000

Matthew Weiner, the television writer best known for creating the hit series Mad Men, shares his view on an extraordinary time in TV history: now. He speaks about unprecedented creative opportunities in the TV business, the enormity of TV production along the bloated executive ranks in Hollywood. He addresses the increasing importance of international markets and [...]



Travel Joins Autos, Financial Services As Big Audience Targeting Categories: Experian’s Danaher

Sun, 26 Mar 2017 22:58:29 +0000

The travel industry vertical has joined automotive and financial services a top category for more precise consumer targeting and outcomes measurement via digital video. Nonetheless, there’s a still a lot of “heavy lifting” going on as brand marketers try to best identify their target audiences with first- and third-party data, according to Experian’s Brad Danaher. [...]



Video Emerging As Driver Of Physical Store Traffic: Placed’s Shim

Sun, 26 Mar 2017 22:41:29 +0000

As measuring the outcomes of digital video ad campaigns gets more sophisticated, what excites Placed’s David Shim is video as a direct-response channel. The same advances in measurement can only improve the performance of traditional linear television. In this interview at the recent Beet.TV Leadership Summit titled Outcomes, presented by video marketing technology provider Eyeview, [...]



Solving Foundational Capabilities Paves The Way For Best Use Of Data: Disney ABC’s Dean

Sun, 26 Mar 2017 22:26:10 +0000

VIEQUES, PR – Disney ABC Television Group wants to expand the definition of “data” beyond the delivery of impressions or selecting shows, dayparts and units. It’s part of a holistic approach that leverages the company’s immense store of information across all of its assets. This requires looking beyond audience targets and encompassing data from set-top [...]



Ooyala’s Braley Connects Content To Advertisers For Broadcasters

Sun, 26 Mar 2017 22:18:53 +0000

VIEQUES, PR – It is now more than two years since Ooyala, a video advertising services provider, acquired peer Videoplaza, with its strong client base in the European broadcasting segment. The combined entity, now also part of Australia telco Telstra’s family, has spent the time since merging its respective strengths, and is now ready to go [...]



Reach And Creative Drive Ad ROI: Facebook’s Slotwiner

Sun, 26 Mar 2017 22:16:50 +0000

It made $28.6bn from advertising last year alone – clearly that business works for Facebook. But what advertising works for Facebook’s customers? That is a question Facebook advertising research director Daniel Slotwiner has been asking himself lately. Speaking at a Beet.TV leadership summit, he pondered: “How do you measure the value of video?” “We’re thinking [...]



605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement

Thu, 23 Mar 2017 20:39:41 +0000

VIEQUES, PR – Although consumers may perceive video content as being no different than traditional linear television programming, programmers and providers should try to look at things across a comprehensive ecosystem. The key word is “try.” This not to say that a common sales and measurement currency is in sight and, in fact, it seems [...]



NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella

Thu, 23 Mar 2017 15:31:27 +0000

VIEQUES, PR – It would be an understatement to say that NBCUniversal is going all in on audience targeting and guarantees. Not only has the media giant committed to making up to $1 billion of its inventory available for guarantees in this year’s Upfront season, it’s switched all of its optimization offerings to “always on,” [...]



Simulmedia’s Siegel Fancies Self-Serve Ad Planning Model

Thu, 23 Mar 2017 10:22:35 +0000

VIEQUES, PR — The company started by the founder of Tacoda and Real Media to help advertisers data-target their TV ad buys now plans to give its customers more hands-on control. Simulmedia, founded by Dave Morgan, is the latest video ad-tech company to try moving more of its technology to a self-service model. In this video [...]



FreeWheel Evolves to Enable Range of Monetization Strategies, Van Ullen explains

Wed, 22 Mar 2017 22:34:57 +0000

VIEQUES, PR — FreeWheel’s video advertising server software is used by both broadcast and non-broadcast media companies alike, to better tap in to demand for their valuable ad space. But those two segments have very different rationales for wanting ad-tech, so FreeWheel approaches each differently. That is according to FreeWheel publisher partnerships VP Julie Van Ullen, [...]



Videology Sees Linear TV Ads Grow Programmatically

Wed, 22 Mar 2017 22:26:57 +0000

VIEQUES, PR — Traditional linear TV may not be internet-connected, but that doesn’t mean so-called “programmatic technology” cannot be used to better target TV ad buys all the same. Over the last year, Videology, a company providing software for addressable advertising across TV and video, saw a 840% increase in the number of linear TV impressions available to be [...]



Dynamic Ads Give Creative Biggest Upside, Prohaska Says

Wed, 22 Mar 2017 19:37:23 +0000

The world of digital advertising has spent the last couple of years enthralled by the new targeting, automation and trading super-powers bestowed on it by software. Now – almost apologetically, it seems – many ad-tech execs take pains to remember to talk about the messages that, after all, make advertising tick. Indeed, creativity is back on [...]



‘Creative DMPs’ Will Help Threatened Agencies Adapt To Dynamic Creative: Xaxis’ Moore

Wed, 22 Mar 2017 00:58:37 +0000

Creative agencies are threatened by the emergence of new technology that necessitates a re-think in the means of producing video ads, and a new kind of software will need to arrive to help them through it. That’s the view according to veteran ad man David J. Moore, the chairman of WPP’s Xaxis programmatic outfit. Speaking at [...]



Monumental Shift’s Davis: Forget The Funnel, Focus On Outcomes

Wed, 22 Mar 2017 00:53:07 +0000

Best-selling author Andrew Davis has great disdain for MFOMO (Marketer Fear of Missing Out), CMO Pizza and the “marketing funnel.” He believes that if brands concentrated more on outcomes and not market share, they could avoid all three of these pitfalls. It was Davis, of Monumental Shift, who kicked off the recent Beet.TV Leadership Summit [...]



Hulu Taps Ad-Tech Partners For Upcoming Live TV Service

Tue, 21 Mar 2017 11:00:40 +0000

VIEQUES, PR — Hulu plans to offer its new live TV service in the next couple of months, promising marketers the ability to reach consumers across on-demand and live viewing in one, seamless buying experience. The company has been trailing the live launch for a few months. Features include the ability to “save anything to watch [...]



How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston

Tue, 21 Mar 2017 09:34:43 +0000

VIEQUES, PR — Consumers are flocking to watch TV over new, over-the-top connected devices – but some advertisers are struggling to keep up, according to one exec watching the space. US connected TV viewers grew 20.6% in 2016 to reach 181.8mn, and will hit 60.4% of the population by 2020, according to eMarketer. The great migration [...]



MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics

Mon, 20 Mar 2017 23:44:40 +0000

VIEQUES, PR – As Managing Director at MediaLink, Matt Spiegel attends more than his share of conferences and hears more than his share of jargon. So he’s heartened that much of the discussion at this year’s Beet.TV Executive Retreat was about business outcomes. “We’re having the business impact conversation, which I think is great,” says [...]



Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games

Mon, 20 Mar 2017 23:41:43 +0000

Proving ROI on television advertising is “still in a fairly primitive state,” amid massive network audience declines and rising CPM’s. It’s a paradigm that Tom Rogers believes cannot continue much longer. Buying TV broadly on demographics without being able to match exposures to purchases leaves little opportunity for measuring spending efficiency, says Rogers, who is [...]



Liberty Global’s Paul: Focus On ‘Attention Economics,’ Not Just Consumption

Mon, 20 Mar 2017 01:25:24 +0000

VIEQUES, PR – As the world’s largest international television and broadband company rolls out new set-top boxes to facilitate addressable advertising, Liberty Global is focusing on “attention economics.” This departure from simply looking at content consumption is the outgrowth of the company’s ever-evolving data science capabilities. “The industry has been talking about this around the [...]



Sky TV’s West On Data Enablement And The Five-Country Rollout Of AdSmart Addressable

Mon, 20 Mar 2017 01:11:36 +0000

VIEQUES, PR – With several years of addressable television, digital ad serving and analytics experience under its belt, Sky TV has committed to rolling out its Sky AdSmart addressable platform throughout its five-country footprint between now and the end of 2018. One key competitive advantage is that it only charges advertisers for impressions that garner [...]



Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter

Mon, 20 Mar 2017 01:03:08 +0000

VIEQUES, PR – Underlying the just announced consortium formed by Fox, Turner and Viacom called OpenAP is the reality that audience-based television selling is “complicated and complex,” according to David Porter, Turner’s VP of Ad Innovation & Programmatic Solutions. To speed advertiser adoption, the three media companies are hoping to make it much easier for [...]



On The Scene At Beet.TV Executive Retreat 2017 With Furious Corp.’s Swartz

Mon, 20 Mar 2017 01:02:22 +0000

VIEQUES, PR – Take several dozen “intelligent, ambitious, excited and passionate” advertising, media and technology executives to a sunny island and you get some amazing conversations during panel discussions, over cocktails and dinners. You also get to experience a sense of shared success—whether the topic is television audience guarantees, addressable advertising, or new offerings from [...]



Infinite Mobile Ads Demand Platform-Specific Creative: MEC’s Sobo

Fri, 17 Mar 2017 11:23:03 +0000

BARCELONA — All the world is a mobile screen – but that doesn’t mean mobile advertising can use a one-size-fits-all approach. That is according to one exec running mobile strategy within a media agency. “There’s so much mobile consumption, the inventory is potentially infinite in supply,” MEC Interaction mobile head Jide Sobo tells Beet.TV in [...]



BBDO’s Estrada On The Importance Of Partnerships To Leverage Creative Options

Fri, 17 Mar 2017 11:20:54 +0000

Before the advent of digital media, the unbundling of creative and media at general advertising agencies made lots of sense. Now it takes more effort to bring those functions together so that creative is best suited to particular platforms. This is one reason why it’s important to bring the right partners into creative agencies, according [...]