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California Wine Life

Sales & Marketing served straight up.

Last Build Date: Wed, 30 Aug 2017 13:27:54 +0000


The Air We Breathe: Polite or Polluted?winedivergirlImageBeNicepoliteList

Tue, 11 Jun 2013 18:01:12 +0000

This is my personal pet peeve: Rudeness.  Much of the time it is a mindless, stressed, rushed person that pollutes the air at work, either omitting the basic manners we’re taught as children or steam rolling by in a self-involved fog.  Certainly we have ALL been there. However, in addition to increased stress, time wasted, […](image)

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Sales & Marketing, like Mars & VenuswinedivergirlmissedTargettarget

Mon, 10 Jun 2013 08:51:24 +0000

Basically inseparable, sales & marketing most often seem to completely misunderstand each other.  Marketing, loaded with creative talent, big thinkers and sometimes a budget to back that up, creates tools, information and events that can make or break a brand, a launch, a quarter.  Sales, always on the go, focused on low hanging fruit, relationships […](image)

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Appreciation, Wine Bloggers: New MediawinedivergirlWnVCoverWnVStory

Wed, 30 Sep 2009 02:03:02 +0000

A giant thank you to my esteemed colleagues, wine lover bloggers and interested spectators who have watched with interest, fanned up with passion or snickered with disbelief about the “Banned in ‘Bama” issue turned campaign that peaked as the summer was pedaling to its end. President of Hahn Estates, Bill Leigon, also passes on his […](image)

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Automated Love? Connect Overload!winedivergirlSMicons2SMicons1IxNayThea

Fri, 11 Sep 2009 22:44:04 +0000

Now that social media in wine and hospitality seems mainstream, facebook fan pages are de rigeur, and the twitter, flickr, fb, digg, etc. logos are plastered everywhere, there’s something significant missing in the translation of the message on connecting.  Referring back to the cocktail party analogy, would you host a party and not be there? […](image)

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Alabama ABC Bullies Wine Bizwinedivergirl2006 Pinot Noir facewine shots 001CG Metromint shot

Fri, 24 Jul 2009 00:31:54 +0000

This week while we discuss and discover new technologies in wine marketing  this weekend in Wine Country, California during the Wine Bloggers Conference 2009, in Alabama the Beverage Control Board has ordered all Cycles Gladiator Wines pulled from all markets in the state of Alabama as the label has been deemed “pornographic“. In 2006, the […](image)

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A Summer of Social Media in Winewinedivergirl2529698858_191ff0726eLesRBakas

Mon, 13 Jul 2009 03:44:09 +0000

Giant strides are very exciting.  In our industry, a slow, seasonally affected, growing, pressing and aging pace sometimes takes over and causes our progress to lag a bit behind faster moving industries (tech, TV, advertising…to name a few).  So when the wine industry makes a leap, it generates a wave impossible to ignore, exciting to […](image)

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Bloggers Planting Forumwinedivergirl3551197983_34e03c5214_b3586605088_2c96a4e971_b3585885373_bd8497782f_b3551201503_92025daeef_b3585853375_b8fb05db17_b3585791057_dfef91609a_b

Thu, 04 Jun 2009 18:17:09 +0000

An extraordinary Saturday in May in the Santa Lucia Highlands last weekend yielded one delicious afternoon.  With a dozen or so wine and food bloggers, Hahn Estates was the first winery to establish the Bloggers Block, a 1.5 acre plot of vines, planted in part by said bloggers, dedicated to the work, passion and appreciation […](image)

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The 1Wine Dude Said It.winedivergirl1winedudewineTweet

Tue, 12 May 2009 17:07:11 +0000

The VinTank report is certainly a chunk to sink your teeth into.  Still, my current mission is how to apply all these skills and passions for social media (we know it works) to the bottom line in sales…now that I’ve joined the sales team.  We’ve talked about them thus far ad nauseum here, on twitter […](image)

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DirtyGoode: California Wine Labs ExperimentwinedivergirlDirtyGoode

Fri, 08 May 2009 05:32:11 +0000

Because he can. Because he does. And because he has mad Web 2.0, Social Media and interpersonal skills: Vote For the DirtySouthWine   Looking forward to this wine meets social media in practice study…and how it turns out!(image)

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WBC Scholarships Are Herewinedivergirlwbcscholarship-fund1

Tue, 05 May 2009 05:21:08 +0000

The wine community has stepped up and assembled a program for bloggers to join the 2nd annual Wine Bloggers Conference in the USA this July with a fund to support bloggers who couldn’t otherwise get there on their own.  Who cares?  I’m thinking anyone who has a forward looking glance.  Anyone who is interested in an […](image)

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