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5 Marketing Metrics That Don't Mean What You Think They Do

Sun, 21 Jan 2018 07:27:00 -0500

As the saying goes, “There are three kinds of lies: lies, damned lies, and statistics.” Here’s how to make sure your numbers aren’t lying to you.


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Is Bitcoin Crashing?...And Other Small Business Tech News This Week

Sun, 21 Jan 2018 07:00:00 -0500

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?


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The Best Superbowl Ads: Experts Explain Which Are Touchdowns And Why

Sun, 21 Jan 2018 00:01:00 -0500

To identify the best Superbowl ads of all time, I reached out to a variety of marketing experts across different industries to see why some Superbowl ads are better than others.


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Covering The Masses: Exploring Benefit Models Of The Future

Sat, 20 Jan 2018 16:14:00 -0500

Millions of independent workers do not have access to traditional company-provided benefits. There is a tremendous opportunity for both law-makers and entrepreneurs to devise a solution.



7 Simple Ways To Make Your Startup Look More Professional

Sat, 20 Jan 2018 15:23:00 -0500

You don’t get a second chance to make a good first impression, which is why you need to put your best foot forward when launching a new business.


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How A Financier Reinvented Himself For A World-Changing Film Career With Susan Sarandon

Sat, 20 Jan 2018 08:54:00 -0500

The story of how Thomas Morgan started making films to change the world; and what his studio offers to help filmmakers who want to do the same.


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This California Company Is Redefining The Yoga Industry

Sat, 20 Jan 2018 07:53:00 -0500

Brian Shields went from attorney to entrepreneur, thanks to his love for the environment. The Encinitas-based surfer and yogi thought he had his dream job as an environmental attorney. That is till he experienced the bureaucratic ways of government first-hand.


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Why Being A Female CEO At The Women's March Matters

Sat, 20 Jan 2018 06:10:00 -0500

Pandia Health founder Sophia Yen talks having ovaries of steel, why women’s healthcare needs more female founders, and how to be more confident.


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The Author Of NeuroPreneur Discusses His Research Into Successful Traits Of Entrepreneurs

Fri, 19 Jan 2018 20:15:00 -0500

Entrepreneurs face a wide range of challenges in launching a successful business. A growing academic focus is on the mindset of the customer. James Nitit Mah, Ph.D has been researching this evolving aspect of entrepreneurship. In this article he explains his findings.


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How To Build The Amazing Team Of Your Dreams

Fri, 19 Jan 2018 19:01:00 -0500

Building a great team isn’t a matter of luck. The highest performing teams don’t depend on simply hiring smart people, great chemistry, or even good timing. The most productive teams are not some happy accident. They are built and behave intentionally. Here's how to do it.


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How A Line Cook Spiced Up Kitchen Wear

Fri, 19 Jan 2018 16:52:00 -0500

This line cook decided she was done with drab uniforms in the kitchen.


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Hiring, Firing And Surviving In The Gig Economy

Fri, 19 Jan 2018 16:32:00 -0500

ManpowerGroup France offers global insights into what’s needed to balance workplace flexibility, economic growth and employee security


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Why And How Semantic Search Transformed SEO For The Better

Fri, 19 Jan 2018 16:08:00 -0500

Did the introduction of semantic search change the SEO industry for the better, or for worse?


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Remind Us Again About That Patriots 'Dysfunction'?

Fri, 19 Jan 2018 15:00:00 -0500

Doesn’t it seem like more than two weeks have passed since ESPN’s Seth Wickersham wrote a blockbuster report about dysfunction within the Patriots organization that had gotten so bad it “might be” the last go around for quarterback Tom Brady, head coach Bill Belichick and owner Bob Kraft?


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Did You Ask These Three Questions During Your Strategic Planning Session?

Fri, 19 Jan 2018 13:18:00 -0500

Whether you operate a large or small company, getting into business today is easier than ever, but staying in business is now harder than ever. Even the fastest growing companies are not immune from future failure.


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Life Balance: Why All Of Our Team Members Create Visions and Goals

Fri, 19 Jan 2018 12:25:00 -0500

At imageOne, we lead our team members to create visions and set goals for themselves in and out of the office. Here's how—and why—our process works.


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Retail's Big Show: A Few Key Takeaways

Fri, 19 Jan 2018 12:11:00 -0500

The National Retail Federation's annual "Big Show" provides ample opportunity to see and hear what's new in the industry. Here are a few key takeaways and implications as we move forward in 2018.


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How Entrepreneurs Can Make The Most Of Agonizing Waits

Fri, 19 Jan 2018 11:59:00 -0500

Entrepreneurship, like war, is best described as “interminable boredom punctuated by moments of terror.” Here's how I learned to stay productive when waiting on clients.


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How To Insure Against Time Theft

Fri, 19 Jan 2018 11:48:00 -0500

Time theft is insidious: both employers and employees do it. The solution lies less in stricter controls and more in ensuring a culture of fairness. Here's how to prevent and handle time theft.


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Second Career: Becoming A Financial Adviser

Fri, 19 Jan 2018 11:48:00 -0500

Some people are leaving one profession in midlife to become a financial adviser. Here's what it takes and what the rewards can be.


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How B2B Companies Unlock Blockchain Without The Development Headaches

Fri, 19 Jan 2018 11:27:00 -0500

Considering the countless inefficiencies and security risks in business today, blockchain could usher in the fastest adoption of a new technology in the history of the Internet.


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Women's March Apparel Founder Reflects On One Year And Her Son's Future

Fri, 19 Jan 2018 11:23:00 -0500

The Outrage founder Rebecca Funk found out she was pregnant almost the same day that her new pop-up launched. Funk reflects on her year running a business and how will she raise her son to be an accomplice in the women's movement.


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Designing A Smart Lighting Plan: Voice Control, Presence Detection, & Light Switches

Fri, 19 Jan 2018 10:42:00 -0500

Is the light switch doomed for extinction or does it have a place in the smart homes of the future? Serial entrepreneur Andrew Weinreich speaks with some of the biggest names in smart lighting, including Philips Lighting, GE Lighting, and Lutron about where this booming industry is headed.


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Norway Calling All U.S And U.K. Tech Hipsters

Fri, 19 Jan 2018 09:58:00 -0500

Norway is one of the world’s best kept tech secrets that is now out, and it starting to spread and attracting software developers and investors from around the world.


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Animal Testing That Is Kind, Not Cruel

Fri, 19 Jan 2018 09:41:00 -0500

Imagine: animal testing that is as good for animals as it is for humans. By using sick pets for medical animal testing, The One Health Company provides cutting edge treatment for pets, better testing for humans, and less expensive drug development for pharmaceutical companies: a three-way win.


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Four Hot Sectors For Entrepreneurs In 2018

Fri, 19 Jan 2018 09:30:00 -0500

New analysis shows where entrepreneurs are most likely to be launching start-ups



Leadership In Today's Tight Labor Market: Reduce Employee Turnover

Fri, 19 Jan 2018 09:25:00 -0500

Increasing employee retention is the number one strategy for dealing with today’s tight labor market, and time that first-level managers spend talking to workers is critical. Add resources to the effort by freeing up your managers' time.


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Don't Let Your Business Idea Become Someone Else's Overnight Success

Fri, 19 Jan 2018 09:00:00 -0500

If you find yourself pushing the boundaries with out-of-the-box thinking, you’re halfway to becoming a successful entrepreneur.


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How To Get And Keep The Attention Of Industry Leaders

Fri, 19 Jan 2018 09:00:00 -0500

Five strategies to approach an influencer and improve your chances of hearing "yes."


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Three Things You Must Consider Before Accepting A New Job Or Project

Fri, 19 Jan 2018 09:00:00 -0500

Curation is critical to a successful career, whether you're an entrepreneur, a freelancer or an employee.


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African Security Entrepreneur Jared Higgins On How To Keep Employees Safe In Hostile Environments

Fri, 19 Jan 2018 08:40:00 -0500

South African entrepreneur Jared Higgins who is the founder of the Arcfyre Group talks to Mfonobong Nsehe about how to keep employees safe in hostile environments


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Trump Administration Requests $0 In Funding For Consumer Protection Agency

Fri, 19 Jan 2018 08:31:00 -0500

Acting CFPB Director Mick Mulvaney requests $0 in quarterly funding.


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Five Questions To Ask When Online Engagement Is Lacking

Fri, 19 Jan 2018 08:30:00 -0500

A high number of clicks won’t do your business any good if visitors are leaving in droves.


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In The 21st Century, To Be A Musician Is To Be An Entrepreneur

Fri, 19 Jan 2018 08:12:00 -0500

Musical artists are becoming entrepreneurs, combining their creative talents and commercial awareness to build successful bands, brands and businesses


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Three Ways Entrepreneurs Can Make The Most Of Air Travel Benefits In 2018

Fri, 19 Jan 2018 08:00:00 -0500

Regardless of which carrier you choose, it's important to do your research ahead of time to discover which option makes the most sense for your situation.


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SAPVoice: 5 Ways Companies Can Stop Human Trafficking In 2018

Fri, 19 Jan 2018 07:55:00 -0500

Industry leaders at SAP Ariba roundtable explain how business can step up in a bigger way this year to end the forced labor of over 40 million people worldwide.


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The Biggest Challenge Facing China's Billionaires Is, Surprisingly, A Lack Of Money

Thu, 18 Jan 2018 23:35:00 -0500

Despite their super-rich status, one critical factor determining the longevity of China’s billionaires is ironically the lack of access to finance


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Want To Make $75,000 A Month And Quit Your Day Job?

Thu, 18 Jan 2018 21:12:00 -0500

Alex Nerney and Lauren McManus are making over $75,000 per month blogging. Learn how they left their full-time jobs on their quest toward freedom.


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How Millennial Marketing Is Changing The Future Of B2B

Thu, 18 Jan 2018 19:20:00 -0500

Millennials are defining the current business landscape with their content consumption and marketing trends. B2B marketers will need to integrate these tactics within their inbound and outbound strategy to succeed with this generation of buyers.


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What I Learned From 365 Days Of Helping Women Entrepreneurs Raise Startup Funding

Thu, 18 Jan 2018 17:55:00 -0500

Entrepreneurs who do the prep work, engage with expert coaches, and have a professional video produced raise more money than those who don't. It's that simple.


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How New Cellphones Could Help Revolutionize The World

Thu, 18 Jan 2018 17:22:00 -0500

Can leasing rather than buying a cellphone help rein in the explosion of e-waste?


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Beyond Resolutions -- Team Fitness Plans Lead To High Performance

Thu, 18 Jan 2018 17:18:00 -0500

Active, healthy employees bring a higher level of energy to the workplace. Exercise helps to reduce stress, improve focus, and reduces sick days. Employees who take care of their health tend to have better moods, and a higher level of production.


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The No. 1 Downside Of Depending On Yelp

Thu, 18 Jan 2018 17:13:00 -0500

Never mind your lying eyes. The next time you consider whether or not to check out a restaurant or whatever, rely on the random strangers of Yelp and other social media. Cartoon by Shannon Wheeler.


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How To Achieve Product-Market Fit

Thu, 18 Jan 2018 16:13:00 -0500

Achieving product-market fit is one of the most important objectives for a startup, yet it is also one of the least understood concepts. Learn an effective framework from Dan Olsen, product management expert, for attaining this goal.


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The 10 Reasons Your Content Isn't Getting Social Shares

Thu, 18 Jan 2018 15:57:00 -0500

Here are 10 common reasons that content doesn't get any social media shares.


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How Do You Develop Leaders On A Budget?

Thu, 18 Jan 2018 14:32:00 -0500

Developing new leaders in your company should be one of your first concerns - but how can you do it on a budget? Here are 4 strategies for leadership development you can't afford to ignore.


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Communication Breakdown At Work? These 5 Hacks Transformed Our 1,000-Person Company

Thu, 18 Jan 2018 13:22:00 -0500

Here are 5 battle-tested approaches I’ve used to open the lines of communication inside my company of 1,000 people, from "random coffees" to CEO selfie videos.


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CRM In The Age Of Data: Why CMOs Are Buddying Up To Big Data

Thu, 18 Jan 2018 12:49:00 -0500

Big data is nothing new. However CMOs are realizing that to provide the best experience they need to utilize this data at every possible level.


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Sparking a Nordic Silicon Valley?

Thu, 18 Jan 2018 12:30:00 -0500

Slush, Helsinki’s celebrated meetup, brings together founders and investors. But can it help Finland create a thriving entrepreneurial ecosystem?


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House Bill Seeks To End War On Marijuana, Spark Recovery Instead

Thu, 18 Jan 2018 12:23:00 -0500

A companion bill to the senate's Marijuana Justice Act would end cannabis' Controlled Substance status and foster healing in communities prohibition has hurt most.


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Swipe Right For A Cloud Instance: How To Build Successful Software In A Low-Commitment World

Thu, 18 Jan 2018 12:03:00 -0500

We expect instant gratification in our personal lives. Companies looking to build software now need to adjust to a low-commitment, "swipe right" world in IT, too.


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Meet Receipt Bank, the Company Helping You Make the Most of Tax Deductions

Thu, 18 Jan 2018 10:57:00 -0500

Receipt Bank expands its technology to the U.S. to capitalize on 50M+ self-employed workers.


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CES 2018 For The CMO: 5 Trends To Watch

Thu, 18 Jan 2018 10:03:00 -0500

Technology is changing all aspects of business. Here are the Top 5 trends from CES that CMOs can’t afford to ignore.


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Make Sure Your B2B Sales Process Follows These 5 Evidence-Based Best Practices

Thu, 18 Jan 2018 09:57:00 -0500

No matter your industry, you surely face a lot of competition. But following a sales process that includes these five proven best practices may just give you the competitive edge.


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Planning For A Rainy Day - Britain's Small Business Are Ill Equipped To Weather A Downturn

Thu, 18 Jan 2018 09:57:00 -0500

The collapse of UK construction and management services giant Carillion, leaving invoices from suppliers unpaid, is a reminder to SMEs that a sudden and unexpected shock can have a devastating impact on cashflow. A new survey finds that almost half of SMEs could not survive for more than a month.


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What Makes Going To A Conference Worth It For A Start-Up Founder?

Thu, 18 Jan 2018 09:42:00 -0500

Knowing which conferences to attend and what to do at them is not easy for anybody, especially start-up founders with limited resources. This article talks about how to pick the best events and make the most of them for a start-up.


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Jonathan Stein Built Betterment To Help Investors Make Better Decisions

Thu, 18 Jan 2018 09:41:00 -0500

Some $1 trillion in financial assets will be managed by robo-advisors by 2020, growing to $4.6 trillion by 2022. The exponential growth in algorithmic-based investing tools owes its genesis in many respects to Jonathan Stein, founder and CEO of Betterment.


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African Tech Startups Raise $195 Million

Thu, 18 Jan 2018 08:10:00 -0500

African tech startups have raised close to $200 million according to a new report by Disrupt Africa.



Reviewing Your Business in the New Year: What You Need to Know to Grow

Thu, 18 Jan 2018 07:00:00 -0500

While process reviews often look at high-level activity, sometimes the most crucial changes are foundational. Here are some things to keep in mind.


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This Week In China Tech: More Crypto Crackdown And Rise Of Silicon Valley Sea Turtles

Thu, 18 Jan 2018 03:15:00 -0500

China works to increase cryptocurrency regulation, a VC backed startup is sold without the founder knowing, and a Chinese Stanford graduate is bringing another big artificial intelligence idea to life: these are the tech stories you didn't hear about from China this week.


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Forget the Millennials, The Connected Consumer is Who You Should Be Chasing

Thu, 18 Jan 2018 00:45:00 -0500

What if we've all been chasing the wrong audience demographic? Beyond the generational differences, what unites us is far greater than what divides us.


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19 Conferences Every Creative Should Attend In 2018

Wed, 17 Jan 2018 22:04:00 -0500

This year, I'm filling my calendar with events that speak to personal growth, mindfulness and professional development. Are you working on the same goals? Here are 19 creative conferences based in Texas and nationwide that are on my wish list for 2018.


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China Demands Companies Stop Calling Taiwan A Country -- Here's What They'll Do

Wed, 17 Jan 2018 21:30:00 -0500

Foreign companies will scramble to avoid calling self-ruled Taiwan a "country" so they can keep doing business in China, a rival to Taiwan and the world's second largest economy.


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Why It's Important To Make Time To Mentor

Wed, 17 Jan 2018 17:16:00 -0500

In honor of National Mentoring Month, here are the reasons making time to mentor benefits both parties involved.


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Money Can Ruin Everything In Customer Service And The Customer Experience (Here's How To Fix This)

Wed, 17 Jan 2018 17:06:00 -0500

One of the easiest ways to sabotage an otherwise-great customer experience or customer service approach is by mishandling issues of money in customer interactions and customer-facing cues. Learn how to avoid these pitfalls.


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Better Connections Will Lead To More B2B Sales

Wed, 17 Jan 2018 16:57:00 -0500

Selling might actually be more about connecting than selling. So, how can we connect in more meaningful ways with more people?


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How Anger, Quackery And Pet Supplies Became Growth Industries

Wed, 17 Jan 2018 16:52:00 -0500

Today's growth industries suggest that human beings are getting sick of other human beings. Yet they may also point to the noblest leadership opportunity of all: To find ways to get fellow human to stop disconnecting, and to find ways to get them to start reconnecting.


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50 Ways Brands Can Increase Their Instagram Followers

Wed, 17 Jan 2018 16:27:00 -0500

With over 800 million users Instagram offers a wealth of opportunity for brands. However like everything else there's a right way and wrong way to go about it.


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Tech Check: Why Navigate Corp. Uses The Tech It Uses

Wed, 17 Jan 2018 15:20:00 -0500

This week, we’re doing a Small Business Tech Check with Robert Kathol, Founder, CEO, and President of Navigate Corporation. How do you compare?



How To Make The Most Of Customer Insights

Wed, 17 Jan 2018 13:11:00 -0500

Here are some key pieces of advice from research disruptors who are revolutionizing the way retail brands understand their customers.


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In These Reflexively Cynical Times, It Pays To Be An Optimistic Skeptic

Wed, 17 Jan 2018 13:09:00 -0500

Thoughtful skepticism is a healthy entrepreneurial trait, whereas cynicism can lead to a certitude that blinds entrepreneurs to the truth



Three Things Every Entrepreneur Needs To Remember When Dealing With Depression

Wed, 17 Jan 2018 12:58:00 -0500

Entrepreneurship takes an emotional toll on founders and the people close to them. Depression, fear, and anxiety can quickly take hold and become unmanageable. Here are three things entrepreneurs must remember when confronting these challenges.


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Amanda Cerny: Not Just Another Pretty Face

Wed, 17 Jan 2018 12:05:00 -0500

Amanda Cerny started out making funny 6 second videos on Vine. Now, she heads a management company, partners with Fortune 500 brands, and is going to be the new face of Guess Jeans.


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What Should Inclusion Really Look Like In The Workplace?

Wed, 17 Jan 2018 12:04:00 -0500

In today's divisive political and social environment, organizations can help shift the discussion. Building inclusion starts with small but mighty changes. However, a larger strategy derived from thoughtful listening and engaged leadership from all levels is needed for significant impact.


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4 Career Tips To Prove Your Haters Wrong

Wed, 17 Jan 2018 12:03:00 -0500

Do you feel unmotivated because people in your life are telling you that won't succeed? You can channel this energy in a positive way. Let your haters motivate you to thrive in your career with these 4 tips.


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You Won't Believe What BlackRock's Larry Fink And Value Investor Bill Miller Have In Common

Wed, 17 Jan 2018 11:41:00 -0500

Two of the wealthiest people in the world are the High-Character CEOs of the Month. Here's what it has to do with you.


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If Selling Makes You Feel Sleazy, You're Doing It Wrong

Wed, 17 Jan 2018 10:38:00 -0500

We all know how gross it feels to be sold to. But convincing others, talking people into things, is bad sales. The good kind of sales—the kind that has you working with dream clients and making lots of money—feels better. This week, I take a look at how you can stop selling, and still sell a ton.


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Is BlackRock Seeing 'Cleary'-Eyed? A 'Watershed Moment' If Words Become Actions

Wed, 17 Jan 2018 10:37:00 -0500

BlackRock told CEOs of public companies that they must show how they contribute to society or risk losing the firm’s support. One important thing institutional investors could do is help corporate boards align their governance structure with their desired outcomes.


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Pandora's Box is Open: View from the UK

Wed, 17 Jan 2018 10:08:00 -0500

Just about three years ago, I wrote The Future of Legal Tech: It’s Not as Scary as Lawyers Think and I believe that the technology adoption rate within legal has experienced a slight uptick. Companies are bundling offerings and several large acquisitions have taken place.


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Endorsed By Entrepreneurs: How This High School Teacher Is Making The Classroom A Safe Place To Fail

Wed, 17 Jan 2018 09:48:00 -0500

Can one educator make a difference in revolutionizing a traditional system? One teacher is innovating out of Indiana, and some of the most famous and esteemed entrepreneurs are playing a big role in his classroom, where it's safe to fail.


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Maryland County Has Joined Huge Artificial Turf Class Action Lawsuit

Wed, 17 Jan 2018 09:22:00 -0500

It is alleged that Field Turf misrepresented the reliability, performance, and cost-effectiveness of its turf fields in violation of the Maryland Consumer Protection Act.



10 Colleges That Pay You Back Big

Wed, 17 Jan 2018 09:12:00 -0500

Some colleges will pay you back big time. Here are the top 10.


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5 Online Reputation Red Flags That Are Losing You Money (And How To Fix Them)

Wed, 17 Jan 2018 09:11:00 -0500

Your online reputation matters. If clients and investors are finding these digital red flags, your business is probably paying for it, literally.


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5 Essential Tips For Business Storytelling

Wed, 17 Jan 2018 09:11:00 -0500

Every business a story. Learn how to effectively tell your business's story in a way that will entice customers to buy.


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When Losing Profit In Business Can Be A Good Thing

Wed, 17 Jan 2018 09:00:00 -0500

When it comes to customer relationships, entrepreneurs need to stop being penny wise, pound foolish.


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Journalist Ann Curry Calls For More Women In Leadership Positions

Wed, 17 Jan 2018 09:00:00 -0500

“The saddest part of these harassment stories across corporate America has been the suffering of these women. But in addition, has been the loss of valuable work and talent in your companies,” Curry stated during an exclusive sit-down interview in New York.


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Ticketmaster Taps Into The Brand Known As NFL Fans

Wed, 17 Jan 2018 09:00:00 -0500

NFL fans are a brand unto themselves. And Ticketmaster sheds some light on just who they are.


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5 Reasons Why People Succeed At Following Their Dreams, According To A Young Solar Energy Cofounder

Wed, 17 Jan 2018 08:38:00 -0500

At 23, Walid Halty has cofounded and leads Dvinci Energy, a highly successful company focused on solar power. The son of immigrants, his life purpose is to change the world while also making money. Here, he offers 5 tips for making it while following your dreams.


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Work From Home 2018: The Top 100 Companies For Remote Jobs

Wed, 17 Jan 2018 08:00:00 -0500

Looking to work from home? Here are the top 100 companies offering remote opportunities.


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7 Personal Brand Trends And The Needed Investment In Yourself In 2018

Wed, 17 Jan 2018 07:53:00 -0500

Personal brand building has never been more critical. Here are the 7 trends to pay attention to in 2018.


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How Jack Bogle Mastered The Paradox To Build His 'Folly' Into Vanguard

Wed, 17 Jan 2018 07:32:00 -0500

In the early 1970s, the founder of the world's largest mutual fund company made what might be the most consequential mistake in business history. Here's what he learned from it.


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