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Preview: Citizen Brand

Citizen Brand

One person's view of the world

Updated: 2011-11-09T10:53:21-06:00


Say it ain't so Joe


We are watching the disintegration of a reputation right before our very eyes. Joe Paterno, the molder of young men and the shaper of great football teams, is the latest example of someone who turned away from responsibility instead of...

A little PR for public relations


I just read two stories that should make public relations professionals everywhere take notice. The first one talked about how we as a profession have generally ignored the pleas of the media to halt the outdated and useless practice of...

Greenland is melting


As they say, pictures say a thousand words. 2009: 2011: We can stick our heads in the slush or we can face reality. What will we choose? Link here to see what the scientists are saying about these photos.

Willie sends a message


Willie Nelson is not only an American original and a pretty decent songwriter, he has made it his mission to do what he can to save the family farm. One of my grandfathers was a wheat farmer in north central...



Hey marketing communications professionals, ever have trouble explaining to others what we do? Just show them this video.

Heads in the sand


I'm sick and tired of politics dictating the future health of our planet. Are you? The cold, hard facts exist. Here is an excerpt from a recent article in Newsweek: The burning of fossil fuels has raised atmospheric levels of...

Cause marketing for Venus & Mars


Late last year, the annual Barkley cause survey made a big discovery - men do have a heart. We talked to male consumers all over the USA and found out that men are impacted by cause marketing in nearly the...

Lessons from a tornado


The devastation we have seen from nature in the past few years is mind numbing when you think about it all at once. Earthquakes. Tsunamis. Hurricanes. Floods. And this spring in the USA, we have seen historic destruction and loss...

Marching Babies


Here is the new PSA promoting the March for Babies - March of Dimes' primary fundraiser to support their mission of stronger, healthier babies! Work produced by Barkley in our continued partnership with the March of Dimes.

We all must learn to adapt


Anytime you attend a gathering of marketers these days, the discussion inevitably turns to when will traditional forms of advertising be declared officially dead. Some would say newspaper and television advertising is already dead. Maybe they are right. But at...

AIDS can be reversed


This powerful PSA from The Topsy Foundation needs no explanation. Please share with all your friends.

2011 March For Babies


It's time to start thinking about March for Babies. Lots of bad weather right now, but it won't be long before we can look forward to taking our steps to help more babies be able to take their first steps....

Don't end the cause party before it begins


It is encouraging to me how much more conversation there is about cause these days. For so many years, those of us engaged in the practice almost needed to bribe people just to get them to listen to us wax...

A Twitter success story


If you need some proof that Twitter can work for small business, look no further than the Three Tree Inn in Geneva, New York. This quaint bed & breakfast located in the heart of New York's fabulous Finger Lakes region,...

Three Simple Words


Stand for Something. Three simple words that demand immediate action. Three simple words that force us to look inward and examine our values. Three simple words that can be the difference between a good reputation and a great one. Let's...

The Death of Cause Marketing - Act Two


One can't help but take notice when the person who is considered the originator of cause marketing says it is dead as we know it. Of course I agree with Carol Cone, founder of Cone and now representing Edelman. In...

A Modern U.S. President


Enjoy this spoof with President Obama being portrayed by actor Ronnie Butler, a great friend of my brother Scott. Share this with all your friends!

Felicity Huffman talks up Lee National Denim Day


It's almost time to put on your jeans and fight breast cancer. The 15th annual Lee National Denim Day is Friday, October 8. Go to and sign up today. If you have already signed up, tell a friend to...

Coming Home


Barkley has been proud to be the agency partner for the March of Dimes for over three years now. It is a fantastic organization that has been doing great work for 70 years and counting. The MOD's focus has always...

No laughing matter, but.....


London agency Kitcatt Nohr Alexander Shaw has produced one of the best PSA's I have ever seen. It is for WaterAid. We all know how much young kids love to make jokes and laugh about anything having to do with...