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Last Build Date: Mon, 22 May 2017 19:01:02 +0000

 



Will Smart Machines Adjust TV Ad Load Automatically?

Mon, 22 May 2017 19:01:02 +0000

LAS VEGAS — Around the TV industry, advertising executives are responding to growing consumer disaffection for ads, by reducing ad load and rejigging the duration of ads served in to commercial breaks. But what if machines did it for them? That’s a future Scott Braley sees emerging. Speaking on a Beet.TV panel, the Ooyala ad platforms GM [...]



NGL Media: Reaching Latinos With Premium Video And John Leguizamo

Mon, 22 May 2017 18:33:00 +0000

Most people don’t get to create one company with actor John Leguizamo. David Chitel, CEO & Founder of Hispanic-oriented video provider NGL Media, has done it twice. At the Digital Content NewFronts, the company’s production division, NGL Studios, announced two new initiatives: Latin History For Morons, featuring Leguizamo, and a new platform called EOP Comedy: [...]



Business Insider Has A Three-Pronged Social Play For Advertisers

Mon, 22 May 2017 10:48:53 +0000

In the last few years, Business Insider has risen to be one of the most popular business news websites on the planet – but selling that audience to advertisers doesn’t happen solely on that website. In this video interview with Beet.TV, Business Insider chief revenue officer Peter Spande says the publisher is now helping brands make BI-style [...]



OpenAP Is Just The Start, Viacom’s Bevilacqua Says

Mon, 22 May 2017 10:46:15 +0000

LAS VEGAS — When Fox, Turner and Viacom unveiled a new tool to help agencies buy ads across their new advanced TV offerings in April, it was described as “historical“. But one of the partners says the move was just baby steps in what will become a much more full-fledged affair. OpenAP is a way of introducing [...]



News Corp CTO Wants Balance And Lessons From Tech Platforms

Mon, 22 May 2017 10:38:22 +0000

News Corp’s new global technology chief wants to learn from big tech platforms, and to keep his brands publishing through social sites – but only if the deal stacks up. This month, he was confirmed in the role of chief technology officer after Paul Cheesbrough moved along to the same role at sister company 21st Century [...]



Cognitive Science Is Boosting Brand Safety For Video Ads

Mon, 22 May 2017 10:35:37 +0000

LAS VEGAS — The next wave of focus in computing is machine learning and artificial intelligence – and advertising will be a beneficiary. Big computing providers like IBM and Microsoft already have significant cognitive services suites, available to developers through APIs, to perform tasks like text analysis. But what if those services could also see [...]



Household Or Key-Holder: How Precise Can TVs Target Ads?

Thu, 18 May 2017 18:20:05 +0000

LAS VEGAS — On the spectrum of new-wave TV ad-targeting techniques, many executives are dreaming a degree of targeting precision that can customise ad delivery for individual TV viewers. That may be an intriguing possibility. Indeed, on many over-the-top devices, it may even be the norm. But, for a television industry whose infrastructure has been built up [...]



Full-Page Interstitial Ads On Mobile Phones ‘Annoying, Disruptive’: Receptiv Test

Thu, 18 May 2017 18:00:08 +0000

To cut to the chase on a clinical survey about consumer perceptions of ads on mobile phones, let’s just say that full-page interstitials are not well liked. Mobile video advertising platform Receptiv discovered this when it used 62 people as test subjects in conjunction with neuroscientists and Toronto company True Impact. “We were curious about [...]



Rumble Yard’s Stimmel: Helping Artists Build Multifaceted Revenue Stream

Thu, 18 May 2017 17:55:59 +0000

It used to be that music and music videos were the main way that artists could connect with their fans and earn money. Sony Music Entertainment wants to help artists “built a revenue stream for you that’s different” by marrying their talent with directors and content producers, says Lee Stimmel, Head of Original Programming at [...]



With Editorial Broader Focus, Entrepreneur Taps ‘Emotional’ Business Experiences

Thu, 18 May 2017 17:49:13 +0000

Just as you can’t call entrepreneurism a niche anymore, Entrepreneur Magazine is no longer the “nuts-and-bolts,” small-business publication it was before Jason Feifer became Editor-in-Chief. “Everybody now talks about being an entrepreneur because you can apply the mindset of an entrepreneur to almost anything that you do,” Feifer says. In this interview with Beet.TV after [...]



Harmelin’s Cross: Video Is ‘Future Of Digital,’ Ecosystem Vigilance Required

Thu, 18 May 2017 17:47:27 +0000

With traditional TV acting more like digital and digital mimicking some of the TV model, sorting it all out for brand marketers isn’t easy. That’s why it pays to be “on the ground” in New York City during the Digital Content NewFronts, according to Janine Cross of Philadelphia-based Harmelin Media. In this interview with Beet.TV, [...]



Armstrong, Roker And Entrepreneur Team On Weekly Show About Human Potential

Thu, 18 May 2017 17:45:04 +0000

The first live-streaming talk show with a live audience, Mario Armstrong’s Never Settle was created to help people maximize their human potential. It’s co-produced by Roker Media with Entrepreneur Network as distribution partner. “Most people know they have something inside of them they don’t have a support system or tips and advice in a structured [...]



Bank of America Shifts to Calendar Planning, Uses UpFront To Select Partners, Publicis’ Schauer explains

Wed, 17 May 2017 21:17:42 +0000

As it has for many decades, financial giant Bank of America will have a presence at this year’s UpFront. But having recently changed to a calendar year for planning purposes, BOA will be focused mainly on selecting the most appropriate publishing partners. BOA’s agency, Publicis GroupeConnect, decided that the UpFront planning model “just wasn’t suiting [...]



Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley

Wed, 17 May 2017 17:33:02 +0000

LAS VEGAS – The future is more complicated than it used to be. Now, a broadcaster’s go-to-market TV strategy can’t be just one distribution channel; it has to be many. That was the verdict of several executives on a panel of industry folk assembled to discuss TV companies’ response to the burgeoning new multi-screen future. The key [...]



Havas’ Kanefsky: TV Buyers Want Impact, Great Content And More Ratings Points

Wed, 17 May 2017 17:13:06 +0000

With all the talk about more precise audience targeting for linear TV, some basic things can get overlooked. For veteran buy-siders like Jason Kanefsky, who’s witnessing his 30th Upfront, those things include basic supply and demand dynamics. So while “we’re taking a lot of first steps in lots of different directions,” sometimes there’s progress in [...]



Y&R’s Sable Sees A ‘Golden Age’ Of Content, Questions Hyper Targeting

Wed, 17 May 2017 16:02:23 +0000

Technology has done amazing things to create a variety of ways people can consume premium television content, helping to spark a “golden age” for content creators. But is the same technology and the data it enables encouraging the hyper targeting of audiences just because the capability exists? David Sable is quick to point out that [...]



With Each Generational Shift, Entertainment Is Reinvented: Astronauts Wanted’s McGrath And Shore

Tue, 16 May 2017 19:51:00 +0000

When Judy McGrath and Nick Shore talk about the impetus behind Astronauts Wanted, they sound like long-distance runners in a never-ending race. There’s no finish line per se, just another generation of young people whose entertainment desires they need to decipher and outpace. It’s a fast-paced mode that McGrath and Shore willingly chose when they [...]



Unruly’s Prywes On Video Ad Engagement, Emotional Storytelling

Tue, 16 May 2017 19:48:52 +0000

Unruly has been studying what makes people engage with digital content for more than a decade. So the company knows that it’s easier to emotionally connect with parents and that moms shouldn’t get all the attention because dads like to buy lots of stuff. And while there’s lots of attention paid by industry groups to [...]



Little Things’ Big TV Distribution Deals Include Amazon, Apple TV, Roku

Tue, 16 May 2017 15:52:08 +0000

For three-year-old, female-oriented publisher Little Things, specializing in disseminating nothing but good news has become a path to five upcoming TV distribution partnerships reaching 50 million households. According to President & Chief Operating Officer Gretchen Tibbits, comScore data show that at 55.8 million women, Little Things claims the mantles of largest standalone lifestyle site and [...]



Bleacher Report: Home Base For Sports, Entertainment, Culture Collision

Tue, 16 May 2017 02:16:52 +0000

Organized sporting events aren’t just about highlights and box scores anymore. As the worlds of sports, entertainment and culture collide, Bleacher Report wants to be known as home base for all the attendant conversation and commentary. “I think what we see now is people are really engaged in sports moments and they don’t traditionally see [...]



Group Nine Expands Programming, Reach with Discovery Partnership, Ben Lerer explains

Tue, 16 May 2017 01:57:08 +0000

When Discovery invested $100mn in a new holding company for lifestyle publisher Thrillist last year, reports said it made CEO Ben Lerer a “new media mogul“. So what is Lerer doing with the money? Having formed Group Nine Media  to operate Thrillist, NowThis, The Dodo and Seeker, he now runs a mini media company that [...]



DEFY Media Tests And Learns Its Way To 700 Million Monthly Video Views

Mon, 15 May 2017 18:15:01 +0000

MTV certainly contributed a lot to 1980’s entertainment. For DEFY Media, one of the most valuable learnings was the “fast fail model.” So while DEFY’s programming resembles traditional programming in areas like writers and talent, where it “varies a bit” is in MTV’s concept that no idea is bad, CEO Matt Diamond says in this [...]



DEFY Media: Not Gen Z Or Gen X But ‘Individual And Unique’ Young People, Says Tu

Mon, 15 May 2017 17:21:04 +0000

To make things easy for brands during the extravaganza that is the annual Digital Content NewFronts, DEFY Media has condensed its advertiser offerings to three options: buy, badge, build. “We want to make it easy that when they see our shows, they know how to work with us,” says DEFY Media CMO Andy Tu. Buy [...]



With Positivity, Inspiration At Heart, POPSUGAR Branches Out In Film Production

Mon, 15 May 2017 16:15:02 +0000

A lot of the digital video platforms young people flock to today didn’t exist when POPSUGAR got started in 2006. But the company figured it could build audiences with personalities that young women could come to trust. Now the company produces about nine videos each day “so we’re not a publisher that waits around for [...]



FreeWheel’s Rooke: Marketers Have Gained Deeper Understanding Of Brand Safety Across Screens

Mon, 15 May 2017 11:08:15 +0000

Having veered into negative territory over the past few years, the pendulum of industry discourse about digital video is swinging back to positive. And while there’s work to be done to streamline the planning and execution of premium video advertising, more marketers now have a deeper understanding of the benefits of being in its brand-safe [...]