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Technology, media & marketing grit subjectively sifted by Mark Jones

Published: 2007-05-08T16:44:13+10:00


That was then...


It had to happen really. The time has come to wind up this blog on Typepad. But fear not! I'm simply moving to a new home. Check out the new blog at and my welcome post. Make sure you...

Second (marketing) Life


Web 2.0 is a bubble, and Second Life is arguably the brightest shiniest example. Plenty of time has been devoted to the phenomenon from a technology and business perspective. What's needed is a good debate about the PR and marketing...

Earth to me


Yes, I'm still here, for those people who have kindly asked if I'd vanished and/or how my "new life" was going. In short, it's true what they say about starting your own business - you can become busier than before....

When change is all good


At some point last night as our party effortlessly transitioned between two pubs and a Chinese restaurant I'll not forget stopping to scan the room and take a mental photograph of the 20 or so happy faces (beer and finger...

Aussie by stealth


As I just mentioned in my Twitter stream, Mike and Scott from Atlassian, an Australian wiki developer we have written about in the pages of the AFR, are pictured in a Business Week yarn on young entrepreneurs. Aussie startups take...

That whole Twitter thing


So my colleague Joshua and I today dived into this Twitter thing that's been buzzing around the blogosphere for weeks. Here's my page, and Joshua's is here. He wrote a yarn on the subject which was slated to run in...

Pastoral pursuits


Amanda Meade took another shot at the AFR today in her media column, due to a number of resignations. It's worth noting for the record that I have not "become a Christian pastor." It's an odd statement given that she...

Microsoft's PR shocker


Check out this Wired yarn on what happens when Microsoft's PR company accidentally sends a journalist who's writing a story about Microsoft the in-depth file used to track his every move. Just spectacular. It's no secret that PR's keep files...

The countdown


Exactly one week to go before I wrap things up as IT Editor at the AFR. It feels vaguely surreal, I gotta say. People have been asking me all sorts of questions from the profound to the practical. On the...

AIIA joins lobby-o-sphere


The Australian Information Industry Association's new boss Sheryle Moon has launched into the blogosphere. Notable because she's a CEO of a very vocal IT industry lobby group, and there are few CEOs blogging in Australia. Also notable because she did...