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Comments on Jeremiah Grossman: Why Microsoft should consider retroactively installing AdBlocking software by default





Updated: 2018-04-12T05:16:05.215-07:00

 



Anonymous, it is actually Google who would be at d...

2009-12-16T00:13:02.936-08:00

Anonymous, it is actually Google who would be at disadvantage in a cat-and-mouse game. Ad blocking software usually works off a set of filters - and at least Adblock Plus updates these filters automatically in regular intervals. Adjusting these filters for a billion client computers isn't a big deal. Google however has the problem that most websites use their ads by including a Google script. If that script is blocked then Google has a problem. Adjusting anything on Google's server is no use, the only way to "fix" it is changing millions of websites that include that script. Ouch...

Anyway, it's a funny scenario but I don't think it is realistic. Sure, MS could kill the advertising market if they wanted. But profit from it by rolling out their own instead? Don't think so, with antitrust being only one of the reasons.



Adblocking software has always been trivially easy...

2009-12-15T12:58:23.202-08:00

Adblocking software has always been trivially easy to defeat, provided you care enough and have the resources. (Google, of course, has the resources.) They could get in to a cat-and-mouse game, with Microsoft moving to block Google's changes, but that's a game Google is bound to be in a better position to play - the necessary updates go to their servers, not to a billion client computers.