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The root to the media revolution

Last Build Date: Mon, 23 Jan 2017 14:37:15 +0000


Turner Grows Content Marketing Platform “Ignite” with Social Distribution of Brand Partnerships

Mon, 23 Jan 2017 12:31:54 +0000

Having just announced the launch of in-house sports marketing agency Turner Ignite Sports, the Turner Ignite unit has taken another step well beyond its traditional linear television clientele in content creation and distribution. And it’s not only the biggest advertisers that have come to embrace content creation and are seeking distribution beyond their own means, [...]

USA Today’s VR Show Shoots Second Season To Draw Brand Experiences

Fri, 20 Jan 2017 13:12:36 +0000

LAS VEGAS — USA Today is currently in production on a second “season” of its own virtual reality series, as it gears up to offer brands new ways to sell into the medium. A year ago at the Consumer Electronics Show, chief revenue officer Kevin Gentzel announced to Beet.TV the company would be making daily VR content. Now [...]

[m]Platform’s New CEO Gleason Sees Brand Interaction’s Voice Revolution

Thu, 19 Jan 2017 19:02:10 +0000

LAS VEGAS –  Mobile has already shaken up the landscape for how brands interact with consumers. Now a new wave of technologies is provoking yet another big reconsideration for advertisers. That is according to an ad-tech exec who was just named to head Group M’s reconstituted data and technology division. Brian Gleason, who already headed Group [...]

OMD’s de Nardis Enthuses About VR, Driverless Tech and IOT

Wed, 18 Jan 2017 18:54:40 +0000

LAS VEGAS – Even if there’s no disruption at CES there’s always good reasons for media agencies and their clients to meet “on nice, neutral ground,” says OMD Worldwide CEO Mainardo de Nardis. This year is no exception. “It’s all about innovation, even in years like this when there hasn’t been something terribly disruptive to [...]

Adobe’s Foster: Brands Should Focus More On What Consumers Want

Wed, 18 Jan 2017 15:24:27 +0000

LAS VEGAS – To genuinely personalize today’s customer experience, marketers and agencies need to take a step back from the oceans of data at their fingertips. They should revisit the past and reacquaint themselves with some marketing basics, according to Adobe Video Solution’s Campbell Foster. “Too often, marketers forget about marketing 101,” the company’s Director [...]

CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner

Wed, 18 Jan 2017 12:10:48 +0000

LAS VEGAS – Fewer but more impactful and relevant ads per commercial break aren’t going to happen overnight. But it’s the beginning of a road the industry must start to travel so as not to lose both current and future viewers of linear television. This was the consensus of media sellers and audience targeting specialists [...]

4C’s Goldman Sees Ad Opportunity Become Reality

Mon, 16 Jan 2017 22:12:10 +0000

LAS VEGAS — The tectonic plates of the ad-tech ecosystem have shifted in to alignment, allowing now advertisers to do many of the newfangled techniques that have been talked about for years. That’s according to one media-tech exec whose company just passed some milestones of its own. 4C Insights ingests social media platform data and TV ad data [...]

Discovery’s Garfield Aims To Extend Linear Optimization To Digital

Mon, 16 Jan 2017 22:01:01 +0000

LAS VEGAS — Discovery Communications already has its own data management and optimisation platform for linear TV ad trading. Now it wants to bring it back to digital, too. “Discovery Engage, which is our linear optimisation platform, we started on the linear side,” Discovery Communication data analytics VP Sam Garfield tells beet.TV in this video interview. “We’re [...]

CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV

Mon, 16 Jan 2017 21:49:33 +0000

LAS VEGAS – Although the Dolan family sold Cablevision Systems last summer, they have continued to stay close to the industry and are building on their experience in the new venture they’ve named 605. Television programmers and cable operators will be among the first to benefit from 605 CEO Kristin Dolan’s longtime involvement with addressable linear [...]

Alexa Rocks Vegas & More: Ashley J. Swartz’ Take on CES 2017

Fri, 13 Jan 2017 20:24:11 +0000

Every year I provide Beet.TV audiences with the most relevant takeaways and insights I’ve found at CES for the advertising and media industry. CES 2017 proved to be a year that foreshadows incredible impact on the advertising industry. With the ‘Internet of EVERYthing’ and autonomous devices, shopping behaviors and the consumer touch points brands have today [...]

Live Has Arrived – Young Turks’ Uygur Breaks New Ground

Fri, 13 Jan 2017 09:15:03 +0000

LAS VEGAS — It began as a live radio show, before the digital age forced it in to an on-demand box. But now The Young Turks, a video broadcaster producing progressive politics commentary, is set to make hay from a return to its live roots. Sixteen years ago, co-founder Cenk Uygur launched The Young Turks on [...]

OMD’s Mendonça Weighs Addressable ‘Holy Grail’ And EU Prviacy

Thu, 12 Jan 2017 16:10:43 +0000

LAS VEGAS — The age of addressability is upon us, promising clients laser-targeted audience relevance – but the power will come at a price, and the potential must be carefully executed against imminent new European legislation. That is according to one ad agency boss now helping clients understand and benefit from the changes. “We are definitely entering [...]

AI Ads Are Ready For Prime-Time: OMD’s Edwards

Thu, 12 Jan 2017 12:41:12 +0000

LAS VEGAS — Artificial intelligence will come to play an increasingly important role in the decisioning and consumption of digital content and advertising, according to one of communications agency OMD‘s big thinkers. In this video interview with Beet.TV, OMD strategy and product development director Jean-Paul Edwards says AI is nothing new – but it is now ready [...]

Time Inc’s Murray Eyes Cross-Brand Content For Digital Age

Thu, 12 Jan 2017 11:12:24 +0000

LAS VEGAS — Over the two decades that magazines have been embracing the web, the strategy for many has flip-flopped between two models – showcasing existing magazine titles and a portal roll-up of content from across those titles. Time Inc thinks it has done pretty well at converting its magazines to digital. Now it wants to tap their [...]

Omnicom Experimenting With Versioning Of TV Ads In National Units

Wed, 11 Jan 2017 23:08:42 +0000

LAS VEGAS – Until addressable television advertising achieves greater national scale with less system-by-system logistics, what excites Omnicom Media Group’s Chris Geraci is the potential versioning of commercials. It would involve having versions of creative within a national commercial unit to appeal to different households. “We’re just beginning to experiment with one company that’s involved [...]

IBM’s Watson Ads Solution To Expand Beyond Weather Company Assets

Wed, 11 Jan 2017 22:43:49 +0000

LAS VEGAS – Watson Ads, the cognitive advertising product that’s been available to brands exclusivity within The Weather Company app and on, will be released for wider use in apps and on websites sites later this quarter. In the meantime, in an interview at CES 2017 with Beet.TV, Weather Company CEO and GM Cameron [...]

Renault Will Shift To Addressable TV Ads By 2019

Tue, 10 Jan 2017 22:55:40 +0000

LAS VEGAS — Auto maker Renault has a plan to move away from traditional, inefficient mass advertising to consumer-targeted ads within two years, including on TV. Speaking at the Consumer Electronics Show, Renault marketing communications VP Bastien Schupp told Beet.TV: “Moving from mass marketing to marketing to individuals is one of the key challenges for us in the next two to [...]

Turner’s Strober Explains Advanced Linear TV Audience Targeting

Tue, 10 Jan 2017 15:36:03 +0000

LAS VEGAS – Turns out you don’t have to be on Wall Street to run a futures market. It’s happening every day in the traditional linear television business, according to Turner’s EVP of Client Strategy & Ad Innovation. “Unlike digital, we’re actually working in a futures market,” says Michael Strober by way of explaining Turner’s audience [...]

Predictive TV Targets Purchasers, Not Demos: Simulmedia’s Zimbalist

Tue, 10 Jan 2017 00:59:46 +0000

LAS VEGAS – People who are fixated on the future of television are missing a great opportunity to mine linear TV right now. And best prospecting asset is a marketer’s own first-party data. That’s the worldview of Michael Zimbalist, CMO of marketing technology company Simulmedia, as he takes in the activities at CES 2017. “The [...]

Focusing On Video Outcomes Cures ‘A Lot Of Ills And Worries’: Eyeview’s Harnevo

Mon, 09 Jan 2017 18:55:49 +0000

LAS VEGAS – Is the advertising industry stuck on so-called intermediate metrics when judging the performance of their video campaigns? Oren Harnevo thinks so. The CEO and Co-Founder of Eyeview believes there’s no substitute for actual outcomes, meaning a person sees a video and then buys something. “A lot of the video campaigns you see [...]

Facebook Working On TV-Style Ad Units, Blodget Says

Sun, 08 Jan 2017 21:17:20 +0000

LAS VEGAS — Facebook is working with publishers to develop a new style of social video ad format that will look and scale like TV. That’s according to the head of one of the publishers involved in the process, Business Insider CEO Henry Blodget. “Facebook is now designing new units for social video,” Blodget told Beet.TV [...]

Great Creative Is ‘Table Stakes’ As Clients Seek Insights, Knowledge: TBWA’s Ruhanen

Sun, 08 Jan 2017 21:14:41 +0000

LAS VEGAS – Creative agencies are managing a transition from a service culture to a knowledge culture. Along the way, the heretofore trusty 30-second television spot has yielded to a continual search for the most appropriate video format and accompanying production budget, according to Troy Ruhanen, the CEO of TBWA. “I think a lot of [...]

comScore’s Fulgoni On Internet-Connected Devices And The Future of Media Research

Sun, 08 Jan 2017 21:10:53 +0000

LAS VEGAS – While running Information Resources Inc. beginning in 1980, Gian Fulgoni had an insider’s view of the consumer research business. With comScore now measuring some 120,000 Internet-connected devices within U.S. households, he sees the future of media research requiring lots of cooperation and less reliance on panels. The company’s technology is now in [...]

How OMD’s Cuthbert Delivers In ‘The Age Of Addressability’

Sun, 08 Jan 2017 21:08:31 +0000

LAS VEGAS — The idea that advertisers can use TV to deliver personalised messaging, tailored for individual consumers, is no longer just an idea – it is here and now, according to one ad agency boss. “We are in the age of addressability, it’s here,” OMD EMEA chief digital officer Blake Cuthbert tells Beet.TV in this video interview. [...]

Facebook’s Schachtel Eyes Expanding Live Video Ad Test

Fri, 06 Jan 2017 17:05:56 +0000

LAS VEGAS — Facebook is testing advertising inside its Facebook Live live broadcasting system, and is planning to grow the number of ads served this year. Facebook global technology and telecom strategy director Jane Schachtel revealed the plans to Beet.TV in this video interview recorded at the Consumer Electronics Show. “We’re testing, in Facebook Live, short ad breaks,” [...]